This document discusses social media marketing. It outlines the key steps in a social media marketing strategy as planning content, publishing posts, engaging with users, and analyzing engagement. It also lists popular social media marketing tools and the top benefits of social media marketing such as brand recognition, increased sales, cost-effectiveness, and higher conversion rates. Finally, it states that social media is becoming an important part of digital marketing that provides great benefits by connecting with customers worldwide.

1. • SOCIAL MEDIA
MARKETING
:Shubham Ramesh Ambhore

2. Social media has changed the way we function as a society,
including the way we connect with one another. As platforms like
Facebook, Twitter, and Instagram took off, businesses also took
notice. They began to use these sites to further their interests
through social media marketing
• Strategy: This step involves
determining goals, the social
media channels to be used,
and the type of content that
will be shared.
• Planning and Publishing:
Businesses should draft plans
of what their content will look
like (i.e. will there be videos?
Photos? How much script?)
and decide when it will be put
out on the platform.

3. •
• Listening and Engagement: Monitoring what users,
customers, and others are saying about the posts, brands,
and any other business assets. This may require the
adoption of a social media engagement tool.
• Analytics and Reporting: Part of being on social media
is knowing how far posts are going, so reports of
engagement and reach are very important
• Advertising: Purchasing ads on social media is a great
way to promote and further develop a brand. 1

4. Social Media Marketing Tools
Social media marketing is a rather counterintuitive field.
It looks like anyone could do it: post something
(anything!) on social media, look for existing content,
talk to people, fill your company’s Instagram account
with your most photogenic team members.
Sounds like a task for any kid of today’s social media
era.

5. • list of all 12 social
media marketing tools:
•
• IFTTT
• Buffer
• Quuu
• MeetEdgar
• Awario
• Mention
• Brandwatch
• Talkwalker
• Social Insider
• Facebook Ads Grader
• Qwaya
• Perfect Audience

6. What is digital marketing?
Digital marketing, also called online marketing,
is the promotion of brands to connect with
potential customers using the internet and other
forms of digital communication. This includes not
only email, social media, and web-based
advertising, but also text and multimedia
messages as a marketing channel.

7. • 12 types of Digital Marketing
•
• 1 Content Marketing.
• 2 SEO (Search Engine
Optimization) .
• 3 SMM (Social Media Marketing)
.
• 4 Paid Advertising.
• 5 Email marketing.
• 6 Instant Message Marketing.
• 7 Affiliate Marketing.
• 8 Influence Marketing.

8. Top Benefits of Social Media Marketing
Create Brand Recognition. ...
Increases Sales. ...
Measuring Success with Analytics. ...
Discover How To Connect With Your Audience Using
Social Listening. ...
Cost-Effective. ...
Helps you get Marketplace insights. ...
Higher Conversion Rate. ...
Better Customer Satisfaction.

10. Social media is becoming one of the
most important aspects of digital
marketing which provides incredible
benefits by reaching millions of
customers worldwide. They help you to
connect with the customers, increase
your brand awareness, and boost your
leads and sales.

12. Thank you