Staying updated on the latest social media trends helps you stand out among the masses. Here are the most important Social media marketing trends in 2021 that Social media marketing agencies are keenly observing and that you can also use to fuel your strategy.

1. InfluentialSocialMediaTrends to
Followin2021
BY PRISM DIGITAL MARKETING

2. INTRODUCTION TO
SOCIAL MEDIA
TRENDS
Staying updated on the latest social
media trends helps you stand out among
the masses. Here are the most important
Social media marketing trends in 2021
that Social media marketing agencies
are keenly observing and that you can
also use to fuel your strategy.

3. GROWINGSOCIALMEDIATRENDS

4. Live videos hold users
attention 1 0 - 2 0 x
longer than pre-
recorded
Live streaming industry
has grown 9 9 % between
April 2 0 1 9 and April 2 0 2 0
6 3 % of people aged 1 8 -
3 4 are watching live-
streaming content
regularly
3 5 % percent of marketers
use live video
LIVE STREAMING
ONLINE STREAMING HAS GAINED SO MUCH POPULARITY
AND THERE IS A BIG CHANCE OF IT STAYING FOR A LONG TIME
SO YOU SHOULD DEFINITELY INCORPORATE IT INTO YOUR
SOCIAL MEDIA MARKETING STRATEGY.

5. EPHEMERAL CONTENT /
STORIES
• Stories are growing
15xfasterthan
feeds
• Collective audience for
Instagram, Facebook,
W
hatsApp is 1250
Million
• 62%of people show
interestin a brand after
seeing itin a story

6. VIRTUAL REALITY
• Global virtual reality market is
expected to increase to 5 7 . 4
m i l l i o n in 2021.
• There are 171 m i l l i o n active
virtual reality users worldwide.
• 8 0 % of virtual reality users are
looking for more social
engagement.

7. 20.8% of social network users will use AR at
least once a month in 2021.
Augmented reality spending will reach $60
billion in 2021.
61% of people prefer to buy from sites
offering AR technology
AUGMENTED REALITY

8. SOCIAL COMMERCE
Social Commerce is on its way to becoming a
mainstream retail channel in competition with other
mediums like offline stores and e-commerce
websites.
60% of
people say
they discover
new products
on Instagram
200 Million+
Instagrammer
s visit at least
one business
profile daily
30% of online
shoppers say
they are likely
to purchase
social media
23.2% of B2B
decision
makers prefer
to contact
suppliers via
social media

9. PURPOSE-DRIVEN
CAMPAIGNS
According to a Twitter survey, 74% of
the respondents want brands to
showcase acts of kindness.
77% of the people feel more positively
about brands that display a supportive
front during a time of crisis.
86% of the people want brands to
support vulnerable members of the
society
88% of the respondents think more
support should be provided to front-
line health staff.

10. 29% of the shoppers would switch to a
brand more suited and considerate about
his/her interests.
It is really important to make sure that your
content on inclusivity is well informed
Your brand’s social presence must reflect
your audience’s view on identity and
diversity
INCLUSIVITY AND
DIVERSITY
People prefer brands that are considerate
and passionate about the interests of their
target audience.

11. If you want people to trust you, you have to
be honest and transparent to them about
the brand
Engagement and transparency are the
two main factors that account for a
brand's ranking on social platforms.
It is okay to make mistakes. Just own up
to them through a heartfelt social media
message
It is crucial to have transparency and
authenticity if you plan on increasing your
brand engagement.
AUTHENTICITY AND
TRANSPARENCY

12. AUDIENCES
ENGAGEMENT
ON SOCIAL

13. This presentation highlights on how to expand your dynamic
social media strategy according to the current trends. These
latest social media trends will help you build a stronger social
media presence and will also assist you in expanding your
product or brand image.Strategy overview
CONCLUSION