The document is a guide on using Twitter effectively for marketing, emphasizing that social media tools are constantly evolving and that engagement is crucial for success. It covers important Twitter functions such as tweeting, retweeting, using hashtags, and engaging with followers while providing tips for creating engaging content. Additionally, it highlights the importance of being active, relevant, and authentic in social media interactions to ensure effective communication and brand presence.

1. TWITTER 101
JULIA CAMPBELL
J CAMPBELL SOCIAL MARKETING
WWW.JCSOCIALMARKETING.COM
Tech Day Camp
Franklin, MA
March 23, 2013

2. ABOUT ME
 J Campbell Social Marketing is a boutique
digital marketing firm based in Beverly, MA.
 Using online tools such as social media,
blogs and email marketing, we help small
businesses and nonprofits grow and reach
their customers and supporters.
 We offer solutions to your social media
problems – through training, support and
managed services.
#techdaycamp @skullsflying

3. SOCIAL MEDIA
RULES OF THE ROAD
 Social media tools are
always changing.
 “Getting on social media”
is not a marketing
strategy.
 Using social media will
not compensate for a bad
product or service.
 The tools are (mostly)
free – but your time is
not.
#techdaycamp @skullsflying

4. SOCIAL & MOBILE ARE HOT
 67%of online adults use social
networking sites.
 15% of online adults use Pinterest
 13% use Instagram
 6% use Tumblr
 67% use Facebook
 16% use Twitter
 20% use LinkedIn
#techdaycamp @skullsflying

5. SOCIAL & MOBILE ARE HOT
 71% of women are
users of social
networking sites,
compared with 62% of
men.
 Fully 40% of cell phone
owners use a social
networking site on their
phone, and 28% do so
on a typical day.
#techdaycamp @skullsflying

6. DECIDING WHAT TOOLS TO USE
 Which social networking sites should we be
on? It depends.
 Hard truth: You get out of social media
what you put into it.
#techdaycamp @skullsflying

7. HOW MUCH WORK IS IT?
 The
actual work of social media:
 Researching and creating content.
#techdaycamp @skullsflying
 Engaging and participating in your
nonprofit’s online communities.
 Monitoring and reporting ROI, making
the necessary adjustments.
#techdaycamp @skullsflying

8. TWITTER 101
 Let’s Tweet!
 Use hashtag
#techdaycamp @skullsflying
 #techdaycamp
 @techdaycamp
 @skullsflying

9. #techdaycamp @skullsflying
http://edudemic.com/2012/12/14-twitter-statistics-you-may-not-know/

10. #techdaycamp @skullsflying

11. TWITTER 101
 Add a photo to your bio
 Write a creative bio –
#techdaycamp @skullsflying
think keywords
 Add your website and other Twitter handles –
you have the real estate, use it!
 Pro Tip: Get a custom Twitter background and
cover photo

12. TWITTER 101
 Hashtag  Mention
 Any word beginning  A public tweet directed
#techdaycamp @skullsflying
with the # sign. to another user that
 People use hashtags includes their
organize conversations @username.
around a specific topic.  Mentions are clickable
 Clicking on a hashtag and link back to the
akes you to search mentioned individuals
results for that term. profile.
 Great for events,  They are collected
specific products, timely together in a
announcments conversation if you click
Reply.
https://business.twitter.com/start-tweeting

13. TWITTER 101
 Reply  Retweet
 A public response to a  Sharing a Tweet.
#techdaycamp @skullsflying
Tweet via the reply  You can pass along
button. someone’s Tweet by
 Replies show up in your retweeting it.
home timeline and the  Just hit the Retweet
timeline of the person button to send the
to who you are original Tweet as
responding to. written to all of your
 You must follow both followers.
parties to see this  Won’t have your
conversation. branding/profile pic on
it.
https://business.twitter.com/start-tweeting

14. #techdaycamp @skullsflying
ANATOMY OF A TWEET

15. TWITTER 101
 How to write a great tweet
 Keep it conversational and informal.
#techdaycamp @skullsflying
 Employ wit and humor.
 Make it shareable.
 Content has to be worth reading,
clicking and retweeting.
 Ask questions.
 Current events!

16. TWITTER 101
 Let’s learn how to:
 Get followers
#techdaycamp @skullsflying
 Find people to follow
 Follow someone
 Report spam/block someone
 FAQ: Should you follow everyone who
follows you? No.

17. TWITTER 101
 Let’s learn how to:
 “Favorite” a tweet to
#techdaycamp @skullsflying
easily find later
 Monitor when people
mention you (Connect)
 Check and answer your
direct messages
 To set up or not set up an
automated direct
message? Debate!

18. TWITTER 101
 Let’s learn how to:
 Use a hashtag
#techdaycamp @skullsflying
 Monitor hashtags related
to your industry
 Participate in a TweetChat
 Use Twitter lists to manage the chaos
 Monitor trends

19. TWITTER 101
 Let’s learn how to:
 Use Twitter lists to manage the chaos
#techdaycamp @skullsflying
 Monitor trends

20. TWITTER 101
 How often to tweet?
 20x/day not related to
#techdaycamp @skullsflying
you but of value to your clients and customers
 5x/day directly related to you
 Retweet, @Mention, Acknowledge
 ALWAYS be sharing
relevant, valuable, pertinent, up-to-the-minute
information!

21. TWITTER 101
 Time-saving tools
 Tweetdeck
#techdaycamp @skullsflying
 Hootsuite
 Buffer
(bufferapp.com)
 There are
hundreds of
these tools!

22. TWITTER 101
 What will I tweet?
 Get Google Alerts
#techdaycamp @skullsflying
 Alltop
 LinkedIn Today/News
 Statistics
 Quotes
 Photos – (how to add a photo to a tweet)
 Retweet often

23. PRO TIPS
 If you type in the @mention, only people that
follow you AND that person will see it. Add a
#techdaycamp @skullsflying
period or a space before if you want it to go
out to everyone.
 Ask for RTs – Please RT!
 Do not connect Twitter to all other accounts –
hashtags are meant for Twitter, Instagram and
Pinterest (maybe Facebook in the future, but
not now)

24. PRO TIPS
 Keep tweets short and sweet.
 There is no “magical” length, but a report by
#techdaycamp @skullsflying
Buddy Media revealed that tweets shorter
than 100 characters get a 17% higher
engagement rate.
 Tweets with photos get twice the response.
 Tweet with videos (YouTube, Vimeo) get
increased engagement.
 https://business.twitter.com/photos-videos-
content
(Buddy Media, 6/26/12, “Strategies for Effective Tweeting: A Statistical Review”)

25. PRO TIPS
 Participate in trends, but do it authentically.
 In other words, don’t just hashtag everything
#techdaycamp @skullsflying
#bieberfever.

26. HOW BUSINESSES USE TWITTER
 @Sharpie
 Has a real personality
#techdaycamp @skullsflying
 Full of sarcasm and dry humor
 One-on-one interaction with fans
 Never includes a salesy message
 @BenandJerrys
 They share fans creations and ideas for
flavors
 Community service mission tie-in
 Embodies their brand perfectly

27. HOW BUSINESSES USE TWITTER
 @DeltaAssist
 @ComcastCares
#techdaycamp @skullsflying
 Customer
service
 Airlines
 Hotels
 Restaurants
 Cable
companies

28. CRISIS MANAGEMENT!
 An actual tweet accidentally sent via @RedCross:
#techdaycamp @skullsflying

29.  Red Cross response:
#techdaycamp @skullsflying
 #gettngslizzerd was a Trending Topic (meaning it
was popular on Twitter)
#techdaycamp @skullsflying

30.  Dogfish Head Brewery response:
#techdaycamp @skullsflying
 The Red Cross set up a designated page in
connection with Dogfish encouraging people to
donate a pint and use the hashtag to spread the
word.

31. THE ONLY WAY TO SUCCEED…
 Be present.
 Be relevant.
#techdaycamp @skullsflying
 Be active.
 Be engaging.
 Be timely.
 Have fun!

32. #techdaycamp @skullsflying
QUESTIONS?