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TWITTER 101
             JULIA CAMPBELL
J CAMPBELL SOCIAL MARKETING
 WWW.JCSOCIALMARKETING.COM


   Tech Day Camp
    Franklin, MA
   March 23, 2013
ABOUT ME
 J Campbell Social Marketing is a boutique
  digital marketing firm based in Beverly, MA.
 Using online tools such as social media,
  blogs and email marketing, we help small
  businesses and nonprofits grow and reach
  their customers and supporters.
 We offer solutions to your social media
  problems – through training, support and
  managed services.

              #techdaycamp @skullsflying
SOCIAL MEDIA
RULES OF THE ROAD

   Social media tools are
    always changing.
   “Getting on social media”
    is not a marketing
    strategy.
   Using social media will
    not compensate for a bad
    product or service.
   The tools are (mostly)
    free – but your time is
    not.

                   #techdaycamp @skullsflying
SOCIAL & MOBILE ARE HOT
 67%of online adults use social
 networking sites.
  15% of online adults use Pinterest
  13% use Instagram
  6% use Tumblr
  67% use Facebook
  16% use Twitter
  20% use LinkedIn

            #techdaycamp @skullsflying
SOCIAL & MOBILE ARE HOT
 71%   of women are
  users of social
  networking sites,
  compared with 62% of
  men.
 Fully 40% of cell phone
  owners use a social
  networking site on their
  phone, and 28% do so
  on a typical day.

             #techdaycamp @skullsflying
DECIDING WHAT TOOLS TO USE
 Which  social networking sites should we be
  on? It depends.
 Hard truth: You get out of social media
  what you put into it.




              #techdaycamp @skullsflying
HOW MUCH WORK IS IT?
 The
    actual work of social media:
  Researching and creating content.




                                          #techdaycamp @skullsflying
  Engaging and participating in your
   nonprofit’s online communities.
  Monitoring and reporting ROI, making
   the necessary adjustments.




           #techdaycamp @skullsflying
TWITTER 101
   Let’s Tweet!
   Use hashtag




                       #techdaycamp @skullsflying
      #techdaycamp

      @techdaycamp

      @skullsflying
#techdaycamp @skullsflying
http://edudemic.com/2012/12/14-twitter-statistics-you-may-not-know/
#techdaycamp @skullsflying
TWITTER 101
   Add a photo to your bio
   Write a creative bio –




                                                   #techdaycamp @skullsflying
    think keywords
   Add your website and other Twitter handles –
    you have the real estate, use it!
   Pro Tip: Get a custom Twitter background and
    cover photo
TWITTER 101
   Hashtag                             Mention
     Any word beginning                  A public tweet directed




                                                                       #techdaycamp @skullsflying
      with the # sign.                     to another user that
     People use hashtags                  includes their
      organize conversations               @username.
      around a specific topic.            Mentions are clickable
     Clicking on a hashtag                and link back to the
      akes you to search                   mentioned individuals
      results for that term.               profile.
     Great for events,                   They are collected
      specific products, timely            together in a
      announcments                         conversation if you click
                                           Reply.

        https://business.twitter.com/start-tweeting
TWITTER 101
   Reply                               Retweet
     A public response to a              Sharing a Tweet.




                                                                     #techdaycamp @skullsflying
      Tweet via the reply                 You can pass along
      button.                              someone’s Tweet by
     Replies show up in your              retweeting it.
      home timeline and the               Just hit the Retweet
      timeline of the person               button to send the
      to who you are                       original Tweet as
      responding to.                       written to all of your
     You must follow both                 followers.
      parties to see this                 Won’t have your
      conversation.                        branding/profile pic on
                                           it.

        https://business.twitter.com/start-tweeting
#techdaycamp @skullsflying
ANATOMY OF A TWEET
TWITTER 101
   How to write a great tweet
     Keep it conversational and informal.




                                             #techdaycamp @skullsflying
     Employ wit and humor.

     Make it shareable.

     Content has to be worth reading,
      clicking and retweeting.
     Ask questions.

     Current events!
TWITTER 101
   Let’s learn how to:
      Get followers




                                             #techdaycamp @skullsflying
      Find people to follow

      Follow someone

      Report spam/block someone

      FAQ: Should you follow everyone who
       follows you? No.
TWITTER 101
                 Let’s learn how to:
                    “Favorite” a tweet to




                                                  #techdaycamp @skullsflying
                     easily find later
                    Monitor when people
                     mention you (Connect)
                    Check and answer your
                     direct messages
                    To set up or not set up an
                     automated direct
                     message? Debate!
TWITTER 101
   Let’s learn how to:
      Use a hashtag




                                               #techdaycamp @skullsflying
      Monitor hashtags related
       to your industry
      Participate in a TweetChat

      Use Twitter lists to manage the chaos

      Monitor trends
TWITTER 101
   Let’s learn how to:
      Use Twitter lists to manage the chaos




                                               #techdaycamp @skullsflying
      Monitor trends
TWITTER 101
   How often to tweet?
   20x/day not related to




                                                      #techdaycamp @skullsflying
    you but of value to your clients and customers
   5x/day directly related to you
   Retweet, @Mention, Acknowledge
   ALWAYS be sharing
    relevant, valuable, pertinent, up-to-the-minute
    information!
TWITTER 101
   Time-saving tools
      Tweetdeck




                         #techdaycamp @skullsflying
      Hootsuite

      Buffer
       (bufferapp.com)
      There are
       hundreds of
       these tools!
TWITTER 101
   What will I tweet?
   Get Google Alerts




                                               #techdaycamp @skullsflying
   Alltop
   LinkedIn Today/News
   Statistics
   Quotes
   Photos – (how to add a photo to a tweet)
   Retweet often
PRO TIPS
   If you type in the @mention, only people that
    follow you AND that person will see it. Add a




                                                     #techdaycamp @skullsflying
    period or a space before if you want it to go
    out to everyone.
   Ask for RTs – Please RT!
   Do not connect Twitter to all other accounts –
    hashtags are meant for Twitter, Instagram and
    Pinterest (maybe Facebook in the future, but
    not now)
PRO TIPS
   Keep tweets short and sweet.
      There is no “magical” length, but a report by




                                                                                            #techdaycamp @skullsflying
       Buddy Media revealed that tweets shorter
       than 100 characters get a 17% higher
       engagement rate.
   Tweets with photos get twice the response.
   Tweet with videos (YouTube, Vimeo) get
    increased engagement.
      https://business.twitter.com/photos-videos-
       content

        (Buddy Media, 6/26/12, “Strategies for Effective Tweeting: A Statistical Review”)
PRO TIPS
   Participate in trends, but do it authentically.
   In other words, don’t just hashtag everything




                                                      #techdaycamp @skullsflying
    #bieberfever.
HOW BUSINESSES USE TWITTER
   @Sharpie
     Has a real personality




                                                #techdaycamp @skullsflying
     Full of sarcasm and dry humor
     One-on-one interaction with fans
     Never includes a salesy message
   @BenandJerrys
     They share fans creations and ideas for
      flavors
     Community service mission tie-in
     Embodies their brand perfectly
HOW BUSINESSES USE TWITTER
   @DeltaAssist
   @ComcastCares




                             #techdaycamp @skullsflying
     Customer
      service
     Airlines

     Hotels

     Restaurants

     Cable
      companies
CRISIS MANAGEMENT!
   An actual tweet accidentally sent via @RedCross:




                                                       #techdaycamp @skullsflying
   Red Cross response:




                                                       #techdaycamp @skullsflying
   #gettngslizzerd was a Trending Topic (meaning it
    was popular on Twitter)

                 #techdaycamp @skullsflying
   Dogfish Head Brewery response:




                                                      #techdaycamp @skullsflying
   The Red Cross set up a designated page in
    connection with Dogfish encouraging people to
    donate a pint and use the hashtag to spread the
    word.
THE ONLY WAY TO SUCCEED…
   Be present.
   Be relevant.




                           #techdaycamp @skullsflying
   Be active.
   Be engaging.
   Be timely.
   Have fun!
#techdaycamp @skullsflying
QUESTIONS?

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Twitter 101 - Tech Day Camp

  • 1. TWITTER 101 JULIA CAMPBELL J CAMPBELL SOCIAL MARKETING WWW.JCSOCIALMARKETING.COM Tech Day Camp Franklin, MA March 23, 2013
  • 2. ABOUT ME  J Campbell Social Marketing is a boutique digital marketing firm based in Beverly, MA.  Using online tools such as social media, blogs and email marketing, we help small businesses and nonprofits grow and reach their customers and supporters.  We offer solutions to your social media problems – through training, support and managed services. #techdaycamp @skullsflying
  • 3. SOCIAL MEDIA RULES OF THE ROAD  Social media tools are always changing.  “Getting on social media” is not a marketing strategy.  Using social media will not compensate for a bad product or service.  The tools are (mostly) free – but your time is not. #techdaycamp @skullsflying
  • 4. SOCIAL & MOBILE ARE HOT  67%of online adults use social networking sites.  15% of online adults use Pinterest  13% use Instagram  6% use Tumblr  67% use Facebook  16% use Twitter  20% use LinkedIn #techdaycamp @skullsflying
  • 5. SOCIAL & MOBILE ARE HOT  71% of women are users of social networking sites, compared with 62% of men.  Fully 40% of cell phone owners use a social networking site on their phone, and 28% do so on a typical day. #techdaycamp @skullsflying
  • 6. DECIDING WHAT TOOLS TO USE  Which social networking sites should we be on? It depends.  Hard truth: You get out of social media what you put into it. #techdaycamp @skullsflying
  • 7. HOW MUCH WORK IS IT?  The actual work of social media:  Researching and creating content. #techdaycamp @skullsflying  Engaging and participating in your nonprofit’s online communities.  Monitoring and reporting ROI, making the necessary adjustments. #techdaycamp @skullsflying
  • 8. TWITTER 101  Let’s Tweet!  Use hashtag #techdaycamp @skullsflying  #techdaycamp  @techdaycamp  @skullsflying
  • 11. TWITTER 101  Add a photo to your bio  Write a creative bio – #techdaycamp @skullsflying think keywords  Add your website and other Twitter handles – you have the real estate, use it!  Pro Tip: Get a custom Twitter background and cover photo
  • 12. TWITTER 101  Hashtag  Mention  Any word beginning  A public tweet directed #techdaycamp @skullsflying with the # sign. to another user that  People use hashtags includes their organize conversations @username. around a specific topic.  Mentions are clickable  Clicking on a hashtag and link back to the akes you to search mentioned individuals results for that term. profile.  Great for events,  They are collected specific products, timely together in a announcments conversation if you click Reply. https://business.twitter.com/start-tweeting
  • 13. TWITTER 101  Reply  Retweet  A public response to a  Sharing a Tweet. #techdaycamp @skullsflying Tweet via the reply  You can pass along button. someone’s Tweet by  Replies show up in your retweeting it. home timeline and the  Just hit the Retweet timeline of the person button to send the to who you are original Tweet as responding to. written to all of your  You must follow both followers. parties to see this  Won’t have your conversation. branding/profile pic on it. https://business.twitter.com/start-tweeting
  • 15. TWITTER 101  How to write a great tweet  Keep it conversational and informal. #techdaycamp @skullsflying  Employ wit and humor.  Make it shareable.  Content has to be worth reading, clicking and retweeting.  Ask questions.  Current events!
  • 16. TWITTER 101  Let’s learn how to:  Get followers #techdaycamp @skullsflying  Find people to follow  Follow someone  Report spam/block someone  FAQ: Should you follow everyone who follows you? No.
  • 17. TWITTER 101  Let’s learn how to:  “Favorite” a tweet to #techdaycamp @skullsflying easily find later  Monitor when people mention you (Connect)  Check and answer your direct messages  To set up or not set up an automated direct message? Debate!
  • 18. TWITTER 101  Let’s learn how to:  Use a hashtag #techdaycamp @skullsflying  Monitor hashtags related to your industry  Participate in a TweetChat  Use Twitter lists to manage the chaos  Monitor trends
  • 19. TWITTER 101  Let’s learn how to:  Use Twitter lists to manage the chaos #techdaycamp @skullsflying  Monitor trends
  • 20. TWITTER 101  How often to tweet?  20x/day not related to #techdaycamp @skullsflying you but of value to your clients and customers  5x/day directly related to you  Retweet, @Mention, Acknowledge  ALWAYS be sharing relevant, valuable, pertinent, up-to-the-minute information!
  • 21. TWITTER 101  Time-saving tools  Tweetdeck #techdaycamp @skullsflying  Hootsuite  Buffer (bufferapp.com)  There are hundreds of these tools!
  • 22. TWITTER 101  What will I tweet?  Get Google Alerts #techdaycamp @skullsflying  Alltop  LinkedIn Today/News  Statistics  Quotes  Photos – (how to add a photo to a tweet)  Retweet often
  • 23. PRO TIPS  If you type in the @mention, only people that follow you AND that person will see it. Add a #techdaycamp @skullsflying period or a space before if you want it to go out to everyone.  Ask for RTs – Please RT!  Do not connect Twitter to all other accounts – hashtags are meant for Twitter, Instagram and Pinterest (maybe Facebook in the future, but not now)
  • 24. PRO TIPS  Keep tweets short and sweet.  There is no “magical” length, but a report by #techdaycamp @skullsflying Buddy Media revealed that tweets shorter than 100 characters get a 17% higher engagement rate.  Tweets with photos get twice the response.  Tweet with videos (YouTube, Vimeo) get increased engagement.  https://business.twitter.com/photos-videos- content (Buddy Media, 6/26/12, “Strategies for Effective Tweeting: A Statistical Review”)
  • 25. PRO TIPS  Participate in trends, but do it authentically.  In other words, don’t just hashtag everything #techdaycamp @skullsflying #bieberfever.
  • 26. HOW BUSINESSES USE TWITTER  @Sharpie  Has a real personality #techdaycamp @skullsflying  Full of sarcasm and dry humor  One-on-one interaction with fans  Never includes a salesy message  @BenandJerrys  They share fans creations and ideas for flavors  Community service mission tie-in  Embodies their brand perfectly
  • 27. HOW BUSINESSES USE TWITTER  @DeltaAssist  @ComcastCares #techdaycamp @skullsflying  Customer service  Airlines  Hotels  Restaurants  Cable companies
  • 28. CRISIS MANAGEMENT!  An actual tweet accidentally sent via @RedCross: #techdaycamp @skullsflying
  • 29. Red Cross response: #techdaycamp @skullsflying  #gettngslizzerd was a Trending Topic (meaning it was popular on Twitter) #techdaycamp @skullsflying
  • 30. Dogfish Head Brewery response: #techdaycamp @skullsflying  The Red Cross set up a designated page in connection with Dogfish encouraging people to donate a pint and use the hashtag to spread the word.
  • 31. THE ONLY WAY TO SUCCEED…  Be present.  Be relevant. #techdaycamp @skullsflying  Be active.  Be engaging.  Be timely.  Have fun!