This document discusses legal considerations for social media marketing and promotions. It covers key applicable laws like consumer protection, copyright and trademark laws. It also discusses requirements for running promotions on various social media platforms like Facebook, Twitter and Instagram. Specifically, it outlines that promotions must not imply sponsorship by the platform and require disclosures. It also provides an overview of sweepstakes vs contest rules and requirements for official contest rules.
Integrated social media into your digital marketing planMary Wang
1) Learn social media trends and opportunities - Facebook, Instagram, Twitter, LinkedIn, TikTok and more
2) How to integrate social media into your digital marketing plan
3) Action plan to get started
Influential social media trends to follow in 2021CatherineTeves1
Staying updated on the latest social media trends helps you stand out among the masses. Here are the most important Social media marketing trends in 2021 that Social media marketing agencies are keenly observing and that you can also use to fuel your strategy.
How covid-19 has influenced the field of marketing.
Businesses of all sizes have been affected by the health crisis, and everyone has had to adjust their thinking and approach, as well as the implementation of their marketing plans.
An overview of a B2B Strategy: What is Social Business? Current Social Media statistics, Editorial Calendar, Content Marketing & Links to more information
Reach Global Markets Through Social Media and Creative Content Development Derek Edmond
We presented for the Massachusetts Export Center this past November, looking at the actions B2B exporters should be taking to increase your online presence in the places it really counts to generate buyer awareness and drive more international sales.
Integrated social media into your digital marketing planMary Wang
1) Learn social media trends and opportunities - Facebook, Instagram, Twitter, LinkedIn, TikTok and more
2) How to integrate social media into your digital marketing plan
3) Action plan to get started
Influential social media trends to follow in 2021CatherineTeves1
Staying updated on the latest social media trends helps you stand out among the masses. Here are the most important Social media marketing trends in 2021 that Social media marketing agencies are keenly observing and that you can also use to fuel your strategy.
How covid-19 has influenced the field of marketing.
Businesses of all sizes have been affected by the health crisis, and everyone has had to adjust their thinking and approach, as well as the implementation of their marketing plans.
An overview of a B2B Strategy: What is Social Business? Current Social Media statistics, Editorial Calendar, Content Marketing & Links to more information
Reach Global Markets Through Social Media and Creative Content Development Derek Edmond
We presented for the Massachusetts Export Center this past November, looking at the actions B2B exporters should be taking to increase your online presence in the places it really counts to generate buyer awareness and drive more international sales.
How many small businesses really value a B2B social media strategy as a channel to create awareness and drive customer acquisition? As the social media networks and communities run into millions of business buyers on a journey of discovery the question has to be asked
"Is your business maximising the potential of social marketing."
This article explains the Introduction to digital marketing in a simple term which even a layman can understand with a brief description on DM Channels.
The finance industry has a unique challenge, hindered by government regulations and often a conservative culture; they have a real challenge embracing social media. Here are examples of how financial companies are engaging their customers.
How will the changing digital trends influence your marketing? Should you update your social media strategy?
As the social media landscape continues to evolve, it's crucial for traditional media, retailers, nonprofits and brands to understand how people are spending their time, interacting with brands, connecting with one another, and influencing commerce. This presentation takes an in-depth look at the latest social media trends to help you:
Distinguish between hype and reality when it comes to using social media tools to promote your brand and products
Recognize the impact of social media on the consumer and their purchasing behavior
Understand how marketers use social media tactics and establish benchmarks for emerging tactics
Aren Grimshaw presentation on Social Media and Social Media Marketing. Delivered to delegates at the UKNetWeb / Niddocks Social Media Taster Course - Social Media for Business session on Thursday 7th May.
Given the buzz and data, social media has generated over recent times, we feel that Germin8 Social Listening will be able to add a great deal of value to brands.
These could be in the areas of:
Reputation Monitoring/ Management
Campaign Analysis- pre and post sentiments analysis
Industry or category Research & Competition Tracking
Lead Generation
Brand & Product Insights/Image
Consumer Attitude & Behavior
Adverse Event Monitoring & Crisis Management
Online Reputation Management
How many small businesses really value a B2B social media strategy as a channel to create awareness and drive customer acquisition? As the social media networks and communities run into millions of business buyers on a journey of discovery the question has to be asked
"Is your business maximising the potential of social marketing."
This article explains the Introduction to digital marketing in a simple term which even a layman can understand with a brief description on DM Channels.
The finance industry has a unique challenge, hindered by government regulations and often a conservative culture; they have a real challenge embracing social media. Here are examples of how financial companies are engaging their customers.
How will the changing digital trends influence your marketing? Should you update your social media strategy?
As the social media landscape continues to evolve, it's crucial for traditional media, retailers, nonprofits and brands to understand how people are spending their time, interacting with brands, connecting with one another, and influencing commerce. This presentation takes an in-depth look at the latest social media trends to help you:
Distinguish between hype and reality when it comes to using social media tools to promote your brand and products
Recognize the impact of social media on the consumer and their purchasing behavior
Understand how marketers use social media tactics and establish benchmarks for emerging tactics
Aren Grimshaw presentation on Social Media and Social Media Marketing. Delivered to delegates at the UKNetWeb / Niddocks Social Media Taster Course - Social Media for Business session on Thursday 7th May.
Given the buzz and data, social media has generated over recent times, we feel that Germin8 Social Listening will be able to add a great deal of value to brands.
These could be in the areas of:
Reputation Monitoring/ Management
Campaign Analysis- pre and post sentiments analysis
Industry or category Research & Competition Tracking
Lead Generation
Brand & Product Insights/Image
Consumer Attitude & Behavior
Adverse Event Monitoring & Crisis Management
Online Reputation Management
Chris Arnold presents Ethical Marketing @ Canvas8Canvas8
Chris is a creative strategist specialising in ethical marketing. He was integrated Creative Director of Saatchi & Saatchi before setting up a new model advertising agency - Creative Orchestra. A champion of ethics, he is author of Ethical Marketing and the New Consumer.
23.06.2010
Examples of KPI for Sales and Marketing Department: KPI in Sales and Marketin...The-KPI-Examples-Review
In this report we define the key performance indicators for sales based on web search data in 2015. For some of the key performance indicators were defined their formulas and calculation examples. In our calculations we used the official statements of Siemens AG and others.
Legal And Ethical Aspects of Blogging And Content MarketingSemrush
New SEMrush roundup devoted to the most common legal and ethical aspects of blogging and content marketing. In this presentation you will find useful links, answers to the sharp ethical questions and comments from guest experts who shared their experiences and thoughts on dealing with copyright, fair use, ghostwriting and brand mentioning.
Don’t forget to check out full post at SEMrush Blog.
Presentation: Four Truths About Social Media and Finance
Presented by: Ben Cathers, Social Media Manager, Lightspeed Financial
It's where your customers are: Every single day, your customers are on some type of social media. And chances are, they are doing something finance related. From asking for advice on financial social media sites, to sharing the latest good and bad news about your company to their friends, your customers are connected more to your brand more than you think
It's where your customers research you: Your customers are getting smarter - social media enables them to be. Every day, your customers are researching your brand on social media sites and using that information as a definitive way to make a decision. Your presence on these sites is more important than ever.
It's what your customers want: Your customers want to interact with you via social media. Whether its through Facebook, Twitter, Linkedin or Youtube, or your own internal user community, your customers allow your brand into their personal inbox. They want to interact with your brand. They will allow you into their personal social inbox. Embrace it!
Its where your employees are: Your employees are on facebook. And that brings up a whole host of legal and regulatory issues. Ever have an employee talk about a stock on their personal facebook or twitter page? That could lead to potential issue. Having a social media policy is no longer a "nice to have". It's now as standard as any other legal document.
www.bdionline.com
Social Media Ethics and Boundaries for Addiction Treatment Providers - overview of social media basics, along with sample guidelines and policies for treatment centers.
Threepipe Approach to Influencer MarketingThreepipe
Reaching online influencers as a brand is a necessary and important arm of your social media or PR strategy. Read to see how you can execute an influencer marketing strategy and the ROI it can provide.
Lewis Silkin's Don't get it wrong #socialmedia Seminar PresentationLewis Silkin
This presentation is from Lewis Silkin’s Don't get it wrong #socialmedia semina on the 17th April 2012. Simon Morrissey and Jo Farmer, Partners in the Media, Brands and Technology department look at social media and the legal and regulatory aspects of its use in advertising.
You can view the youtube playlist of the videos that accompany this presentation here: http://youtu.be/4edioYoxClM; or on our website here: http://www.lewissilkin.com/Knowledge/2012/April/Dont-get-it-wrong-socialmedia.aspx
Oeiras Tech City, Developed by RE Capital and REIG, Will Become Lisbon's Futu...Newman George Leech
Oeiras Tech City, a historic development in the Oeiras municipality of Lisbon, is acquired by RE Capital and REIG. It is located on a 93,000-square-meter plot of land and combines co-living, business, and residential areas. It highlights ESG principles and is close to Tagus Park, which improves the urban landscape of Lisbon.
BricknBolt Understanding Load-Bearing Walls and Their Structural Support in H...BrickAndBolt
Load-bearing walls are the backbone of any home construction, providing crucial structural support that carries the weight of the house above. For companies like Brick and Bolt Mysore and Bricknbolt Faridabad, understanding and properly implementing these elements are key to constructing safe and durable buildings.
Keep Your Home Naturally Cool and Warm Out Change in Seasons
Vinra Construction is a private limited company registered under the ROC. The management has an experience of over 15 years of understanding the needs and delivering apt solutions to the end users We are providing turnkey solutions in construction fields. like Construction, Interior Designing Facility Management, Plantation Management, etc..
Vinra Construction Tech Enabled Company for Eco-Friendly Home Construction
Contact With Vinra for a Greener Future >>> Call us @ 888 4898 765
One FNG by Group 108 Sector 142 Noida Construction UpdateOne FNG
One FNG by Group 108 is launching a new commercial project in Sector 142 Noida. Office space and high street retail shops on the FNG and Noida Expressway. For more information visit the website https://www.onefng.com/
Rixos Tersane Istanbul Residences Brochure_May2024_ENG.pdfListing Turkey
Tersane Suites Residences is a luxurious real estate project located in the heart of Istanbul, next to the beautiful Golden Horn. This unique development offers hotel concept residences with Rixos management, making it the perfect choice for both homeowners and investors.
The Tersane Suites Residences offers a wide range of options, from studio apartments to spacious four-bedroom units, all designed to the highest standard. The suites are finished with high-quality materials and feature modern, open-plan living spaces, fully-equipped kitchens, and large balconies with stunning views of the city and sea.
One of the standout features of Tersane Suites Residences is the Rixos management, which provides a truly exclusive and upscale living experience. Residents will have access to a range of luxury amenities, including a fitness center, spa, and indoor and outdoor swimming pools. Plus, the on-site restaurants and cafes provide a taste of the local and international cuisine.
The Tersane Suites Residences also offers a great opportunity for investors, as it provides a rental guarantee program. This means that investors can enjoy a steady income stream, with the peace of mind that their property is being managed by a reputable and experienced team.
The location of Tersane Suites Residences is also unbeatable, with easy access to the city’s main transportation links and within close proximity to the historic center, making it the perfect base for exploring all that Istanbul has to offer.
Lixin Azarmehr, a Los Angeles-based real estate development trailblazer, co-founded JL Real Estate Development (JL RED) in 2015 and serves as its CEO. Her expertise has propelled the firm to specialize in luxury residential and mixed-use commercial projects, with a portfolio that features upscale retail spaces and sophisticated care facilities.
Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szet...Volition Properties
=== Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szeto) ===
Ever been curious about Real Estate Investing in the US?? At Volition, for the past 14 years, we have been focused on helping investors invest in over $250M of real estate and generate $100M of wealth in the Toronto market, but we are always open to learning more about other business models and learning from other investors.
The US has always been an intriguing market to invest in. But the US is a big place… if you’re interested in investing in the US, you probably have a lot of questions, like:
☑️ Specifically WHERE should you invest?
☑️ What are the best markets to invest in and why?
☑️ How much are property prices there?
☑️ What are the returns like?
☑️ What is cashflow like?
☑️ Compared to investing in Toronto or other cities in Ontario, what are the benefits / tradeoffs?
☑️ What ownership structure should I use?
☑️ What are the tax implications?
☑️ Can I get financing?
☑️ What are tenants like?
Enter Erwin Szeto, a longtime friend of Volition. Since 2005, Erwin Szeto and his team have navigated the challenging landscape of being landlords in Ontario. Now, they are shifting their focus and guiding their clients' investments toward the more landlord-friendly environment of the USA. This decision comes after assisting Canadian clients in transacting over $440,000,000 in income properties. Faced with issues like affordability constraints, tenant-friendly laws, rent control, and rental licensing in Canada, Erwin sees a clear opportunity in the U.S. Here, there is a significant influx of investments leading to the creation of high-paying manufacturing jobs. Erwin and his clients are poised to capitalize on these opportunities where landlord rights are stronger and there is no rent control.
To facilitate this transition, Erwin has partnered with and become a client of SHARE, a one-stop-shop U.S. Asset Manager. Founded by Canadians for Canadians, SHARE enables as passive an ownership experience as possible for landlords in the U.S., while still maintaining direct, 100% ownership.
Erwin is “Making Real Estate Investing Great Again”!!
Website: https://www.infinitywealth.ca/
Facebook: https://www.facebook.com/iwinrealestate and https://www.facebook.com/ErwinSzetoOfficial
Podcast: https://www.truthaboutrealestateinvesting.ca/
Instagram: https://www.instagram.com/iwinrealestate/ and https://www.instagram.com/erwinszeto/
Urbanrise Paradise on Earth - Unveiling Unprecedented Luxury in Exquisite Vil...JagadishKR1
Immerse yourself in the epitome of luxury living at Urbanrise Paradise on Earth. These opulent 4 BHK villas, nestled off the prestigious Kanakapura Road in Bangalore, redefine elegance and sophistication. With meticulous craftsmanship, breathtaking design, and unparalleled amenities, Urbanrise Paradise on Earth offers a sanctuary where every moment is infused with luxury and serenity. Experience a life of grandeur and indulgence at this exclusive residential enclave.
Omaxe Sports City Dwarka stands out as a premier residential and recreational destination, offering a blend of luxury and sports-centric living. Located in the thriving area of Dwarka, this project by Omaxe Limited is designed to cater to modern lifestyle needs while promoting a healthy, active living environment.
Flat available for sale
Location- Tupudana, Ranchi
Savitri enclave
Area- 3BHK
Rate- 4000/sq.ft.
Super Build Up Area-1629 sq.ft.
Build-up area-1253 sq.ft.
Rate- 65lakh16k(approx)
Floor available- Flat available in all floor(G+12)
Balcony- 2
Washroom- 2
Parking - CAR PARKING
Amenities- Joggers track,temple, children's park,gym,banquet hall (5 Lakh)
Possession year (Handover year)- Dec 2025
Outside View from the apartment and flat balcony is very beautiful.
For more information contact AASHIYANA STAR PROPERTIES
7766900371
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus o...Joseph Lewis Aguirre
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus on Public Safety as Job #1, Engagement, Wealth of HOA, Branding, Communication, Culture, Civic Responsibility
MC Heights-Best Construction Company in jhanglaraibfatim009
MC Heights stands as the epitome of excellence in construction within Jhang. With a commitment to unparalleled quality and innovative design, MC Heights redefines urban living in the heart of Jhang. Offering luxurious residential spaces, cutting-edge commercial complexes, and vibrant community areas, MC Heights caters to the diverse needs of modern lifestyles. Our dedication to superior craftsmanship and customer satisfaction ensures that every aspect of MC Heights exceeds expectations, making it the premier choice for those seeking unparalleled sophistication and comfort in Jhang.
Referans Bahcesehir which is being constructed, in the center of the most regional destination as Bahçeşehir, shines out with its central location and unique landscape including social facilities such as a fitness center, sauna, sports facilities, children’s playground and recreational areas.
Not only drawing attention for immediate surroundings including commercial centers and private schools but also providing the easily accessible location with closeness to Tem Highway and connection roads, ongoing construction of 3rd Bridge Connection roads and Metro Projects
Bahcesehir is a rising value in the great city of Istanbul… Located at a new transportation junction in the northwest of the City… Located at such a spot that the access roads for the 3rd bridge and for the 3rd Airport will reach the region in 2016. The Marmaray and the Subway will extend all the way to Referans Bahcesehir respectively in 2018 and 2019.
465 flats and 34 stores are designed with an outstanding approach and arranged with a unique perspective offering the following options: 1 plus 1, 2 plus 1, 3 plus 1, 3.5 plus 1, 4 plus 1, and 4.5 plus 1. It is planned so as to safeguard you and your loved ones based upon a modern, technological safety approach. As you experience the joy and luxury here, you will be content and feet at ease.
It is worth seeing both inside and outside with heart-warming cafes, tasty restaurants and elegant stores… And it is ready to offer a vivacious social life with a warm and cozy space design.
A folding swimming pool and indoor swimming pools, playgrounds, Turkish bath, sauna… It has them all. Everything you need for your well-being and for having a pleasant time will be at your service. You simply need to align the rhythm of life with the rhythm of Referans Bahcesehir.
https://listingturkey.com/property/referans-bahcesehir/
Avrupa Konutlari Yenimahalle - Listing TurkeyListing Turkey
Welcome to Avrupa Konutları Yenimahalle, where luxury living meets unparalleled convenience in the heart of Istanbul. Developed by Artaş Holding, one of Turkey’s leading construction companies, this prestigious residential project offers a contemporary lifestyle experience like no other.
https://listingturkey.com/property/avrupa-konutlari-yenimahalle/
Elegant Evergreen Homes - Luxury Apartments Redefining Comfort in Yelahanka, ...JagadishKR1
Experience unmatched luxury at Elegant Evergreen Homes, offering exquisite 2, 3, and 4 BHK apartments in the serene locality of Yelahanka, Bangalore. These meticulously crafted homes blend modern design with timeless elegance, providing a harmonious living environment. Enjoy top-tier amenities and a prime location, making Elegant Evergreen Homes the ideal choice for discerning homeowners.
500 acres of brilliance await you here at Riverview City which offers modern living, effortless convenience, and a beautiful natural setting. It is a mega township by Magarpatta City in Loni Kalbhor, Pune. Enjoy easy access to work, schools, and fun while experiencing a perfect work-life balance.
Visit - magarpattacity.developerprojects.in
Need MCA leads? No sweat! MCAs are great for small biz funding. Learn how to snag top-notch leads: businesses needing cash, with repayment ability, decision-makers, and accurate contacts. Use content, social ads, lead platforms, partnerships, and capture processes for quality leads.
https://www.leadgeneration.media/blog/b/streamline-your-mca-sales-process-with-pre-qualified-leads
Simpolo Tiles & Bathware
Tile ho,
toh Simpolo.
Since the first steps were taken in 1977, Simpolo Ceramics has carved its niche as a consistently growing organisation with unparalleled innovation and passion rooted in simplicity.
We endure gratification for every experience we offer, created to share something meaningful. It may not resonate with the majority, but that makes us a class apart. If only a handful were to understand the purpose of our existence, we would be proud to have found our believers. Rather, people with whom we can share our beliefs.
VISUALIZER
Design your space in your style with our very own Visualizer. Now, you can choose the tiles of your liking from our wide selection and see how they would look in a space. Select the tile from the multiple options and the visualiser will replace the surfaces in the image with the selected tiles. This way, instead of just your imagination, you can choose the tiles for your place by getting an actual picture of how they would look in a space. So, design your space the way you desire digitally and implement it in real life to get the best results!
You can also share this visualiser with others to help them design their space.
Committed to delighting customers with world-class ceramic products and services. Make Simpolo synonymous with the best quality and set new benchmarks of excellence for all stakeholders. Pursue best business practices with utmost integrity to make Simpolo an exciting organisation to work with, for vendors, channel partners, investors and employees alike.
Gain worldwide recognition in the field of ceramic building products through Research and Innovation and bring an enhanced lifestyle within reach for every household.
The Legal Side of Social Media Marketing - Cisca Brouwer
1. SOCIAL MEDIA
MARKETING:
THE LEGAL SIDE
multifamily-social-media.com
This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
2. You Can Play on Third Party Turf…
Kellogg’s Amazing Spider-Man 2
Social Media (Facebook, Twitter and Google+) posts on 4/30 – 207,261 Impressions
multifamily-social-media.com
This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
3. Kellogg’s Man of Steel
multifamily-social-media.com
This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
Facebook: posting to 1.7MM Fandango Fans Twitter: 2 Twitter postings to 119k followers (238k total)
4. …or on Your Own Turf.
multifamily-social-media.com
This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
6. Agenda
•Overview of Key Applicable Laws
•Third Party Platform Requirements
•Promotions Law Quick Hit
•Content Considerations
•Charity/Cause Marketing
multifamily-social-media.com
This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
7. Key Applicable Laws
• Federal and State Consumer Protection Laws
• Copyright Law
• Trademark Law
• Right of Publicity Laws
• Lottery/Promotions Laws
multifamily-social-media.com
This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
8. Consumer Protection Laws
• Traditional consumer protections apply online and on mobile:
– FTC (see .com Disclosures and Guides Concerning the use of
Endorsements and Testimonials in Advertising)
– Lanham Act (Unfair Competition)
– National Advertising Division of BBB (NAD)
• Additional Guidelines:
– Trade Association Guidelines (DMA, WOMMA, MMA)
– IAB Guidelines (see IAB.net)
– Digital Guiding Principles for Alcohol Companies Engaged in Social
Media
multifamily-social-media.com
This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
9. FTC’s .com Disclosures
• If a disclosure is necessary to prevent an ad from being deceptive,
unfair or otherwise in violation of an FTC rule, and it is not possible
to make the disclosure clearly and conspicuously on a particular
platform, then that platform should not be used to run the ad.
• Disclosures should be as close as possible to the relevant claim.
• Avoid pop ups as they are often blocked.
• Label hyperlinks as specifically as possible and confirm they
function on all devices.
• Bloggers or other online publishers must disclose relationships with
advertisers when they receive free products for review,
compensation or other consideration.
multifamily-social-media.com
This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
10. FTC’s Guides on Endorsements
and Testimonials in Advertising
• Disclose any material connection
–Payment or other benefit
–Employee status
•Consumer endorsement must reflect typical consumer experience.
•If an endorsement suggests a person (including celebrities) uses a
product, the person must actually use the product and the endorsement
must accurately reflect the person’s experience.
•FDA views an advertiser’s “Like” of a third party’s social media post as
an endorsement of that post, including any claims made in the post.
multifamily-social-media.com
This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
11. Third Party Platform Requirements
multifamily-social-media.com
This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
12. Promotions on Facebook
Facebook Promotion Guidelines:
•Promotions on Facebook can be administered within Apps on Facebook OR on Page
Timelines, but NOT on personal Timelines.
•Facebook features can be used as the primary or automatic registration/entry
mechanism (excluding “like” feature).
•Recently updated Page Terms prohibit Pages from tagging or encouraging users to tag
themselves in content where they are not actually depicted.
– Example: It is permissible to ask users to submit names of a new product in exchange for a chance to
win a prize; however, it is not permissible to ask users to tag themselves in images of the new product
in exchange for a chance to win a prize.
•Promotions on Facebook must include the following disclosures:
– A complete release of Facebook by each entrant or participant.
– Acknowledgment that the promotion is in no way sponsored, endorsed, administered by or
associated with Facebook.
– Links to promotion’s Official Rules, Sponsor’s Privacy Policy and Sponsor’s Terms of Use for its
website.
multifamily-social-media.com
This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
13. Promotions on Facebook
Facebook Promotion Guidelines (cont.):
•Cannot use Facebook’s name, trademarks or other IP except as needed to comply with
the Facebook Promotions Guidelines.
•An option for ensuring compliance with the Facebook Promotions Guidelines is to
engage a third party developer that is certified by Facebook.
•Remember that complying with the Facebook Promotions Guidelines does NOT
guarantee that a promotion will be lawful.
•Sponsor must link to its own Privacy Policy where personal information is collected.
•Sponsor is responsible for the lawful operation of a promotion, including:
– The Official Rules
– Offer terms and eligibility requirements (i.e. age and residency restrictions); and
– Compliance with applicable rules and regulations governing the promotion and all prizes offered (i.e.
registration and obtaining necessary regulatory approvals).
•Sponsor can notify promotion winners through Facebook messages, chat or posts on
Timelines or brand pages.
multifamily-social-media.com
This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
14. Promotions on Facebook
Facebook Platform Policy Updates:
•Effective Nov. 5, 2014, Facebook revised its Platform Policy to restrict the use of its
“like” functionality. Page owners are no longer allowed to “like-gate” a promotion or
otherwise require a consumer to like a page to gain access to content via a Facebook
application.
•“You must not incentivize people to use social plugins or to like a Page…This includes
offering rewards, or gating apps or app content based on whether or not a person has
liked a Page.”
•However, marketers can still ask users to like a Page, as long as no incentive is
offered for liking the Page.
•Advertisers may still use other techniques to incentivize consumers to log in to an
app, check in at a place or enter a promotion on an app’s page.
•These changes do not affect Facebook’s Pages Terms, which continue to allow
marketers to administer promotions on a company’s Facebook page.
multifamily-social-media.com
This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
15. Facebook Rules
• Advertising Guidelines https://www.facebook.com/ad_guidelines.php
• Platform Policy https://developers.facebook.com/policy/
• Page Terms https://www.facebook.com/page_guidelines.php
• Website Terms https://www.facebook.com/legal/terms
• Privacy https://www.facebook.com/about/privacy/
• Principles https://www.facebook.com/principles.php
multifamily-social-media.com
This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
16. Promotions on Twitter
• Twitter Rules (https://support.twitter.com/articles/18311-the-twitter-rules)
• Twitter for Business (https://business.twitter.com/)
• Guidelines for Contests on Twitter (https://support.twitter.com/articles/68877-
guidelines-for-contests-on-twitter)
• Brand Policy (https://about.twitter.com/press/twitter-brand-policy)
Twitter Policies:
• Twitter Parties—specific hashtags
• Encourage use of #paidad, #ad, #paid, #sponsored, #sweeps, #contest or “Ad:” at
the beginning of the tweet (FTC requirement).
• Must tweet link to the full official rules and entry details.
• Follow each call to action with a tweet which includes required disclosures.
multifamily-social-media.com
This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
17. Promotions on Twitter (Cont’d)
• Discourage the creation of multiple Twitter accounts.
• Discourage posting of the same Tweet(s) repeatedly.
• Ask users to include an @reply to you in their update so that you can
see all of the entries.
• Encourage use of your hashtags with topics relevant to the promotion.
• Cannot use Twitter name or marks to imply sponsorship of promotion.
• Tip: Include language in the Official Rules notifying entrants that they
could be disqualified, and/or not receive notifications, if their privacy
settings prevent sponsor from seeing the entry or messaging the
entrant.
multifamily-social-media.com
This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
18. Promotions on Instagram
• Notify entrants that their privacy settings must be such that sponsor can see
entries and contact winners.
• Instagram for Business guidelines suggest best practices:
– Using hashtags to collect photos from your followers around a certain theme;
– Spread the word on other sites—website, Facebook, etc.
– Use Instagram API to pull photo streams into an official Instagram feed on
your website; and
– Pick a reward that appeals to your target audience.
– Get involved on Instagram to build familiarity with the app amongst your
customers/consumers; and
– Give it time—spread out the term to give users plenty of time to learn about
the promotion and create submissions.
• Instagram Promotions Guidelines https://help.instagram.com/179379842258600
• Instagram for Business http://blog.business.instagram.com/
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This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
19. Promotions on Pinterest
• Companies may now verify company-sponsored pages with a “website verification
badge” which is currently only available for top-level domains.
• Promotions and marketing are prohibited on individual user pinboards, pages and
Pinterest accounts.
• Similar to Facebook, Pinterest prohibits marketing or advertising materials from
suggesting that Pinterest is sponsoring the promotion or formally affiliated with
the promotion.
• The guidelines advise against running a sweepstakes where each pin, repin,
pinboard, follow or “like” represents an entry or vote due to functionality
limitations which inhibit accurate tracking of such types of entries.
• Complying with the Pinterest guidelines does NOT guarantee that a promotion will
be lawful.
• Pinterest Brand Guidelines http://business.pinterest.com/en/brand-guidelines
• Pinterest Acceptable Use Guidelines https://about.pinterest.com/en/acceptable-
use-policy
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This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
20. Promotions on Pinterest (Cont’d)
Best practices for running a Pinterest promotion:
–Include an acknowledgement that the promotion is in no way sponsored,
endorsed, administered by, or associated with Pinterest;
–Require entrants to mark submissions with a hashtag specifically designated for
the promotion;
–Avoid “spammy” behavior—reward quality over quantity;
–Don’t make entrants pin or repin promotion rules;
–Don’t limit eligible pins and/or pinboards to those utilizing only images from a
fixed or limited selection;
–Encourage entrants to monitor their entry boards for notices from promotion
sponsor; and
–Don’t require a minimum number of pins for promotion entry or ask for
comments.
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This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
21. Promotions on Google+ and Vine
Google+
• Google+ Contest and Promotions Policy prohibits contests, sweepstakes, offers, coupons or
other promotions from being run directly on Google+ or in a manner that requires use of
Google+ features/functionality (https://google.com/+/policy/contestspolicy.html)
• May display a link on Google+ to a separate promo site so long as the business (and not
Google) is the sole sponsor.
• Google reserves the right to remove any promotion content from a Google+ Page for any
reason.
• Promotions must comply with all Google policies and terms.
Vine (Twitter)
• Vine’s Terms of Service do not currently address the use of Vine in sweepstakes or contests
(https://vine.co/terms)
• Utilize Twitter best practices:
–Encourage the use of hashtags with topics relevant to the promotion; and
–Ask users to include an @reply to you in their update so that you have visibility of all
entries.
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This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
22. Promotions Law Quick Hit
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This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
23. Sweepstakes or Contest?
• A promotion that contains these three elements constitutes an illegal
lottery under federal and state laws:
1) Consideration (something of value provided by entrant)
2) Chance
3) Prize
• Remove any one of the three elements to run a legal sweepstakes or
contest.
• Sweepstakes: removes consideration. Random (chance) drawings for a
prize; free to enter.
• Contest: removes chance. Prize is awarded based on measurable skill.
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This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
24. What is Consideration?
• Giving up something of value to participate.
• Consideration examples:
– Ticket/product purchase
– Substantial effort or personal info required of the entrant
– Store visits
– Text messaging fees
• Typically not consideration:
– Postage (except in VT)
– Internet access
– Completing a simple entry form
– Opening a Twitter/Facebook/Instagram account
– “Liking” a Facebook Page
– Posting a comment or photo to a Facebook Page
– Retweeting a message
– “Following” an advertiser
• Avoid the consideration issue by providing an Alternate Method of Entry [AMOE] (e.g. a
postcard or email entry option).
• AMOE must be free, given equal chance at winning and clearly referenced in the rules and
marketing.
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This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
25. What is Chance?
• Winner(s) selected randomly; no control by participants over the
outcome.
• Eliminate chance by choosing a winner based on SKILL:
– Must be a bona fide skill (i.e. guessing the number of jellybeans in a
jar is NOT a skill);
– Questions cannot be too hard or easy;
– Ties must be broken on basis of skill and not random selection;
– Judging criteria must be objective and clearly disclosed in the Official
Rules;
– Judges must be qualified; and
– All entrants must compete on equal playing field.
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This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
26. What is a Prize?
• Anything of value provided to winners, including:
– Event tickets
– Consumer goods
– Promotional merchandise
– Trip
– Experience
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This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
27. Prize Restrictions
• California: no live animals
• Hawaii: no liquor prizes in public places
• Maine: no live animals and no liquor prizes if contest is held
by liquor license holder
• Massachusetts: no live animals
• Minnesota: no chicks, goslings, ducklings or rabbits that have
been artificially colored
• Nebraska: no real estate, raffle ticket or live animal except for
beef or dairy cattle, horse, bison, sheep or pig
• Pennsylvania: no live animals, except fish
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This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
28. Official Rules
• Every sweepstakes or contest needs official rules, regardless
of whether entry is via the Internet, on-site, text, social media
or any other form.
• Rules are the terms of the contract between the promotion
sponsor and the entrant.
• Rules must be clearly disclosed and made accessible prior to
promotion entry.
• Link to complete Official Rules and abbreviated rules must be
available prior to entry.
• No changes to the rules allowed after promotion begins.
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This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
29. Official Rules (Cont’d)
Official Rules should include:
•A provision that includes the following: No purchase necessary to enter or
win. A purchase will not increase chances of winning. Void where
prohibited.
•Clear entry instructions (list all methods of entry, deadlines, and limits on
entries).
•Ownership of entries and use of images and winner name/profile.
•Prize description, including approximate retail value (ARV) of each prize
element and total prize ARV.
•Any limitations or restrictions on the prize.
•Eligibility restrictions and qualifications.
•Promotion start and end dates/times.
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This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
30. Official Rules (Cont’d)
Official Rules should include (cont’d):
•Method of winner selection.
•Name and address of promotion sponsor.
•Website for privacy policy applicable to the entries.
•Odds of winning.
•Whether unclaimed prizes will be awarded and how alternates will be
selected.
•Disclaimers as to technical failures and prize liability—if sponsor determines
that the promotion is corrupted, then sponsor can select winner from
eligible entries already received and can terminate the promotion.
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This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
31. Registration and Bonding
• New York: promotions with total prizing exceeding $5,000 require registration and
bonding with the New York Secretary of State 30 days in advance of promotion
launch.
• Florida: promotions with total prizing exceeding $5,000 require registration and
bonding with FL Dept. of Agriculture & Consumer Services 7 days in advance of
promotion launch.
• Rhode Island: promotions with total prizing exceeding $500 require registration
with Office of the Secretary of State (no bond required).
• Arizona: An operator of an “intellectual contest or event” which requires purchase
to enter must be registered with the State Attorney General’s Office.
• To avoid registration and bonding requirements, you can exclude certain states
from promotion eligibility or keep the prize value under $500 or $5,000—you can
also structure a promotion as a series of consecutive sweepstakes with separate
entry periods and prize pools.
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This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
32. After the Promotion is over…
• Winner’s release or affidavit must be signed (some need
notary).
• If there is a guest portion of the prize, then the guest must
also sign a guest release and/or affidavit.
• Maintain a list of winners.
• Send winners list to states requiring these lists and have
bonds (if any) released.
• Send Form 1099 to winner if total prize is valued at $600 or
more.
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This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
33. Content Considerations
• Music Licenses and Performance Rights
• Third Party Trademarks
• Right of Publicity Laws
• UGC
• Who owns the content?
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This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
34. User-Generated Content (UGC)
• Will you moderate? Take down? What rights does your company have?
• A typical UGC-based promotion allows entrants to upload a photo, video, text or
music (which may or may not incorporate sponsor’s product) for a chance to win a
prize.
• Official Rules should note:
–Submission requirements (i.e. length/format)
–Reps, warranties and indemnification
–Right to use name, likeness and bio info
–Rights in submissions (ownership)
–Prohibition on submissions copyrighted or trademarked by a third party (3rd
party IP)
–Reserve right to remove or reject content for any reason
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This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
36. Charity Involvement/Cause Marketing
• When (1) the offer for sale of a product or service is (2) based on the
representation that the purchase will benefit a charity, a Commercial Co-
Venture (CCV) relationship is formed.
• CCV Basic requirements:
–Written contract with the charitable organization;
–Per-unit disclosure of donation amount;
–Disclosure of beneficiary; and
–Registration and bonding in certain states.
• Must follow Attorney General guidelines for CCV.
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This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.
37. Thank you for attending today!
Cisca Brouwer
Senior Counsel
NBCUniversal Digital Entertainment
francisca.brouwer@nbcuni.com
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This presentation does not constitute legal advice or a legal opinion on any matter discussed. This presentation is for educational purposes only.