Integrated Marketing Communication - Social Media Marketing

1. Understanding
Social Media Marketing
Neha Chauhan 56
Ujas Dahiwale 57
Prathamesh Hade 62
Pradnya Hulke 63
Advait Kulkarni 72

2. What is Social Media?
• The use of web-based and mobile technologies to
turn communication into an interactive
dialogue.
• A group of internet-based applications that build
on the ideological and technological foundations
of the web that facilitate the creation and
exchange of user-generated content.
• Social Instrument of Communication

3. Background
• Marketers place high value on social media, 90% of
marketers indicate that social media is important for
their business.
• Marketers want to know how to monitor and measure
the ROI of social media and integrate their social
media activities.
• 77% of marketers plan on increasing their use of
YouTube and e- marketing.
• E-marketing forms the baseline for 86% of marketers
in India.
• 36% of Indian marketers’ invested more than 10% of
their budgets in e-Marketing

4. Introduction
 Social Media is a vital element for the online
business.
 Art of producing traffic to site for generating
business through online social group.
Used as a branding tool and can increase
conversion, sales tracking, page views and add
exposure.
Simple and low cost way if increasing sale and to
bring traffic to the website.
 Twitter.
 Facebook.
 Linkdln.
 Others medias ( Faves, Delicious, etc.)

5. Objectives
• To analyze the effective communication strategy
through social networking sites.
• To study the effectiveness of brand communication
through social networking sites.
• To find the impact of interaction through these
communication among users (with reference to Face
book, Twitter and Linkedin).

6. Methods
• Blogging
• Personal website or blog
• Article selling
• Email sending
• Use social networking websites
• Video promotion
• Press Release or media release
• Search Engine Optimization

7. Social Media Examples
• Collaborative Projects . . . . . Wikipedia
• Blogs and Microblogs . . . . . WordPress / Twitter
• Content Communities . . . . . YouTube
• Social Networking . . . . . . . . Facebook
• Virtual Game Worlds . . . . . . World of Warcraft
• Virtual Social Worlds . . . . . . Second Life

9. • Twitter is an online social networking and
microblogging service that enables its users to
send and read text-based posts of up to 140
characters, informally known as "tweets ".
• Twitter has 200 million users as of 2011,
generating over 200 million tweets and handling
over 1.6 billion search queries per day.
• Find and follow interesting people based on your
search criteria.

10. • With Twitter Search you can:
▫ Monitor what people are saying about your
business and industry.
▫ Keep track of things that are interesting to you
and find new and interesting people to follow.
▫ Research and monitor your competition .
• Interact with people already talking about your
search topic by sending them an “@” message.
• Use the info as market research to find out what
others are saying about a particular topic…
including your competitors.

11. • With over 800 million active members,
Facebook is the most widely used social network
worldwide
• Create a Brand Page:
▫ Keep your Brand Page public and allow people to
comment. Why? Customers like being able to
interact with you on Facebook.
▫ Facebook Brand Page will allow you to incorporate
video, photos, and detailed descriptions.

12. • LinkedIn reports more than 120 million registered
users in more than 200 countries and territories. . .
.44 million in U.S.
• LinkedIn is a social networking service that is
focused on building and reflecting “social relations”
among people who, for example, share interests
and/or activities.
• LinkedIn lets you connect with people you don’t
know through the people you do know.
▫ You can see your personal network, but also the
networks of your friends and colleagues.
▫ You can discover connections, request introductions,
and learn about anyone’s professional career. Social
Media

13. • Your profile serves as your online business card:
▫ It tells people why they should connect with you
and what types of content you might be sharing.
▫ It makes it easy for friends, colleagues, and
potential customers or donors to find you online
because your public profile is searchable.
▫ Join a “Group” (there are over 850,000!) and/or
create a group that demonstrates you're a leader in
your industry.