This slide presentation is a guide to creating online presence for yourself, business and organizations.

1. CREATING ONLINE
PRESENCE

2. ONLINE PRESENCE = MORE BRAND
AWARENESS

4. WHAT ONLINE PRESENCE IS NOT
DOOR-TO-DOOR MARKETING
TRADITIONAL MODE OF MARKETING
FACE-TO-FACE MARKETING

5. WHAT IS ONLINE PRESENCE
ONLINE PRESENCE IS THE SUM OF ALL IDENTITIES ONE HAS CREATED,
BOTH PERSONAL AND BUSINESS DRIVEN, AND THE INTERACTIONS THOSE
IDENTITIES HAVE ESTABLISHED, AND PARTICIPATED IN, ONLINE.

6. WHY ONLINE PRESENCE

7. EVOLUTION OF SOCIAL MEDIA FOR
BUSINESSBEFORE THE SOCIAL MEDIA BOOM, MARKETERS THOUGHT SOCIAL MEDIA WAS
JUST ANOTHER FAD THAT WOULD SON LIKELY PASS, IN TE NAME OF
NETWORKING SCAM.
BEFORE THERE WAS SOCIAL MEDIA, NETIZENS IN THE 1970S AND 1980S SPENT
MOST OF THEIR TIME ON SOCIAL NETWORKS LIKE DATING SITES AND ONLINE
FÓRUMS.
THE DOT-COM BUBBLE F 1995-2002 WAS A CRITICAL EVENT THAT ALLOWED THE
INTERNET TO BECOME A VIABLE MARKETING TOOL. IT BEGAN WITH SEARCH
MARKETING, PROMPTING BRANDS TO CRÉATE WEBSITES TO ESTABLISH
ONLINE PRESENCE.
IN 2003-2004, THE ARRIVAL OF SOCIAL MEDIA SITES LIKE FACEBOOK, LINKEDIN
AND MYSPACE INITIATE THE SHIFT OF INTERNET USERS FROM MULTIPLAYER
ONLINE GAMES TO SOCIAL NETWORKIN SITES. EVENTUALLY, BUSINESS
PICKED UP ON THE POSITIVE EFFECTS OF A SOCIAL MEDIA SITE PRESENCE ON
E-COMMERCE.

8. PROS AND CONS OF ONLINE PRESENCE
PROS
• REDUCED MARKETIN COST
• INCREASED SALES
• INCREASED TRAFFIC TO WEBSITE
• IMPROVED RANKING ON SEARCH ENGINES
• GREATER CUSTOMER ENGAGEMENT
• OPPORTUNITY FOR CUSTOMER FEEDBACK
• OPPORTUNITY TO CONDUCT MARKET RESEARCH
ABOUT CUSTOMERS
• IMPROVED NETWORKING OPPORTUNITIES WITH
CUSTOMERS AND OTHER BUSINESSES
CONS
• SOCIAL MEDIA IS IMMEDIATE AND
NEEDS DAILY MONITORING
• ADDITIONAL RESOURCES MAY BE
NEEDED TO MANAGE ONLINE
PRESENCE.
• REAL BENEFITS MAY NOT COME IF
ONLINE PRESENCE IS NOT WELL
MANAGED
• RISKS - NEGATIVE FEEDBACKS,
HACKING, ETC

9. TRADITIONAL VS INTERNET MARKETING
• TRADITIONAL MARKETING
• TELEVISION
• RADIO
• NEWSPAPERS
• MAGAZINES
• BILLBOARDS
• DIRECT MAIL
• INTERNET MARKETING
• VIDEO SHARING, WEBSITES
• BLOGS, MICRO BLOGS
• SOCIAL NETWORKS
• WIDGETS
• SEARCH ADVERTISING
• DIRECT EMAIL

10. STEPS TO BUILDING A SOLID ONLINE
PRESENCE
WEB OPTIMIZATION
BLOGGING
CREATING SOCIAL MEDIA ACCOUNTS
SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE MARKETING
INTERNET ADVERTISING
SOCIAL MEDIA MARKETING
MOBILE MARKETING
DIRECTORY LISTINGS

11. WEBSITE OPTIMIZATION
WHY YOU NEED A WEBSITE
WHAT ARE THE RULES TO FOLLOW WHEN SETTING UP A WEBSITE?
WHAT TO UPLOAD ON YOUR WEBSITE

12. BLOGGING

13. CREATING SOCIAL MEDIA PROFILES AND
ACCOUNTS
CREATE A SOCIAL MEDIA PROFILE HANDLE THAT BEST DESCRIBES YOUR BRAND
KNOW WHERE YOUR TARGET AUDIENCE HANG OUT
COMPLETE ALL SOCIAL MEDIA PROFILE BIO
PUT RELEVANT/BRAND IMAGE ON YOUR PROFILE PICTURE

14. SEARCH ENGINE OPTIMIZATION
(SEO)
SEO IS THE ART/SCIENCE OF GETTING A WEBPAGE RANKED HIGHLY ON
THE MAJOR SEARCH ENGINES.
SEARCH ENGINE OPTIMIZATION (SEO) IS THE PROCESS OF GETTING
TRAFFIC FROM THE “FREE,” “ORGANIC,” “EDITORIAL” OR “NATURAL”
LISTINGS ON SEARCH ENGINES.
WHY SEO?

16. SEO RECIPES
ON PAGE FACTORS
 KEYWORD ANALYSIS
 SITE MECHANICS
 CONTENT MECHANICS
 INBOUND AND OUTBOUND LINKING

17. SEARCH ENGINE MARKETING
 THESE ARE PAID LISTINGS THAT SEARCH ENGINES SELL TO ADVERTISERS, USUALLY
THROUGH PAID PLACEMENT OR PAID INCLUSION PROGRAMS. IN CONTRAST, ORGANIC
LISTINGS ARE NOT SOLD.
 PAID INCLUSIONS - ADVERTISING PROGRAMS WHERE PAGES ARE GUARANTEED TO BE
INCLUDED IN A SEARCH ENGINE'S INDEX IN EXCHANGE FOR PAYMENT. - NO
GUARANTEED RANKING PAYMENT MADE ON A COST PER CLICK (CPC) BASIS.
 PAID PLACEMENTS - ADVERTISING PROGRAMS WHERE LISTINGS ARE GUARANTEED
TO APPEAR IN ORGANIC LISTINGS. - THE HIGHER THE FEE, THE HIGHER THE
RANKING. E.G. SPONSORED LINKS AND GOOGLE’S ADWORDS

19. INTERNET ADVERTISING
WHAT IS YOUR STRATEGY?
WHICH PLATFORM PROMOTES BETTER?
HOW WOULD YOU PROMOTE YOUR BUSINESS ONLINE?
HOW WOULD YOU LOCATE YOUR TARGET AUDIENCE?

20. SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING USES SOCIAL MEDIA PLATFORMS TO CRÉATE AND
FOSTER COMMUNITIES AND RELATIONSHIPS. IT IS FOCUSED ON CREATING
CONTENT THAT ATTRACTS ATTENTION AND ENCOURAGES READERS TO SHARE
CONTENT WITH THEIR SOCIAL NETWORKS.

21. SOCIAL MEDIA MARKETING USING
FACEBOOK
WE CAN CREATE A PAGE FOR A PRODUCT, ORGANIZATION, CELEBRITY ETC
WE CAN INCLUDE OUR NEW PRODUCT DETAILS - BANNER
WE CAN UPLOAD PHOTOS, SHARE VIDEOS & POST LINKS THAT DIRECT TO OUR SITE/BLOG.
WE CAN PUBLISH NOTES AND CREATE GROUPS.
WE CAN PUT FACEBOOK LIKE BOX IN OUT SITE.
WE CAN CREATE EVENTS LIKE RECENT ACTIVITIES, UPCOMING EVENTS ETC.
CREATE ADVERTISEMENTS ABOUT THE NEW & EXISTING & UPCOMING PRODUCTS (ADS
ARE EITHER FREE OR PAID).
FACEBOOK PROVIDES CLASSIFIED AD SERVICES.
FACEBOOK ALLOWS TO SEND MESSAGES TO USERS YOU HAVE NO CONNECTION WITH.

22. SOCIAL MEDIA MARKETING USING
TWITTERFOCUS ON BRAND PROMOTIONS & MICROBLOGGING (140 CHARACTERS).
BUILD STRONG & POWERFUL RELATIONSHIP WITH PROSPECTIVE
CUSTOMERS.
ATTRACTIVE BIO INCREASES POPULARITY .
EDUCATE FOLLOWERS ABOUT YOUR NEW PRODUCT, CREATING
AWARENESS AND NECESSITY.
WE CAN EASILY GAIN FOLLOWERS BY FOLLOWING THE ACTIVE MEMBERS
ON TWITTER.
WE WILL GET FOLLOWERS BY FOLLOWING THE FOLLOWERS OF EXPERTS,
GURUS OR OF OUR COMPETITORS IN TWITTER.
FOR GETTING FOLLOWERS WE HAVE TO FOLLOW MANY IN A CONSECUTIVE
MANNER.
WE CAN POST A PRODUCT, LINK ETC AND ASK FOR OPINION AND REVIEWS.
 WE CAN CREATE BANNERS ABOUT PRODUCTS, ORGANIZATIONS ETC.

23. SOCIAL MEDIA MARKETING USING
LINKEDINCREATING PROFILE
CREATING COMPANY PAGE
INTEGRATING PROFILE WITH OTHER MEDIA CHANNELS
ADD CONNECTIONS
JOIN GROUPS
TARGETING AND NETWORKING WITH THE INFLUENCERS
STARTING DISCUSSIONS IN GROUPS
ACTIVE PARTICIPATIONS IN RELEVANT Q&A’S
PUBLISH ARTICLES AND PRESS RELEASE LAUNCH AND PROMOTE EVENTS
ENDORSE AND RECOMMEND OTHERS
SHARE PRESENTATION INTEGRATE BLOGS TO YOUR PROFILE
SHARE AND LIKE PEOPLE’S ARTICLES

24. SOCIAL MEDIA MARKETING USING
GOOGLE+
CREATE PROFILE
CREATE PAGE
CONTENT DEVELOPMENT
BUZZ CREATION
INTEGRATING PAGE WITH OTHER SOCIAL MEDIA CHANNELS
POST UPDATES WITH LINKS TO THE DESIRED LANDING PAGE
JOINING COMMUNITIES
ADDING INFLUENCERS TO OUR CIRCLES

25. …STILL ON SEM FOR GOOGLE+
STARTING DISCUSSION
SHARING LINKS
VIDEO SHARING
PHOTO SHARING
DOCUMENT SHARING ( PDF, PPT, WHITEPAPER, BROCHURES, NOTES…)
TAGGING

26. MOBILE MARKETING
MOBILE MARKETING IS… MARKETING AND COMMUNICATIONS TO CUSTOMERS OR
CONSTITUENTS ON PORTABLE DEVICES WHEREVER THEY MAY BE.
 WHATSAPP
 • BBM
 • INSTAGRAM
MOBILE STRATEGY CONSIDERATIONS
FOUR QUESTIONS TO CONSIDER:
• WHERE IS YOUR USER? (TRAVELLING, AT HOME, AT WORK)
• WHAT DO THEY NEED? (LOCATION, INFORMATION, ENTERTAINMENT)
• WHAT DEVICES DO THEY HAVE? (SMARTPHONE, TABLET, LAPTOP)
• WHAT CONTENT DO YOU HAVE ALREADY? (WHITE PAPERS, POWERPOINT, VIDEO)

27. DIRECTORY LISTINGS
• ONLINE DIRECTORIES IN NIGERIA
• HOW DOES DIRECTORIES AND LISTINGS HELP YOUR ONLINE PRESENCE?
• WHICH ONLINE DIRECTORIES AND LISTINGS IS BEST FOR YOUR BRAND?

28. REFERENCES
• EVOLUTION OF SOCIAL MEDIA MARKETING-
WWW.ACADEMIA.EDU/4356174/SOCIAL_MEDIA_MARKETING, PG3
• HTTP://WWW.BUSINESS.GOV.AU/BUSINESS-TOPICS/BUSINESS-
PLANNING/SOCIAL-MEDIA/PAGES/PROS-AND-CONS-OF-SOCIAL-MEDIA.ASPX
• SEARCH ENGINE OPTIMIZATION- WWW.OPTIMIZELY.COM
• SOCIAL MEDIA MARKETING- WWW.EN.WIKIPEDIA .ORG

29. THANK YOU