The document provides an overview of using social media for business purposes. It discusses various social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and evaluating them for small businesses. Key tips include developing a social media strategy with goals in mind, regularly posting engaging content across multiple platforms, monitoring analytics and engaging with customers and followers. The document emphasizes using social media to build your brand and develop relationships with your audience.
O documento descreve os planos de uma parceria entre a Dominus e a CR2 para construir um grande condomínio no terreno da antiga pedreira Yamagata em Alcântara, Rio de Janeiro. O empreendimento oferecerá infraestrutura comercial, lazer e segurança em 162.000m2, seguindo padrões de sucesso de outros condomínios brasileiros e focando na qualidade de vida.
REGULAMENTO DO INTERCOLEGIAL 2012 - IGUAÍ - BAHIAMarcelo Guerra
1) O documento apresenta o regulamento dos Jogos Estudantis da rede municipal de educação de Iguaí, com o objetivo de orientar os participantes sobre a estrutura e organização do evento.
2) O regulamento foi construído com base na avaliação de educadores, alunos, secretária de educação e equipe pedagógica, visando promover uma política participativa de esporte e cultura corporal.
3) O documento detalha as regras para o torneio de futsal e handebol, incluindo inscrições, equipamentos,
Este documento fornece orientações sobre os conteúdos do volume 8 do Caderno do Professor de Educação Física para a 6a série/7o ano do Ensino Fundamental. Aborda quatro temas principais: esporte - modalidade individual (ginástica rítmica), ginástica (ginástica geral), esporte - modalidade coletiva (voleibol) e luta (judô). Para cada tema, apresenta situações de aprendizagem e atividades avaliadoras com o objetivo de desenvolver competências relacionadas à
A Fragmentação Do Conceito De Esporte.pptPAULO SILVA
O documento discute a história do esporte desde a Antiguidade até o esporte contemporâneo. O esporte antigo incluiu a Grécia Antiga e chegou até o século XIX, enquanto o esporte moderno começou na Inglaterra no século XIX e levou à institucionalização gradual. O esporte contemporâneo começou por volta de 1980 e estabeleceu o direito de todos à prática esportiva.
The document provides an overview of using social media for small businesses. It discusses various social media platforms including Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and newer platforms like TikTok and Snapchat. For each platform, it summarizes their purpose and benefits for small businesses, as well as tips on how to use the platform effectively through content marketing, engagement, hashtags, and more. The overall document aims to help small businesses develop a social media strategy and understand how to leverage different social channels.
Start using social media for small business.pptxSeemaRampersad1
- The British Library offers space for small business meetings and paid research services for inventors, entrepreneurs, and legal professionals to develop business ideas and check patent novelty. Services are charged at £103.20 per hour with a one hour minimum.
- Social media is a way to connect people through free or low-cost online platforms and mobile apps. It allows businesses to engage with customers, monitor competitors, measure impact, and crowdsource products and services.
- Developing an effective social media strategy involves understanding business goals, creating engaging content, using multiple platforms like Facebook, Twitter, LinkedIn, and Instagram, and measuring results. Consistent posting and responding to customers is important for building relationships and brand awareness.
Start Using Social Media for Small Business - Business & IP Centre Workshop SeemaRampersad1
The British Library offers paid research services to help inventors, designers, entrepreneurs, and legal professionals. Services include assistance with checking ideas for novelty when applying for patents or trademarks, finding information to develop business ideas, and supporting patent litigation processes. Research is charged at £103.20 per hour with a minimum of one hour.
The British Library offers resources and paid research services to entrepreneurs, academics, creatives, and others. It has space available for small business meetings. Paid research services include helping with patent and intellectual property searches and supporting legal professionals. Services are charged at £103.20 per hour with a one hour minimum.
O documento descreve os planos de uma parceria entre a Dominus e a CR2 para construir um grande condomínio no terreno da antiga pedreira Yamagata em Alcântara, Rio de Janeiro. O empreendimento oferecerá infraestrutura comercial, lazer e segurança em 162.000m2, seguindo padrões de sucesso de outros condomínios brasileiros e focando na qualidade de vida.
REGULAMENTO DO INTERCOLEGIAL 2012 - IGUAÍ - BAHIAMarcelo Guerra
1) O documento apresenta o regulamento dos Jogos Estudantis da rede municipal de educação de Iguaí, com o objetivo de orientar os participantes sobre a estrutura e organização do evento.
2) O regulamento foi construído com base na avaliação de educadores, alunos, secretária de educação e equipe pedagógica, visando promover uma política participativa de esporte e cultura corporal.
3) O documento detalha as regras para o torneio de futsal e handebol, incluindo inscrições, equipamentos,
Este documento fornece orientações sobre os conteúdos do volume 8 do Caderno do Professor de Educação Física para a 6a série/7o ano do Ensino Fundamental. Aborda quatro temas principais: esporte - modalidade individual (ginástica rítmica), ginástica (ginástica geral), esporte - modalidade coletiva (voleibol) e luta (judô). Para cada tema, apresenta situações de aprendizagem e atividades avaliadoras com o objetivo de desenvolver competências relacionadas à
A Fragmentação Do Conceito De Esporte.pptPAULO SILVA
O documento discute a história do esporte desde a Antiguidade até o esporte contemporâneo. O esporte antigo incluiu a Grécia Antiga e chegou até o século XIX, enquanto o esporte moderno começou na Inglaterra no século XIX e levou à institucionalização gradual. O esporte contemporâneo começou por volta de 1980 e estabeleceu o direito de todos à prática esportiva.
The document provides an overview of using social media for small businesses. It discusses various social media platforms including Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and newer platforms like TikTok and Snapchat. For each platform, it summarizes their purpose and benefits for small businesses, as well as tips on how to use the platform effectively through content marketing, engagement, hashtags, and more. The overall document aims to help small businesses develop a social media strategy and understand how to leverage different social channels.
Start using social media for small business.pptxSeemaRampersad1
- The British Library offers space for small business meetings and paid research services for inventors, entrepreneurs, and legal professionals to develop business ideas and check patent novelty. Services are charged at £103.20 per hour with a one hour minimum.
- Social media is a way to connect people through free or low-cost online platforms and mobile apps. It allows businesses to engage with customers, monitor competitors, measure impact, and crowdsource products and services.
- Developing an effective social media strategy involves understanding business goals, creating engaging content, using multiple platforms like Facebook, Twitter, LinkedIn, and Instagram, and measuring results. Consistent posting and responding to customers is important for building relationships and brand awareness.
Start Using Social Media for Small Business - Business & IP Centre Workshop SeemaRampersad1
The British Library offers paid research services to help inventors, designers, entrepreneurs, and legal professionals. Services include assistance with checking ideas for novelty when applying for patents or trademarks, finding information to develop business ideas, and supporting patent litigation processes. Research is charged at £103.20 per hour with a minimum of one hour.
The British Library offers resources and paid research services to entrepreneurs, academics, creatives, and others. It has space available for small business meetings. Paid research services include helping with patent and intellectual property searches and supporting legal professionals. Services are charged at £103.20 per hour with a one hour minimum.
The document provides information about using social media for small businesses. It discusses various social media platforms like Facebook, Twitter, LinkedIn, Instagram and YouTube and how small businesses can use them. It emphasizes the importance of having a social media strategy and posting engaging, shareable content regularly. It also provides tips for social media success like being consistent with branding, curating valuable content and having a balance of personal and professional online.
CPD25 Marketing your library using social mediaNeil Infield
The document provides an overview of social media marketing for libraries. It discusses several major social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, YouTube and tools like Hootsuite and Buffer. For each platform, it describes how libraries can use it, what type of content to post, and tips for successful engagement. The key highlights are developing a social media strategy aligned with business goals, using content marketing and storytelling to build trust and audience, and measuring results to optimize performance over time.
This document provides information about the author, who is a business marketing student at the University of Nevada, Reno graduating in May 2012 with an interest in event planning. It then discusses internet marketing and its benefits for small businesses in building relationships, communicating with customers, and understanding customer needs. Finally, it outlines strategies for effective online marketing including the importance of search engines, content, social media, calls to action, and tracking progress.
Mwmg internet marketing - social media for business - i2i business solution...davidlaud
This document provides an overview of social media marketing presented by David Laud. It defines social media, reviews major platforms like Twitter, LinkedIn and Facebook, and discusses why social media is important for business. It offers tips on having a social media plan, implementation, measuring success, and staying within legal guidelines. The presentation emphasizes creating a strategy, listening to others, using personality over direct sales, and allowing time for results.
This document provides tips and strategies for creating effective content marketing. It discusses defining goals and audiences, using visuals and video, writing compelling titles and posts, and distributing content across various social media platforms and third party sites. Key recommendations include doing keyword research, using tools like Canva to create visuals, writing catchy headlines and easy to scan posts, and encouraging audience engagement through comments and sharing. The overall message is that content should have clear business objectives and provide value to the target audience.
How do i start using social media for business - july 2018Neil Infield
This document provides an overview of using social media for business. It discusses the key platforms of Facebook, Twitter, LinkedIn, Instagram and blogging. For each platform, it outlines why businesses should use it, what type of content to post, and tips for success. It emphasizes using social media to build relationships with customers, monitor competitors and trends, and develop brand awareness through content marketing and storytelling.
This is a great presentation for small businesses in need of a general understanding about marketing. Most small businesses feel they can't afford a marketing plan. In all honesty, they can't afford not to market. This presentation provides a few how-to's reveals a few mysteries and will help develop an appreciation for marketing you business.
Social media allows for open online conversations. It has made word-of-mouth marketing accessible to everyone with an internet connection. While some see it as a way to charge hidden fees or poach employees, it can be used to reach target audiences, build brand awareness, and engage customers when done properly and tied to marketing strategies. Considerations for businesses include allocating sufficient time, participating authentically, focusing efforts on platforms like LinkedIn and Facebook that match target demographics, and ensuring activities provide a return on investment.
A look at the various online advertising options available to businesses regardless of budget. Broken up into three sections, we cover everything from Facebook business pages and online local listings to PPC campaigns and direct buy advertising. This presentation was originally delivered at the Hawthorne Hotel in Salem, MA on March 25, 2014 as part of Salem State's Enterprise Center business workshop series. Originally presented by Tom Stirling, Brian Hanna and Chris Paganelli, employees of Stirling Technologies, a Wincester, MA based web consulting and web design firm.
How to Attract New Customers Using Social MediaChris Heiler
The document provides guidance on using social media to attract new customers. It recommends identifying a single objective, such as lead generation. A case study of a garden center aiming to stay in touch with customers throughout the year is presented. Their strategy was to interact with customers online, provide seasonal tips/advice via Facebook and YouTube videos, and offer promotions for existing customers and those who "like" their Facebook page. The document advises choosing tools like blogs, Facebook, LinkedIn, Twitter, YouTube and Foursquare based on their pros and cons for different objectives.
Many business owners have the misconception that they need to focus on every social media channel. Not true! Learn how to leverage social media properly for your small business.
Do you triangulate your Social Marketing to achieve the greatest level of results when conducting business development or stakeholder relationship development?
The document provides an overview of marketing strategies and tactics for small businesses. It discusses the importance of defining your business, developing a unique selling proposition, understanding the 4Ps and 6Ps of marketing, choosing an effective business name, and putting yourself in the customer's shoes to improve their experience. The document emphasizes developing a marketing base that includes brand positioning, differentiation, understanding available resources, and creating an effective website. It also discusses leveraging various social media platforms like Facebook, YouTube, LinkedIn, and Twitter to engage customers and build your brand.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
This document discusses how social media can help businesses make more money. It notes that larger percentages of older generations are using social media now and that both large and small businesses are finding success on platforms like Facebook, Twitter, LinkedIn and through blogging. It provides tips for using each platform to engage customers and drive traffic back to a company's website. Key actions recommended include setting up social media profiles, engaging with others, providing valuable content and establishing an online presence to build relationships and trust over time.
Social Media Marketing - How can you make the most of it?Claire Lancaster
Social media marketing expert Claire Lancaster presented on how to effectively use social media for business. She discussed the scale of major social networks, why not to fear social media, assessing if a brand is ready for social media, creating profiles, examples of successful social media strategies, and ways brands can leverage social media including Facebook, Twitter, LinkedIn, blogs, and videos. The presentation aimed to simplify social media and provide actionable strategies for businesses.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
This document discusses various technology tools and strategies for reaching prospects and customers, including social media, email marketing, search engine optimization, mobile optimization, blogging, and more. It emphasizes integrating across platforms for maximum impact and effectiveness. Key recommendations are to identify clear marketing goals, create a cross-platform strategy and content, be authentic in tone, and experiment with different options to see what works best.
Leveraging Social Media for Growing your Business and Building your Personal ...Midas Touch Consultants
Radha Giri, CEO of Midas Touch, was invited to speak at an event organized by GLOW - Global Organization for Women. She spoke about how businesses can leverage social media to drive some tangible business benefits and also use it for budding a strong personal brand
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
The document provides information about using social media for small businesses. It discusses various social media platforms like Facebook, Twitter, LinkedIn, Instagram and YouTube and how small businesses can use them. It emphasizes the importance of having a social media strategy and posting engaging, shareable content regularly. It also provides tips for social media success like being consistent with branding, curating valuable content and having a balance of personal and professional online.
CPD25 Marketing your library using social mediaNeil Infield
The document provides an overview of social media marketing for libraries. It discusses several major social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, YouTube and tools like Hootsuite and Buffer. For each platform, it describes how libraries can use it, what type of content to post, and tips for successful engagement. The key highlights are developing a social media strategy aligned with business goals, using content marketing and storytelling to build trust and audience, and measuring results to optimize performance over time.
This document provides information about the author, who is a business marketing student at the University of Nevada, Reno graduating in May 2012 with an interest in event planning. It then discusses internet marketing and its benefits for small businesses in building relationships, communicating with customers, and understanding customer needs. Finally, it outlines strategies for effective online marketing including the importance of search engines, content, social media, calls to action, and tracking progress.
Mwmg internet marketing - social media for business - i2i business solution...davidlaud
This document provides an overview of social media marketing presented by David Laud. It defines social media, reviews major platforms like Twitter, LinkedIn and Facebook, and discusses why social media is important for business. It offers tips on having a social media plan, implementation, measuring success, and staying within legal guidelines. The presentation emphasizes creating a strategy, listening to others, using personality over direct sales, and allowing time for results.
This document provides tips and strategies for creating effective content marketing. It discusses defining goals and audiences, using visuals and video, writing compelling titles and posts, and distributing content across various social media platforms and third party sites. Key recommendations include doing keyword research, using tools like Canva to create visuals, writing catchy headlines and easy to scan posts, and encouraging audience engagement through comments and sharing. The overall message is that content should have clear business objectives and provide value to the target audience.
How do i start using social media for business - july 2018Neil Infield
This document provides an overview of using social media for business. It discusses the key platforms of Facebook, Twitter, LinkedIn, Instagram and blogging. For each platform, it outlines why businesses should use it, what type of content to post, and tips for success. It emphasizes using social media to build relationships with customers, monitor competitors and trends, and develop brand awareness through content marketing and storytelling.
This is a great presentation for small businesses in need of a general understanding about marketing. Most small businesses feel they can't afford a marketing plan. In all honesty, they can't afford not to market. This presentation provides a few how-to's reveals a few mysteries and will help develop an appreciation for marketing you business.
Social media allows for open online conversations. It has made word-of-mouth marketing accessible to everyone with an internet connection. While some see it as a way to charge hidden fees or poach employees, it can be used to reach target audiences, build brand awareness, and engage customers when done properly and tied to marketing strategies. Considerations for businesses include allocating sufficient time, participating authentically, focusing efforts on platforms like LinkedIn and Facebook that match target demographics, and ensuring activities provide a return on investment.
A look at the various online advertising options available to businesses regardless of budget. Broken up into three sections, we cover everything from Facebook business pages and online local listings to PPC campaigns and direct buy advertising. This presentation was originally delivered at the Hawthorne Hotel in Salem, MA on March 25, 2014 as part of Salem State's Enterprise Center business workshop series. Originally presented by Tom Stirling, Brian Hanna and Chris Paganelli, employees of Stirling Technologies, a Wincester, MA based web consulting and web design firm.
How to Attract New Customers Using Social MediaChris Heiler
The document provides guidance on using social media to attract new customers. It recommends identifying a single objective, such as lead generation. A case study of a garden center aiming to stay in touch with customers throughout the year is presented. Their strategy was to interact with customers online, provide seasonal tips/advice via Facebook and YouTube videos, and offer promotions for existing customers and those who "like" their Facebook page. The document advises choosing tools like blogs, Facebook, LinkedIn, Twitter, YouTube and Foursquare based on their pros and cons for different objectives.
Many business owners have the misconception that they need to focus on every social media channel. Not true! Learn how to leverage social media properly for your small business.
Do you triangulate your Social Marketing to achieve the greatest level of results when conducting business development or stakeholder relationship development?
The document provides an overview of marketing strategies and tactics for small businesses. It discusses the importance of defining your business, developing a unique selling proposition, understanding the 4Ps and 6Ps of marketing, choosing an effective business name, and putting yourself in the customer's shoes to improve their experience. The document emphasizes developing a marketing base that includes brand positioning, differentiation, understanding available resources, and creating an effective website. It also discusses leveraging various social media platforms like Facebook, YouTube, LinkedIn, and Twitter to engage customers and build your brand.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
This document discusses how social media can help businesses make more money. It notes that larger percentages of older generations are using social media now and that both large and small businesses are finding success on platforms like Facebook, Twitter, LinkedIn and through blogging. It provides tips for using each platform to engage customers and drive traffic back to a company's website. Key actions recommended include setting up social media profiles, engaging with others, providing valuable content and establishing an online presence to build relationships and trust over time.
Social Media Marketing - How can you make the most of it?Claire Lancaster
Social media marketing expert Claire Lancaster presented on how to effectively use social media for business. She discussed the scale of major social networks, why not to fear social media, assessing if a brand is ready for social media, creating profiles, examples of successful social media strategies, and ways brands can leverage social media including Facebook, Twitter, LinkedIn, blogs, and videos. The presentation aimed to simplify social media and provide actionable strategies for businesses.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
This document discusses various technology tools and strategies for reaching prospects and customers, including social media, email marketing, search engine optimization, mobile optimization, blogging, and more. It emphasizes integrating across platforms for maximum impact and effectiveness. Key recommendations are to identify clear marketing goals, create a cross-platform strategy and content, be authentic in tone, and experiment with different options to see what works best.
Leveraging Social Media for Growing your Business and Building your Personal ...Midas Touch Consultants
Radha Giri, CEO of Midas Touch, was invited to speak at an event organized by GLOW - Global Organization for Women. She spoke about how businesses can leverage social media to drive some tangible business benefits and also use it for budding a strong personal brand
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Similar to Business & IP Centre - Social Media for Small Business 2022 (20)
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
3. 3
bl.uk
The British Library is for who wants to do research - academic, personal or
commercial. Restrictions or readers now due to Covid-19.
4. •I can’t cover everything
•A canter through key areas
•Start on your Social Media Strategy
•My top tips for success
•Question Time
One hour to cover all of Social Media?
5. Source - http://www.sxc.hu/profile/garwee
What is Social Media?
•A fun interactive way of connecting people to
people and people to business
•Free – almost Free or Freemium
•Simple technology on web and mobile
•All the help you need is online…
8. Why all the fuss?
http://www.rosemcgrory.co.uk/2018/01/01/uk-social-media-statistics-for-2018
Active users in the UK
•Facebook – 30 million a day
•Twitter – 12.6m active accounts
•LinkedIn – 21m less active accounts
•Instagram – 16.7m monthly
•Pinterest – 12m estimated
•You Tube
9. Social Media Statistics – Active Users
• 7.6 billion population in the World
• 4 billion – 60% using the internet
• 3 billion active on social media
• Average of 7.6 social media accounts
• New user every 15 seconds
• 100 billion Google searches a month
10.
11. Slideshare – a form of social media for presentations.
“Discover, Share, and Present presentations and infographics
with the world's largest professional content sharing
community”.
13. What will Social Media do for you?
•Find out what your
• Customers
• Critics
• Fans
…are saying about you online
•Spot trends in your market - industry
•Monitor your competitors
14. What will Social Media do for you?
•Allow you to engage with your
• Customers
• Critics
• Fans
…in a transparent manner
•Measure your impact
•Crowdsource your products and services
15. Developing your Social Media strategy
What are your business goals?
• Increase brand awareness
• Develop brand credibility
• Build a relationship with your audience
• Grow an online community
• Brand Ambassadors & Influencers
16. Social Media Marketing is Content Marketing
Content Marketing is king because:
• Leads are eight times more likely to
convert than outbound leads (Hubspot)
• Dramatically lower cost per lead than
outbound marketing for start ups
• Build a trusting relationship with your
customers - no hard-sell
17. Content Marketing via Storytelling
We all respond to a good story:
• Your brand story is not a sales pitch
• What makes you and your staff special
• What makes your customers special
• What makes your product-service special
18. Content Marketing via Storytelling
• Keep the story simple
• Mistakes you made along the way
• Lessons learned
• Success stories you are proud of
20. Why you should blog
http://blog.hubspot.com/blog/tabid/6307/bid/34209/93-of-Companies-Using-Inbound-Marketing-Increase-Lead-Generation-New-ROI-Data.aspx
21. Why you should blog
•To build trust in your brand
– ‘real’ people vs anonymous business
•To build an audience of regular readers
•To be found
– Google search loves blogs –indexed terms
23. To drive traffic to your
website
To act as your social
media hub
To be seen as an
expert in your field
http://www.sxc.hu/profile/Kurhan
Why you should blog
24. How you should blog
• With passion… and patience
• For your audience
• On your own, or in a team
• Always about things related to your business
• Include a ‘call to action’ if possible
• Always include links to other content
27. In combination with your other social media
channels
Using your web domain
E.G. www.yourwebsite/blog
Measuring using built in tools or Google Analytics
Using this information to guide your future
content
How you should blog?
29. Regularly
Content must be engaging /
surprising / intriguing / even
controversial (but not too much)
Include images and videos
Length must be right for your
readers
How you should blog
http://www.sxc.hu/profile/dspruitt
35. “The time has
passed when
Facebook was a
"good idea" for
businesses to try.
It's now essential
to your inbound
marketing
strategy.”
http://blog.hubspot.com/blog/tabid/6307/bid/5492/How-to-Create-a-Facebook-Business-Page-in-5-Simple-Steps-
With-Video.aspx#ixzz2NMs3aw5H
Facebook for Small Business
36.
37. Daily status updates – but no hard sell
• Peeks ‘behind the scene’
• Photos and videos of your company at work
• Show a keenness to interact – polls, quizzes
• You are allowed to have a point of view
e.g. yoga trainer on diet and exercise
What content should you post?
40. Use tools to save you time
- Buffer or Hootsuite
Use Facebook Insights to measure
Shares are most important
• Followed by comments
• Least useful are Likes
Manage and keep track
41. What content has the biggest impact?
- do more of the same
Are people actually spending money
on your website?
Vanity metrics aren’t good for business
- only your ego
Manage and keep track
42. • Facebook for Business gives you the latest news, tips, and
best practices to help meet your business goals
www.facebook.com/business
• How to set up your business page:
https://www.facebook.com/business/learn/set-up-
facebook-page
• How to post to your page:
https://www.facebook.com/business/learn/facebook-
page-create-posts/
Facebook tips
43. I can resist everything except temptation.
Oscar Wilde (41 chars)
Please accept my resignation.
I don't want to belong to any club that will accept
people like me as a member.
Groucho Marx(109 chars)
Aim for the sky and you’ll reach the ceiling. Aim for
the ceiling and you’ll stay on the floor.
Bill Shankly (95 chars)
45. • Micro blogging – 240 character limit
• A technology without a purpose or vision
• The ‘Marmite’ of Social Media services
• Love it or loath it – it works
• But will it last? …Maybe.
What is Twitter?
46. • Smaller numbers than Facebook
– but bigger spenders
• Unparalleled access to celebrities and decision
makers
• An opportunity to ‘go’ viral, e.g.KiKi Challenge
• The current reigning champion of social media
for business
• 0 to 10,000 followers in one week is possible
Why Tweet?
48. • Short term promotions and special offers
• Invite feedback / market research
• Enhance your reputation
• Improve your customer responsiveness
• Build good relations
• Remember to protect your profile name
How to use Twitter
51. • Find trending topics and experts
• Find evangelists for your brand
• Make sure you separate work and play
• Be careful when re-tweeting (libel laws apply)
• BBC advice:
“Never tweet when you're pissed… or pissed off”
How to use Twitter
52. •Tweet weekly
•Don’t ignore complaints
- they are a test
• Switch to direct message (DM)
instead of email
• Follow key tweeters including your rivals
Twitter top tips
53.
54. • The ‘grown-up’
Social Media channel
• Your virtual CV
• Professional Network
• Job Hunting
• Hubspot survey showed LinkedIn is 3 times
more effective than Twitter or Facebook for
converting website visitors into leads
LinkedIn for Small Business
58. • Good for consultants, trainers and
professions
• Use for Groups, Communities and Company
News
• Research and engage with potential
customers
• Check out your competitors
• Get recommendations
• Link to your other social media activities
LinkedIn for Small Business
59. • Twitter for photo sharing
• No pushy sales messages
• Use it to showcase your brand and
customers
• Stories with videos
Instagram for small business
60. • Research
- then use the best hashtags
• But don’t overdo it
- 10 to 15 hashtags max
• Aim to get the best quality photos you can
• Encourage your customers to share their photos
Instagram for small business
61.
62.
63. Instagram pros and cons
Pros
• Lots of users
• Lots of millennials
• Lots of engagement
• Created for mobile devices,
Live & IGTV videos
• Does integrate well with
other social media
platforms
Cons
•Links in biographies
•Advertising (too much or
too little, depends)
•Younger users
65. Tik Tok…
Photo Source: Ofcom - https://www.ofcom.org.uk/about-ofcom/latest/media/media-releases/2020/uk-internet-use-surges
66.
67. • Used to create and curate theme-based
image collections
• Browse other pinboards for inspiration
• 're-pin' images, or 'like' photos, ‘Buy it’
• Young upstart… but very rapid growth
e.g. Fashion, Homes etc
Pinterest for Small Business
69. Pinterest pros and cons
Pros
•Images can be linked to
your web pages
•Users can ‘repin’ your
images, share links, Use for
Shopping, Buy it
•‘Pin It’ button makes it easy
for your fans to share content
Cons
• 80% are women
• So only 20% are
men
• Not very
conversational
70. • People love moving images
• Google loves videos
• Demonstrate how things work
• Share your knowledge
YouTube for Small Business
71. Video is taking over social media - Sales
increased by 700% due to YouTube videos
75. 75
bl.uk
Curate content as in other platforms but with shorter life-spans (text,
video, snap messages)
Encourage Participation and Interaction with shares
Get Creative – Share Snaps, Pictures
Call to Action – Project group, Teams, Launches, Events
Build a Following
Encrypted Communication
Source - https://www.socialmediaexaminer.com/how-to-use-snapchat-for-business/
Remember to...
75
81. The new standard for websites and apps...
e.g. Dorothy Perkins, Chatty Feet
82. The new standard for websites… build-in integration, data
and user experience with your social media. Website hub to
social media channels.
83. Influencers – little and large
Source: https://www.socialmediaexaminer.com/how-to-find-social-media-micro-influencers-for-your-small-business/
#1: Find Micro-influencers Among
Your Fans
#2: Research Hashtags to Find
Influential Users
#3: Do a ‘Google’ Search for Local
Bloggers
#4: Use Third-party Tools to Find
People in Your Niche e.g. Twitter
Followerwonk, BuzzSumo, etc.
86. • Aim to limit to 30 minutes a day
• Keep it professional – no bad virals
• Look out for new services
• Measure results and cull
• Posts with photos are viewed 75% more
• Posts with videos are viewed 57% more
My top tips for Social Media success
89. • Have a consistent brand / name
across your social media platforms
• Don’t just lurk on social media
My top tips for Social Media success
• Make sure you contribute valuable content
90. • Be a person online
- but not too personal
• Aim to be ‘marketing lite’
- avoid spamming
• Have fun with it!
My top tips for Social Media success
91. End
Link to Slides –
please email me at
seema.rampersad@bl.uk
Thank you!
Editor's Notes
In this workshop, we will cover:
How to use social media as a business tool
Best platforms for digital marketing
Promoting your business using social media
Session Summary
Q&A
Attendees will leave this session with a better understanding of:
What digital marketing is
How to use social media for business
Avoiding feeling overwhelmed by social media