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Digital Branding-8.2013-WordCamp PVD
The document outlines strategies for digital branding using WordPress, emphasizing the importance of a strong online presence through effective website design and content creation. It highlights the use of social media tools, plugins, and SEO practices to enhance brand visibility and facilitate engagement with audiences. Additionally, the document provides insights on promoting content across various social media platforms and maintaining consistent messaging in digital branding efforts.
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Digital Branding-8.2013-WordCamp PVD
- 1. Digital Branding with WordPressfor You & Your Business by: Reiko Beach TRB Design, Inc. The Toolbox, Inc.
- 2.
- 3. • What isdigital branding • You and your business • WordPress plugins & tips • Overview of some Social Media Tools & how to use them effectively
- 4. What is DigitalBranding • “Using digital media to create, build, manage • and revitalize the relationships between a • brand and its audiences.” http://www.2bornot2b.ca/Branding-Dictionary.html
- 5. the way wecommunicate the way we see the world the way we live Digital Technology has changed:
- 6. You and yourbusiness What are some of ways you differentiate between you and your business on and off line?
- 7. Both you andyour brand are important. Great Digital Branding takes both into account. In this age of product abundance, it’s more important than ever to have a strong brand to differentiate your company, product or service.
- 8. Create an online strategy
- 9. Your WordPress Website •Is it easy to find you across platforms?
- 10. Your WordPress Website •Themes that include social media buttons • Use Plug-ins, here are a couple: ✦ Social Media Badge Widget ✦ Floating Social Media Links ✦ Floating Social Media Icons
- 11. Your WordPress Website •Wibiya – http://wibiya.conduit.com
- 12. Your WordPress Website •Is it easy to share your content? http://www.socialmediaexaminer.com/
- 13. Your WordPress Website •Plugins that do that - Just a very few: – Share Buttons by AddToAny – Sharaholic – Socialize (Jon Bishop)
- 14. Your WordPress Website •Is it mobile/responsive
- 15. Your WordPress Website •Responsive theme • Some Mobile Plugins: • WP Touch • WP Mobile Detector
- 16. Content Creation As technologyhas evolved, Google (and other search engines) are using advanced formulas that determine how frequently you post and update your website http://socialmediatoday.com/nicolebeachum/1338806/blogging-more-important-today-ever
- 17. Content Creation • YourBlog – There is no better way to add relevant content to your website on a regular basis than to utilize a blog. http://problogservice.com/2010/05/31/which-blog-hosting-strategy-has-higher-seo-results/
- 18. Your WordPress Website Usepost categories to sort your content.
- 19. Your WordPress Website •Use post categories on pages Add a custom field to your page Turn it on by going to screen options
- 20. Your WordPress Website •Use post categories on pages Add a custom field to your page Turn it on by going to screen options
- 21. Your WordPress Website •In Custom Fields under Name: query_args
- 22. Your WordPress Website •In Custom Fields under Value: cat=1,2,3 (category ID #)
- 23. Your WordPress Website •Find category ID #: Go to Posts>>categories click on name
- 24. Your WordPress Website •Find category ID #: It will display in the browser bar In this case it is category 3
- 25. Content Creation • SEOPlugins • WordPress SEO by Yoast • All-in-One-SEO
- 26. Content Creation • Broadcastyour post plugin • Social
- 27. Where else doyou create your content?
- 28. Content Creation • Sharecontent • Find friends • Connect • Establish relationships • Comment Basic Characteristics of Social Networking sites
- 29. Some General SMGuidelines • The Internet is a Communications Tool, Not a Broadcast Tool. • Treat each network separately • Focus on creating valuable conversation topics – inspire valuable ideas • Invest in relationships • Be Authentic • Stay consistent on your • messaging • branding
- 30. Where else canyou create your content? • Share presentations that you have • Create slideshows of your portfolio • Share publicly or privately • Embed slideshows on your website/blog • Great place to search for information
- 32. Content Creation • Whereelse can you create your content? Instagram – Owned by FaceBook is a way to share your life/business with friends/clients customers through a series of pictures (and now videos). • 100 million users • Posting forty million photos a day Vine – Owned by Twitter - is a way to share through short 6 second videos – 13 million users Vine videos are being posted to Twitter at the rate of 9 per second, up from 5 per second two months ago.* *According to a study by video tech firm Unruly
- 33. Content Creation • Accordingto Nielsen, YouTube reaches more US adults ages 18-34 than any cable network. • 900 million users • YouTube mobile gets 600 million views every day • #2 for search http://www.viralblog.com/research-cases/youtube-statistics/
- 35. Content Creation • Whereelse can you create your content? Photo sharing sites: http://www.viralblog.com/research-cases/youtube-statistics/
- 36. Where do youcreate your content? Take your content from these sites and insert them into your website/blog post
- 37. Where do youPromote your content?
- 38. Promotion • Moms are61 percent more likely to visit Pinterest than the average American. • 25 million users • 81 percent of U.S. online consumers trust information and advice from Pinterest http://www.digiday.com/brands/15-stats-retailers-should-know-about-pinterest/
- 39. Promotion http://www.digiday.com/brands/15-stats-retailers-should-know-about-pinterest/ Tips: • Add boardsabout • Your business • Good business books • Topics about your business • Your interests
- 41. Promotion Google+ has passed Twitterand is now the second-biggest social platform worldwide with 343 million active users. Connected to all your Google products http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-2013/
- 42. Promotion http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-2013/ Tips: • Create circleswith people in your business • Associations • Local networkers • Create a business profile • Google local-claim your business
- 43. Promotion Twitter’s active usagegrew by 40 percent in 2012 to 288 million users. 140 characters Micro-blogging Good Resource: http://mashable.com/guidebook/twitter/
- 44. Promotion Tips: • Use yourbackground image to say something about you • Edit your profile – say something about you • Find people in your occupation to follow • Utilize search and 3rd party tools like tweetdeck or hootsuite • Use # “hashtags”
- 45. Promotion • Over 225million users • Largest professional network • 2 new members per second • 2.9 million company pages • 2.1 million groups Good Resource: http://linkedintelligence.com/can-linkedin-really-increase-your-sales/
- 46. Promotion Tips: • Edit yourprofile – say something about you • Find people in you occupation to follow • Find groups to join • Do recommendations • Changed websites to “other” • Do updates
- 47. Promotion Profile Groups Pages Personal use, friends,family, can have business connections, can categorize – group your friends. You can have up to 5000 friends, and “like” up to 500 pages. Has “members” used for people with a common interest, can be kept closed, limit members. Can message members Can only be created by a representative of the organization, business, celebrity or band . Are entirely open and searchable. Can add applications and custom tabs. http://socialmediatoday.com/node/1454711
- 48. Promotion Tips: • A businesscannot be a Profile – it violates FB rules. • Have goals • Who is your target? • Cover image should “talk” • Post regularly
- 49. How to usethe tools 1. Create content- embed on blog/website 2. Promote it 3. Refer back to your website
- 50. Digital Branding • Gooddigital branding consists of consistent messaging across all platforms • Utilizes the 3 areas of website – content creation and promote • Be consistent with updates and posting to your site and social networks • Make it easy for people to share your content
- 51. Remember even ifyou aren’t talking about yourself, someone else might be…
- 52. 51 Use alerts toknow when you are being talked about en.mention.net talkwalker.com/en
- 53. Questions? » Twitter: @Reikoband @TechDayCamp » Linkedin: ReikoBeach » Reiko@thetoolboxinc.com » phone: 781.987.1655 TRBDesigns.com TheToolboxInc.com Let’s connect: