The document provides an overview of how non-profits can use LinkedIn as a social media platform. It discusses LinkedIn's large professional user base and how non-profits can connect with potential experts, volunteers, donors, and younger audiences. It reviews LinkedIn basics like connections and profiles, terms of use, etiquette, applications, and mobile/web tools. The document also briefly discusses LinkedIn Pro features and concludes by emphasizing listening to audiences and learning through practice on social media.

1. Center for Non-Profit Success Reiko Beach The Non-Profit Toolbox For Non-Profits http://yir.linkedinlabs.com/

2. Questions

3. What will I be covering today? Social Media Basics LinkedIn Overview Terms of use Etiquette Using Apps Browser/Mobile tools Linkedin Pro

4. Social Media is… Using the internet to share information, collaborate and have conversations Web tools to reach out and connect with people as you turn your connections to conversations

5. Social Media is…

6. Social Media Funnel SHARING and Your message comes before your audience

7. Largest ProfessionalNetwork Over 100 million users Users are: Affluent Over 50% represent senior management Highly educated Hold influential positions http://www.onlinemba.com/linkedin/ http://press.linkedin.com/about

8. Why should NPO’s be on LinkedIn ? Can find experts to help solve problems/answer questions Can find others that might be interested in your cause possible board members connect, recruit and assess skills of volunteers Donors Promote events Connect with younger audience

9. So How does it work? Connections Connections Connections http://www.youtube.com/watch?v=2pXWrHN0elg

10. So How does it work? Get Help Do Research Stay up to date Reconnect http://www.youtube.com/watch?v=2pXWrHN0elg

11. So How does it work?

13. Comply with the law

14. Provide accurate information and updates

15. Use LI in a professional manner

16. Respect copyright of others

17. Don’t:

18. Create a user profile for anyone other than a natural person

19. Upload a profile image that is not your likenesshttp://www.linkedin.com/static?key=user_agreement&trk=hb_ft_userag#pri-10

20. Terms of Use (from LinkedIn) LinkedIn may restrict, suspend or terminate the account of any User who abuses or misuses the Services. Misuse of the Services includes inviting other Users with whom you do not know to connect; abusing the LinkedIn messaging services; creating multiple or false profiles; using the Services commercially without LinkedIn’s authorization, infringing any intellectual property rights, violating any of the Do’s and Don’t http://www.linkedin.com/static?key=user_agreement&trk=hb_ft_userag#pri-10

22. Connect with people that you know*

23. Reply to messages sent directly to you

24. Have a current, professional photo

25. Be sure your profile is Public

26. Recommend other that you have worked with

27. Request recommendations from contacts (yes it is okay)

28. Don’t:

29. Spam email to possible connections or current connections

30. Flood all your groups with “interesting” articles

31. Too much TwitterPhoto by KristianBjornard from Flickr

32. Applications Add applications to your profile your wordpress blog slides (slideshare) polls events files (Box.net) reading list Twitter

33. Applications add your wordpress or bloglink blog slides (slideshare)

34. Applications polls events files (Box.net) reading

35. Twitter Share only tweets with #in or #li

36. Twitter

37. Mobile & Web On your phone On the web: Browser Tool Box TweetDeck & other tools

38. Pro Portion of Info graphic from Mashable: http://mashable.com/2011/07/09/linkedin-infographic/

39. Pro Pro benefits: Contact anyone directly See more profiles Who’s viewing my profile Saved Searches Get intors to companies See 3rd degree names and group connections From $19.95/mo

41. Trust yourself and your staff with Social Media

42. Trust your fans and your “enemies”

44. Questions? Reiko Beach The Non-Profit Toolbox 781 987 1655 Twitter & FB: Reikob LI: reikobeach Web development, video, web strategy Oct 22, 2011 @ Quincy, MA Twitter & FB: TechDayCamp Twitter & FB: nptoolbox