The document discusses the rise of social media and its use by businesses. It defines social media as web-based technologies that facilitate user interaction and sharing of user-generated content. It then describes various social media platforms and how businesses can use them to communicate, collaborate, share multimedia content, engage customers, monitor brands, and recruit employees in a low-cost way. The key benefits to businesses include reaching a global audience, cultivating relationships that lead to sales, and boosting credibility.

1. SOCIAL MEDIA + BUSINESS by Amber Creed , Andrea Pereira de Almeida & Matthew Hodgson

2. What is SOCIAL MEDIA? ::: Media for social interaction ::: Use web-based technology to create interactive dialogues between people ::: Creation & exchange of user-generated content SOCIAL MEDIA REVOLUTION

3. CHARACTERISTICS OF SOCIAL MEDIA REACH : Enable anyone to reach a global audience ACCESSIBILITY : Tools available to anyone at little to no cost USABILITY : No training or specialized skill needed RECENCY : Communication can be instantaneous PERMANENCE : Can be altered instantly through commenting or editing

4. Types of Social Media ::: Collaborative Projects ::: Blogs & Microblogs ::: Content Communities ::: Social Networking Sites ::: Virtual Gaming Worlds ::: Internet Forums ::: Wikis ::: Podcasts ::: Communication ::: Photo/Video Sharing ::: Entertainment ::: Brand Monitoring ::: Document Mangement ::: Presentation Sharing ::: Social Bookmarking ::: CMS

5. COMMUNICATION BLOGS : Blogger, WordPress, Xanga, LiveJournal MICROBLOGGING : FourSquare, Tumblr, Google Buzz LOCATION-BASED SOCIAL NETWORKS : FourSquare, Facebook Places EVENTS : Eventful, Hotlist, Meetup.com SOCIAL NETWORKING : Facebook, LinkedIn, Myspace

6. COLLABORATION WIKIS : Wikimedia, PBWorks, Wikia SOCIAL BOOKMARKING : Delicious, Google Reader, StumbleUpon, Diigo SOCIAL NEWS : Digg, Reddit, Newsvine, Mixx CONTENT MANAGEMENT SYSTEMS : WordPress DOCUMENT MANAGEMENT : Google Docs, DropBox, Syncplicity, Docs.com

7. MULTIMEDIA PHOTO/ART SHARING : deviantArt, Flickr, Photobucket, SmugMug VIDEO SHARING : YouTube, Dailymotion, Vimeo, Metacafe LIVECASTING : Skype, Stickam, UStream, Livestream MUSIC/AUDIO SHARING : Pandora Radio, Last.fm, MySpace Music PRESENTATION SHARING : scribd, SlideShare

8. ENTERTAINMENT MEDIA/ENTERTAINMENT PLATFORMS : Cisco Eos VIRTUAL WORLDS : Second Life, The Sims Online, Active Worlds

9. REVIEWS & OPINIONS PRODUCT REVIEWS : epinions.com, MouthShut.com BUSINESS REVIEWS : Inc., Yelp, Customer Lobby COMMUNITY Q & A : EHow, WikiAnswers, Yahoo! Answers, Askville

10. BRAND MONITORING SOCIAL MEDIA MEASUREMENT : Attensity, Statsit, Sysomos, Vocus

11. STATS ::: 22% of time spent online is accounted by social networking ::: 234 million people 13+ in US have used mobile devices ::: Twitter hit 1 billion tweets in Dec. 09, average of 40 million tweets/day ::: Over 25% of US internet page views occurred at top social networking site ROCKMELT

12. SOCIAL MEDIA MARKETING ::: New trend in IMC plans- mix advertising, personal selling, public relations, publicity, direct marketing & sales promotion ::: Internet allows companies & people to build social & business connections, share info and collaborate online ::: Create content that attracts attention and makes people want to share ::: Increase brand awareness and start conversations with customers

13. SOCIAL MEDIA OPTIMIZATION ::: Intended to attract unique visitors to website content ::: Different form of SEO and web optimization ::: Social media features added to content through RSS feeds, social news/sharing buttons, user ratings/polls, third-party images and video sharing ::: Similar to viral marketing to create healthy business-to-consumer relationships

14. SOCIAL MEDIA IN BUSINESS WHO? Any and all companies/businesses WHAT? Online networking, brand exposure, and interaction with customers WHERE? On the web (computers, cell phones, ipods WHEN? Now WHY? Reach a larger audience, grow your company HOW? Ask the right questions SOCIALNOMICS

15. SOCIAL MEDIA USE IN BUSINESS ::: Shift from ads in magazines to online ::: Get business noticed through online social media sites like facebook and twitter ::: Social media features added to content through RSS feeds, social news/sharing buttons, user ratings/polls, third-party images and video sharing ::: Similar to viral marketing to create healthy business-to-consumer relationships

16. ASK QUESTIONS ::: What are the needs of the business? ::: What is the site going to be used for? ::: Target audience ::: Which sites to take on? ::: Who will manage the page? ::: Who as access to the page? ::: Who is going to be the personality of the page?

17. CATEGORIES OF SOCIAL MEDIA ::: Free for all social sites (ex. Facebook ) ::: Professional sites (ex. LinkedIn ) ::: industry-specific sites (ex. I-Meet)

18. BUSINESS PROFILE ::: Be personal - online representation of brand ::: Stay professional with material ::: Share media (ex. photos, video, presentations…) ::: Set privacy settings ::: Make page lively (don’t just include building photos)

19. IN THE BUSINESS SETTING ::: Not as much about selling product - about engaging followers ::: Goal - to provide a platform for open, honest conversation ::: Most successful companies who use social media interact most with the users and frequently post content related to their brand ::: Ex. Outdoor Technology company used to sell merchandise directly to retailers, but started using fan page, and in 3 months e-commerce went from 0 to $25,000

20. FAN PAGES FOR COMPANIES ::: Comment on others users’ posts ::: Ask questions on wall ::: Post links/threads ::: Post Events

21. ON FACEBOOK ::: Be personable - Social networking not business networking ::: What is new? ::: Want more customers? - Include discounts But, do not… ::: Only have messages that pertain to selling a product/service ::: Tell customers the page is for social networking, then use it to sell BUILD A BRAND THROUGH FACEBOOK

22. WHAT DOES ALL THIS MEAN? Companies now use personal information contained in profiles, such as interests and job history, allows businesses to employ social networking sites to target the specific audience or skill they want to pull from.

23. WHAT DOES ALL THIS MEAN? According to an annual social recruitment survey published by Jobvite , 80 percent of companies used or planned to use social networking to find and attract candidates in 2009. Biggest social media sites used? LinkedIn and Facebook...

24. BENEFITS OF SOCIAL RECRUITING ::: Empowers employers to distribute job info ::: Easier to find potential employees ::: Low cost

25. PRIVACY & LEGALITY ::: No fake profiles ::: Add social media section to company handbook ::: Abide by existing laws

26. WHY SOCIAL MEDIA FOR BUSINESS ::: See what people are saying about you ::: Make amends with dissatisfied customers, quickly ::: Don’t go on the defense ::: Cultivate relationships that lead to sales ::: Boost credibility by helping others ::: Contact with potential partners

27. NEW FRONTIERS OF SOCIAL MEDIA

28. MORE THAN BASIC ::: Personalized ::: Custom Tailored ::: User Generated ::: Interactive

29. MOBILE ::: Not just cell phones anymore ::: Advertisements ::: iAds ::: Banners NISSAN LEAF iAd

30. EVER CHANGING ::: Completely ran by the consumer ::: Customer input drives the future ::: Starbucks used customer feedback to implement change

31. CURRENT TRENDS ::: Facebook ::: Hashing ::: Geo-tracking ::: Augmented reality ::: Social gaming ::: FourSquare FIND RED

32. “ TELL ME AND I’LL FORGET, SHOW ME AND I MAY REMEMBER, INVOLVE ME AND I’LL UNDERSTAND.” -CHINESE PROVERB