The document discusses developing an effective lead nurturing strategy. It begins with key stats showing the benefits of lead nurturing, such as a 451% increase in qualified leads. It then defines lead nurturing as developing relationships with potential customers through consistent touchpoints. Examples of lead nurturing include drip campaigns, which automate follow ups, and workflows to create consistent follow up processes. The document stresses determining your funnel stages and personas to plan targeted content and follow ups like emails and calls. It emphasizes using drip campaigns and workflows together to nurture leads through automated and personalized follow ups.

1. D E V E L O P I N G A K I L L E R
L E A D N U R T U R I N G
S T R A T E G Y .
P R E S E N T E D B Y A L E S S A N D R A C E R E S A
A C E R E S A @ G R E E N R O P E . C O M

2. A G E N D A
• Lead Nurturing stats you need to know
• What is lead nurturing?
• Examples of Lead Nurturing
• The art of the Follow Up
• Stages of the Funnel (Content at each stage)
• Drip Campaigns for Lead Nurturing
• Workflows as part of the your lead nurturing
strategy
• Q&A

3. Business that use marketing automation to nurture
prospects experience 451% increase in qualified
leads.
Nurtured leads make 47% larger purchases than
non-nurtured leads.
Lead nurturing emails get 4-10 times the response
rate compared to standalone email blasts
Triggered emails have a click-through rate 152%
higher than traditional emails
Nurtured leads experience 23% shorter sales
cycles
96% of B2B marketers say segmentation is the
most valuable method for improving conversion
S T A T S Y O U N E E D
T O K N O W

4. What is lead nurturing?
Lead nurturing is the development of a blossoming relationship between you and
your potential customers. It is a process in which you have consistent touch points at
each stage of the funnel. Lead nurturing offers the right content at the right time
during the buyer’s journey, using automation and segmentation to do so.

5. Drip campaigns
- Streamlines and standardizes the sales & marketing
process
- Automates the sales process
- Educate leads and current customers
- Convert trials into paid clients
- Develops ongoing relationships
Workflows
- Create consistent processes for follow ups,
including: personal emails, phone calls, meetings, etc
The combination of sales and marketing
E X A M P L E S O F
L E A D N U R T U R I N G

7. T H E A R T O F T H E F O L L O W U P
• Step One: Determine your follow up process
• Step Two: Define the stages of your sales funnel and your buyer
personas
• Step Three: Create Your Workflows
• Step Four: Add Your Workflow To Its Trigger
• Trigger drip campaigns in conjunction with your follow up phone calls
and personal emails.

8. You need to plan your strategy!
Things to think about:
What activities make up your process?
- Emails / Phone Calls
- Meetings
- Signed agreements
- Walk-throughs
- Product demonstrations
- Payment
Who is in charge of completing these activities?
S T E P O N E :
D E T E R M I N E Y O U R
P R O C E S S E S

10. C O N T E N T A T E A C H
S T A G E

11. D R I P C A M P A I G N S F O R
L E A D N U R T U R I N G

12. N E W C L I E N T
N U R T U R I N G

13. W O R K F L O W S

14. W O R K F L O W S

15. T E S T !

16. T I M E F O R Q & A !

17. T H A N K Y O U
F O R L I S T E N I N G A N D E N G A G I N G
P R E S E N T E R E M A I L : A C E R E S A @ G R E E E N R O P E . C O M
O U R S U P P O R T T E A M : S U P P O R T @ G R E E N R O P E . C O M