SlideShare a Scribd company logo
GreenRope and the GDPR*
* Not legal advice!
What we are going to talk about
Definitions
Rights
What You Do Now
Definitions
GDPR
General Data Protection Regulation
A set of regulations defined by the EU that protects the privacy and security of the
personal data of EU residents.
Currently in effect, the GDPR becomes enforceable on May 25th, 2018.
Personal Data
“Personal data is any information relating to an individual, whether it relates to his
or her private, professional or public life. It can be anything from a name, a photo,
an email address, bank details, your posts on social networking websites, your
medical information, or your computer's IP address.”
- Source: The European Commission’s initial press release
Austria Italy
Belgium Latvia
Bulgaria Lithuania
Croatia Luxembourg
Cyprus Malta
Czech Republic Netherlands
Denmark Poland
Estonia Portugal
Finland Romania
France Slovakia
Germany Slovenia
Greece Spain
Hungary Sweden
Ireland United Kingdom
Scope
The GDPR applies to any business that
collects and/or processes the personal
data of EU residents, regardless the
country in which the data is processed.
Processors and Controllers
‘controller’ means the natural or legal person,
public authority, agency or other body which,
alone or jointly with others, determines the
purposes and means of the processing of
personal data; where the purposes and means
of such processing are determined by Union or
Member State law, the controller or the specific
criteria for its nomination may be provided for by
Union or Member State law;
‘processor’ means a natural or legal person,
public authority, agency or other body which
processes personal data on behalf of the
controller;
Grounds for Lawful Processing
a) Consent
b) Contract
c) Legal obligation
d) Vital interests
e) Public interest
f) Legitimate interest
Consent
The user must explicitly approve the capture and use of each data element
gathered by the processor.
If the user is below the age of 16, consent must be given by a parent or legal
guardian.
Countries can opt to lower the age of consent, going as low as 13 years of age.
Legitimate Interest
The processing of personal data for direct marketing purposes may be regarded
as carried out for a legitimate interest.
Balance between processor’s interest and data subject’s interest
Relevant and appropriate relationship
Protection from fraud
“Reasonable expectations” of the data subject
Keep a record for why a data point is a legitimate interest (user field description)
Supervisory Authority
The Supervisory Authority (SA) is a national authority in each country within the
EU. They are independent public authorities tasked with monitoring the application
of the GDPR.
The SA must be notified about personal data breaches.
Notification of Breach
72 hours notification of data breach
Be sure to use GreenRope’s built in export controls
Be diligent about shared access user rights
Rights
Rights
● The right to be informed
● The right of access
● The right to rectification
● The right to erasure
● The right to restrict processing
● The right to data portability
● The right to object
● Rights related to automated decision-making and profiling
● The right to be notified
The Right to be Informed
The right to be aware of what data is used, how it is used, and to be able to read
the Privacy Policy and Terms of Use in a readable, non-legalese format.
The Right of Access
The right to see what data an organization or business has.
The Right to Rectification
This gives the user the right to update and correct data about themselves.
The Right to Erasure
This encompasses the right to be forgotten and deleted. The GDPR indicates that
any request by a citizen of the EU to delete all of their data must be responded to
and complied with.
(Note: balance with requirement to store unsubscriber information)
* no relation to 80s band
The Right to Restrict Processing
This gives the user the right to request an organization to stop including the
individual’s data in any and all processing. This is separate from an Erasure
request in that the data does not have to be deleted.
The Right to Data Portability
This is the individual’s right to request all of the data an organization has about
them, in a known and portable format.
The Right to Object
Individuals have the right to object to processing based on legitimate interests,
direct marketing and profiling, and processing for research and statistical
purposes.
Automated decision-making and profiling
Rights related to automated decision-making and profiling.
The data subject has the right to not be subject to a decision based solely on
automated processing, including profiling, which produces legal effects concerning
him or her or similarly significantly affects him or her.
The Right to be Notified
The data subject has the right to be notified if their data is breached or leaked.
In the case of a breach or other incident in which Personal Data is compromised,
companies must notify a Supervisory Authority, and, if known, the individuals with
compromised data, within 72 hours.
Next Steps
Next Steps
● Catalog your Data
● Log Data Access
● Identify 3rd Parties
● Clarify and Expand Privacy Policy
Catalog your Data
Identify which data needs to be exported or erased based on user requests, as
well as the type of processing that is performed on each data point.
Most data you store about your customers in GreenRope will be personal data.
Log Data Access
Keep track of personnel accessing and exporting data and where that data goes.
Access to account and data is logged in Dashboard > News Feed.
Identify 3rd Parties
If you export data for 3rd party consumption, each 3rd party and the data going to
them should be tracked. This includes any APIs or third party software (like
Zapier).
Erasure and Processing Restriction requests need to be propagated to these 3rd
parties.
Clarify and Expand Privacy Policy
Make sure your Privacy Policy details how data is used, and for what reason. It
should also be written in clear and easily-understood language.
What GreenRope Does
GreenRope is GDPR-Ready
● We’ve updated our Privacy Policy - https://www.greenrope.com/privacy
● We have a statement about our implementation of GDPR -
https://www.greenrope.com/gdpr
● We have a data catalog for what we track regarding our customers
● We have identified our 3rd party data processors and have data privacy
agreements (DPAs) with them
GreenRope Helps You with GDPR Readiness
● For Access and Data Portability: In the Contacts Detail dialog, you can click
“Contact Detail Export” and get a copy-pastable machine-readable text dump
of all of a contact’s data.
● Most Rectification can be handled by each user using the native GreenRope
user interface; any that cannot should be forwarded to GreenRope Support.
● Restrict Processing requests can be handled by establishing a specific
group for these contact, moving the contact in there, and unsubscribing them.
● Erasure can be handled by simply deleting the contact.
Thank You
Remember we are always here to help
support@greenrope.com
(442) 333-7577

More Related Content

What's hot

GDPR FAQ'S
GDPR FAQ'SGDPR FAQ'S
GDPR FAQ'S
Morgan McKinley
 
GDPR Introduction and overview
GDPR Introduction and overviewGDPR Introduction and overview
GDPR Introduction and overview
Jane Lambert
 
GDPR infographic
GDPR infographicGDPR infographic
Data Protection: Transitioning to the GDPR
Data Protection: Transitioning to the GDPRData Protection: Transitioning to the GDPR
Data Protection: Transitioning to the GDPR
ImogenRutherford
 
General data protection
General data protectionGeneral data protection
General data protection
BrijeshR3
 
Presentation on GDPR
Presentation on GDPRPresentation on GDPR
Presentation on GDPR
DipanjanDey12
 
Impact of GDPR on Data Collection and Processing
Impact of GDPR on Data Collection and ProcessingImpact of GDPR on Data Collection and Processing
Impact of GDPR on Data Collection and Processing
PromptCloud
 
Data protection ppt
Data protection pptData protection ppt
Data protection ppt
grahamwell
 
New General Data Protection Regulation (Agnes Andersson Hammarstrand)
New General Data Protection Regulation (Agnes Andersson Hammarstrand)New General Data Protection Regulation (Agnes Andersson Hammarstrand)
New General Data Protection Regulation (Agnes Andersson Hammarstrand)
Nordic APIs
 
Auditing your EU entities for data protection compliance 5661651 1
Auditing your EU entities for data protection compliance 5661651 1Auditing your EU entities for data protection compliance 5661651 1
Auditing your EU entities for data protection compliance 5661651 1rtjbond
 
Are You Prepared for the GDPR?
Are You Prepared for the GDPR?Are You Prepared for the GDPR?
Are You Prepared for the GDPR?
PrivacyPolicies.com
 
General Data Protection Regulation (GDPR)
General Data Protection Regulation (GDPR)General Data Protection Regulation (GDPR)
General Data Protection Regulation (GDPR)
Extentia Information Technology
 
The Data Protection Act
The Data Protection ActThe Data Protection Act
The Data Protection ActSaimaRafiq
 
The principles of the Data Protection Act in detail - uk
The principles of the Data Protection Act in detail - ukThe principles of the Data Protection Act in detail - uk
The principles of the Data Protection Act in detail - uk
- Mark - Fullbright
 
Introduction to EU General Data Protection Regulation: Planning, Implementati...
Introduction to EU General Data Protection Regulation: Planning, Implementati...Introduction to EU General Data Protection Regulation: Planning, Implementati...
Introduction to EU General Data Protection Regulation: Planning, Implementati...
Financial Poise
 
General Data Protection Regulations (GDPR): Do you understand it and are you ...
General Data Protection Regulations (GDPR): Do you understand it and are you ...General Data Protection Regulations (GDPR): Do you understand it and are you ...
General Data Protection Regulations (GDPR): Do you understand it and are you ...
Cvent
 
Complete Guide to General Data Protection Regulation (GDPR)
Complete Guide to General Data Protection Regulation (GDPR)Complete Guide to General Data Protection Regulation (GDPR)
Complete Guide to General Data Protection Regulation (GDPR)
Happiest Minds Technologies
 
Merit Event - Understanding and Managing Data Protection
Merit Event - Understanding and Managing Data ProtectionMerit Event - Understanding and Managing Data Protection
Merit Event - Understanding and Managing Data Protection
meritnorthwest
 

What's hot (19)

GDPR FAQ'S
GDPR FAQ'SGDPR FAQ'S
GDPR FAQ'S
 
GDPR Introduction and overview
GDPR Introduction and overviewGDPR Introduction and overview
GDPR Introduction and overview
 
GDPR infographic
GDPR infographicGDPR infographic
GDPR infographic
 
Data Protection: Transitioning to the GDPR
Data Protection: Transitioning to the GDPRData Protection: Transitioning to the GDPR
Data Protection: Transitioning to the GDPR
 
General data protection
General data protectionGeneral data protection
General data protection
 
Presentation on GDPR
Presentation on GDPRPresentation on GDPR
Presentation on GDPR
 
Impact of GDPR on Data Collection and Processing
Impact of GDPR on Data Collection and ProcessingImpact of GDPR on Data Collection and Processing
Impact of GDPR on Data Collection and Processing
 
Data protection ppt
Data protection pptData protection ppt
Data protection ppt
 
New General Data Protection Regulation (Agnes Andersson Hammarstrand)
New General Data Protection Regulation (Agnes Andersson Hammarstrand)New General Data Protection Regulation (Agnes Andersson Hammarstrand)
New General Data Protection Regulation (Agnes Andersson Hammarstrand)
 
Auditing your EU entities for data protection compliance 5661651 1
Auditing your EU entities for data protection compliance 5661651 1Auditing your EU entities for data protection compliance 5661651 1
Auditing your EU entities for data protection compliance 5661651 1
 
GDPR-Overview
GDPR-OverviewGDPR-Overview
GDPR-Overview
 
Are You Prepared for the GDPR?
Are You Prepared for the GDPR?Are You Prepared for the GDPR?
Are You Prepared for the GDPR?
 
General Data Protection Regulation (GDPR)
General Data Protection Regulation (GDPR)General Data Protection Regulation (GDPR)
General Data Protection Regulation (GDPR)
 
The Data Protection Act
The Data Protection ActThe Data Protection Act
The Data Protection Act
 
The principles of the Data Protection Act in detail - uk
The principles of the Data Protection Act in detail - ukThe principles of the Data Protection Act in detail - uk
The principles of the Data Protection Act in detail - uk
 
Introduction to EU General Data Protection Regulation: Planning, Implementati...
Introduction to EU General Data Protection Regulation: Planning, Implementati...Introduction to EU General Data Protection Regulation: Planning, Implementati...
Introduction to EU General Data Protection Regulation: Planning, Implementati...
 
General Data Protection Regulations (GDPR): Do you understand it and are you ...
General Data Protection Regulations (GDPR): Do you understand it and are you ...General Data Protection Regulations (GDPR): Do you understand it and are you ...
General Data Protection Regulations (GDPR): Do you understand it and are you ...
 
Complete Guide to General Data Protection Regulation (GDPR)
Complete Guide to General Data Protection Regulation (GDPR)Complete Guide to General Data Protection Regulation (GDPR)
Complete Guide to General Data Protection Regulation (GDPR)
 
Merit Event - Understanding and Managing Data Protection
Merit Event - Understanding and Managing Data ProtectionMerit Event - Understanding and Managing Data Protection
Merit Event - Understanding and Managing Data Protection
 

Similar to GDPR: Are you EU Compliant?

Guide to-the-general-data-protection-regulation
Guide to-the-general-data-protection-regulationGuide to-the-general-data-protection-regulation
Guide to-the-general-data-protection-regulation
N N
 
GDPR Whitepaper
GDPR WhitepaperGDPR Whitepaper
GDPR Whitepaper
Richard Goddard
 
Key Issues on the new General Data Protection Regulation
Key Issues on the new General Data Protection RegulationKey Issues on the new General Data Protection Regulation
Key Issues on the new General Data Protection Regulation
Olivier Vandeputte
 
The Countdown to the GDPR Regulations
The Countdown to the GDPR RegulationsThe Countdown to the GDPR Regulations
The Countdown to the GDPR Regulations
Elliot Reeman
 
GDPR- GENERAL DATA PROTECTION REGULATION
GDPR- GENERAL DATA PROTECTION REGULATIONGDPR- GENERAL DATA PROTECTION REGULATION
GDPR- GENERAL DATA PROTECTION REGULATION
Saurabh Pandey
 
Things to know about GDPR in 2018
Things to know about GDPR in 2018Things to know about GDPR in 2018
Things to know about GDPR in 2018
Webkul Software Pvt. Ltd.
 
A Brave New World Of Data Protection. Ready? Counting down to GDPR.
A Brave New World Of Data Protection. Ready? Counting down to GDPR. A Brave New World Of Data Protection. Ready? Counting down to GDPR.
A Brave New World Of Data Protection. Ready? Counting down to GDPR.
dan hyde
 
General Data Protection Regulation (GDPR)
General Data Protection Regulation (GDPR)General Data Protection Regulation (GDPR)
General Data Protection Regulation (GDPR)
BenjaminShalevSalovi
 
GDPR Overview
GDPR OverviewGDPR Overview
GDPR Overview
Dieter Hovorka
 
GDPR – Readiness in IT offshore organization
GDPR – Readiness in IT offshore organization  GDPR – Readiness in IT offshore organization
GDPR – Readiness in IT offshore organization
Vishnuvarthanan Moorthy
 
NetSquared London - GDPR for charities
NetSquared London - GDPR for charitiesNetSquared London - GDPR for charities
NetSquared London - GDPR for charities
Tech Trust
 
GDPR - Are you ready?
GDPR - Are you ready?GDPR - Are you ready?
GDPR - Are you ready?
VILT
 
My presentation- Ala about privacy and GDPR
My presentation- Ala about privacy and GDPRMy presentation- Ala about privacy and GDPR
My presentation- Ala about privacy and GDPR
zayadeen2003
 
Understanding the EU's new General Data Protection Regulation (GDPR)
Understanding the EU's new General Data Protection Regulation (GDPR)Understanding the EU's new General Data Protection Regulation (GDPR)
Understanding the EU's new General Data Protection Regulation (GDPR)
Acquia
 
Why GDPR Must Be an Integral Part of Your GRC Framework
Why GDPR Must Be an Integral Part of Your GRC FrameworkWhy GDPR Must Be an Integral Part of Your GRC Framework
Why GDPR Must Be an Integral Part of Your GRC Framework
PECB
 
A quick look at gdpr
A quick look at gdprA quick look at gdpr
A quick look at gdpr
CookieYes
 
The implications of gdpr for the solutions industry tatech 2018
The implications of gdpr for the solutions industry tatech 2018The implications of gdpr for the solutions industry tatech 2018
The implications of gdpr for the solutions industry tatech 2018
Shane Gray
 
FCE Briefing GDPR and Equal Opportunities Monitoring MAY18
FCE Briefing GDPR and Equal Opportunities Monitoring MAY18FCE Briefing GDPR and Equal Opportunities Monitoring MAY18
FCE Briefing GDPR and Equal Opportunities Monitoring MAY18
Fife Centre for Equalities
 
Introduction to EU General Data Protection Regulation: Planning, Implementat...
 Introduction to EU General Data Protection Regulation: Planning, Implementat... Introduction to EU General Data Protection Regulation: Planning, Implementat...
Introduction to EU General Data Protection Regulation: Planning, Implementat...
Financial Poise
 
GDPR Changing Mindset
GDPR Changing MindsetGDPR Changing Mindset
GDPR Changing Mindset
NetworkIQ
 

Similar to GDPR: Are you EU Compliant? (20)

Guide to-the-general-data-protection-regulation
Guide to-the-general-data-protection-regulationGuide to-the-general-data-protection-regulation
Guide to-the-general-data-protection-regulation
 
GDPR Whitepaper
GDPR WhitepaperGDPR Whitepaper
GDPR Whitepaper
 
Key Issues on the new General Data Protection Regulation
Key Issues on the new General Data Protection RegulationKey Issues on the new General Data Protection Regulation
Key Issues on the new General Data Protection Regulation
 
The Countdown to the GDPR Regulations
The Countdown to the GDPR RegulationsThe Countdown to the GDPR Regulations
The Countdown to the GDPR Regulations
 
GDPR- GENERAL DATA PROTECTION REGULATION
GDPR- GENERAL DATA PROTECTION REGULATIONGDPR- GENERAL DATA PROTECTION REGULATION
GDPR- GENERAL DATA PROTECTION REGULATION
 
Things to know about GDPR in 2018
Things to know about GDPR in 2018Things to know about GDPR in 2018
Things to know about GDPR in 2018
 
A Brave New World Of Data Protection. Ready? Counting down to GDPR.
A Brave New World Of Data Protection. Ready? Counting down to GDPR. A Brave New World Of Data Protection. Ready? Counting down to GDPR.
A Brave New World Of Data Protection. Ready? Counting down to GDPR.
 
General Data Protection Regulation (GDPR)
General Data Protection Regulation (GDPR)General Data Protection Regulation (GDPR)
General Data Protection Regulation (GDPR)
 
GDPR Overview
GDPR OverviewGDPR Overview
GDPR Overview
 
GDPR – Readiness in IT offshore organization
GDPR – Readiness in IT offshore organization  GDPR – Readiness in IT offshore organization
GDPR – Readiness in IT offshore organization
 
NetSquared London - GDPR for charities
NetSquared London - GDPR for charitiesNetSquared London - GDPR for charities
NetSquared London - GDPR for charities
 
GDPR - Are you ready?
GDPR - Are you ready?GDPR - Are you ready?
GDPR - Are you ready?
 
My presentation- Ala about privacy and GDPR
My presentation- Ala about privacy and GDPRMy presentation- Ala about privacy and GDPR
My presentation- Ala about privacy and GDPR
 
Understanding the EU's new General Data Protection Regulation (GDPR)
Understanding the EU's new General Data Protection Regulation (GDPR)Understanding the EU's new General Data Protection Regulation (GDPR)
Understanding the EU's new General Data Protection Regulation (GDPR)
 
Why GDPR Must Be an Integral Part of Your GRC Framework
Why GDPR Must Be an Integral Part of Your GRC FrameworkWhy GDPR Must Be an Integral Part of Your GRC Framework
Why GDPR Must Be an Integral Part of Your GRC Framework
 
A quick look at gdpr
A quick look at gdprA quick look at gdpr
A quick look at gdpr
 
The implications of gdpr for the solutions industry tatech 2018
The implications of gdpr for the solutions industry tatech 2018The implications of gdpr for the solutions industry tatech 2018
The implications of gdpr for the solutions industry tatech 2018
 
FCE Briefing GDPR and Equal Opportunities Monitoring MAY18
FCE Briefing GDPR and Equal Opportunities Monitoring MAY18FCE Briefing GDPR and Equal Opportunities Monitoring MAY18
FCE Briefing GDPR and Equal Opportunities Monitoring MAY18
 
Introduction to EU General Data Protection Regulation: Planning, Implementat...
 Introduction to EU General Data Protection Regulation: Planning, Implementat... Introduction to EU General Data Protection Regulation: Planning, Implementat...
Introduction to EU General Data Protection Regulation: Planning, Implementat...
 
GDPR Changing Mindset
GDPR Changing MindsetGDPR Changing Mindset
GDPR Changing Mindset
 

More from GreenRope

How to Build Your First Customer Journey Map
How to Build Your First Customer Journey MapHow to Build Your First Customer Journey Map
How to Build Your First Customer Journey Map
GreenRope
 
Creating Customer Journeys for Lead Nurturing
Creating Customer Journeys for Lead NurturingCreating Customer Journeys for Lead Nurturing
Creating Customer Journeys for Lead Nurturing
GreenRope
 
GreenRope's CEO Shares Latest Updates, Upgrades & What's Ahead in 2019
GreenRope's CEO Shares Latest Updates, Upgrades & What's Ahead in 2019GreenRope's CEO Shares Latest Updates, Upgrades & What's Ahead in 2019
GreenRope's CEO Shares Latest Updates, Upgrades & What's Ahead in 2019
GreenRope
 
Intro to GreenRope's Customer Journey Mapping Tool
Intro to GreenRope's Customer Journey Mapping ToolIntro to GreenRope's Customer Journey Mapping Tool
Intro to GreenRope's Customer Journey Mapping Tool
GreenRope
 
Creative That Works: Design & Copy Best Practices for Better Marketing
Creative That Works: Design & Copy Best Practices for Better MarketingCreative That Works: Design & Copy Best Practices for Better Marketing
Creative That Works: Design & Copy Best Practices for Better Marketing
GreenRope
 
Why Customer Journey Mapping is So Essential to Growing Your Business
Why Customer Journey Mapping is So Essential to Growing Your BusinessWhy Customer Journey Mapping is So Essential to Growing Your Business
Why Customer Journey Mapping is So Essential to Growing Your Business
GreenRope
 
Influencer Marketing: What it is and How to Run a Successful Campaign (final)
Influencer Marketing: What it is and How to Run a Successful Campaign (final)Influencer Marketing: What it is and How to Run a Successful Campaign (final)
Influencer Marketing: What it is and How to Run a Successful Campaign (final)
GreenRope
 
Improving the Customer Experience with the Operations Suite
Improving the Customer Experience with the Operations SuiteImproving the Customer Experience with the Operations Suite
Improving the Customer Experience with the Operations Suite
GreenRope
 
What is Lead Nurturing and How to Develop a Strategy
What is Lead Nurturing and How to Develop a StrategyWhat is Lead Nurturing and How to Develop a Strategy
What is Lead Nurturing and How to Develop a Strategy
GreenRope
 
The Learning Management System - GreenRope
The Learning Management System - GreenRopeThe Learning Management System - GreenRope
The Learning Management System - GreenRope
GreenRope
 
New CRM Features, Custom Objects, Strategy & More with GreenRope's, Lars Helg...
New CRM Features, Custom Objects, Strategy & More with GreenRope's, Lars Helg...New CRM Features, Custom Objects, Strategy & More with GreenRope's, Lars Helg...
New CRM Features, Custom Objects, Strategy & More with GreenRope's, Lars Helg...
GreenRope
 
Digital trends in marketing data and analytics webinar december 12 2017
Digital trends in marketing data and analytics webinar december 12 2017Digital trends in marketing data and analytics webinar december 12 2017
Digital trends in marketing data and analytics webinar december 12 2017
GreenRope
 
Project management w/ GreenRope
Project management w/ GreenRopeProject management w/ GreenRope
Project management w/ GreenRope
GreenRope
 
Merging Online and Offline Marketing: A Conversation with GreenRope & Thankster
Merging Online and Offline Marketing: A Conversation with GreenRope & ThanksterMerging Online and Offline Marketing: A Conversation with GreenRope & Thankster
Merging Online and Offline Marketing: A Conversation with GreenRope & Thankster
GreenRope
 
Content Creation through the Funnel: A conversation with GreenRope & BlogMutt
Content Creation through the Funnel: A conversation with GreenRope & BlogMuttContent Creation through the Funnel: A conversation with GreenRope & BlogMutt
Content Creation through the Funnel: A conversation with GreenRope & BlogMutt
GreenRope
 
What's New with GreenRope
What's New with GreenRopeWhat's New with GreenRope
What's New with GreenRope
GreenRope
 
Your First Time in GreenRope
Your First Time in GreenRopeYour First Time in GreenRope
Your First Time in GreenRope
GreenRope
 
Amplifying your growth through resellers
Amplifying your growth through resellersAmplifying your growth through resellers
Amplifying your growth through resellers
GreenRope
 
Landing Pages that Convert
Landing Pages that ConvertLanding Pages that Convert
Landing Pages that Convert
GreenRope
 
Drip Campaigns, Workflows & Journeys
Drip Campaigns, Workflows & JourneysDrip Campaigns, Workflows & Journeys
Drip Campaigns, Workflows & Journeys
GreenRope
 

More from GreenRope (20)

How to Build Your First Customer Journey Map
How to Build Your First Customer Journey MapHow to Build Your First Customer Journey Map
How to Build Your First Customer Journey Map
 
Creating Customer Journeys for Lead Nurturing
Creating Customer Journeys for Lead NurturingCreating Customer Journeys for Lead Nurturing
Creating Customer Journeys for Lead Nurturing
 
GreenRope's CEO Shares Latest Updates, Upgrades & What's Ahead in 2019
GreenRope's CEO Shares Latest Updates, Upgrades & What's Ahead in 2019GreenRope's CEO Shares Latest Updates, Upgrades & What's Ahead in 2019
GreenRope's CEO Shares Latest Updates, Upgrades & What's Ahead in 2019
 
Intro to GreenRope's Customer Journey Mapping Tool
Intro to GreenRope's Customer Journey Mapping ToolIntro to GreenRope's Customer Journey Mapping Tool
Intro to GreenRope's Customer Journey Mapping Tool
 
Creative That Works: Design & Copy Best Practices for Better Marketing
Creative That Works: Design & Copy Best Practices for Better MarketingCreative That Works: Design & Copy Best Practices for Better Marketing
Creative That Works: Design & Copy Best Practices for Better Marketing
 
Why Customer Journey Mapping is So Essential to Growing Your Business
Why Customer Journey Mapping is So Essential to Growing Your BusinessWhy Customer Journey Mapping is So Essential to Growing Your Business
Why Customer Journey Mapping is So Essential to Growing Your Business
 
Influencer Marketing: What it is and How to Run a Successful Campaign (final)
Influencer Marketing: What it is and How to Run a Successful Campaign (final)Influencer Marketing: What it is and How to Run a Successful Campaign (final)
Influencer Marketing: What it is and How to Run a Successful Campaign (final)
 
Improving the Customer Experience with the Operations Suite
Improving the Customer Experience with the Operations SuiteImproving the Customer Experience with the Operations Suite
Improving the Customer Experience with the Operations Suite
 
What is Lead Nurturing and How to Develop a Strategy
What is Lead Nurturing and How to Develop a StrategyWhat is Lead Nurturing and How to Develop a Strategy
What is Lead Nurturing and How to Develop a Strategy
 
The Learning Management System - GreenRope
The Learning Management System - GreenRopeThe Learning Management System - GreenRope
The Learning Management System - GreenRope
 
New CRM Features, Custom Objects, Strategy & More with GreenRope's, Lars Helg...
New CRM Features, Custom Objects, Strategy & More with GreenRope's, Lars Helg...New CRM Features, Custom Objects, Strategy & More with GreenRope's, Lars Helg...
New CRM Features, Custom Objects, Strategy & More with GreenRope's, Lars Helg...
 
Digital trends in marketing data and analytics webinar december 12 2017
Digital trends in marketing data and analytics webinar december 12 2017Digital trends in marketing data and analytics webinar december 12 2017
Digital trends in marketing data and analytics webinar december 12 2017
 
Project management w/ GreenRope
Project management w/ GreenRopeProject management w/ GreenRope
Project management w/ GreenRope
 
Merging Online and Offline Marketing: A Conversation with GreenRope & Thankster
Merging Online and Offline Marketing: A Conversation with GreenRope & ThanksterMerging Online and Offline Marketing: A Conversation with GreenRope & Thankster
Merging Online and Offline Marketing: A Conversation with GreenRope & Thankster
 
Content Creation through the Funnel: A conversation with GreenRope & BlogMutt
Content Creation through the Funnel: A conversation with GreenRope & BlogMuttContent Creation through the Funnel: A conversation with GreenRope & BlogMutt
Content Creation through the Funnel: A conversation with GreenRope & BlogMutt
 
What's New with GreenRope
What's New with GreenRopeWhat's New with GreenRope
What's New with GreenRope
 
Your First Time in GreenRope
Your First Time in GreenRopeYour First Time in GreenRope
Your First Time in GreenRope
 
Amplifying your growth through resellers
Amplifying your growth through resellersAmplifying your growth through resellers
Amplifying your growth through resellers
 
Landing Pages that Convert
Landing Pages that ConvertLanding Pages that Convert
Landing Pages that Convert
 
Drip Campaigns, Workflows & Journeys
Drip Campaigns, Workflows & JourneysDrip Campaigns, Workflows & Journeys
Drip Campaigns, Workflows & Journeys
 

Recently uploaded

BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
DerekIwanaka1
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
uae taxgpt
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
fakeloginn69
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
dylandmeas
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
Falcon Invoice Discounting
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
seoforlegalpillers
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
Ben Wann
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
taqyed
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
BBPMedia1
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
HumanResourceDimensi1
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
ofm712785
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
fisherameliaisabella
 

Recently uploaded (20)

BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
 

GDPR: Are you EU Compliant?

  • 1. GreenRope and the GDPR* * Not legal advice!
  • 2. What we are going to talk about Definitions Rights What You Do Now
  • 4. GDPR General Data Protection Regulation A set of regulations defined by the EU that protects the privacy and security of the personal data of EU residents. Currently in effect, the GDPR becomes enforceable on May 25th, 2018.
  • 5. Personal Data “Personal data is any information relating to an individual, whether it relates to his or her private, professional or public life. It can be anything from a name, a photo, an email address, bank details, your posts on social networking websites, your medical information, or your computer's IP address.” - Source: The European Commission’s initial press release
  • 6. Austria Italy Belgium Latvia Bulgaria Lithuania Croatia Luxembourg Cyprus Malta Czech Republic Netherlands Denmark Poland Estonia Portugal Finland Romania France Slovakia Germany Slovenia Greece Spain Hungary Sweden Ireland United Kingdom Scope The GDPR applies to any business that collects and/or processes the personal data of EU residents, regardless the country in which the data is processed.
  • 7. Processors and Controllers ‘controller’ means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law; ‘processor’ means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller;
  • 8. Grounds for Lawful Processing a) Consent b) Contract c) Legal obligation d) Vital interests e) Public interest f) Legitimate interest
  • 9. Consent The user must explicitly approve the capture and use of each data element gathered by the processor. If the user is below the age of 16, consent must be given by a parent or legal guardian. Countries can opt to lower the age of consent, going as low as 13 years of age.
  • 10. Legitimate Interest The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest. Balance between processor’s interest and data subject’s interest Relevant and appropriate relationship Protection from fraud “Reasonable expectations” of the data subject Keep a record for why a data point is a legitimate interest (user field description)
  • 11. Supervisory Authority The Supervisory Authority (SA) is a national authority in each country within the EU. They are independent public authorities tasked with monitoring the application of the GDPR. The SA must be notified about personal data breaches.
  • 12. Notification of Breach 72 hours notification of data breach Be sure to use GreenRope’s built in export controls Be diligent about shared access user rights
  • 14. Rights ● The right to be informed ● The right of access ● The right to rectification ● The right to erasure ● The right to restrict processing ● The right to data portability ● The right to object ● Rights related to automated decision-making and profiling ● The right to be notified
  • 15. The Right to be Informed The right to be aware of what data is used, how it is used, and to be able to read the Privacy Policy and Terms of Use in a readable, non-legalese format.
  • 16. The Right of Access The right to see what data an organization or business has.
  • 17. The Right to Rectification This gives the user the right to update and correct data about themselves.
  • 18. The Right to Erasure This encompasses the right to be forgotten and deleted. The GDPR indicates that any request by a citizen of the EU to delete all of their data must be responded to and complied with. (Note: balance with requirement to store unsubscriber information) * no relation to 80s band
  • 19. The Right to Restrict Processing This gives the user the right to request an organization to stop including the individual’s data in any and all processing. This is separate from an Erasure request in that the data does not have to be deleted.
  • 20. The Right to Data Portability This is the individual’s right to request all of the data an organization has about them, in a known and portable format.
  • 21. The Right to Object Individuals have the right to object to processing based on legitimate interests, direct marketing and profiling, and processing for research and statistical purposes.
  • 22. Automated decision-making and profiling Rights related to automated decision-making and profiling. The data subject has the right to not be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her.
  • 23. The Right to be Notified The data subject has the right to be notified if their data is breached or leaked. In the case of a breach or other incident in which Personal Data is compromised, companies must notify a Supervisory Authority, and, if known, the individuals with compromised data, within 72 hours.
  • 25. Next Steps ● Catalog your Data ● Log Data Access ● Identify 3rd Parties ● Clarify and Expand Privacy Policy
  • 26. Catalog your Data Identify which data needs to be exported or erased based on user requests, as well as the type of processing that is performed on each data point. Most data you store about your customers in GreenRope will be personal data.
  • 27. Log Data Access Keep track of personnel accessing and exporting data and where that data goes. Access to account and data is logged in Dashboard > News Feed.
  • 28. Identify 3rd Parties If you export data for 3rd party consumption, each 3rd party and the data going to them should be tracked. This includes any APIs or third party software (like Zapier). Erasure and Processing Restriction requests need to be propagated to these 3rd parties.
  • 29. Clarify and Expand Privacy Policy Make sure your Privacy Policy details how data is used, and for what reason. It should also be written in clear and easily-understood language.
  • 31. GreenRope is GDPR-Ready ● We’ve updated our Privacy Policy - https://www.greenrope.com/privacy ● We have a statement about our implementation of GDPR - https://www.greenrope.com/gdpr ● We have a data catalog for what we track regarding our customers ● We have identified our 3rd party data processors and have data privacy agreements (DPAs) with them
  • 32. GreenRope Helps You with GDPR Readiness ● For Access and Data Portability: In the Contacts Detail dialog, you can click “Contact Detail Export” and get a copy-pastable machine-readable text dump of all of a contact’s data. ● Most Rectification can be handled by each user using the native GreenRope user interface; any that cannot should be forwarded to GreenRope Support. ● Restrict Processing requests can be handled by establishing a specific group for these contact, moving the contact in there, and unsubscribing them. ● Erasure can be handled by simply deleting the contact.
  • 33.
  • 34. Thank You Remember we are always here to help support@greenrope.com (442) 333-7577