Landing Pages that Convert
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Nick Bokaie and Alex Tarantino presented on effective landing page design. They discussed the purpose of landing pages is to drive clicks or leads from marketing campaigns. There are two main types - click-through pages meant to guide users to a desired page, and lead generation pages to capture user data. They covered fundamentals of quality landing pages like positioning calls-to-action above the fold and using directional cues. The presentation also provided tips for creating a strategy, best practices like maintaining branding, and examples using the GreenRope platform before opening for questions.
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Landing Pages that Convert
- 1. Landing Pages that Convert Alex Tarantino Marketing Manager Nick Bokaie Product Designer
- 2. We are Nick Bokaie & Alex Tarantino We are here to discuss effective landing page design! If you have any questions along the way, please wait until the end for Q&A. Thanks! Hello!
- 3. Agenda ● Purpose of a landing page ● Fundamentals of a quality landing page ● Creating a strategy ● Best practices | Do’s and Don’ts ● Creating landing pages in GreenRope (examples) ● Q&A
- 4. Why a landing page? ◉ Standalone micro-site for marketing campaigns ○ More specific than current website pages ○ Shouldn’t link back to website ◉ Increase conversions 2 Types: ◉ Click-through vs. Lead generation
- 5. Click-through ◉ Goal is to guide your consumer to “click through” to the desired page. ○ This is primarily used for e-commerce platforms ○ Provides the user with targeted information about the product ○ Increases the likelihood of conversion since they are already “familiar” with the particular product
- 7. Lead Generation ◉ Used to capture potential customer data ○ Enables you to use that data for future marketing campaigns ○ In exchange for the data you should provide the potential customer ■ Webinar registration ■ Ebook ■ Free trial ■ Discount code
- 9. Agenda ● Purpose of a landing page ● Fundamentals of a quality landing page ● Creating a strategy ● Best practices | Do’s and Don’ts ● Creating landing pages in GreenRope (examples) ● Q&A
- 10. Fundamentals of a landing page ◉ Position your Call to Action (CTA) above the fold ◉ Use directional cues to point toward Lead Capture Form ◉ Be succinct with your content ◉ Simplify copy using bullet points ◉ Consistency with main website ◉ Use real testimonials to convey authenticity
- 11. Agenda ● Purpose of a landing page ● Fundamentals of a quality landing page ● Creating a strategy ● Best practices | Do’s and Don’ts ● Creating landing pages in GreenRope (examples) ● Q&A
- 12. Creating A Strategy ◉ Irresistible offer ◉ Unique experience ◉ Signup form - what to ask? ○ 3-5 fields is the sweetspot ◉ What happens once a contact signs up? ○ Drip campaign, journey, workflow ◉ Tracking
- 13. Agenda ● Purpose of a landing page ● Fundamentals of a quality landing page ● Creating a strategy ● Best practices | Do’s and Don’ts ● Creating landing pages in GreenRope (examples) ● Q&A
- 14. Do’s - Maintain branding - Use unique and appealing imagery - Keep copy consistent and direct - Have a clear objective Best Practices Don’ts - Recycle landing pages - Ask for too much information - Make your leads read - Skip testing phase
- 15. Time for a demo!
- 16. Any questions ? You can find us at ◉ support@greenrope.com ◉ creative@greenrope.com ◉ marketing@greenrope.com Thanks! Presentation template by SlidesCarnival