Nick Bokaie and Alex Tarantino presented on effective landing page design. They discussed the purpose of landing pages is to drive clicks or leads from marketing campaigns. There are two main types - click-through pages meant to guide users to a desired page, and lead generation pages to capture user data. They covered fundamentals of quality landing pages like positioning calls-to-action above the fold and using directional cues. The presentation also provided tips for creating a strategy, best practices like maintaining branding, and examples using the GreenRope platform before opening for questions.

1. Landing Pages that
Convert
Alex Tarantino
Marketing Manager
Nick Bokaie
Product Designer

2. We are Nick Bokaie & Alex Tarantino
We are here to discuss effective landing page design! If you have any questions
along the way, please wait until the end for Q&A. Thanks!
Hello!

3. Agenda
● Purpose of a landing page
● Fundamentals of a quality landing page
● Creating a strategy
● Best practices | Do’s and Don’ts
● Creating landing pages in GreenRope (examples)
● Q&A

4. Why a landing page?
◉ Standalone micro-site for marketing campaigns
○ More specific than current website pages
○ Shouldn’t link back to website
◉ Increase conversions
2 Types:
◉ Click-through vs. Lead generation

5. Click-through
◉ Goal is to guide your consumer to “click
through” to the desired page.
○ This is primarily used for e-commerce platforms
○ Provides the user with targeted information about
the product
○ Increases the likelihood of conversion since they are
already “familiar” with the particular product

6. Click Through Example

7. Lead Generation
◉ Used to capture potential customer data
○ Enables you to use that data for future marketing
campaigns
○ In exchange for the data you should provide the
potential customer
■ Webinar registration
■ Ebook
■ Free trial
■ Discount code

8. Lead Generation Example

9. Agenda
● Purpose of a landing page
● Fundamentals of a quality landing page
● Creating a strategy
● Best practices | Do’s and Don’ts
● Creating landing pages in GreenRope (examples)
● Q&A

10. Fundamentals of a landing page
◉ Position your Call to Action (CTA) above the fold
◉ Use directional cues to point toward Lead Capture
Form
◉ Be succinct with your content
◉ Simplify copy using bullet points
◉ Consistency with main website
◉ Use real testimonials to convey authenticity

11. Agenda
● Purpose of a landing page
● Fundamentals of a quality landing page
● Creating a strategy
● Best practices | Do’s and Don’ts
● Creating landing pages in GreenRope (examples)
● Q&A

12. Creating A Strategy
◉ Irresistible offer
◉ Unique experience
◉ Signup form - what to ask?
○ 3-5 fields is the sweetspot
◉ What happens once a contact signs up?
○ Drip campaign, journey, workflow
◉ Tracking

13. Agenda
● Purpose of a landing page
● Fundamentals of a quality landing page
● Creating a strategy
● Best practices | Do’s and Don’ts
● Creating landing pages in GreenRope (examples)
● Q&A

14. Do’s
- Maintain branding
- Use unique and
appealing imagery
- Keep copy consistent
and direct
- Have a clear objective
Best Practices
Don’ts
- Recycle landing pages
- Ask for too much
information
- Make your leads read
- Skip testing phase

15. Time for a demo!

16. Any questions ?
You can find us at
◉ support@greenrope.com
◉ creative@greenrope.com
◉ marketing@greenrope.com
Thanks!
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