Technical SEO refers to optimizing a website for search engines by improving crawlability, speed, and other technical factors. Crawlability ensures search engines can access all pages through the robots.txt file. Speed is important for users and search engines; pages should load within 3 seconds. Other technical SEO factors include minimizing 404 errors, implementing HTTPS and SSL certificates, mobile-friendly design, XML sitemaps, and using Google Search Console and Bing Webmaster Tools to monitor performance. Technical SEO lays the foundation for effective marketing through search engines.

1. Technical SEO
What is technical SEO
and
why is it important?

2. What is techncial SEO?
Technical SEO collectively denotes different
website and server optimization efforts that
help search engine spiders crawl and index your
website more effectively.

3. Why is technical SEO
important?

4. Technical SEO is a necessity,
not an option.

5. The numerous factors
contributing to technical SEO
create a better experience for
your visitors.

6. Technical SEO
Crawlability and speed for
technical SEO

7. Crawlability
Crawlability refers to the accessibility of your
web pages to be crawled and indexed. Thus, it
is the most essential and basic thing focused
for technical SEO.

8. Robots.txt File
Robots.txt is a file that tells search engines
which pages to crawl and which pages not to
crawl.
It is placed in the root directory of your website
and you can view your robots.txt file by
navigating to yourwebsite.com/robots.txt.

9. Robots.txt file helps you
Prevent crawling of duplicate content

10. Robots.txt file helps you
Prevent crawling of duplicate content
Prevent indexing of unnecessary files on
your website like images, videos, etc.

11. Robots.txt file helps you
Prevent crawling of duplicate content
Prevent indexing of unnecessary files on
your website like images, videos, etc.
Prevent sensitive information from getting
exposed

12. Speed
Page speed is not important for just search
engines. They play a greater role for your
visitors.
Webpages that load slowly are incredibly
annoying. Studies have shown that if your
webpage takes more than three seconds to
open, it is highly likely that more than 53% of
your visitors will leave.

13. Some of the ways you
can improve your site
speed are:
Switching to a faster DNS (Domain Name
System) provider

14. Some of the ways you
can improve your site
speed are:
Switching to a faster DNS (Domain Name
System) provider
Keeping the use of scripts and plugins to a
minimum

15. Some of the ways you
can improve your site
speed are:
Switching to a faster DNS (Domain Name
System) provider
Keeping the use of scripts and plugins to a
minimum
Using web caching

16. Some of the ways you
can improve your site
speed are:
Switching to a faster DNS (Domain Name
System) provider
Keeping the use of scripts and plugins to a
minimum
Using web caching
Compressing your web pages

17. Some of the ways you
can improve your site
speed are:
Switching to a faster DNS (Domain Name
System) provider
Keeping the use of scripts and plugins to a
minimum
Using web caching
Compressing your web pages
Compressing your images but not till they
get pixelated

18. Some of the ways you
can improve your site
speed are:
Switching to a faster DNS (Domain Name
System) provider
Keeping the use of scripts and plugins to a
minimum
Using web caching
Compressing your web pages
Compressing your images but not till they
get pixelated
Minifying HTML, CSS, and Javascript files by
removing unnecessary spaces and
comments

19. Some of the ways you
can improve your site
speed are:
Switching to a faster DNS (Domain Name
System) provider
Keeping the use of scripts and plugins to a
minimum
Using web caching
Compressing your web pages
Compressing your images but not till they
get pixelated
Minifying HTML, CSS, and Javascript files by
removing unnecessary spaces and
comments
Using a CDN (Content Distribution Network)

20. Technical SEO
Other factors impacting
technical SEO

21. Dead Links/404 Pages
Ending up on an ugly 404 error page is the most
annoying experience for a website visitor.

22. Dead Links/404 Pages
Ending up on an ugly 404 error page is the most
annoying experience for a website visitor.
You should do your best to minimize 404 errors
on your website.

23. Dead Links/404 Pages
Ending up on an ugly 404 error page is the most
annoying experience for a website visitor.
You should do your best to minimize 404 errors
on your website.
However, that is easier said than done.

24. Dead Links/404 Pages
Ending up on an ugly 404 error page is the most
annoying experience for a website visitor.
You should do your best to minimize 404 errors
on your website.
However, that is easier said than done.
It is also better to pay attention to optimizing
the 404 pages.

25. Dead Links/404 Pages
Ending up on an ugly 404 error page is the most
annoying experience for a website visitor.
You should do your best to minimize 404 errors
on your website.
However, that is easier said than done.
It is also better to pay attention to optimizing
the 404 pages.
Add a friendly note; give them frequently
navigated pages, the homepage, and other
important pages.

26. Site Security/HTTPS/SSL
Certificate
Search engines prefer secure sites over non-
secure ones.

27. Site Security/HTTPS/SSL
Certificate
Search engines prefer secure sites over non-
secure ones.
While many things can be done to elevate your
site's security, start by implementing HTTPS.

28. Site Security/HTTPS/SSL
Certificate
Search engines prefer secure sites over non-
secure ones.
While many things can be done to elevate your
site's security, start by implementing HTTPS.
You need an SSL (Secure Sockets Layer)
certificate to implement HTTPS on your site.

29. Mobile Friendly
Mobile devices (excluding tablets) account for
more than half of online traffic.

30. Mobile Friendly
Mobile devices (excluding tablets) account for
more than half of online traffic.
A mobile-friendly website is absolutely
essential.

31. Mobile Friendly
Mobile devices (excluding tablets) account for
more than half of online traffic.
A mobile-friendly website is absolutely
essential.
Using mobile-optimized UI/UX, avoiding pop-
up ads, improving page speed, etc. improve the
mobile-friendliness of your website.

32. XML Sitemap
A sitemap is a roadmap to your site's structure
for the search engines.

33. XML Sitemap
A sitemap is a roadmap to your site's structure
for the search engines.
Sitemaps are a huge help if your site is brand
new and lacks external backlinks.

34. XML Sitemap
A sitemap is a roadmap to your site's structure
for the search engines.
Sitemaps are a huge help if your site is brand
new and lacks external backlinks.
For any website, sitemaps are a must.

35. XML Sitemap
A sitemap is a roadmap to your site's structure
for the search engines.
Sitemaps are a huge help if your site is brand
new and lacks external backlinks.
For any website, sitemaps are a must.
Add sitemaps to your sites and submit them to
Google and Bing via Google Search Console
and Bing Webmasters Tool.

36. XML Sitemap
A sitemap is a roadmap to your site's structure
for the search engines.
Sitemaps are a huge help if your site is brand
new and lacks external backlinks.
For any website, sitemaps are a must.
Add sitemaps to your sites and submit them to
Google and Bing via Google Search Console
and Bing Webmasters Tool.

37. Google Search
Console/Bing
Webmasters Tools
Google Search Console and Bing Webmaster
Tools are free tools from Google and Microsoft,
respectively, that allow you to track, monitor,
and improve your website's performance on
Google, Bing, and Yahoo.

38. Google Search
Console/Bing
Webmasters Tools
Google Search Console and Bing Webmaster
Tools are free tools from Google and Microsoft,
respectively, that allow you to track, monitor,
and improve your website's performance on
Google, Bing, and Yahoo.
Submit your website's XML sitemap to both
tools.

39. Google Search
Console/Bing
Webmasters Tools
Google Search Console and Bing Webmaster
Tools are free tools from Google and Microsoft,
respectively, that allow you to track, monitor,
and improve your website's performance on
Google, Bing, and Yahoo.
Submit your website's XML sitemap to both
tools.
These tools also show you a number of visitors,
notify you of penalties on your site, show
external backlinks, give you an insight on
search terms that people use to find you, track
technical errors that crawlers detect,etc.

40. For an SEO beginner,
these technical concepts
might be overwhelming.

41. Knowing about these factors can
help you work better with your
development team or webmaster
to improve your site's technical
SEO.

42. The learnings of this lecture can
act as a foundation base for the
more complicated concepts you'll
encounter in the future.

43. Thank you!