Pitchdeck for the Inclusive Prosperity Financial Summit 2019 in Manila, the Philippines. There’s an urgent need for a more sophisticated approach, in terms of marketing automation & lead generation funnels 7 steps for an increased sales-rate success: 1. Define target audience 2. Develop converting landing page 3. Promote your product/service 4. Retarget visitors 5. Drive conversions 6. Run through nurture streams 7. Close the deal Need an extra hand with your sales/marketing efforts? We are a Result-driven Digital Agency based in Hong Kong & Manila. We embrace the power of analytical methods & technologies to always deliver the best possible outcomes for all your digital marketing campaigns. www.eoi.digital

1. Marketing Automation
for Sales Funnels
Leveraging the power of

2. About me.
Roy Selbach
MSc. - MBA - B.comm
• 8+ years: Digital
Marketer Consultant
• 4+ years: Social Media
Specialist
• 3+ years: Digital
Transformation:
Marketing Automation
For more reference:
www.royselbach.com
• 3+ years: Marketing
Director
• 2+ years: Brand and
Design manager
• 2+ years: Graphical
Designer

3. Did you know that...

4. Well-known scenario.
Amazing
Product/Service
Beneficial for
two sides
Very
Competitive
Best price-
quality

5. YOUR SALES WARRIORS

6. THE
REALITY…

8. .DIGITAL
EOI
P e r c e i v e d a s s p a m
R e c e i v e s t o n s o f e m a i l s a
d a y . E n d l e s s a m o u n t o f
i n f o r m a t i o n t o p r o c e s s
R e p e t i t i v e w o r k
F o r t h e s a l e s p e r s o n , s e n d i n g
o u t t h e s a m e e m a i l s a l l t h e
t i m e , w i t h s m a l l c h a n g e s t a k e s
c o m m i t m e n t
N o r e a l s t r a t e g y
J u s t s e n d i n g o u t r a n d o m
e m a i l s , w i t h t h e h o p e o f
s o m e o n e j u s t t a k e t h e b i t e
C o n s u m e r s g e t t i n g s m a r t e r
P e r c e i v i n g i t a s a s a l e s
p i t c h a n d a r e n o t d i r e c t l y
f a l l i n g f o r y o u r p r o p o s a l s
T o o m u c h s t i m u l i
O n l i n e t h e r e ’ s a n e n d l e s s
a m o u n t o f d i s t r a c t i o n
a v a i l a b l e .
L o n g d e c i s i o n - m a k i n g p h a s e
E s p e c i a l l y f o r h i g h - e n d
p r o d u c t s / s e r v i c e s
c o n s u m e r s n e e d m u l t i p l e
t o u c h p o i n t s t o c o n v e r t

9. There’s an urgent need for a more sophisticated
approach…
7 steps for an increased sales-rate success:
1. Define target audience
2. Develop converting landing page
3. Promote your product/service
4. Retarget visitors
5. Drive conversions
6. Run through nurture streams
7. Close the deal

10. LET’S GET
TO
WORK!

11. 1) Define Target Audience.
Target
Audience
AGE
LOCATION
INTERESTS
GENDERINCOME
EDUCATION
OCCUPATION

12. Example

13. POWERFUL SLIDER WITH “REGISTER” BUTTON
ABOUT DESCRIPTION
PRODUCT/SERVICE FEATURES
IN-DEPTH INFORMATION
CASE STUDY
PRODUCT EXAMPLE
USPS
REGISTER NOW
2) Result-driven landing page.

14. POWERFUL
SLIDER
ABOUT US

15. FEATURES

16. IN-DEPTH INFORMATION

17. FEATURES/USPS

18. TESTIMONIALS

19. CALL TO ACTION

20. Digital Channels for direct results
Social Advertisement
• A/B- Testing Segmented audiences
• Social Ads Sequenced Funnels
Google Ads
• Result-driven campaigns
• Low CPC & High CTR
3) Promotion.

21. Examples

22. 4) Retargeting ads.
Broad Ad
Landing
Page
Clicked
CTA
Converted
Retargeting
Audience
Retargeting
Audience
Retargeting
Audience
Retargeting
Audience
USPS Ad SALES ad
Retargeting
Audience
Captured
Lead

23. Examples

24. 5) Conversion
Lead forms
• Less is more
• Not too extensive forms
• Basic contact information

25. 6) Email Nurture Streams.
Email phases
1. Educate
2. Inform
3. Engage
4. Convert

26. Examples

27. 7) Sale.
GOT IT!!!

28. Summary.
REACH
CONVERSION
NURTURE
SALES
ADVOCACY/LOYALTY
SEO, SEM, SMM, BLOGGING, CONTENT MARKETING, CREATIVE CAMPAIGNS ETC…
CONTENT, EXCLUSIVES, RETARGETING
BOOK APPOINTMENTS
RATINGS, INFLUENCER REFERENCES
LEAD FORM, FREEBIE, E-BOOK

29. So how does that look like…?

31. AS
STRUCTURED
AS IT SHOULD
BE…

32. Need an extra hand with your sales/marketing
efforts?
We are a Result-driven Digital Agency based in Hong Kong & Manila.
We embrace the power of analytical methods & technologies to
always deliver the best possible outcomes for all your digital
marketing campaigns.
Core Services:
• Graphic Design
• Web Development
• Digital Marketing

33. www.eoi.digital
Info@eoi.digital
facebook.com/eoi.digital
instagram.com/eoidigital
@DigitalEoi
THANK YOU FOR
YOUR ATTENTION