10. T O D A Y ’ S B U Y E R S H A V E
G R O W N A C C U S T O M E D
T O T H E S E
P E R S O N A L I Z E D
E X P E R I E N C E S
W H E N E V E R A N D
W H E R E V E R T H E Y
I N T E R A C T W I T H A
B R A N D
W H E N Y O U R
B U Y E R S A R E
I N T E R E S T E D A N D
H AV E AT T E N T I O N
TO S PA R E –
T H E Y A R E R E A D Y
TO S E L F N U R T U R E !
11. H O W D O Y O U
D E L I V E R O N
T H I S
E X P E C TAT I O N ?
YO U N E E D
T H E A B I L I T Y TO
C R E AT E
P E R S O N A L I Z E D
C U S TO M E R
E X P E R I E N C E S AT
S C A L E
16. T A G O R L A B E L Y O U R C O N T E N T B Y T O P I C ,
P E R S O N A , A C C O U N T , O R S T A G E O F T H E F U N N E L
ORGANIZE
•AUDIT CONTENT
•TAG CONTENT
•ORGANIZE BY CONTEXT
•DEFINE RECOMMENDATIONS
•BUILD NAVIGATION
17. … S O I T C A N B E E A S I L Y F O U N D I N A
P E R S O N A L I Z E D M A N N E R
ORGANIZE
•AUDIT CONTENT
•TAG CONTENT
•ORGANIZE BY CONTEXT
•DEFINE RECOMMENDATIONS
•BUILD NAVIGATION
18. … A N D S H A R E D I N A P E R S O N A L I Z E D M A N N E R
ORGANIZE
•AUDIT CONTENT
•TAG CONTENT
•ORGANIZE BY CONTEXT
•DEFINE RECOMMENDATIONS
•BUILD NAVIGATION
Without
doing this.
19. W H AT N O W ?
YO U R CO N T E N T
E N V I R O N M E N T
I S R E A D Y A N D
YO U A R E S E T
TO S TA R T B U I L D I N G
YO U R C U S TO M E R
E X P E R I E N C E S
20. B R I N G T H E S E
B U S I N E S S G R O W T H
S T R A T E G I E S T O L I F E
SALES ENABLEMENT
INBOUND
DEMAND
GENERATION
ABM
DRIVEN B Y CONT ENT
L E T Y O U R C O N T E N T
21. PERSONALIZE
•RESOURCE CENTER
•NURTURE CAMPAIGNS
•ABM CAMPAIGNS
•PROSPECT OUTREACH
•KNOWLEDGE BASE
1 S T P O S I T I O N O N G O O G L E F O R TO P 2 0 K E Y W O R D S W I T H I N
3 M O N T H S , S I T E T R A F F I C G OA L S E XC E E D E D BY O V E R
2 0 0 % A N D R I Z I N G , A N D U P TO 5 0 % CO N V E R S I O N R AT E
O N G AT E D CO N T E N T.
RESOURCE CENTER
INBOUND
22. PERSONALIZE
•RESOURCE CENTER
•NURTURE CAMPAIGNS
•ABM CAMPAIGNS
•PROSPECT OUTREACH
•KNOWLEDGE BASE
TA I LO R E D E X P E R I E N C E S I N F LU E N C E D $ 5 1 M I L L I O N I N
B O O K I N G S W I T H I N 1 2 M O N T H S
NURTURE CAMPAIGNS
DEMAND
GENERATION
23. PERSONALIZE
•RESOURCE CENTER
•NURTURE CAMPAIGNS
•ABM CAMPAIGNS
•PROSPECT OUTREACH
•KNOWLEDGE BASE
E N G AG E D 1 0 0 % O F T H E I R 1 2 0 0 TA R G E T ACCO U N T S BY
S C A L I N G TA I LO R E D E X P E R I E N C E S TO E AC H P R O S P E C T
ABM CAMPAIGNS
ABM
24. PERSONALIZE
•RESOURCE CENTER
•NURTURE CAMPAIGNS
•ABM CAMPAIGNS
•PROSPECT OUTREACH
•KNOWLEDGE BASE
C R E AT E X 7 M O R E S A L E S O P P O R T U N I T I E S A N D S H O R T E N
S A L E S C YC L E BY M O R E T H A N 4 0 % .
SALES ENABLEMENT
SALES ENABLEMENT
25. T I M E
D I S T R I B U T E
Y O U R
E X P E R I E N C E S
E M A I L
ORGANIC
SOCIAL
PAID ADVERTISING
DIRECT MAIL
SALES
31. D O N ’ T F O R G E T
A B O U T T H E
R E S U LT S
G A I N
I N S I G H T S ,
B O O S T E N G AG E M E N T
A N D P R O V E
CO N T E N T R O I
L I K E N E V E R
B E F O R E
32. RESULTS
•CAPTURE LEADS
•SCORE LEADS
•DRIVE ENGAGEMENT
•GATHER INSIGHTS
•PROVE ROI
D R A S T I C A L LY I M P R O V E P I P E L I N E V E LO C I T Y
MEASURE AND OPTIMIZE
33. RESULTS
•CAPTURE LEADS
•SCORE LEADS
•DRIVE ENGAGEMENT
•GATHER INSIGHTS
•PROVE ROI
B E T T E R U N D E R S TA N D W H AT CO N T E N T YO U R P R O S P E C T S
C A R E A B O U T, S O YO U C A N O P T I M I Z E YO U R E X P E R I E N C E S
A N D M A X I M I Z E R E S U LT S
MEASURE AND OPTIMIZE
34. RESULTS
•CAPTURE LEADS
•SCORE LEADS
•DRIVE ENGAGEMENT
•GATHER INSIGHTS
•PROVE ROI
CO N T E N T I N F LU E N C E D P I P E L I N E A N D R E V E N U E
MEASURE AND OPTIMIZE
35. L E T T H E B I N G E B E G I N
F O C U S O N Y O U R
C U S TO M E R S A N D
T H E Y W I L L TA K E
Y O U W H E R E Y O U
N E E D TO G O
36. H T T P S : / / E M S D I G I T A L . C O . Z A
H E L L O @ E M S D I G I T A L . C O . Z A
T H A N K Y O U