The document discusses two email strategies. The first emphasizes using FOMO (fear of missing out) to create urgency by highlighting that spots are limited and time is running out. The second email is mentioned but not detailed.

1. 1
Email #1
Try this: Use FOMO (fear of missing out) to motivate someone to
take action before its too late. Kellie uses this technique to create
urgency that spots are filling up —with the prospect's peers, no
less—and time to get in on the action is running out.

2. 2
Email #2