Data-driven marketing facilitates building loyal customer bases and maximizing campaign ROI. Leveraging data insights allows targeting the right messages to the right customer segments through the most effective channels. This drives business by developing engaged customers who purchase more and refer others. Applied learnings provide actionable insights to continuously improve initiatives.

1. L vrg gT c n l y
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Jason A Wood
t E ce E p c tn
o xed x et io s
a President & CEO

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3. M d lg T e a
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• Using modeling in your sales
and marketing efforts ensures
reliability.
• Modeling provides for the
testing of messaging and/or
offers to ensure their viability
within various customer
segments.
• Leveraging data tells you what
worked yesterday, what works
now, and what is coming around
the corner.

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6. R I a es
O Mtr
t
The reasons data drives ROI
• Lessons learned in initial data
analysis benefit many different
areas of campaigns.
• Targeting offers greater rate of
return and take rates.
• Reduces marketing costs by
singling out those most likely to
engage.
• Offers predictable results.

7. T re gE g g s
ag t n a e
in
C s mr
ut es
o
Facilitates building a loyal
customer base
• Customers react to and respond
to relevant messaging.
• Relevancy makes customer feel
like you are paying attention.
• Engaged customers are more
likely to recommend you.
• Increased customer satisfaction
leads to increases revenue.

8. T e we S o
h S et p t
• D lein "t t " m sa e in rae c nes n a s
e rg e e
iv s d esg s cess o vr rt io e
• T re dm sa e d le te ig ta e rp sio t
ag t esg s e rh r h vl po oitn o
e iv u
te ig t utm r e m ns
h r h c s e sg e t
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• L vrg gd t f il t p p inin te ig t fr
eea in a a it e in o tg h r h o e in
a cas f
t m o nt O
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• S otgu d r ef m gc s m r e m ns ae
ptin n e- r r in ut e sg e t svs
p o o
m n yt e n m n o e.
o e, im a d a p wr

9. D ley h n e
e rC anl
iv s
Mtr
aet
• Through data analytics,new can
uncover the channels specific
customer segments prefer
• By leveraging the right channel,
customers are far more likely to
engage
• Data reveals the profitability of
various marketing channels to
reveal best opportunities
• Combining channels maximizes
campaign ROI

10. S m ay
u mr
T e ig t esg , t te ig t e m nstru h h r h
h r h m sa e o h r h sg e t ho g te ig t
,
c a n l aim e c s m r n a e e t
h n em x izs ut e e g g m n
o
• Data facilitates development of best practices and granular insights that drive
business
• A granular level understanding of customers allows companies to better
understand market demands and spot trends way ahead of competitors
• Engaged customers drive revenue both in terms of purchases and referrals
• Applied learnings convert into actionable insights for current and future
initiatives