DigitalDay's email marketing experience in drip marketing campaigns includes project examples from Stanley Steemer, LasikPlus, and several other direct-marketing clients.
As a Silverpop Partner, we leverage this best-in-class email delivery tool and integrate into client's 3rd party and proprietary systems.
B2B Drip Campaigns - 7 Case Studies - MarketingSherpa Jeanne Jennings Oct-2010JeanneJennings.com, Inc.
Drip email campaigns, which educate and nurture leads though the early stages of the sales cycle, are one of the most effective but underused tactics in the B2B world.
Join us to analyze case studies of successful drip email campaigns and learn how to cost-effectively develop and implement one for your business. We’ll cover:
• When a drip email program can help you – and when it can’t
• Creating effective message maps and content
• Timing and number of efforts
• How to effectively track and report on multi-effort drip campaigns
Whether you’re looking to start using drip campaigns or already have some in place that you want to optimize, this is a session you won’t want to miss.
Take a look at current marketing trends and get an action plan on how to take your email marketing strategy to the next level with email auto responders and lead nurturing. Also view practical examples of triggered email sequences and auto responders that increase nurture leads and conversions.
Topics Covered:
• Email marketing trends
• Tips to improve targeting and segmentation
• Drip marketing campaigns to nurture contacts and analyze results
• Practical drip marketing campaign examples to generate results
• Short demo of how to set up drip campaigns
Presenter: Tamara Gielen | Plan to Engage
In a world where attention is divided among our customers and prospects, email drip campaigns still work, if done well and with value. Learn the Spin Sucks seven-step process here.
Adobe Visitor Insights – How Adobe Used Its Experience Platform to Create Beh...Adobe
Adobe Visitor Insights takes behavioral data and turns it into real-time actions for its Digital Experience sales team. Read the whitepaper to learn how Adobe used it’s already-collected data and Experience Platform to create robust behavioral signals that have led to increased pipeline, new opportunities, and targeted conversations.
Utilizing Email Analytics to Improve PerformanceTinuiti
To succeed in today’s privacy-first environment, you need a sophisticated email marketing strategy that’s supported with the right martech stack. In this summit, you’ll hear from CRM, email, and technology experts to help you build a winning email marketing strategy that’s created around your first-party data.
The PPC Playbook: Taking Command of Your Campaigns in the Age of AIPinpointe On-Demand
Is your pay-per-click strategy in dire need of updating?
If you’re using the same old strategies to win at pay-per-click, there’s a huge chance that a ton of other PPC experts are using them too.
So, if you want to get ahead and crush the competition, you’re going to need better, more tactical strategies and ways for creating and optimizing your PPC campaigns.
If you’re ready to retire (or at least upgrade) your old PPC playbook and replace it with winning plays, view these slides along with the accompanying webinar found at http://email-marketing.pinpointe.com/webinar-ppc-playbook-loveday
Learn how to use the latest online advertising technologies (think AI-powered) to optimize your digital campaigns. Lance will also outline a framework that shows you the key steps to beat the competition and succeed with your PPC ads.
B2B Drip Campaigns - 7 Case Studies - MarketingSherpa Jeanne Jennings Oct-2010JeanneJennings.com, Inc.
Drip email campaigns, which educate and nurture leads though the early stages of the sales cycle, are one of the most effective but underused tactics in the B2B world.
Join us to analyze case studies of successful drip email campaigns and learn how to cost-effectively develop and implement one for your business. We’ll cover:
• When a drip email program can help you – and when it can’t
• Creating effective message maps and content
• Timing and number of efforts
• How to effectively track and report on multi-effort drip campaigns
Whether you’re looking to start using drip campaigns or already have some in place that you want to optimize, this is a session you won’t want to miss.
Take a look at current marketing trends and get an action plan on how to take your email marketing strategy to the next level with email auto responders and lead nurturing. Also view practical examples of triggered email sequences and auto responders that increase nurture leads and conversions.
Topics Covered:
• Email marketing trends
• Tips to improve targeting and segmentation
• Drip marketing campaigns to nurture contacts and analyze results
• Practical drip marketing campaign examples to generate results
• Short demo of how to set up drip campaigns
Presenter: Tamara Gielen | Plan to Engage
In a world where attention is divided among our customers and prospects, email drip campaigns still work, if done well and with value. Learn the Spin Sucks seven-step process here.
Adobe Visitor Insights – How Adobe Used Its Experience Platform to Create Beh...Adobe
Adobe Visitor Insights takes behavioral data and turns it into real-time actions for its Digital Experience sales team. Read the whitepaper to learn how Adobe used it’s already-collected data and Experience Platform to create robust behavioral signals that have led to increased pipeline, new opportunities, and targeted conversations.
Utilizing Email Analytics to Improve PerformanceTinuiti
To succeed in today’s privacy-first environment, you need a sophisticated email marketing strategy that’s supported with the right martech stack. In this summit, you’ll hear from CRM, email, and technology experts to help you build a winning email marketing strategy that’s created around your first-party data.
The PPC Playbook: Taking Command of Your Campaigns in the Age of AIPinpointe On-Demand
Is your pay-per-click strategy in dire need of updating?
If you’re using the same old strategies to win at pay-per-click, there’s a huge chance that a ton of other PPC experts are using them too.
So, if you want to get ahead and crush the competition, you’re going to need better, more tactical strategies and ways for creating and optimizing your PPC campaigns.
If you’re ready to retire (or at least upgrade) your old PPC playbook and replace it with winning plays, view these slides along with the accompanying webinar found at http://email-marketing.pinpointe.com/webinar-ppc-playbook-loveday
Learn how to use the latest online advertising technologies (think AI-powered) to optimize your digital campaigns. Lance will also outline a framework that shows you the key steps to beat the competition and succeed with your PPC ads.
Master the basic essentials of digital marketing in the areas of email marketing, social media and search engine optimization with this easy to follow guide.
The guide offers insights, tips and how to for anything key area of digital marketing in the above channels!
Mapping & Measuring the Subscriber Journeycleverbridge
Subscription commerce means generating recurring revenue over a long-term customer relationship. With the right subscription metrics, you can report successes and identify revenue opportunities at key points in the subscriber lifecycle. But which subscriptions KPIs should you be relying on – and how do you calculate them?
In this guide, you will learn:
• Important events of the subscriber journey
• Which key metrics indicate success
• Formulas for subscription commerce KPIs
Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?
Feel like you’re never able to generate enough leads or track the right metrics?
A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.
Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.
You’ll also learn:
-Channels to utilize through in 2022
-New ways to generate revenue and leads online
-What marketing KPIs matter most to your business/clients
Learn how to understand your audience's behavior by developing reports that will change the tactics on your website. Also learn about your website's conversion funnel to get practical and immediate information affecting your sales and ROI.
https://dmanc.org
Satisfy the Demands of Mobile with Intelligent Marketing AutomationBill Magnuson
Instead of relying solely on discovery and one-size-fits-all outreach, marketers need to be proactive about addressing their audience on the channels where they’re active and greet them with highly relevant communication. Mobile needs to be a dominant part of this overall strategy. This session will solve this issue, illustrating how to automate and elevate mobile campaigns by leveraging first-party data, owned media and the right solutions to engage with audiences at scale.
Originally presented at Digital Summit Denver on June 17, 2015 by Bill Magnuson (@billmag)
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Social Media Marketing Powerpoint Presentation SlidesSlideTeam
Talk about online marketing strategies with our comprehensive Social Media Marketing Powerpoint Presentation Slides. This exclusive internet marketing PPT is useful for web marketing professionals. The content ready digital marketing powerpoint complete deck includes a set of slides such as elements of digital marketing, email marketing strategy, and statistics, budget, dashboard, pay per click advertising, PPC statistics, strategies, budget, dashboard, SEO strategy statistics and budget, display advertising statistics, strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, content marketing strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, online marketing channels, return on investment, strategy framework, roadmap to internet marketing, summary, etc. Furthermore, all PPT templates are completely editable, you can modify the color, text and background colors as per your requirement. Increase brand awareness and improve on ROI using this ready to use online marketing presentation deck. Download the social media optimization PPT slides to create a digital marketing plan. Advise folks to advance in a disciplined fashion with our Social Media Marketing Powerpoint Presentation Slides. Discourage any jostling around. https://bit.ly/3xzGCxz
How to build a holistic search strategy that worksHannahIJohnson1
Far too often, SEM and SEO are managed in silos, leaving users with a disjointed search experience and causing brands to lose potential customers. SEO and SEM are complementary channels, which requires both teams to be unified in order to optimize the user experience and drive conversions.
This presentation goes over:
Educate key stakeholders about why the shift to holistic search is necessary
Evaluate your program from search query to conversion to identify areas of opportunity and growth
Understand how those elements translate to day-to-day account management
Create the plan for how your teams will work together moving forward
1:Introduction - Traditional Search (how pages in web can be searched, what are issues of Traditional Search, what was company doing when paid search not there, what happened next, What is Paid Search - basics, some gyan on history)
2: Introduction of Paid Search - (business size of paid search, Benefits of Paid search, few example, screens, trust by company/users )
3: Case Study/Success story of paid search ( case about few companies, how it was doing, how its sales benefited after paid search)
4: Technology in Paid Search ( Technology in paid search, How it works, auction mechanism, Layers in Internet, fake click)
5: Future : ( Latest trends in Paid search, mobile ads, app stores)
Netcore provides Enterprise Communication & Digital Marketing Solutions for Businesses. Engage customers with award-winning Email Marketing Services & Solutions.
Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-G...Marketo
In an ever-changing environment, revamping traditional email marketing is more important and more difficult than ever. Changing up email copy and using personalized subject lines just won’t cut it anymore. It's time to reimagine email and engage with your audience in a way you never have before - with trigger campaigns based on engagement.
You'll learn:
-How traditional engagement programs still work, but only to an extent
-How to listen to your audience and automate triggered campaigns
-Why token personalization is important, but not advanced enough
This presentation gives you instant access to 10 PPC tactics that are rarely used, but highly effective.
10 Proven PPC Tactics & Tips Guaranteed to:
+Drive quality buyers to your website
+Understand how PPC drives your other sales channels
+Use changes in local weather to produce more leads
+Beat competitors in Google Search
+Save time and generate more sales
The Key to Dominating Your Local Market---
Get a FREE Visibility Checkup and Discover where your business stands in relation to competitors in your area so you can start driving in More Quality Local Leads!
Get Started Here: http://www.surefiresocial.com/visibility-report-sign-up-page/
Conversion Rate Optimization Workshop by Ali Raza Ali Raza
A brief Conversion Rate Optimization Workshop by Ali Raza with various factors being discussed which includes
Introduction to Conversion Rate Optimization
Why CRO is Important for your website and Business?
Understanding Visitors Psychology
How to create a compelling and clear value proposition? [Working on your Unique Competitive Edge]
How User Experience Can Differentiate ‘CRO’ for Your Business?
How Event Based Promotions Increase the ‘CRO’ for Your Business?
How Much Important ‘Urgency’ Factor in Your Creatives?
How Important is Emotional Resonance?
Communicate Value - Why Pay?
Testimonials - Case Studies - Proof’s how they can help your business.
Remove distraction - Consumer is Lazy!
What is A/B testing?
How to do A/B testing to determine what is working best for your business?
Landing Page A/B Testing Samples
Several Case Studies Discussed.
Different tools which can help you with Conversion Optimization, A/B Testing and how you can record
User Behavior on your website.
You can visit my blog at http://aliraza.co
Regards
Master the basic essentials of digital marketing in the areas of email marketing, social media and search engine optimization with this easy to follow guide.
The guide offers insights, tips and how to for anything key area of digital marketing in the above channels!
Mapping & Measuring the Subscriber Journeycleverbridge
Subscription commerce means generating recurring revenue over a long-term customer relationship. With the right subscription metrics, you can report successes and identify revenue opportunities at key points in the subscriber lifecycle. But which subscriptions KPIs should you be relying on – and how do you calculate them?
In this guide, you will learn:
• Important events of the subscriber journey
• Which key metrics indicate success
• Formulas for subscription commerce KPIs
Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?
Feel like you’re never able to generate enough leads or track the right metrics?
A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.
Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.
You’ll also learn:
-Channels to utilize through in 2022
-New ways to generate revenue and leads online
-What marketing KPIs matter most to your business/clients
Learn how to understand your audience's behavior by developing reports that will change the tactics on your website. Also learn about your website's conversion funnel to get practical and immediate information affecting your sales and ROI.
https://dmanc.org
Satisfy the Demands of Mobile with Intelligent Marketing AutomationBill Magnuson
Instead of relying solely on discovery and one-size-fits-all outreach, marketers need to be proactive about addressing their audience on the channels where they’re active and greet them with highly relevant communication. Mobile needs to be a dominant part of this overall strategy. This session will solve this issue, illustrating how to automate and elevate mobile campaigns by leveraging first-party data, owned media and the right solutions to engage with audiences at scale.
Originally presented at Digital Summit Denver on June 17, 2015 by Bill Magnuson (@billmag)
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Social Media Marketing Powerpoint Presentation SlidesSlideTeam
Talk about online marketing strategies with our comprehensive Social Media Marketing Powerpoint Presentation Slides. This exclusive internet marketing PPT is useful for web marketing professionals. The content ready digital marketing powerpoint complete deck includes a set of slides such as elements of digital marketing, email marketing strategy, and statistics, budget, dashboard, pay per click advertising, PPC statistics, strategies, budget, dashboard, SEO strategy statistics and budget, display advertising statistics, strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, content marketing strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, online marketing channels, return on investment, strategy framework, roadmap to internet marketing, summary, etc. Furthermore, all PPT templates are completely editable, you can modify the color, text and background colors as per your requirement. Increase brand awareness and improve on ROI using this ready to use online marketing presentation deck. Download the social media optimization PPT slides to create a digital marketing plan. Advise folks to advance in a disciplined fashion with our Social Media Marketing Powerpoint Presentation Slides. Discourage any jostling around. https://bit.ly/3xzGCxz
How to build a holistic search strategy that worksHannahIJohnson1
Far too often, SEM and SEO are managed in silos, leaving users with a disjointed search experience and causing brands to lose potential customers. SEO and SEM are complementary channels, which requires both teams to be unified in order to optimize the user experience and drive conversions.
This presentation goes over:
Educate key stakeholders about why the shift to holistic search is necessary
Evaluate your program from search query to conversion to identify areas of opportunity and growth
Understand how those elements translate to day-to-day account management
Create the plan for how your teams will work together moving forward
1:Introduction - Traditional Search (how pages in web can be searched, what are issues of Traditional Search, what was company doing when paid search not there, what happened next, What is Paid Search - basics, some gyan on history)
2: Introduction of Paid Search - (business size of paid search, Benefits of Paid search, few example, screens, trust by company/users )
3: Case Study/Success story of paid search ( case about few companies, how it was doing, how its sales benefited after paid search)
4: Technology in Paid Search ( Technology in paid search, How it works, auction mechanism, Layers in Internet, fake click)
5: Future : ( Latest trends in Paid search, mobile ads, app stores)
Netcore provides Enterprise Communication & Digital Marketing Solutions for Businesses. Engage customers with award-winning Email Marketing Services & Solutions.
Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-G...Marketo
In an ever-changing environment, revamping traditional email marketing is more important and more difficult than ever. Changing up email copy and using personalized subject lines just won’t cut it anymore. It's time to reimagine email and engage with your audience in a way you never have before - with trigger campaigns based on engagement.
You'll learn:
-How traditional engagement programs still work, but only to an extent
-How to listen to your audience and automate triggered campaigns
-Why token personalization is important, but not advanced enough
This presentation gives you instant access to 10 PPC tactics that are rarely used, but highly effective.
10 Proven PPC Tactics & Tips Guaranteed to:
+Drive quality buyers to your website
+Understand how PPC drives your other sales channels
+Use changes in local weather to produce more leads
+Beat competitors in Google Search
+Save time and generate more sales
The Key to Dominating Your Local Market---
Get a FREE Visibility Checkup and Discover where your business stands in relation to competitors in your area so you can start driving in More Quality Local Leads!
Get Started Here: http://www.surefiresocial.com/visibility-report-sign-up-page/
Conversion Rate Optimization Workshop by Ali Raza Ali Raza
A brief Conversion Rate Optimization Workshop by Ali Raza with various factors being discussed which includes
Introduction to Conversion Rate Optimization
Why CRO is Important for your website and Business?
Understanding Visitors Psychology
How to create a compelling and clear value proposition? [Working on your Unique Competitive Edge]
How User Experience Can Differentiate ‘CRO’ for Your Business?
How Event Based Promotions Increase the ‘CRO’ for Your Business?
How Much Important ‘Urgency’ Factor in Your Creatives?
How Important is Emotional Resonance?
Communicate Value - Why Pay?
Testimonials - Case Studies - Proof’s how they can help your business.
Remove distraction - Consumer is Lazy!
What is A/B testing?
How to do A/B testing to determine what is working best for your business?
Landing Page A/B Testing Samples
Several Case Studies Discussed.
Different tools which can help you with Conversion Optimization, A/B Testing and how you can record
User Behavior on your website.
You can visit my blog at http://aliraza.co
Regards
Four out of five B2B decision makers start the buying process via a referral. Take advantage of this reality by automating a follow-up drip when your team closes a new customer.
It often takes more than one attempt to connect, qualify the lead, and turn it into a sales qualified opportunity. The best way to stay persistent is to set up a drip campaign that makes it easy for someone to agree to a call or meeting as soon as possible.
Executive summary of a seminar given by Tim Dolan of Kickframe to a group of Canadian marketers. The focus of the session was to provide a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Setting Up Drip Marketing Email Catcher Doesn't Have To Be HardWilliam Marco Locañas
Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used.
Read More Here: http://topanalyticalvirtualassistantforbusiness.com/setting-up-drip-marketing-email-catcher/
#dripmarketing #analyticsva #smallbusiness #salesfunnel #drip #dripcampaign #emailmarketing
YouTube presentation: https://www.youtube.com/watch?v=bVwTA1KdQ2Y
One-to-one customer experiences are fantastic, but how can marketers possibly deploy them at scale? Automation is the answer, of course. Trusting the system to automate interactions can be daunting, so learn how you can begin with bite-size increments.
Speakers:
Ketih LaFerriere, CxO - Verndale
Trevor Campbell, Senior Technical Solution Architect - Verndale
David Hughes, Product Manager, Campaigns - Sitecore
Behoefte aan persoonlijk contact in de B2B buyer en customer journeyB2B Marketing Forum
In het onderzoek dat TNS Nipo jaarlijks met spotONvision uitvoert, zijn we verder gedoken in de onderwerpen klantfeedback, klantbeleving en customer engagement. We hebben gekozen om onderzoek te doen naar de uitdaging van bedrijven om met minder fysieke contactmomenten het klantcontact toch persoonlijk te maken. Met het doorzetten van de digitale transformatie hebben klanten namelijk nog steeds behoefte aan persoonlijk contact.
In het 2016-onderzoek ligt de nadruk op de rol van professionals als klant van hun leveranciers. Ook houden we hen een spiegel voor en vragen hoe zij dat als bedrijf zelf doen: een persoonlijk tintje in klantcontact of juist in contact met prospects?
Workshop B2B Marketing Forum 2017: Lead Scoring in Marketing AutomationB2B Marketing Forum
Qualifying your leads before delivering them to Sales is essential for a solid process from cold lead to hot deal. In this interactive workshop, we practice narrowing down a broad target audience to only those leads that are most likely to convert.
Marketing automation provides excellent tools to help you in this process. Throughout the exercises, we will demonstrate some of these in marketing automation platform Eloqua.
Dreams Achieved: xConnect will drive your brand’s next digital revolutionSitecore
YouTube presentation: https://www.youtube.com/watch?v=k1osLdO5olw
If you let it, it can be a nightmare with so many channels for customers to engage and interact. These touchpoints must be well orchestrated to provide a smooth experience and capture the data that informs intent.
Do you have sleepless nights pondering how to efficiently collect the torrent of incoming web, point of sale, kiosks, mobile, and IoT sensor datasets? Do you ponder how to analyze and leverage this data this to provide contextually relevant experiences and therefore please your marketing team?
Welcome to xConnect – the transformative and friendly API that enables collecting and acting on information from any touchpoint and corresponding behavior. Organize for success and learn how to integrate data from each touchpoint and do it well.
Speaker:
Todd Mitchell, Senior Product Manager - Sitecore
Speaker: Todd Mitchell, Senior Product Manager - Sitecore
Hoe de focus op klantbeleving leidt tot meer waarde bij nuon zakelijke marktB2B Marketing Forum
Binnen veel B2B-organisaties is NPS inmiddels een geaccepteerd meetinstrument voor het evalueren van klantbeleving. De échte uitdaging is om de inzichten om te zetten in het daadwerkelijk realiseren van verbeteringen die impact hebben op de klantbeleving. Wat betekent dit in de praktijk en hoe organiseer je het binnen je organisatie?
In 2014 is Nuon Zakelijke Markt gestart met het continue meten en gebruiken van klantfeedback om een betere klantbeleving te kunnen realiseren. In deze case study vertelt Nuon Zakelijke markt haar ervaring met het structureel werken aan klantbeleving en welke effect dit heeft op de resultaten, kwalitatief én kwantitatief.
In de presentatie gaan de sprekers, Marije van Donselaar en Wouter van der Drift, in op het meten van NPS op relationeel en transactioneel niveau. Marije en Wouter nemen je mee in een wereld van het toepassen van feedback op strategisch, tactisch en operationeel niveau. Met als doel het inrichten van een continue verbeteringsloop en het daadwerkelijk realiseren van verbeteringen in klantbeleving.
10 M€ annual revenue within 3 years, starting from scratch!B2B Marketing Forum
This case will elaborate on how the marketing team of Bruynzeel has successfully implemented an automated lead generation process resulting in a 10 M€ annual business contribution. Essential in this 3 year process was the alignment between sales and marketing, leveraging the existing customer database and a rigid process in applying a content marketing strategy. This started with a mindset that we need to treat our loyal customers as a……. long term customer!
In this presentation Daniël Vonken will elaborate on the lessons learned, pitfalls and the rule of 5.
Agile marketing can provide an answer. A new and iterative process that will introduce your innovations to market much faster because you will constantly measure and improve based on customer feedback.
In this masterclass you will learn about the core principles of Agile in Marketing. What is it, why is it so necessary? How do you introduce agile marketing in your organization? We will introduce you to the various agile marketing frameworks. So that you will understand how you can accelerate and improve your daily digital marketing operation, but also how you can decide on new concepts or a new strategy.
CMOs should use accountability to build a bridge between marketing and the rest of the organisation. To change the perception that marketing is a cost centre, investments in marketing must translate to the bottom line results. Yet most marketing professionals don’t dare to to assume accountability on the bottom line results and to prove their contribution to the organisation. Last year we launched the first study called ‘Can B2B marketers show ROI?’, as we wanted to see how CMO’s has taken MPM into their organisations in 2015, we re-visited about 30 CMO’s and surveyed them about this topic.
Workshop B2B Marketing Forum 2017: Account Based Marketing - Getting started!B2B Marketing Forum
Get started with Account Based Marketing today! The basics for ABM are those sales processes that are long and complex and involve a lot of stakeholders. The bigger the deal the more change management is needed, and the harder it is for sales to get access to the stakeholders with his or her message.
More and more Marketing Executives have come to realize that the traditional approach to budget allocation, by campaign and channel, does not match the way modern marketers seek to optimize the customer’s experience. As a result companies now focus more on investing along the different stages in the customer journey. This webinar is organized by the B2B Marketing Forum in collaboration with Oracle Marketing Cloud.
Workshop B2B Marketing Forum 2017: How to excel in lead nurturingB2B Marketing Forum
By nurturing leads you keep your prospects engaged, which increases the quality of your leads. In B2B, where the average buyer’s process can take months, marketing needs to develop a long-term nurture strategy. In 45 minutes, you will deep-dive in the world of lead nurturing. Yvette will lead you through a step-by-step approach. For some steps Yvette developed short exercises.
We make businesses grow by saving up to 30% to 60 % FTE costs. We empower small businesses in the USA especially in the Digital marketing industry to rapidly grow.
How to improve your performance online - survey results Microsoft Dynamics Pa...Patrick Dalle
From a field research on the websites of 80 Microsoft Dynamics Partners in Belgium & the Netherlands, Lemarco discovered the real key drivers behind online performance
Collectcent is a mobile advertising company in India who optimizes your mobile advertising campaign spends on global network reach with perfect targeting and ensures maximum ROI.
If you are looking for an Agency who work with most customize need and with small or big budget for Online & Social media marketing, Online consultancy, Website & Mobile Application development, Website & Mobile Application revamp, Training, Ecommerce Management, Managing Amazon, Flipkart, JIOstore etc kind of 3rd Party Ecommerce Store then you are on right place. Watch this presentation and connect with us.
Learn how to integrate and make the most of modern digital media for marketing strategies, sales, advertising and brand communication.
The Advanced Program in Digital Marketing will show you how to maximise the potential of digital media for your brand’s marketing and advertising strategies. You will learn
how to create and position a successful website and how to design a contact and communication plan for your clients and prospects using all digital media and new
forms of communication (social networks, blogs, etc.).
This course will teach you how to elaborate advertising and marketing strategies to
communicate and engage with your clients in order to maximise sales through the Internet. You will also learn the keys to creating and developing an online store.
Digital Strategy starts with goals and objectives. Kona Company will help prioritize goals. Then we build platforms and campaigns around the strategy. Our services include development, search and social. We use Analytics to connect the dots.
This webinar covers the Shifft 7 Step Digital Marketing process, explores where you need to start your Digital Marketing journey and discusses tips on how to leverage yourself in this space.
Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Stra...Aggregage
This exclusive webinar with industry authorities Akeel Jabber and Bruce McMeekin will explore the dynamic duo of direct mail marketing and digital marketing, and teach you how to get started with blending these approaches into an effective and impactful marketing strategy!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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2. 2
Our Brand Mission
DigitalDay is a full-service, online marketing agency concentrating on
valued brands. We are dedicated to developing excellent client
relationships that ensure our clients stay with us on a long-term basis. "
"
Our long-term client relationships prove that we
stand out from the competition as a partner who
delivers world-class, quality creative backed by
leading-edge technology and
exceptional client service. "
!
We are an agency that goes above and
beyond the expected."
3. We Provide Full-Service Online Marketing
Marketing Strategy &
Branding!
Design!
Services!
Content
Development
Technical Services!
Online Marketing Strategy!
!
Email Marketing Strategy!
!
Website & Mobile Strategy
& I/A!
!
Online Promotion Strategy
& Execution!
!
SEO Strategy!
!
Social Media Strategy!
!
Section 508
Compliance!
!
Account Management!
!
!
Branding & Logo
Development!
Email Creative!
Interface Design!
!
Usability
!
CSS/HTML5!
!
Illustration!
!
Digital Photography!
!
Flash & HTML5 Animation!
!
Video Editing and
Conversion!
Information Architecture!
!
Email Content
Development
Web Content Editing!
!
Original Content!
!
Digital Photography!
!
Online Video!
!
SEO Relevance!
!
Social Media Management!
Technical Strategy!
!
HTML/HTML5/CSS/
jQuery/Flash!
!
.NET, MVC, PHP, Java!
!
Email Best Practices!
Delivery!
!
CMS Strategy &
Implementation!
!
Ecommerce
Strategy & Implementation!
!
Application Development!
!
Managed Hosting!
!
3
4. From Strategy, to Development to Analytics
Online Marketing Strategy & Branding
– Website Strategy, Design & Development
– Mobile Strategy, Design & Development
– Extranet Strategy, Design & Development
– Intranet Strategy, Design & Development
– Online Marketing
• Online Promotions
• Email Marketing
• Search Engine Optimization &
Marketing
• Social Media Optimization &
Management
• Online Advertising:
- Banner & Landing Page
Development
- Media Placement
Application Development
– Ecommerce Implementation
– Content Management Systems
– Mobile Development
– CRM Integration
4
9. Stanley Steemer Mobile Optimized Appointment Scheduler Redesign
Desktop
website
has
low
usability
on
smartphones
resul<ng
in
extraordinarily
high
bounce
rates
and
lost
appointments
Redesigned
and
re-‐engineered
Appointment
Scheduling
Applica<on
is
completely
op<mized
for
smartphones
and
tablets
10. LasikPlus Appointment Scheduler Application Redesign
Dynamic
Home
Page
with
custom,
campaign-‐
trackable
phone
numbers
encourages
consumers
to
“schedule
FREE
exam”
Geo-‐targeted
Online
Scheduling
Applica<on,
<ed
to
the
company’s
proprietary
back-‐
end
scheduling
system,
helps
consumers
select
nearest
LasikPlus
Center
and
best
available
<mes.
Confirma<on
page
with
op<onal
alerts
and
reminders
to
ensure
consumer
doesn’t
miss
their
appointment.
Drama<c
Results:
• Increased
Conversion
Rate
by
6%
• Increased
Online
Appointments
Scheduled
by
900%
11. LasikPlus Online Direct Marketing Campaign Elements
Referral
rewards
campaign
email
$100
OFF
Email
Campaign
and
Dynamic
Landing
Page
Banner
ads
to
support
various
campaigns
23. Our Understanding of Proposed Drip Campaign
• Current Drip Campaign Test was developed by Anthem, built manually.
• Past customers were put into groups based on last service date
and received drip Email campaigns.
• Current Email Templates were programmed by Exact Target and Drip Campaign Emails are static.
• Drip Campaign Test will conclude the week of 5/13/2013
Deliverables:
• Create a program that will automate a Drip Email Campaign, based on business rules.
• Configure Data Feed via FTP or Building an API for Import Data and Result Data Exports
• Create new Email Templates to be dynamically populated according to drip Campaign Business
Rules and Segmentation.
• Provide Email Best Practices and Guidance
23
24. Opportunity :: Leverage All Analytics
24
Lead Scoring Models are usually reserved for new leads or prospective
Consumers. However, tools are available to continue to update
Consumer Profiles for the lifetime of the Customer.
Tools In Place/In Process of Implementation:
- Power Magic/Steemer Online
- Google Adwords/Display/Bing
- Sitecore Digital Marketing System
- Cart Abandonments
- Email Service Provider Lead Scoring"
25. Opportunity :: Leverage All Analytics
25
Steemer Online/Power Magic
– Data being leveraged by Anthem Marketing today to aggregate "
26. Opportunity :: Leverage All Analytics
26
Google Ad Words/Display/Bing
– Track Customer from Paid
Media Entry Point to Conversion
and append profile
"
– Trigger Dynamic Landing Pages
to pre-select Zip/Territory and/or
Offer"
"
27. Opportunity :: Leverage All Analytics
27
Sitecore Digital Marketing System
(http://www.sitecore.net/Products/Digital-Marketing-System.aspx)!
– Create User Personas based on Lead Scoring Models
"
– Provide Personalized Content"
– Provide Personalized or Segmented Offers"
– Conduct Multivariate Testing of Content and Offers"
– Optimize Conversion Funnel"
"
– Pass Consumer Profile Detail to Email Service Provider"
"
"
28. Opportunity :: Leverage All Analytics
28
Shopping Cart Abandonment
– Email Remarketing: Follow Up on Abandoned Shopping Carts
"
– 26% (on Avg) Conversion Rate on Shopping Cart Abandonment Emails
– 13% Conversion Rate for Users that Enter Current Scheduling
Process
– Multi-Stage Triggers to Provide Different Message/Offer"
– Behavioral Targeting based on Profile
– Remarketing Pixels with Display Media"
"
29. Opportunity :: Leverage All Analytics
29
Email Service Provider Lead
Scoring!
!
• Segment Customers and Email
OptIn List based off Sales Data
and Behavior
"
• Append Customer Profile based
on Repeat Visits to Website"
•
Enhance Profile and Quality with
Service Follow-Up Surveys
"
• Pass to Direct Mail Campaigns"
30. Opportunity :: Mobile Optimization
30
Responsive Design Project for StanleySteemer.com Underway, Email to
follow
"
• 30% of StanleySteemer.com comes from Mobile Devices"
• Optimized Email Will Boost Conversion
"
• Text Messaging/SMS can build existing Customer Engagement
"
• Text Messaging/SMS can encourage higher close rate through
Appointment Reminders"
• Text Messaging/SMS can be integrated with Cart Abandonment
process"
31. Stanley Steemer Mobile Optimized Appointment Scheduler Redesign
Desktop
website
has
low
usability
on
smartphones
resul<ng
in
extraordinarily
high
bounce
rates
and
lost
appointments
Redesigned
and
re-‐engineered
Appointment
Scheduling
Applica<on
is
completely
op<mized
for
smartphones
and
tablets
32. Opportunity :: Mobile Optimization
32
Desktop
33%
Webmail
25%
Mobile
42%
Mobile:
Smartphones (iPhone, Android) and tablets
Desktop:
Installed email programs (Outlook, Apple
Mail)
Webmail:
Email accessed through a web browser
(Gmail, Hotmail, Yahoo!)
Email Opens: January 2013
33. Opportunity :: Mobile Optimization
33
12 Month Change
20%
25%
30%
35%
40%
45%
50%
Jan
Feb
March
April
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan2
Opens
in
Each
Environment
Webmail
Desktop
Mobile
36. Opportunity :: Mobile Optimization
36
Device Specific Content!
!
Link to specific app store,
localization, timers
37. Opportunity :: Mobile Optimization
37
Email Message Preheaders!
!
Support the subject line with a
creative, useful or helpful
preheader:
- Call-to-action
- Special offer
- Reminder
- Clickable/measurable
- NOT “having trouble…?”
38. Opportunity :: Mobile Optimization
38
Design for Touch!
!
- Tappable touch targets
- Bulletproof buttons that don’t rely
on an image
- Left-hand side – more friendly
across all devices
40. Opportunity :: Mobile Optimization
40
DigitalDay – Experienced In Responsive Design!
41. Opportunity :: Email Service Provider
41
DigitalDay understands that Exact Target is currently in place for the Drip Marketing Test, as well as
StanleySteemer.com Integration and Outbound Email Marketing."
"
However, based on DigitalDay’s 10 years of experience in Enterprise Email Marketing, our
recommendation is that Exact Target is a platform that may have limitations in both full optimization of
the Drip Marketing Campaign as well as integration with other Outbound Email Programs.
Some of the limitations include:"
• No True One-to-One Personalized Automation. Only Supports Segments of
Customers, Not Individual Profiles"
• No Real Time Automation, is based on Marketer’s Scheduling of Campaign"
• No Lead Scoring directly in product, relies on an external integration with
Pardot"
• No On-Website Webtracking Capability"
• No Behavior-Based Query Capability, only can key on Clicks and Opens"
• Requires SQL Experience to Create Queries for Advanced Segments"
• No Direct Integration with Sitecore"
42. DigitalDay :: Experienced Silverpop Agency Partner
42
• Silverpop Agency Partner Since 2004"
• Power Campaigns to more than 20,000,000
Recipients Annually"
• Over 1,000 Campaign Deployments to Date"
• Integrations with Salesforce, Microsoft Dynamics, CRM and Consumer Profile Databases,
and Sitecore CMS"
• Silverpop’s Product Development and Professional Service Teams Provide Full Project
Support to DigitalDay"
43. Why Silverpop?
43
• Powerful Data Segmentation
"
• Full Lifecycle Email Campaign Management (Web/Offline/Email/Social/Mobile)"
• Lead Scoring that is Fully Integrated
"
• Greater Relevance through full Dynamic Content and an Intuitive Query Builder
"
• On-Demand Reporting and Analytics – Including User Engagement Analysis (Opens, Clickthroughs,
Forwards, Natural Forwards, Prints of Emails, Skims vs. Reads, Mobile Device vs. Desktop/Webmail Clients) "
• Industry Leading Deliverability
"
• Subject Line Testing/Multivariate Testing
"
• Send Time Optimization (Send to Users When they’re most likely to open Email)"
• Full Mobile/Desktop/Webmail UI Testing"
44. How Silverpop is More Relevant to SSI than Exact Target
44
• Leading Integrator of Microsoft Dynamics in ESP Space: Purchased CoreMotives in 2012. CoreMotives
Technology is Directly Integrated into Microsoft Dynamics CRM. SSI currently undergoing upgrade of ERP to
Microsoft Dynamics.
"
• Segmentation Based on Behaviors of all Web activity and not just Clicks and Opens from Emails "
• Full Lead Scoring that can Leverage Sitecore Digital Marketing System. Silverpop vTrenz was a pioneer in
Marketing Automation.
"
• Direct Integration with Sitecore (through DigitalDay)
"
• Drip Programs are based on Behavior and leverages Send Time Optimization, not just scheduled to blast out
once an hour or once a day "
• Integrated SMS
"
• An Integrated Landing Page/Webform Platform
"
• An Integrated Survey Platform"