Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Lead Generation CampaignArchiving for Microsoft Exchange<br />Presented by TamyBannaLiriano<br />
Case – Scenario, Objectives & Targets<br />Campaign Strategy & Tactics<br />Campaign Theme & Messaging<br />Campaign Eleme...
Objective: <br />Direct Marketing Campaign: Generate 600 – 1000 marketing qualified leads <br />Website:300 leads/month fr...
Goal: Generate 300 marketing qualified leads ( reach 10,000 monthly unique visitors per month/3% conversion rate)<br />Str...
Goal: Generate 600 – 1000 marketing qualified leads  (20,000 names list rental/3% - 5% response rate)<br />Strategy: Build...
IT Managers , CIOs, VP of technology #1 concern SIM survey 2008: Top 10 IT management concerns<br />IT & Business Alignmen...
Campaign Theme <br />Company X e-mail Archiving for Microsoft Exchange Helps you Keep your Business Running with “Continui...
Focus on the following benefits: <br />Messaging<br />
Build a four stage campaign <br />Campaign<br />Sales Follow up<br />Lead Generation<br />Lead Nurturing<br />Closing<br /...
Mimecast customer demo room/event</li></li></ul><li>Marketing funnel to create sales ready leads and nurture the leads tha...
Typical Lead Path<br />Lead from E-mail marketing<br />Register to download whitepaper<br />Automatic Thank you e-mail and...
Marketing Calendar<br />
Budget<br />
Thank You<br />Q&A<br />
Upcoming SlideShare
Loading in …5
×

Lead Generation Campaign

6,773 views

Published on

Lead Generation Campaign for SaaS Company

  • Be the first to comment

Lead Generation Campaign

  1. 1. Lead Generation CampaignArchiving for Microsoft Exchange<br />Presented by TamyBannaLiriano<br />
  2. 2. Case – Scenario, Objectives & Targets<br />Campaign Strategy & Tactics<br />Campaign Theme & Messaging<br />Campaign Elements & Stages<br />Campaign Calendar<br />Campaign Budget<br />Closing<br />Agenda<br />
  3. 3. Objective: <br />Direct Marketing Campaign: Generate 600 – 1000 marketing qualified leads <br />Website:300 leads/month from website<br />Focus: E-mail archiving for Microsoft Exchange<br />Strategy: Build a comprehensive campaign with multi-touch and multi tactic to nurture leads & build relationship with prospects<br />Target Audience: CIOs, IT Managers -company size 500+ users <br />Industry: Legal, Health Care, Government<br />Campaign Duration: 120 days<br />Budget: $75,000<br />Case<br />
  4. 4. Goal: Generate 300 marketing qualified leads ( reach 10,000 monthly unique visitors per month/3% conversion rate)<br />Strategy: Build a content rich website to convert site visitors to leads<br />White Papers<br />Customers Case Stories/ Video & Pdf<br />Webinars replays<br />Tactics to increase site visits:<br />SEO<br />Blogs<br />Online banners<br />Social Media Sites: Twitter, LinkedIn, Facebook<br />Paid Search<br />Website Leads<br />
  5. 5. Goal: Generate 600 – 1000 marketing qualified leads (20,000 names list rental/3% - 5% response rate)<br />Strategy: Build a multi stage/multi touch campaign to nurture leads<br />Tactics :<br />E-mail Marketing Campaign<br />Direct Marketing Campaign<br />Product demo<br />Live Event/Seminar <br />Location: At a trade show<br />Target: 50 CIOs ( qualified)<br />Invitations - flash memory cards<br />Direct Marketing Leads<br />
  6. 6. IT Managers , CIOs, VP of technology #1 concern SIM survey 2008: Top 10 IT management concerns<br />IT & Business Alignment <br />Business Continuity and Disaster Recovery<br />“We need to address this pain point to make sure that our message resonates “<br />Target Audience – Pain Point<br />
  7. 7. Campaign Theme <br />Company X e-mail Archiving for Microsoft Exchange Helps you Keep your Business Running with “Continuity Planning and Seamless Disaster Recovery” <br />Your current archived e-mail<br />Your archived e-mail with Mimecast<br />We help you go from <br />this to this<br />
  8. 8. Focus on the following benefits: <br />Messaging<br />
  9. 9. Build a four stage campaign <br />Campaign<br />Sales Follow up<br />Lead Generation<br />Lead Nurturing<br />Closing<br /><ul><li> On Site Demo
  10. 10. Mimecast customer demo room/event</li></li></ul><li>Marketing funnel to create sales ready leads and nurture the leads that aren’t sales ready. <br />White papers <br />Customers Case Stories videos <br />Customers Case Stories pdf<br />Sales Demo<br />Offers<br />CLOSE<br /> Social Media, SEO, Online banners, <br />E-mail marketing , Direct marketing, Blog<br />Webinars<br />
  11. 11. Typical Lead Path<br />Lead from E-mail marketing<br />Register to download whitepaper<br />Automatic Thank you e-mail and invite to sign up for Webinar<br />Lead can be passed <br />to sales at any point if prospect expresses interest to talk to a sales person<br />Yes<br />No <br />Automatic Reminder after 15 days to register for webinar<br />Webinar<br />Automatic Thank you e-mail after webinar and invite to watch customer video<br />Customer Video<br />Sales Leas<br />
  12. 12. Marketing Calendar<br />
  13. 13. Budget<br />
  14. 14. Thank You<br />Q&A<br />

×