This document provides a checklist of over 20 pay-per-click campaign types that startups should consider running to build an "instant paid traffic switch." It recommends setting up campaigns on Google, YouTube, Gmail ads, and remarketing to quickly acquire targeted traffic. Additionally, it suggests considering "lateral thinking" to identify related keywords and audiences beyond a company's main keywords. The goal is to diversify traffic sources for testing and learning while avoiding overreliance on any single channel.
The machines are coming! RankBrain is an AI Google uses to serve better search results based on search intent. How is AI going to change SEO as we know it, and what can marketers do to stay ahead?
Beyond Wordpress - How to Launch a Website in One DayCharlotte Han
Weebly, Squarespace, Jimdo and Wix and some great choices other than Wordpress that will help you quickly build a site and easily manage yourself. I'll compare them side by side with the pros and cons to help you make smart decisions, whether you're launching a blog, ecommerce store or a portfolio site.
Did you know that 68 % of companies admit they are struggling to generate leads?
As a result, they struggle to make sales, and they are overspending their budget in Marketing.
When it comes to running your marketing, there are a few key points that you need to take into consideration in order to make it work for your business. But, what if I told you that there are some tactics that can work practically for any business if done in the right way.
In this FREE webinar, I’m going to share with you some of the top tactics for lead generations that are going to bring you the best ROI and sales.
What will you learn?
Interesting Digital Marketing Stats
Some of the top lead generation tactics & real examples
Marketing Tactics VS Marketing Strategy
Key takeaways
Key action points
The machines are coming! RankBrain is an AI Google uses to serve better search results based on search intent. How is AI going to change SEO as we know it, and what can marketers do to stay ahead?
Beyond Wordpress - How to Launch a Website in One DayCharlotte Han
Weebly, Squarespace, Jimdo and Wix and some great choices other than Wordpress that will help you quickly build a site and easily manage yourself. I'll compare them side by side with the pros and cons to help you make smart decisions, whether you're launching a blog, ecommerce store or a portfolio site.
Did you know that 68 % of companies admit they are struggling to generate leads?
As a result, they struggle to make sales, and they are overspending their budget in Marketing.
When it comes to running your marketing, there are a few key points that you need to take into consideration in order to make it work for your business. But, what if I told you that there are some tactics that can work practically for any business if done in the right way.
In this FREE webinar, I’m going to share with you some of the top tactics for lead generations that are going to bring you the best ROI and sales.
What will you learn?
Interesting Digital Marketing Stats
Some of the top lead generation tactics & real examples
Marketing Tactics VS Marketing Strategy
Key takeaways
Key action points
How to effectively drive sales revenue at a start up is tough - there is no magic bullet technology or hack, but there are lessons to be learned that can help you make money faster
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
This Marketing Report looks at how those
operating in the UK beauty sector are using
email not only to generate sales, but also
to drive traffic and build relationships. We
have looked at how businesses who operate
in this sector acquire new email addresses,
what data they collect at subscription and
how they welcome new subscribers to the
brand. In addition, we explore the often
controversial subject of email frequency,
alongside the issue of responsive design,
and also look at abandoned basket emails.
How much time and money do we collectively burn by fixing the same kinds of basic, "binary," well-defined things over and over again (e.g., meta tags, 404s, URLs, etc), when we could be teaching others throughout our organizations not to break them in the first place?
As long as we "own" technical SEO, there's no reason (for example) for the average developer to learn it or care — so they keep making the same mistakes. We proclaim that others are doing things wrong, but by doing so we only reinforce the line between our skills and theirs. We need to start giving away bits of the SEO discipline, and technical SEO is the easiest piece for us to stop owning.
It's time for more democratization, education, collaboration, and investment in open-source projects so we can fix things once, rather than a million times.
Marketing At A Profit: Transforming Strategic B2B Content Creation In A Post ...The Content Advisory
My new keynote that talks through the transformation of marketing and media in a post-digital world. The evolution of content and marketing in large enterprises.
Andre Alpar - The State of SEO and Content Marketing in EuropeINBOUND
What are the main differences between the US and Europe when it comes to SEO and content marketing? What differences are there between the various European countries in terms of SEO and content marketing? What are best practices for international and multilingual approaches from a European perspective? This session will teach you how to do amazing inbound marketing and avoid mistakes in Europe!
Using Design to Develop & Enhance your Social Media Strategy.
May 2018.
Dr Vicky Kelly - Invest NI.
Gillian Colhoun - Design Capital
Lyndsey Doherty - Origin Digital
Jaime Steele - Pale Blue Dot
SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019Distilled
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
Filmzu is an Ad Tech marketplace that pairs your brand with handpicked filmmakers to create great video content for your business.
Not having a video on your site is only hurting your business, and Filmzu gives a secure place to connect with producers for your next explainer, commercial, event, or any other type of video.
Visit www.filmzu.com to learn more
Presented at TheInbounder 2016
Get to know your users better, then give them what they want.
There's a person behind every keyword, an intent, a context - all of which traditional keyword research often misses. This presentation is for people trying to gain a better understanding of the people behind the searches, not with fancy tools, but basically stopping to look at Google's results and leveraging the machines to better understand the people, then how to turn that into a content strategy.
When Cambridge Analytica Met Facebook: A Story of Dark UX and Shitty Business...Daniel Harvey
Ripped from the headlines, this talk will show how dangerous dark UX can be. Especially when it’s in service of unscrupulous business models and bad actors. Come for the rant, stay for the ethics.
How to effectively drive sales revenue at a start up is tough - there is no magic bullet technology or hack, but there are lessons to be learned that can help you make money faster
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
This Marketing Report looks at how those
operating in the UK beauty sector are using
email not only to generate sales, but also
to drive traffic and build relationships. We
have looked at how businesses who operate
in this sector acquire new email addresses,
what data they collect at subscription and
how they welcome new subscribers to the
brand. In addition, we explore the often
controversial subject of email frequency,
alongside the issue of responsive design,
and also look at abandoned basket emails.
How much time and money do we collectively burn by fixing the same kinds of basic, "binary," well-defined things over and over again (e.g., meta tags, 404s, URLs, etc), when we could be teaching others throughout our organizations not to break them in the first place?
As long as we "own" technical SEO, there's no reason (for example) for the average developer to learn it or care — so they keep making the same mistakes. We proclaim that others are doing things wrong, but by doing so we only reinforce the line between our skills and theirs. We need to start giving away bits of the SEO discipline, and technical SEO is the easiest piece for us to stop owning.
It's time for more democratization, education, collaboration, and investment in open-source projects so we can fix things once, rather than a million times.
Marketing At A Profit: Transforming Strategic B2B Content Creation In A Post ...The Content Advisory
My new keynote that talks through the transformation of marketing and media in a post-digital world. The evolution of content and marketing in large enterprises.
Andre Alpar - The State of SEO and Content Marketing in EuropeINBOUND
What are the main differences between the US and Europe when it comes to SEO and content marketing? What differences are there between the various European countries in terms of SEO and content marketing? What are best practices for international and multilingual approaches from a European perspective? This session will teach you how to do amazing inbound marketing and avoid mistakes in Europe!
Using Design to Develop & Enhance your Social Media Strategy.
May 2018.
Dr Vicky Kelly - Invest NI.
Gillian Colhoun - Design Capital
Lyndsey Doherty - Origin Digital
Jaime Steele - Pale Blue Dot
SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019Distilled
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
Filmzu is an Ad Tech marketplace that pairs your brand with handpicked filmmakers to create great video content for your business.
Not having a video on your site is only hurting your business, and Filmzu gives a secure place to connect with producers for your next explainer, commercial, event, or any other type of video.
Visit www.filmzu.com to learn more
Presented at TheInbounder 2016
Get to know your users better, then give them what they want.
There's a person behind every keyword, an intent, a context - all of which traditional keyword research often misses. This presentation is for people trying to gain a better understanding of the people behind the searches, not with fancy tools, but basically stopping to look at Google's results and leveraging the machines to better understand the people, then how to turn that into a content strategy.
When Cambridge Analytica Met Facebook: A Story of Dark UX and Shitty Business...Daniel Harvey
Ripped from the headlines, this talk will show how dangerous dark UX can be. Especially when it’s in service of unscrupulous business models and bad actors. Come for the rant, stay for the ethics.
The topic was supposed to be 'success strategies to attract investors'. I opted to focused on what really mattered... the 'source' of those strategies instead. The target audience was mostly Southeast Asian founders.
Evolution from Digital Marketer to a Growth Hacker - An Entrepreneur GuideGokul Alex
My Session on #DigitalMarketing #GrowthHacking #BrandLoyalty #ContentHacking #StartUpMetrics #AARRR #MarketingAutomation at Kerala Entrepreneurship Summit 2018 #KEYSummit2018 in Trivandrum.
Embracing Humility: 5 ways you’re probably failing your customers, and what y...taraerobertson
You only know what you know. It’s no secret that customer retention is one of the most important factors when running and growing a SaaS business. But what happens when you’re failing your customers and you don’t even know it? In this session we will reveal 5 ways you’re probably failing your customers and how embracing humility will help you overcome them. From marketing to customer success, we will dive into some fail proof tactics that are guaranteed to help you decrease churn while also increasing your product engagement.
Embracing Humility: Five Ways You're Failing Your Customers - Tara Robertson ...Price Intelligently
When building a growing business, you can easily forget about the most important piece - your customer, especially with different tactics you may be using to grow. Tara Robertson in her presentation at Price Intelligently's SaaSFest 2016 walks us through powerful ways to embrace humility when building your growth machine to properly help your customers and thereby grow your business.
Socks For Lansing - Integrated Marketing Campaign 2014Diana Steele
As team Data Analyst, I led our research by conducting primary research and gathering and analyzing secondary research to steer our integrated marketing campaign for our client, a local non-profit, Socks For Lansing.
Customers For Life - Castle Pines Chamber of CommercePamela Herrmann
As presented to the Castle Pines Chamber of Commerce on June 3, 2015 by Pamela Herrmann, Founder, The Paragon Effect. Host of the Customers For Life Podcast available on iTunes
your resource for home buying, selling, financing and real estate listings in Orlando, Waterford Lakes, Winter Springs, Winter Park, Oviedo, Lake Mary, Lake Nona, Sanford, Mount Dora, Altamonte Springs, Casselberry, Maitland, Clermont, Deltona, Orange City, Debary, Deland, Enterprise, Osteen, Cocoa Beach and all of Orange, Seminole, Lake, Osceola and Brevard County.
Meeting and event planners are the movie producers of the corporate world. What you do has the power to educate, empower and inspire people. Your work isn’t just a line item, it’s essential to helping your company achieve its organizational objectives. In this session, you’ll learn about the newest technology, team-building, meeting design and food and beverage trends.
Learner objectives:
1. Understand the essential steps required for any successful meeting.
2. Discover tech tools that expedite the planning process.
3. Learn how new trends in meeting design, technology, team-building and F&B can be incorporated into meetings & events.
Have questions about this presentation? We'll be moderating a LIVE Q&A on Twitter on May 5, 2015 at 1pm CT/2pm ET. Tweet questions to @PYMLive and tag with #IAAPAPW.
This presentation was created as a gift to the members of IAAP in honor of Administrative Professionals Week. For more on-demand learning, or to find in-depth sessions mentioned in this presentation, visit http://iaap-hq.org.
For more articles on how to plan meetings and events, visit http://planyourmeetings.com - where subscriptions and great ideas are free.
Are you looking to exercise your stock options? WeFinance helps you crowdfund a loan from your network. It's a loan on your terms — you pick the length, rate, and deferral period.
Find out more here: wefinance.co/stock_options
Elevated.com's 2018 General Capabilities Deck-We are growing!!Chris Snook
We have grown in capabilities for 2018. Elevated.com is a full service digital and customer experience marketing agency. Our current capabilities and several relevant case studies are a good starting point to understand the focus and depth of our service offerings and current capabilities. We work with B2C and B2B brands operating in an omni-channel world and seeking to put the customer in the center of their strategy.
We're developing augmented reality software to help clinicians with pre-surgical planning by providing them with patient-specific, high fidelity 3D holograms that have been derived from the same data used to generate conventional CT scans and MRIs.
The Atlas is unlocking the $1.6 trillion local government market with a platform city officials use to build and buy better stuff more quickly...all without ever selling to cities.
AI to predict the risk of vehicle accidents using over 40 external factors including road and environmental conditions - for Usage Based Insurance and Safety usecases.
Pilota created AI algorithms that can predict flights at risk of disruption. They use this to proactively book travelers on a new flight for free during expected disruptions.
Esports is growing exponentially, but is still a highly fragmented industry. Juked is changing the game by creating the internet's first one-stop-destination for esports entertainment.
GamerzClass creates gaming masterclasses for all the biggest esport titles. Carefully designed with the best players in the world, they aspire to help gamers reach their maximum potential both in and outside of the game.
eino is a prediction platform; they help companies increase revenue in capital planning and supply chain management by analyzing possible future scenarios and determining prudent actions.
Bliinx aggregates business interactions between professionals and their contacts so that they can get up to speed on relationships without jumping through a bunch of platforms. They also generate company-wide relationship insights that boost business development initiatives and customer ROI.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Generating a custom Ruby SDK for your web service or Rails API using Smithy
[WMD 2015] MindValley Hispano >> Juan Martitegui, "Pay-Per-Click Checklist: 20+ Campaigns Every Startup Should Run"
1. PAY- P E R - C L I C K C H E C K L I S T: 2 0 +
C A M PA I G N S E V E RY S TA R T U P S H O U L D R U N
F R O M S M A L L T O B I G
2. * C O - F O U N D E R M I N D VA L L E Y
H I S PA N O ( P E R S O N A L D E V P U B L I S H E R
I N T H E S PA N I S H M A R K E T )
* S O L D M O R E T H A N 2 5 M + W O R T H O F
P R O D U C T A N D S E R V I C E S
* N E V E R B E E N V E N T U R E B A C K E D S O
I N E E D T H E M O N E Y I S P E N D O N A D S
T O C O M E B A C K Q U I C K LY ; )
A B O U T M E
3. S T U F F I S O L D
4 0 I N D U S T R I E S , 3 L A N G U A G E S , M U LT I P L E P R I C E P O I N T S
4. S T U F F I S O L D
4 0 I N D U S T R I E S , 3 L A N G U A G E S , M U LT I P L E P R I C E P O I N T S
5. S T U F F I S O L D
4 0 I N D U S T R I E S , 3 L A N G U A G E S , M U LT I P L E P R I C E P O I N T S
6. S TA R T U P S O N D I S T R I B U T I O N
O B S E R VA T I O N S F R O M M E N T O R I N G , A N G E L I N V E S T I N G A N D C O N S U LT I N G
7. L O O K L I K E T H I S
M O S T S TA R T U P S F U N N E L S A N D T R A F F I C G E N S T R A T E G I E S
main keyword
www.
8. T H E Y G O A N D R A I S E M O N E Y B A S E D O N
S O …
+ <
@ P I T C H I N G M O D E C E O
“For every $1 we put in we get $1+X back.
We just need a gazillion dollars to scale.”
C A C < LT V
9. G E T S T H E M O N E Y
S O T H E C O M PA N Y …
@ F U N D E D C E O
“Now I just need to spend it all in Customer
Acquistion and get a CFO to prepare our IPO filling”
10. • You don’t really know how much traffic is out there.
• If you are in a competitive market like “CRM” you’ll be scared paying $50 USD per
Click and you’ll quit and forget about PPC all together.
• Even if you make it work, it’s hard too scale. What would you do to get more people
searching for your main keyword? Yeah exactly! Hard to do something about it.
• You raised money and you promised your investors that your CAC (Customer
Acquisition Cost) is $X. When in reality is $X only for very limited targeted traffic.
• Because of “poor growth” or results you start “tweaking your product” but with VERY
limited data.
• If you are product is too innovative or “new” nobody is searching for it.
S E V E R A L P R O B L E M S
T H I S C A U S E S
11. I G N O R E D FA C T I S T H AT:
A V E RY C O M M O N
“Media RARELY gets More
Efficient as You Scale”
12. T O G O F R O M T H I S
S O M Y R E C O M M E N D A T I O N I S
main keyword
www.
13. www.
Google
Display
Network
gMail
main keyword
competitor
your brand
lateral thinking
main keyword
competitor
your brand
lateral thinking
main keyword
competitor
your brand
lateral thinking
main keyword
competitor
your brand
lateral thinking
obvious interests
competitor
your brand
lateral thinking
remarketing
Google
Display
Network
remarketing
people who visited and did not signup
people who visited cart page and abandoned
people who signed up and not activated
people who activated and haven’t purchased
people who bought, sell them some more
people who visited and did not signup
people who visited cart page and abandoned
people who signed up and not activated
people who activated and haven’t purchased
people who bought, sell them some more
repeat what works on:
L O O K S M O R E L I K E T H I S
T O S O M E T H I N G T H A T
14. D I S T R I B U T I O N W O N ’ T M A K E
Y O U R P R O D U C T S U C K L E S S
B U T K E E P I N M I N D …
15. • Normal Cycle: You launch, press
coverage, some friends, users…
they don’t stick to your product!
• You deploy some fixes (most of
the time based on intuition)
• But you are out of friends and
press!
• So you’ll need fresh blood. Here’s
where this presentation will help
you.
G E T T H E D ATA T O F I X I T
B U T W I L L H E L P Y O U
16. TA R G E T E D B U T D I V E R S E
I N S TA N T PA I D T R A F F I C
H O W T O B U I L D A S W I T C H F O R …
17. I T W I L L S AV E Y O U T I M E
A N D M A K E Y O U R L E A R N
FA S T E R
• First: No such thing as free traffic. You pay with
sweat and time, or with money.
• SEO works and it’s beautiful but by the time it
works your accel period is over or you are out
of money.
• You can turn paid traffic on and off as you wish.
Make some tweaks, turn it on, measure, turn it
off. Rinse and repeat.
• Of all the “uncertainties” you have in a Startup
getting traffic shouldn’t be one of them.
• I’m aware paid traffic doesn’t work for every
business model (for dropbox in the early days
did not work), but it does work to prove
concepts, designs, if you don’t have enough
organic/viral traffic yet.
18. 2 0 + C A M PA I G N S T H AT E V E RY
S TA R T U P S H O U L D R U N
T H E “ S W I T C H ”
19. A T R A F F I C
S W I T C H
L E T ’ S I M A G I N E T H A T Y O U H A D
20. G O O G L E S E A R C H - M A I N K E Y W O R D S
C A M PA I G N T Y P E # 1
Volume Competition Conv. Rate
21. G O O G L E S E A R C H - M A I N K E Y W O R D S
C A M PA I G N T Y P E # 1 - H O U S T O N , W E H A V E A P R O B L E M !
22. G O O G L E S E A R C H - Y O U R B R A N D
C A M PA I G N T Y P E # 2
Volume Competition Conv. Rate
23. G O O G L E S E A R C H - Y O U R C O M P E T I T O R S
C A M PA I G N T Y P E # 3
Volume Competition Conv. Rate
24. G O O G L E S E A R C H - L AT E R A L T H I N K I N G
C A M PA I G N T Y P E # 4
Volume Competition Conv. Rate
25. M O R E E X A M P L E S O F
L AT E R A L T H I N K I N G
C A M PA I G N T Y P E # 4
• Weight Loss Infoproduct
• Women Buying Diapers
• Wedding Dresses
• Wedding Catering
• Wedding Gifts
• How to Breast Feed
26. G O O G L E D I S P L AY N E T W O R K
C A M PA I G N T Y P E # 5 , 6 , 7 , 8
• When people read blog/articles/
webpages about your topic, about your
main keywords
• When people read blog/articles/
webpages about your brand or products.
• When people read about your competitors
blog/articles/webpages (ie. software “a”
vs. software “b”) brand or products
• When people read blog/articles/
webpages that can be interesting for your
target market
Volume
Competition
Conv. Rate
27. W H I C H S I T E I S T H E S E C O N D
S E A R C H E N G I N E I N T H E W O R L D ?
W H O K N O W S …
28. Y O U T U B E A D S
C A M PA I G N T Y P E # 9 , 1 0 , 1 1 , 1 2
• When people watch videos about
your topic, about your main
keywords
• When people watch videos about
your brand or products.
• When people watch videos about
your competitors (ie. software “a”
vs. software “b”) brand or products
or how to.
• When people watch videos that can
be interesting for your target market
Volume
Competition
Conv. Rate
29. G M A I L A D S
C A M PA I G N T Y P E # 1 3 , 1 4 , 1 5 , 1 6
Volume Competition Conv. Rate
30. R E M A R K E T I N G V I A G D N
C A M PA I G N T Y P E # 1 7 , 1 8 , 1 9 , 2 0
• Target People that Went to your Checkout Page
—> “Here’s a coupon?”
• Target People that Activated but did not
Purchase —> “You are missing this features!”
• Target People that Signed up but did not
Activate —> “Hey…Finish what you started!”
• Target People that Visited but did not Signup
Volume/Competition
Conv. Rate
Volume/Competition
Conv. Rate
Volume/Competition
Conv. Rate
31. R E M A R K E T I N G V I A FA C E B O O K
C A M PA I G N T Y P E # 2 1 , 2 2 , 2 3 , 2 4
• Target People that Went to your Checkout Page
—> “Here’s a coupon?”
• Target People that Activated but did not
Purchase —> “You are missing this features!”
• Target People that Signed up but did not
Activate —> “Hey…Finish what you started!”
• Target People that Visited but did not Signup
Volume/Competition
Conv. Rate
Volume/Competition
Conv. Rate
Volume/Competition
Conv. Rate
32. FA C E B O O K C A M PA I G N S
C A M PA I G N T Y P E # 2 5 +
• Create a Look a Like Audience from your
Customers and Target them
• Create a Look a Like Audience from your Leads
and Target them
• People who are interested in topics that make
sense for your product
• People who have jobs/positions/live, etc. that
make you think they might need your services
• People that are fans of some of your competitors
or complementary products
• People that read books, watch movies, etc.
Volume/Competition Conv. Rate
Volume/Competition Conv. Rate
Volume/Competition Conv. Rate
Volume/Competition Conv. Rate
Volume/Competition Conv. Rate
Volume/Competition Conv. Rate
33. YA H O O / B I N G ( C L O N E W H AT W O R K E D )
C A M PA I G N T Y P E # ¿ S T I L L C O U N T I N G ?
Yeah Some People Still Use Them and Traffic is Cheap and Might Convert Better!
34. I S I T W O R T H T H E T R O U B L E ?
S O M E R E S U LT S
83% from the Traffic comes from Display
….y 87% of the Conversions!
35. Y O U R C U S T O M E R AVATA R / S
B U T T O B E G O O D A T T H I S Y O U N E E D T O K N O W
36.
37. L AT E R A L T H I N K I N G T O T H E E X T R E M E
M E E T M Y H E R O S
38. A B O U T A B I G I N D U S T RY
S O M E N U M B E R S
39. W H E N Y O U A R E A L O N E ?
W H A T D O Y O U B R O W S E
40. M M M … C H E A P T R A F F I C .
E V E RY M E D I A W O R K S A T S O M E P R I C E
41. A N N O U N C I N G N O R M A L S T U F F W I L L M A K E Y O U
R E M A R K A B L E A N D W E I R D H E R E
P U R P L E C O W A N Y O N E ?
42. T H E I R D E S I G N S K I L L S A R E …
A N D Y E A H …
A L I T T L E B A S I C …
45. D A M A G E ?
A N D S O M E C O L L A T E R A L
46. M Y H E R O E S …
Y E A H ! T H E Y A R E R E A L LY
47. I N P O R N W E B S I T E S ?
A M I T E L L I N G Y O U T O A N N O U N C E Y O U R P R O D U C T
48. U N T I L Y O U R E C O N O M I C M O D E L
A N D U N I T E C O N O M I C S A L L O W !
H O W FA R L A T E R A L LY C A N Y O U G O ?
49. T H I N G S Y O U N E E D T O D O
B E F O R E Y O U R S TA R T
T H E C H E C K L I S T
50. • Create your Customer Avatars
• Create Ads for Each Post-It
• List of your Main Keywords (CRM, Customer Relationship Managements)
• List of your Competitors (Brand, Competitors, Replacements, etc.)
• List of your Brand Names (Your Product, Your Model, Your Company, Founders Name, etc.)
• List of Lateral Thinking Approaches and Keywords
• List of Websites with Adsense on It
• List of Thought Leaders they Follow, Books They Read, Youtube Videos and Movies they
Watch, Keywords they Tweet, etc.
A N D D O T H E M A L L
P L E A S E D O N ’ T S K I P T H I S S T E P S
51. • Track Everything from Day 0 (Mixpanel, Kissmetrics, etc.)
• Tag ALL the Traffic you send to your website (utm_source, etc.)
• Make sure you have conversion tracking for Adwords
• Make sure you have conversion tracking for Facebook
• Make sure you have conversion tracking for any other platform you use (Taboola, Outbrain, etc.)
• Ideally 2 or more levels or Conversion Tracking (Leads/Free Trials, Buyers)
• Install Remarketing Pixel for Adwords (or do it via Analytics)
• Install Remarketing/WCA for Facebook
• Install Remarketing Pixel of Alternative Platforms (Sitescout, Adroll, Perfect Audicence, etc.)
A N D D O T H E M A L L
P L E A S E D O N ’ T S K I P T H I S S T E P S
52. R E M E M B E R T H AT L E A R N I N G H A P P E N S
W I T H T R A F F I C ( N O T J U S T T I M E )
A D D M O R E S T E P T O T H E B U I L D - M E A S U R E - L E A R N C Y C L E
53. T H E B U I L D , M E A S U R E ,
L E A R N C Y C L E
• it’s missing something ;)
• after your launch hype it’s over
you need to budget time for
getting traffic
• and make sure you spend
enough to learn… but not more
than needed until you rebuild
with what your learned
Get Traffic