This webinar covers the basics of lead nurturing and how to develop an effective nurturing strategy. Marketing Manager at GreenRope, Alessandra Gyben, discusses content, phases of the sales funnel, customer journeys, drip campaigns, and more.
Drip marketing is an automated email marketing strategy that sends relevant content to sales leads over time. It allows marketers to nurture leads through the sales funnel in a personalized way without neglecting prospects. Drip campaigns deliver timely information based on a lead's behavior and can provide sales teams with a continuous supply of sales-ready leads. When done effectively through compelling content and the right technology, drip marketing has benefits like increased lead nurturing, automation, and delivering the right message at the right time to move users through the sales process.
This document introduces AF Digital as a tech-enabled full-service digital agency that helps clients build smarter customer journeys through consulting, operations transformation, and marketing technology. It provides an overview of AF Digital's services such as social media management, email marketing, content marketing, reporting and insights, and marketing automation. It also mentions that AF Digital is trusted by household brands across Asia Pacific and offers various accelerators to quickly install, integrate, and automate marketing operations for clients.
10 Sanity-checks for Efficient Data Management CRMT Digital
Marketers know that data is important yet it isn’t always the most appealing aspect of marketing for creative individuals. Everyone knows how important it is, but nobody wants to deal with it. Like it or not, data is crucial, the lifeblood of campaign success or failure. Without it, marketing automation will not deliver awesomeness. Here are ten things you need to remember in order to manage your data efficiently and keep your sanity while doing so.
The document describes IBM's use of gamification to motivate its inside sales team's adoption of digital tools and behaviors that drive sales. It overviews IBM's gamified SMART score system, which combines 22 metrics into a single number to simplify performance tracking. The system aims to encourage reps to engage in social selling techniques through a points and leaderboard system. The benefits are described as helping reps understand how digital activities impact sales, set targets, and try new techniques in a competitive but fun way.
This is the presentation from our Exclusive Sydney CBD Event 7:30am August 24th 2017 as Industry Leaders shared their insights and thoughts on how to achieve scale and success with Social.
Todays top performing companies compete based on customer experience. Todays customers want a SMARTER customer service experience through their social channel of choice — one that is both FAST and PERSONAL. In fact, 64% of customers expect companies to respond and interact with them in real-time or they will take their business elsewhere.
What was covered?
* Social Customer Service & Crisis Management - How to offer a ubiquitous and robust service experience across social
* Social Listening - How to drive strategic decisions across your business based on customer and competitive insights
* Social Leads - How to generate Social leads for your sales team to nurture
* Command Centre - How to drive change and awareness within an organisation by making your internal stakeholders aware of everything that's happening on Social, Email, Web, Ads, Journeys and through Sales Leaderboards
At this exclusive event we learned how major brands are able to listen to their customers at scale, control communications in a crisis, and engage with their customers with personal service, in an instant... creating advocacy in this culture of immediacy.
Agenda:
* 7:30am Registration and Networking
* 8:00am Opening Remarks
* 8:05am Presentation: Adam Brown
* 8:45am Panel Discussion
* 9:05am Closing Remarks
* 9:15am Networking
Presenter
Adam Brown is Executive Strategist for Salesforce Marketing Cloud. He and his team deliver integrated social marketing strategy to customers and work with product teams to develop the best marketing products and solutions in the industry. Before joining Salesforce in May of 2013, Adam was Executive Director of Social Media at Dell, where he led the company’s consumer strategy around social media marketing, engagement and social commerce initiatives. Adam joined Dell in 2010 after spending four years creating and leading the Office of Digital & Social Media at The Coca-Cola Company.
It's a great time to be a marketer. We are finally feeling a positive shift in the work we do, the results we can drive, and the influence we can wield with the help of tools like marketing automation and personalization. But at the same time, many of us are still reliant on dated, disparate, and otherwise discrepant CRM tools & data. In this session, we'll take a look at some of the most common challenges, the most useful solutions, and the most interesting ideas in how you can command results in using your CRM and marketing automation tools together.
This presentation was given by Jeff Russo, HubSpot's Senior Product Marketing Manager of Marketing Automation & Sales Products, at NEDMA's 2014 Marketing Technology Summit.
Top 5 Marketing Automation Software that Save You More TimeCatherine Pham
This document discusses marketing automation software and lists the top 5 options. It notes that marketing automation, when done effectively, can boost sales revenue. Nearly 11 times more B2B organizations now use marketing automation than in 2011. The top 5 marketing automation software packages according to the document are: 1) Infusionsoft, 2) Hubspot, 3) Act-On, 4) Marketo, and 5) Pardot.
Presentation made by Diogo Rebelo at the DRI Marketing Automation event (http://marketing.automation.pt/) on October 30th 2014.
In this presentation, Diogo goes over the concept of Marketing Automation. Much more than a set of tools or a series of emails, Marketing Automation is a strategy that encompasses all the touchpoints between a company and a customer, throughout the whole customer lifecycle.
Drip marketing is an automated email marketing strategy that sends relevant content to sales leads over time. It allows marketers to nurture leads through the sales funnel in a personalized way without neglecting prospects. Drip campaigns deliver timely information based on a lead's behavior and can provide sales teams with a continuous supply of sales-ready leads. When done effectively through compelling content and the right technology, drip marketing has benefits like increased lead nurturing, automation, and delivering the right message at the right time to move users through the sales process.
This document introduces AF Digital as a tech-enabled full-service digital agency that helps clients build smarter customer journeys through consulting, operations transformation, and marketing technology. It provides an overview of AF Digital's services such as social media management, email marketing, content marketing, reporting and insights, and marketing automation. It also mentions that AF Digital is trusted by household brands across Asia Pacific and offers various accelerators to quickly install, integrate, and automate marketing operations for clients.
10 Sanity-checks for Efficient Data Management CRMT Digital
Marketers know that data is important yet it isn’t always the most appealing aspect of marketing for creative individuals. Everyone knows how important it is, but nobody wants to deal with it. Like it or not, data is crucial, the lifeblood of campaign success or failure. Without it, marketing automation will not deliver awesomeness. Here are ten things you need to remember in order to manage your data efficiently and keep your sanity while doing so.
The document describes IBM's use of gamification to motivate its inside sales team's adoption of digital tools and behaviors that drive sales. It overviews IBM's gamified SMART score system, which combines 22 metrics into a single number to simplify performance tracking. The system aims to encourage reps to engage in social selling techniques through a points and leaderboard system. The benefits are described as helping reps understand how digital activities impact sales, set targets, and try new techniques in a competitive but fun way.
This is the presentation from our Exclusive Sydney CBD Event 7:30am August 24th 2017 as Industry Leaders shared their insights and thoughts on how to achieve scale and success with Social.
Todays top performing companies compete based on customer experience. Todays customers want a SMARTER customer service experience through their social channel of choice — one that is both FAST and PERSONAL. In fact, 64% of customers expect companies to respond and interact with them in real-time or they will take their business elsewhere.
What was covered?
* Social Customer Service & Crisis Management - How to offer a ubiquitous and robust service experience across social
* Social Listening - How to drive strategic decisions across your business based on customer and competitive insights
* Social Leads - How to generate Social leads for your sales team to nurture
* Command Centre - How to drive change and awareness within an organisation by making your internal stakeholders aware of everything that's happening on Social, Email, Web, Ads, Journeys and through Sales Leaderboards
At this exclusive event we learned how major brands are able to listen to their customers at scale, control communications in a crisis, and engage with their customers with personal service, in an instant... creating advocacy in this culture of immediacy.
Agenda:
* 7:30am Registration and Networking
* 8:00am Opening Remarks
* 8:05am Presentation: Adam Brown
* 8:45am Panel Discussion
* 9:05am Closing Remarks
* 9:15am Networking
Presenter
Adam Brown is Executive Strategist for Salesforce Marketing Cloud. He and his team deliver integrated social marketing strategy to customers and work with product teams to develop the best marketing products and solutions in the industry. Before joining Salesforce in May of 2013, Adam was Executive Director of Social Media at Dell, where he led the company’s consumer strategy around social media marketing, engagement and social commerce initiatives. Adam joined Dell in 2010 after spending four years creating and leading the Office of Digital & Social Media at The Coca-Cola Company.
It's a great time to be a marketer. We are finally feeling a positive shift in the work we do, the results we can drive, and the influence we can wield with the help of tools like marketing automation and personalization. But at the same time, many of us are still reliant on dated, disparate, and otherwise discrepant CRM tools & data. In this session, we'll take a look at some of the most common challenges, the most useful solutions, and the most interesting ideas in how you can command results in using your CRM and marketing automation tools together.
This presentation was given by Jeff Russo, HubSpot's Senior Product Marketing Manager of Marketing Automation & Sales Products, at NEDMA's 2014 Marketing Technology Summit.
Top 5 Marketing Automation Software that Save You More TimeCatherine Pham
This document discusses marketing automation software and lists the top 5 options. It notes that marketing automation, when done effectively, can boost sales revenue. Nearly 11 times more B2B organizations now use marketing automation than in 2011. The top 5 marketing automation software packages according to the document are: 1) Infusionsoft, 2) Hubspot, 3) Act-On, 4) Marketo, and 5) Pardot.
Presentation made by Diogo Rebelo at the DRI Marketing Automation event (http://marketing.automation.pt/) on October 30th 2014.
In this presentation, Diogo goes over the concept of Marketing Automation. Much more than a set of tools or a series of emails, Marketing Automation is a strategy that encompasses all the touchpoints between a company and a customer, throughout the whole customer lifecycle.
8 ways to introduce personalisation into your marketing strategy CRMT Digital
Personalising enables modern marketers to create highly engaging customer experiences that have continuously proven to generate higher conversion rates and improved lead generation. Yet many of today’s marketers are still only using basic forms of personalisation in their campaigns, a stock email with a category field, whilst a survey on marketing messages conducted by Lyris revealed that 63% of consumers report this no longer has an impact due to the volume of emails they receive.
Here are eight easy ways to help you take the first steps towards improving campaign personalisation:
Product Marketing Content Curator: Why do you need one?NeuronLeaders
A proficient Content Curator can help increase sales, lower costs and improve results by auditing, evaluating, creating, managing, and optimizing your product marketing assets.
Jenn Vlahavas gave a presentation on conquering the omni-channel challenge. She discussed how digital now accounts for 57% of global media consumption and consumers are using multiple channels in their purchasing journeys. She outlined six best practices for brands to address the omni-channel opportunity: leverage data, embrace transparency, create partnerships, own the strategy internally, achieve internal alignment, and make educated bets on new approaches. Vlahavas emphasized that brands must break down silos and use technology and data to engage customers across channels.
This deck will help you learn how you can leverage Marketing Metrics from the webinar led by Dr. Som Singh, Founder & Chief Marketing Advisor at Unspun Consulting Group. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.
Wish to know how 'Winfluencer Marketing' increase ROI? You will find this deck presented by Alok Dalvi, Lead – Digital Marketing, Customer Acquisition & Branding, Wipro during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Using A Data-Driven Approach For Creating Messaging With A Measurable ImpactG3 Communications
Crowe Horwath LLP is a large public accounting, consulting and technology firm in the United States. The document outlines Crowe's content marketing journey over the past 15 years, from initially implementing a lead nurturing strategy in 2005 to establishing a formal content strategy and operations team in 2015. It also provides examples of how Crowe has iterated on content campaigns for specific services like Dodd-Frank stress testing, measuring results to refine messaging and content offers with the goal of having a measurable impact.
Hyper personalization through the connected consumer workshopTim Jones
Customer today expect and demand more personalized and relevant experiences. To meet these elevated demands, service providers from retailers to banks to government agencies are moving away from product-centricity towards experience-centricity to obtain greater insight into their consumers.
But collecting customer data is only the beginning – end to end customer engagement strategy also requires blending data from multiple sources to create a contextually relevant, timely and location specific view of customer needs (whether they know it themselves or not).
In 2014, Twitter users tweeted 277,000 times every minute. Facebook users shared more than 2.4 million pieces of content. And Instagram users posted 216,000 new photos. Do you know how much of that digital information was created by your audiences about your brand or organization? And how much of it was in response to your marketing efforts? How can you sift through volumes of social data to tell which element of your paid, owned and earned campaign activity is the most effective?
Join this webinar to learn:
--How to stop being overwhelmed by the amount of social data out there by using the appropriate measurement tools.
--How to figure out which of your marketing efforts are actually paying off.
--How to use social listening to find out who is talking about your brand and on which platforms.
--How to move from data to actionable insights.
Presented by Donna Arriaga, Director of Nonprofit Digital Strategy at PM Digital
Focus area: Personalization
Level: Intermediate to Advanced
If you're like us, personalization may be a topic you keep hearing about but isn't a core component of your digital marketing toolbox. For Donna Arriaga, hyper-personalization is one of her main tools - and in this session, you'll learn how to (among many other things):
leverage CRM and marketing automation to serve up targeted CTAs in email and on websites
drive post-conversion engagement via personalized thank you page/autoresponder content
trigger relevant workflows/drip campaigns based on page visits and lifecycle stage
When: WED, FEB 24 AT 6:00 PM
Event: MnSearch and MWMC Present: A Search Marketing Workshop
This document discusses marketing automation, including an overview and capabilities like lead generation, tracking website visitors, and social media integration. It describes how marketing automation can provide insights into prospect behavior and help marketers send targeted messages. The presentation agenda outlines topics like the sales funnel, lead nurturing, and benefits such as focusing sales efforts and designing automated communications. Marketing automation is presented as an approach that aligns digital marketing with website activity to better track efforts and their impact on sales.
White Paper: successful with marketing automationrun_frictionless
Marketing automation is more than merely automating your workflows, even though – as the name suggests – this clearly is the point. However, if you just do what you are doing now but with the help of a fancy tool, the results will not be that dierent. Nor does marketing automation mean mass marketing, i. e. providing the same content to all the leads you have got, regardless of their engagement history, progression in the sales process, or preferences, and hoping some will bite
https://runfrictionless.com/b2b-white-paper-service/
Marketing Rockstars: The economical impact of Marketing AutomationGrowthagent.eu
The document summarizes key points from the Marketing Automation Summit on September 30th 2016. It discusses the importance of transparency, accountability, and measurement in marketing. It emphasizes measuring the right metrics to understand marketing's impact and ROI. It also stresses the need for a strategic and scaled approach to marketing automation, starting small and thinking about competencies like aligning marketing and sales.
Service with microsoft dynamics crm 2016Claudia Selle
The document discusses how customer service impacts customer loyalty and retention. It highlights that 76% of consumers use self-service options first and that agent turnover has increased to 27% annually. The key aspects of an effective customer service strategy highlighted are staying agile, earning loyalty through low effort interactions, and empowering agents. Interactive dashboards and knowledge management are identified as tools that can help optimize agent performance, customer satisfaction, and business outcomes.
5 Great SaaS Tools That Will Help You Grow Your Fashion BrandSaasGenius
The document discusses 5 SaaS tools that can help grow a fashion brand: 1) Live Chat for customer service and support, 2) Sales Manago for marketing automation, 3) Fashion Metric to determine customer measurements, 4) Fast React for supply chain visibility and coordination, 5) MailChimp for targeted email campaigns. It also provides brief descriptions of the capabilities of each tool and notes that the SaaS market is growing, with 78% of businesses considering new solutions in the next 2-3 years.
5 Simple Secrets to Totally Rocking Your Digital Marketing ROIDigital Vidya
Wish to know '5 Simple Secrets to Totally Rocking Your Digital Marketing ROI'. You will find this deck presented by Rajeev Sharma, CTO & Co-Founder, GreyBox Technologies during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Increase Open Rates by Sending at the Best TimeReturn Path
When is the best time for your customers to receive your email? When they are in their inbox.
Return Path’s Send Time Optimization helps you accomplish this by pinpointing the best time to connect with each individual on your subscriber list -- and easily segments your list accordingly.
Best Practices in Business Development Success Magic Logix
It’s no secret that in today’s world, to achieve success, companies need to apply a variety of business development strategies. That’s because it is essential for enterprises to stay current, as their competitors may already utilize many of these strategies to increase their revenue and market share.
But these strategies are numerous, and not all of them may be effective.
Teamworks Customer Relationship MarketingJudy Lane
TeamworksGlobal is a business development firm that provides strategic planning and implementation of integrated marketing campaigns. They help automate marketing processes using technology to manage data, analyze results, and automate communications. Their customer relationship marketing focuses on nurturing prospects, growing customers, and retaining inactive customers through periodic, transactional, and lifecycle communications. They provide solutions to improve marketing effectiveness and drive profitability.
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
Lead nurturing is a powerful marketing strategy and it is evident that marketers would like to continue reaping the rewards of their nurturing programs by setting a variety of objectives that revolve around this indispensable tool.
emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
You'll find top tips on numerous topics including segmenting data, personalising programs and marketing automation. This report will fuel your future plans and help you to design and implement successful lead nurturing campaigns.
8 ways to introduce personalisation into your marketing strategy CRMT Digital
Personalising enables modern marketers to create highly engaging customer experiences that have continuously proven to generate higher conversion rates and improved lead generation. Yet many of today’s marketers are still only using basic forms of personalisation in their campaigns, a stock email with a category field, whilst a survey on marketing messages conducted by Lyris revealed that 63% of consumers report this no longer has an impact due to the volume of emails they receive.
Here are eight easy ways to help you take the first steps towards improving campaign personalisation:
Product Marketing Content Curator: Why do you need one?NeuronLeaders
A proficient Content Curator can help increase sales, lower costs and improve results by auditing, evaluating, creating, managing, and optimizing your product marketing assets.
Jenn Vlahavas gave a presentation on conquering the omni-channel challenge. She discussed how digital now accounts for 57% of global media consumption and consumers are using multiple channels in their purchasing journeys. She outlined six best practices for brands to address the omni-channel opportunity: leverage data, embrace transparency, create partnerships, own the strategy internally, achieve internal alignment, and make educated bets on new approaches. Vlahavas emphasized that brands must break down silos and use technology and data to engage customers across channels.
This deck will help you learn how you can leverage Marketing Metrics from the webinar led by Dr. Som Singh, Founder & Chief Marketing Advisor at Unspun Consulting Group. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.
Wish to know how 'Winfluencer Marketing' increase ROI? You will find this deck presented by Alok Dalvi, Lead – Digital Marketing, Customer Acquisition & Branding, Wipro during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Using A Data-Driven Approach For Creating Messaging With A Measurable ImpactG3 Communications
Crowe Horwath LLP is a large public accounting, consulting and technology firm in the United States. The document outlines Crowe's content marketing journey over the past 15 years, from initially implementing a lead nurturing strategy in 2005 to establishing a formal content strategy and operations team in 2015. It also provides examples of how Crowe has iterated on content campaigns for specific services like Dodd-Frank stress testing, measuring results to refine messaging and content offers with the goal of having a measurable impact.
Hyper personalization through the connected consumer workshopTim Jones
Customer today expect and demand more personalized and relevant experiences. To meet these elevated demands, service providers from retailers to banks to government agencies are moving away from product-centricity towards experience-centricity to obtain greater insight into their consumers.
But collecting customer data is only the beginning – end to end customer engagement strategy also requires blending data from multiple sources to create a contextually relevant, timely and location specific view of customer needs (whether they know it themselves or not).
In 2014, Twitter users tweeted 277,000 times every minute. Facebook users shared more than 2.4 million pieces of content. And Instagram users posted 216,000 new photos. Do you know how much of that digital information was created by your audiences about your brand or organization? And how much of it was in response to your marketing efforts? How can you sift through volumes of social data to tell which element of your paid, owned and earned campaign activity is the most effective?
Join this webinar to learn:
--How to stop being overwhelmed by the amount of social data out there by using the appropriate measurement tools.
--How to figure out which of your marketing efforts are actually paying off.
--How to use social listening to find out who is talking about your brand and on which platforms.
--How to move from data to actionable insights.
Presented by Donna Arriaga, Director of Nonprofit Digital Strategy at PM Digital
Focus area: Personalization
Level: Intermediate to Advanced
If you're like us, personalization may be a topic you keep hearing about but isn't a core component of your digital marketing toolbox. For Donna Arriaga, hyper-personalization is one of her main tools - and in this session, you'll learn how to (among many other things):
leverage CRM and marketing automation to serve up targeted CTAs in email and on websites
drive post-conversion engagement via personalized thank you page/autoresponder content
trigger relevant workflows/drip campaigns based on page visits and lifecycle stage
When: WED, FEB 24 AT 6:00 PM
Event: MnSearch and MWMC Present: A Search Marketing Workshop
This document discusses marketing automation, including an overview and capabilities like lead generation, tracking website visitors, and social media integration. It describes how marketing automation can provide insights into prospect behavior and help marketers send targeted messages. The presentation agenda outlines topics like the sales funnel, lead nurturing, and benefits such as focusing sales efforts and designing automated communications. Marketing automation is presented as an approach that aligns digital marketing with website activity to better track efforts and their impact on sales.
White Paper: successful with marketing automationrun_frictionless
Marketing automation is more than merely automating your workflows, even though – as the name suggests – this clearly is the point. However, if you just do what you are doing now but with the help of a fancy tool, the results will not be that dierent. Nor does marketing automation mean mass marketing, i. e. providing the same content to all the leads you have got, regardless of their engagement history, progression in the sales process, or preferences, and hoping some will bite
https://runfrictionless.com/b2b-white-paper-service/
Marketing Rockstars: The economical impact of Marketing AutomationGrowthagent.eu
The document summarizes key points from the Marketing Automation Summit on September 30th 2016. It discusses the importance of transparency, accountability, and measurement in marketing. It emphasizes measuring the right metrics to understand marketing's impact and ROI. It also stresses the need for a strategic and scaled approach to marketing automation, starting small and thinking about competencies like aligning marketing and sales.
Service with microsoft dynamics crm 2016Claudia Selle
The document discusses how customer service impacts customer loyalty and retention. It highlights that 76% of consumers use self-service options first and that agent turnover has increased to 27% annually. The key aspects of an effective customer service strategy highlighted are staying agile, earning loyalty through low effort interactions, and empowering agents. Interactive dashboards and knowledge management are identified as tools that can help optimize agent performance, customer satisfaction, and business outcomes.
5 Great SaaS Tools That Will Help You Grow Your Fashion BrandSaasGenius
The document discusses 5 SaaS tools that can help grow a fashion brand: 1) Live Chat for customer service and support, 2) Sales Manago for marketing automation, 3) Fashion Metric to determine customer measurements, 4) Fast React for supply chain visibility and coordination, 5) MailChimp for targeted email campaigns. It also provides brief descriptions of the capabilities of each tool and notes that the SaaS market is growing, with 78% of businesses considering new solutions in the next 2-3 years.
5 Simple Secrets to Totally Rocking Your Digital Marketing ROIDigital Vidya
Wish to know '5 Simple Secrets to Totally Rocking Your Digital Marketing ROI'. You will find this deck presented by Rajeev Sharma, CTO & Co-Founder, GreyBox Technologies during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Increase Open Rates by Sending at the Best TimeReturn Path
When is the best time for your customers to receive your email? When they are in their inbox.
Return Path’s Send Time Optimization helps you accomplish this by pinpointing the best time to connect with each individual on your subscriber list -- and easily segments your list accordingly.
Best Practices in Business Development Success Magic Logix
It’s no secret that in today’s world, to achieve success, companies need to apply a variety of business development strategies. That’s because it is essential for enterprises to stay current, as their competitors may already utilize many of these strategies to increase their revenue and market share.
But these strategies are numerous, and not all of them may be effective.
Teamworks Customer Relationship MarketingJudy Lane
TeamworksGlobal is a business development firm that provides strategic planning and implementation of integrated marketing campaigns. They help automate marketing processes using technology to manage data, analyze results, and automate communications. Their customer relationship marketing focuses on nurturing prospects, growing customers, and retaining inactive customers through periodic, transactional, and lifecycle communications. They provide solutions to improve marketing effectiveness and drive profitability.
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
Lead nurturing is a powerful marketing strategy and it is evident that marketers would like to continue reaping the rewards of their nurturing programs by setting a variety of objectives that revolve around this indispensable tool.
emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
You'll find top tips on numerous topics including segmenting data, personalising programs and marketing automation. This report will fuel your future plans and help you to design and implement successful lead nurturing campaigns.
Start your journey to personalising the customer experience.
This guide will challenge you to do some housekeeping and reconsider how you think about your current and future loyalty personalisation efforts.
OptifiNow offers software tools that optimize conversion rates across each stage of the marketing and sales funnel. The tools provide key benefits like personalized marketing, a common content platform, lead management and routing, and measurement of marketing ROI. The document discusses how the software empowers salespeople with tools for engagement, conversion and repeat sales through features like content management, personalization, and adaptable processes. It positions OptifiNow as a solution to improve marketing and sales alignment and performance.
Remote sales tips and hacks for sales successAarushi Anand
Link to 10+ more such remote sales tips and hacks: https://justcall.io/blog/remote-sales-tips-sales-success.html
As sales teams from around the world switch to WFH, maintaining a steady pace in an entirely remote setting can be challenging for some.
We spoke to sales leaders and experts from across different industries and put together a round-up of top remote sales tips, hacks, and practices.
Click through the slides to explore 8 remote selling tips, hacks, and practices.
8 remote sales tips and hacks for sales successGaurav Sharma
Link to 10+ more such remote sales tips and hacks: https://justcall.io/blog/remote-sales-tips-sales-success.html
As sales teams from around the world switch to WFH, maintaining a steady pace in an entirely remote setting can be challenging for some.
We spoke to sales leaders and experts from across different industries and put together a round-up of top remote sales tips, hacks, and practices.
Click through the slides to explore 8 remote selling tips, hacks, and practices.
Join us for our third Greenville HUG meeting of 2023 to learn how effective lead management can help your business. You'll learn the fundamentals of lead management, how to develop an effective strategy that aligns your marketing and sales teams, and how to implement lead management with various HubSpot tools.
7 Steps Toward Setting Up Your Next Lead Nurturing CampaignQuantum Marketing
Converting targeted, qualified leads takes time and effort. These steps will help you engage with more prospects and successfully guide them through the sales funnel to become great leads and loyal customers.
With the Help of Advanced Lead Management Software.pdfrahulkmm1997
In today's competitive business landscape, efficiently managing leads is paramount for sustained growth and success, whether you're a small start-up or a large enterprise. Lead management software steps in to offer powerful tools and features to streamline your sales pipeline and drive revenue. This vital tool facilitates the orchestration of lead-related activities throughout the customer acquisition journey, encompassing lead generation, qualification, and conversion through tailored strategies. It empowers marketing and sales teams to handle leads effectively within their pipeline, offering functionalities for lead generation, segmentation, nurturing, scoring, routing, and performance measurement. In this comprehensive guide, we'll explore everything you need to know about lead management software, its benefits, key features, and how to choose the right solution for your business.
This document discusses lead management processes. It defines leads as potential customers who show interest in products or services. It describes how leads progress through different stages from initial contact to becoming customers. Key aspects of lead management covered include qualifying leads, distributing leads to sales, nurturing leads over time, and using metrics to track performance. The document emphasizes that an effective lead management process involves close collaboration between marketing and sales teams.
This document summarizes the services of Dialog Direct, a marketing and customer engagement company. It discusses how Dialog Direct uses data analytics and personalized communications to help clients engage customers across multiple touchpoints. The company provides various services, such as data analytics, marketing campaigns, customer service, fulfillment, and more, to help clients build lifelong customer relationships. It has over 4,500 employees across 15 locations globally and has supported over 250 brands for nearly four decades.
D3 marketer introduction power point esynergystandard 11-1-13d3logic
Cross-channel marketing and marketing automation can help companies improve their marketing results. Marketing automation uses technology to personalize messages across multiple channels like email, direct mail, and social media. It also helps nurture leads over time, score leads based on engagement, and pass sales-ready leads to the sales team. Successful programs require integrating these efforts with a CRM and tracking results to continuously improve marketing ROI.
Marketing Automation Made Easy | Save Time | Grow Your BusinessJames Hunter
Trading Up Media
A New Kind of Digital Marketing Agency
We specialize in demand generation and growth marketing for small businesses and start-ups. Trading Up Media works as an extension of your marketing team, helping your business grow to its greatest potential.
This document provides an overview of campaign automation and lead nurturing using Microsoft Dynamics 365 and ClickDimensions marketing automation. It discusses what campaign automation is, the benefits, best practices, and examples of how it can be implemented at different stages of the buying cycle for various industries. The document is intended to introduce readers to campaign automation and provide guidance on building effective automated nurturing campaigns.
Verified Lead Generation provides a full-service lead generation process with four key steps:
1. They understand the client's brand and target audience through research to develop messaging and campaigns tailored to audience behaviors and preferences.
2. They create marketing plans, landing pages, ads, and creative content to attract and engage the target audience across multiple digital channels.
3. Campaigns are executed and optimized based on performance metrics like lead volume and conversion rates.
4. All leads are verified by calling prospects to confirm identity and intent before being passed to clients, ensuring only qualified leads are delivered.
Direct Mail Intelligence (DMI) provides marketing solutions for franchisors and franchisees through targeted direct mail campaigns, digital marketing services, and customer data analytics. DMI helps franchisors find new franchise owners and helps franchisees grow their business through direct marketing. DMI's services include turn-key direct mail campaigns, creative design, and an online marketing platform that provides customer profiling, digital communications, and lead management. Client testimonials highlight how DMI's services have increased their sales and number of qualified leads through effective direct marketing.
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2. Hello!My name is Alessandra
Gyben!
I am the Marketing Manager at
GreenRope.
You can find me at
alessandra@greenrope.com
and/or @GreenRope on
2
3. Agenda
• What is Lead Nurturing?
• Benefits of Lead
Nurturing
• How to create a great
lead nurturing strategy
• Your lead nurturing toolkit
• GreenRope Demo
• Q&A
4. ““80% of marketers using
automation software
generate more leads;
77% convert more of
those leads” (VB
Insight)
4
5. What is Lead Nurturing?
⊷ Lead nurturing is the process of
deepening your relationship with
your leads at every stage of the
funnel and throughout the entire
customer journey. Lead nurturing
integrates sales and marketing to
help drive your buyer to convert.
Lead nurturing uses CRM data and
marketing automation to educate,
engage, and convert.
5
6. 57% of marketers say lead nurturing is the
most valuable feature of automation
software (Ascend2)
Targeting users with content relevant
to their position along the buying
process yields 72% higher conversion
rates (Ascend2)
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7. Increased
Productivity
Turn manual tasks
into automated ones
with workflows, drip
campaigns, etc.
Have your CRM
remind you to follow
up and never let a
lead slip through the
cracks.
Benefits of Lead Nurturing
Streamlined
Processes
Create consistent
lead nurturing
processes. Leads will
go through their
customer journeys,
receiving the right
messages at the
right time. This
creates a consistent7
8. Benefits Cont’d
Better
Personalization
Personalize the
customer
experience and
your content to
meet the needs
of your leads and
customers using
CRM data and
behavioral
triggers.
Higher
Conversion
Rates
More relevant &
personalized
touchpoints lead
to higher
conversions.
Better
Reporting &
Tracking
Gain better
insight into your
sales and
marketing efforts
and how they
actively affect
your conversion
rates.
8
9. Lead nurturing is beneficial
for both the lead, the
customer and your team!
When you spend the
time to develop a lead
nurturing strategy, you
will see your business
operate and grow in
entirely new ways!
9
11. Align Sales & Marketing
Today, marketing plays a larger role in the sales process than ever before. Because of this
transformation, the only way to create an effective LN strategy is to align your sales and
marketing teams. Each needs to understand the other, with access to both data sets to
better nurture leads and customers.
11
12. Incorporate multiple touchpoints
This includes phone calls, personal emails, print, email
& content marketing.
Create relevant content
Create content that matters at each stage of the funnel
and include different types of content based on data.
Gather lead intelligence data
Get demographic and behavioral data as each leads
moves through your buyer’s journey.
12
14. Key Components of Lead
Nurturing
#1 Your CRM
Your CRM houses
your contacts and
all information
about them,
including both demo
and behavioral
data. You will use
this data to improve
your campaigns.
#2 Content
Content is what
educates, informs
and persuades your
contacts. From blog
posts to ebooks or
just simple emails,
content is King.
#3 Journeys
Customer journeys help
send your contacts
down different paths
depending on their
actions, demographics,
campaign IDs, and
more.
14
#4 Drip
Campaigns
Drip campaigns
help deliver a
consistent series of
emails overtime to
help educate and
inform.
#5 Workflows
Workflows help
integrate your sales
and marketing
touchpoints, creating
consistent processes
for your team, while
providing a
consistent
experience to the
#6 Testing
If you do not test
your efforts, you will
never know if they
are actually helping
your conversions.
Test everything.
15. Place your screenshot here
15
Let’s take a look at
these tools in
action in
GreenRope!
17. Q&A
Do you have questions?
Simply type them into the
Questions Box in your
GoToWebinar control panel.
We will answer questions in
the order that they come in.
This webinar was recorded
and will be sent to you with the
slides.17
18. Contact Us
Have more questions or need more help?
Contact us!
Support Email:
support@greenrope.com
Phone Number: 442.333.7577
Website: www.greenrope.com
Thanks for being a part of
GreenRope and check
www.greenrope.com/webinars to see
what we’ve got in the pipeline.
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