De novo peptide sequencing is performed without prior knowledge of the amino acid sequence. It uses computational approaches to deduce the peptide sequence directly from mass spectrometry spectra. The main principle is to use mass differences between fragment ions like y and b ions to calculate amino acid residues. While it can identify previously unknown sequences, there is uncertainty in the complete sequence and difficulty determining directionality sometimes. Creative Proteomics offers de novo sequencing services using high-performance mass spectrometry and computational algorithms.