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![[CATEGORY of PEOPLE]
TARGET AUDIENCE
Jason Williams
Outreach Plan:
• I will establish leadership opportunities within my field
• I will go through LinkedIn to connect with him and reach
out. It seems like he is not to active, so I may have to
reach out via other social media
• I will give it a week and follow up to see if he showed
any interest
PROFILE
PICTURE
Director at ESPN
Melissa Hagmire
Outreach Plan:
• Complete an interview with an athlete, because that is
my goal if I were to work at NBC
• I found her LinkedIn account, so I will use that as a form
of communication to connect
• I want to connect with her by the time I graduate, and
then give it a month if there is no reply. (April 2025)
PROFILE
PICTURE
HR Director at NBC Sports
Blair Murav
Outreach Plan:
• Put together a compilation of me at the desk as an
Anchor
• I will go through LinkedIn and connect through that.
• I will connect by the time I graduate and follow up by
April of 2025
PROFILE
PICTURE HR Director at FOX Sports](https://image.slidesharecdn.com/wollnerclaytonscpb12023-04-230428185708-27129ae1/85/Personal-Brand-Presentation-4-320.jpg)
Personal Brand Presentation
- 1. PERSONAL BRAND EXPLORATION ClaytonWollner Project & Portfolio I: Week 1 April 6th, 2023
- 2. I’m Clayton Wollner,and I grew up in Sussex, Wisconsin. My childhood was built on respecting others and hard work. I also grew up in a sports heavy household, where I was exposed to what I love most now. My love for sports has not gone away, and I hope to work in the industry for the rest of my life. I go back to my core values of respect and hard work in order to achieve my dream in the sportscasting industry. IDENTITY
- 3. PROFESSION Potential Job Titles: •Play by Play announcer • Pre-Game Show Host • News Anchor BRAND ARCHETYPE - My Hero brand archetype allows me to be a hard worker, and not focus on distractions. Broadcasting takes a ton of hard work, which is a skill that comes easy to me. Broadcaster for Sports
- 4. [CATEGORY of PEOPLE] TARGETAUDIENCE Jason Williams Outreach Plan: • I will establish leadership opportunities within my field • I will go through LinkedIn to connect with him and reach out. It seems like he is not to active, so I may have to reach out via other social media • I will give it a week and follow up to see if he showed any interest PROFILE PICTURE Director at ESPN Melissa Hagmire Outreach Plan: • Complete an interview with an athlete, because that is my goal if I were to work at NBC • I found her LinkedIn account, so I will use that as a form of communication to connect • I want to connect with her by the time I graduate, and then give it a month if there is no reply. (April 2025) PROFILE PICTURE HR Director at NBC Sports Blair Murav Outreach Plan: • Put together a compilation of me at the desk as an Anchor • I will go through LinkedIn and connect through that. • I will connect by the time I graduate and follow up by April of 2025 PROFILE PICTURE HR Director at FOX Sports
- 5. GOALS Short Term: (March,2025) • After graduating, I would love to work at a local network, either anchoring or broadcasting small market sports to get my foot in the door. • I will contact 3-5 local schools and TV Networks Mid Term: (2028) • My goal is to work for NBC Sports, and be a reporter/host for the Summer Olympics in Los Angeles • I will contact the HR director after I have a better resume Long Term: (2040) • My long term goal is to own a media company that I control what is created, and can be strictly about my core values and put a different spin on sports. • As a strong Christian I want to include that in my content, as it is something I am very invested in
- 6. SKILLS ANALYSIS Notable Skills& Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Working OBS SOFT HARD Novice / Adept / Expert Playing the trombone Novice / Adept / Expert People Skills Novice / Adept / Expert Humor Novice / Adept / Expert Adobe Premiere Pro SOFT HARD Novice / Adept / Expert Audio Tech Novice / Adept / Expert Sports Knowledge Novice / Adept / Expert Voice Novice / Adept / Expert
- 7. I help theaudience understand the game by combining excitement and knowledge through my love of sports. PROMISE
- 8. CREDENTIALS Work Experience: • FrontEnd member at Menards • Landscaping crew for Sawall Management Education: • 2021 Graduate of Sussex Hamilton High School • Sportscasting, B.S., Full Sail University (2025) Leadership roles: • Youth leader for my church back home • Was part of leadership for Missions Trip to Guatemala
- 9. COMPETITION Will Syslo Industry Experience: •12+ Hours in Sportscasting Studio • Behind the Scenes and On-Air Work Education: • University of South Carolina (’18-’19) • William Paterson University (’19-’22) • Full Sail (2022-2024) Leadership Experience: • Assistant Linebackers Coach at High School Level Skills and Proficiencies: • Communication Skills • Adobe Programs • Good Voice Clayton Wollner Overall Online Presence: • Not Strong. Only old high school pictures show up. LinkedIn is not complete, not much networking. Podcast Appears • Poor: 40/100 HEADSHOT HEADSHOT Industry Experience: • 20+ hours worked in studio • On-Air Time in High School and College Education: • University of Wisconsin-Milwaukee (2022) • Full Sail University (2022-2025) Leadership Experience: • Worked as youth leader for a church missions trip Skills and Proficiencies: • Speaking Voice • Broadcast Studio Software Knowledge • On-Air Presence Overall Online Presence: • My LinkedIn is pretty complete but do not have many connections. Apart from my podcast, my online presence is not super strong. With limited experience, my name does not come up often • Grade: Average 60/100
- 10. COMPETITION Christian Rapoza Noteworthy Experience: •Played College Baseball • Ran the Lesley University social media for baseball Clayton Wollner HEADSHOT HEADSHOT Industry Experience: • PxP for Rollins College • Anchor for Sportscasting Program Education: • Lesley University (’20-’22) • Full Sail University (’22-’24) Skills and Proficiencies: • Video Editing • Directing and producing • Writing script Overall Online Presence: • Older athletic sites came up from when he played. Active on social media but does not have much influence • Grade: Average 72/100 Industry Experience: • 20+ hours worked in studio • On-Air Time in High School and College Education: • University of Wisconsin-Milwaukee (2022) • Full Sail University (2022-2025) Leadership Experience: • Worked as youth leader for a church missions trip Skills and Proficiencies: • Speaking Voice • Broadcast Studio Software Knowledge • On-Air Presence Overall Online Presence: • My LinkedIn is pretty complete but do not have many connections. Apart from my podcast, my online presence is not super strong. With limited experience, my name does not come up often • Grade: Average 60/100
- 11. BRAND POSITION For TVNetworks who need a fresh and exciting face, I provide a extremely hard work ethic, and a grateful attitude because I know how difficult this industry is, and I am willing to do anything it takes to be the best.
- 12. NETWORKING & MARKETING Industry Events& Organizations • SABR 51 ‣ July 5th | Chicago • SABR Day ‣ February 4th | Chicago • Full Sail HOF: Future of Sports Broadcast and Live Events ‣ April 17th | Winter Park Digital Marketing • Primary Content: I will produce podcasts and short films for sports teams around this area. I have a passion for making content that hits home for people • Primary Tools: I will use Spotify and Instagram as the primary media sources. Many people use them so it will be way easier to use big platforms • Website: My website will be a one stop shop for any content I produce. The more my name can be attached to my work, the easier I can build my personal brand Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor • Iwould want a mentor with plenty of experience and that has a career trajectory that I aspire to have. I want someone who is willing to answer any questions that I have. Most importantly, It would be great if we shared similar values as well. (March 2024) Formal Education • Sportscasting B.S. from Full Sail University (March 2025) Technical Skills • Adobe Premier Pro - LinkedIn Learning, December, 2024 • Audio Tech - Full Sail Broadcast Studio, June, 2023 • Adobe Premiere Pro, MAC Basics Full Sail GPS Event, April 2023 Soft Skills • Voice - Dan Patrick School of Sportscasting, July 2023 • Sports Knowledge - Rollins College PxP, April 2023 • Voice - Rollins College PxP Baseball, April 2023
- 14. Clayton Wollner You knowthose boring broadcasters? Well, what I do is different. In fact, I was told to be one of the best in my class for sportscasting, and have improved my voice and on camera personality immensely. I want to make sports exciting for everyone, not just for the diehard fans.
- 15. REFERENCES • 27-3011.00 -broadcast announcers . O*NET OnLine. (n.d.). Retrieved April 8, 2023, from https://www.onetonline.org/link/summary/27-3011.00 • Jason Williams - Director - ESPN | linkedin. (n.d.). Retrieved April 8, 2023, from https://www.linkedin.com/in/jason-williams-1263aa4 • Melissa Hagmire - Human resources director - NBC sports - linkedin. (n.d.). Retrieved April 8, 2023, from https://www.linkedin.com/in/melissa-hagmire-71395014 • Blair Murav - Vice president, human Resou.. - fox sports - zoominfo. (n.d.). Retrieved April 8, 2023, from https://www.zoominfo.com/p/Blair-Murav/1780965369 • 27-3011.00 - broadcast announcers and radio disc jockeys. O*NET OnLine. (n.d.). Retrieved April 8, 2023, f rom https://www.onetonline.org/link/details/27-3011.00 • Events. Society for American Baseball Research. (n.d.). Retrieved April 8, 2023, from https://sabr.org/events • Seiter, C. (2023, February 16). Earning a sport management degree: What to know before you enroll. Forbes. Retrieved April 8, 2023, from https://www.forbes.com/advisor/education/sports-management-degree/ • How to become a sports broadcaster. (n.d.). Retrieved April 8, 2023, from https://res.cloudinary.com/grand-canyon- university/image/fetch/w_750,h_564,c_fill,g_faces,q_auto /https://www.gcu.edu/sites/default/files/media/images/Blog/Communicati on/Sports_Broadcaster.jpg
Editor's Notes
- #4 Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.