PERSONAL BRAND EXPLORATION


Alex Fancher


Project & Portfolio I: Week 1


04/7/22
So, what makes me; me is that I pride myself of
accomplishing my goals no matter how big or
small they are. I come from a hardworking
home where we live paycheck to paycheck and
you don’t take anything for granted. My vision
for my career is to do what I want and my
purpose is to ful
fi
ll my dreams. I value my family
, also my principles is to graduate and get a
good job for my industry. Passions that I have is
obtain my main goals, and goals are to become
a Sports Broadcaster.
IDENTITY
PROFESSION
Potential Job Titles
:

 

• Sports Journalist
s

• Sports Video Editin
g

BRAND ARCHETYPE - When I
come to work I’ll be prepared and
come ready to work. Also, I would
be a very friendly worker and a very
everyday person.
[Sportscaster] for [Sports/ media]
• Broadcast Announcers
[Hiring Managers]
TARGET AUDIENCE
Amy Riley
Outreach Plan
:

• Make sure have my resume and set up a time to
have a meeting
.

• I would start out with E-mai
l

• We would follow up with a call in a week.
[Sr.] at [ESPN]
Andrew Hassiepen
Outreach Plan
:

• I would get in touch with him to set up an interview
.

• Use the LinkedIn app to connect with him
.

• I would then set up all with him in two weeks time.
[HR] at [NCAA]
Allison Lessmiller Outreach Plan
:

• E-mail my resume to her
.

• Have a call with her about my resume
.

• In a week we will have face-time interview.
[Director ofHR] at [Tennessee
Titans]
GOALS
Short Term: (Immediately After Graduation, YEAR)


• Get an internship job to get experience.


• I want to accomplish this goal by this February 28th,
2025.


Mid Term: (YEAR)


• I want to get my first official Sportscasting Job.


‣ I want to get that done by March 31st 2030.


Long Term: (YEAR)


• I want to be established with major Sports
Broadcasting Network.


‣ I want to get this done April 30th, 2045.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Speaking
SOFT
HARD
Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Time Management Novice / Adept / Expert
Active Learning Novice / Adept / Expert
Writing
SOFT
HARD
Novice / Adept / Expert
Complex Problem solving Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
Service Orientation Novice / Adept / Expert
I help hiring managers for Sports
Broadcasting do my best to learn and grow
by taking the tools from college to help me.


PROMISE
CREDENTIALS
Work Experience
:

I used to to be the only senior on the
starting offensive line for my High School
Football team.
 

• Finished with a 3.0 GPA.
Education:
• Sportscasting Bachelor of Science
• Sports Broadcasting, B.S., Full Sail University (Exp. 2024)
Volunteer Work:
• I volunteer with my dad’s Fire Department
with events.
COMPETITION
Victor Marrero
Industry Experience
:

• Studying Sportscasting 2021-
Education
:

Full Sail University, Bacherlor’s degree.
Leadership Experience
:

In the U.S. Army leads and trains soldiers
.

Skills and Pro
fi
ciencies
:

• Skill 1 Excellent problem -solving skills - In the U.S.
Arm
y

• Skill 2 Great with a team - Can speak Spanis
h

• Skill 3 Multitasking - Completed the Adobe Color
Essential Training.
Alex Fancher
Overall Online Presence
:

• 2.6 million, No,No, Pretty detailed, No, Yes,Ye
s

• Grade: NA
HEADSHOT
Industry Experience
:

• Have been taking the course for 7
months.
Education
:

• Graduated from Community High Schooling the class of
21.
Leadership Experience
:

• No leadership experience
 

•
Skills and Pro
fi
ciencies
:

• Skill 1 Time Management- 3.0 GP
A

• Skill 2 Service Orientation - Invitation from National
Scholars.
 

• Skill 3 Active Learning - Community Service
Overall Online Presence
:

• 251,000, No, Yes,Not really detailed,Kind of active on
social media, No, N
o

• Grade: Superior
COMPETITION
Dan Hellie
Noteworthy Experience
:

• On air announcer with Tennesse Titans on Preseason
tv
.

• Host of the UFC weigh in.
Alex Fancher
Industry Experience
:

• 2016-
Education
:

• University of Tennessee 1993-1997
Skills and Pro
fi
ciencies
:

• Skill 1 Communications- Graduating from the University
of Tennesse
e

• Skill 2 Multitask- Having a well-known podcast called
the Helliepad
.

• Skill 3 Has good TV and off-air personality - Broadcasts
for Fox sports.
Overall Online Presence
:

• 216,000, Yes, Yes, Pretty Detailed, No, Yes,Ye
s

• Grade: NA
Industry Experience
:

• Have been taking the course for 7
months.
Education
:

• Graduated from Community High Schooling the class of
21.
Leadership Experience
:

• No Leadership experience.
Skills and Pro
fi
ciencies
:

• Skill 1 Time Management - 3.0 GP
A

• Skill 2 Service Orientation - Invitation from the National
Scholars
 

• Skill 3 Active Learning - Community Service
Overall Online Presence
:

• 251,000, No, Yes,Not really detailed,Kind of active on
social media, No, N
o

• Grade: Superio
r
BRAND POSITION
For Sportscasting hiring managers who is new
and a friendly face, I provide MAYBE SOME NEW
SKILLS COMING OUT OF COLLEGE because I
CAN BE A GREAT NEW ASSET BY MY GREAT
LEARNING SKILLS.
“GAGE”
NETWORKING &
MARKETING
Industry Events & Organization
s

• Name of event or professional organization
 

‣ Tennessee Titans in February 28th, 202
4

• Name of event or professional organization
 

‣ Memphis Grizzilies in June 31st, 202
4

• Name of event or professional organizatio
n

‣ Nashville Predators in August 30th, 2024
Digital Marketing
• Primary Content: The type of content I will create online is
new breaking local stories to post articles online. It would
coincide with me connecting with my audience
.

• Primary Tools: Networks I can use is Microsoft Word to the
Adobe apps with posting everyday into article and highlights
format
.

• Website: I will post my school project into digital portfolio.
Professional Development
Formal Education


• Sports Broadcasting March 3rd, 2024
Technical Skills


• Communication Skills- Fundamentals of Public
Relations- September 2022


• Complex Problem-Solving- Strategic Proposals-
February 2024


• Active Listening- Project and Portfolio II: Market
Research- August 2022


Soft Skills


• Active Learning- Project and Portfolio IV:
Sports marketing and Media- November
2023


• Reading Comprehension- English
Composition I- December 2021


• Service Orientation- Social Media Methods-
October 2023
Mentor


The type of coach I need to help me professionally is
to help me have more communication and Problem-
Solving skills
Alex Fancher
You know the attention spans for Sports
Broadcasting? Well, what I do is Bring excitement to the games. In
fact, Viewers are not connected with the broadcasting as much as it was.
“
REFERENCES
O*NET OnLine (2022). 27-3011.00 - Broadcast Announcers
and Radio Disc Jockeys. https://www.onetonline.org/link/
summary/27-3011.0
0

IPV (2020). Five Problems Facing the Broadcast Industry (&
What to do About Them). https://blog.ipv.com/broadcast-
problems-and-what-to-d
o

Marrero (2015).LinkedIn. https://www.linkedin.com/
Hellie (2022). Dan Hellie - Podcast Host - Helliepod | LinkedIn.
https://www.linkedin.com/in/dan-hellie-5885b97
ESPN(2022). Working at ESPN - Glassdoor. https://
www.glassdoor.com/Overview/Working-at-ESPN-
EI_IE13401.11,15.htm

Personal Brand Exploration-Alex Fancher

  • 1.
    PERSONAL BRAND EXPLORATION AlexFancher Project & Portfolio I: Week 1 04/7/22
  • 2.
    So, what makesme; me is that I pride myself of accomplishing my goals no matter how big or small they are. I come from a hardworking home where we live paycheck to paycheck and you don’t take anything for granted. My vision for my career is to do what I want and my purpose is to ful fi ll my dreams. I value my family , also my principles is to graduate and get a good job for my industry. Passions that I have is obtain my main goals, and goals are to become a Sports Broadcaster. IDENTITY
  • 3.
    PROFESSION Potential Job Titles : • Sports Journalist s • Sports Video Editin g BRAND ARCHETYPE - When I come to work I’ll be prepared and come ready to work. Also, I would be a very friendly worker and a very everyday person. [Sportscaster] for [Sports/ media] • Broadcast Announcers
  • 4.
    [Hiring Managers] TARGET AUDIENCE AmyRiley Outreach Plan : • Make sure have my resume and set up a time to have a meeting . • I would start out with E-mai l • We would follow up with a call in a week. [Sr.] at [ESPN] Andrew Hassiepen Outreach Plan : • I would get in touch with him to set up an interview . • Use the LinkedIn app to connect with him . • I would then set up all with him in two weeks time. [HR] at [NCAA] Allison Lessmiller Outreach Plan : • E-mail my resume to her . • Have a call with her about my resume . • In a week we will have face-time interview. [Director ofHR] at [Tennessee Titans]
  • 5.
    GOALS Short Term: (ImmediatelyAfter Graduation, YEAR) • Get an internship job to get experience. • I want to accomplish this goal by this February 28th, 2025. Mid Term: (YEAR) • I want to get my first official Sportscasting Job. ‣ I want to get that done by March 31st 2030. Long Term: (YEAR) • I want to be established with major Sports Broadcasting Network. ‣ I want to get this done April 30th, 2045.
  • 6.
    SKILLS ANALYSIS Notable Skills& Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Speaking SOFT HARD Novice / Adept / Expert Active Listening Novice / Adept / Expert Time Management Novice / Adept / Expert Active Learning Novice / Adept / Expert Writing SOFT HARD Novice / Adept / Expert Complex Problem solving Novice / Adept / Expert Reading Comprehension Novice / Adept / Expert Service Orientation Novice / Adept / Expert
  • 7.
    I help hiringmanagers for Sports Broadcasting do my best to learn and grow by taking the tools from college to help me. PROMISE
  • 8.
    CREDENTIALS Work Experience : I usedto to be the only senior on the starting offensive line for my High School Football team. • Finished with a 3.0 GPA. Education: • Sportscasting Bachelor of Science • Sports Broadcasting, B.S., Full Sail University (Exp. 2024) Volunteer Work: • I volunteer with my dad’s Fire Department with events.
  • 9.
    COMPETITION Victor Marrero Industry Experience : •Studying Sportscasting 2021- Education : Full Sail University, Bacherlor’s degree. Leadership Experience : In the U.S. Army leads and trains soldiers . Skills and Pro fi ciencies : • Skill 1 Excellent problem -solving skills - In the U.S. Arm y • Skill 2 Great with a team - Can speak Spanis h • Skill 3 Multitasking - Completed the Adobe Color Essential Training. Alex Fancher Overall Online Presence : • 2.6 million, No,No, Pretty detailed, No, Yes,Ye s • Grade: NA HEADSHOT Industry Experience : • Have been taking the course for 7 months. Education : • Graduated from Community High Schooling the class of 21. Leadership Experience : • No leadership experience • Skills and Pro fi ciencies : • Skill 1 Time Management- 3.0 GP A • Skill 2 Service Orientation - Invitation from National Scholars. • Skill 3 Active Learning - Community Service Overall Online Presence : • 251,000, No, Yes,Not really detailed,Kind of active on social media, No, N o • Grade: Superior
  • 10.
    COMPETITION Dan Hellie Noteworthy Experience : •On air announcer with Tennesse Titans on Preseason tv . • Host of the UFC weigh in. Alex Fancher Industry Experience : • 2016- Education : • University of Tennessee 1993-1997 Skills and Pro fi ciencies : • Skill 1 Communications- Graduating from the University of Tennesse e • Skill 2 Multitask- Having a well-known podcast called the Helliepad . • Skill 3 Has good TV and off-air personality - Broadcasts for Fox sports. Overall Online Presence : • 216,000, Yes, Yes, Pretty Detailed, No, Yes,Ye s • Grade: NA Industry Experience : • Have been taking the course for 7 months. Education : • Graduated from Community High Schooling the class of 21. Leadership Experience : • No Leadership experience. Skills and Pro fi ciencies : • Skill 1 Time Management - 3.0 GP A • Skill 2 Service Orientation - Invitation from the National Scholars • Skill 3 Active Learning - Community Service Overall Online Presence : • 251,000, No, Yes,Not really detailed,Kind of active on social media, No, N o • Grade: Superio r
  • 11.
    BRAND POSITION For Sportscastinghiring managers who is new and a friendly face, I provide MAYBE SOME NEW SKILLS COMING OUT OF COLLEGE because I CAN BE A GREAT NEW ASSET BY MY GREAT LEARNING SKILLS. “GAGE”
  • 12.
    NETWORKING & MARKETING Industry Events& Organization s • Name of event or professional organization ‣ Tennessee Titans in February 28th, 202 4 • Name of event or professional organization ‣ Memphis Grizzilies in June 31st, 202 4 • Name of event or professional organizatio n ‣ Nashville Predators in August 30th, 2024 Digital Marketing • Primary Content: The type of content I will create online is new breaking local stories to post articles online. It would coincide with me connecting with my audience . • Primary Tools: Networks I can use is Microsoft Word to the Adobe apps with posting everyday into article and highlights format . • Website: I will post my school project into digital portfolio.
  • 13.
    Professional Development Formal Education •Sports Broadcasting March 3rd, 2024 Technical Skills • Communication Skills- Fundamentals of Public Relations- September 2022 • Complex Problem-Solving- Strategic Proposals- February 2024 • Active Listening- Project and Portfolio II: Market Research- August 2022 Soft Skills • Active Learning- Project and Portfolio IV: Sports marketing and Media- November 2023 • Reading Comprehension- English Composition I- December 2021 • Service Orientation- Social Media Methods- October 2023 Mentor The type of coach I need to help me professionally is to help me have more communication and Problem- Solving skills
  • 14.
    Alex Fancher You knowthe attention spans for Sports Broadcasting? Well, what I do is Bring excitement to the games. In fact, Viewers are not connected with the broadcasting as much as it was. “
  • 15.
    REFERENCES O*NET OnLine (2022).27-3011.00 - Broadcast Announcers and Radio Disc Jockeys. https://www.onetonline.org/link/ summary/27-3011.0 0 IPV (2020). Five Problems Facing the Broadcast Industry (& What to do About Them). https://blog.ipv.com/broadcast- problems-and-what-to-d o Marrero (2015).LinkedIn. https://www.linkedin.com/ Hellie (2022). Dan Hellie - Podcast Host - Helliepod | LinkedIn. https://www.linkedin.com/in/dan-hellie-5885b97 ESPN(2022). Working at ESPN - Glassdoor. https:// www.glassdoor.com/Overview/Working-at-ESPN- EI_IE13401.11,15.htm