This is a project I have competed for my portfolio class on behalf of Full Sail University on April 10th, 2022.

1. PERSONAL BRAND EXPLORATION
Alex Fancher
Project & Portfolio I: Week 1
04/7/22

2. So, what makes me; me is that I pride myself of
accomplishing my goals no matter how big or
small they are. I come from a hardworking
home where we live paycheck to paycheck and
you don’t take anything for granted. My vision
for my career is to do what I want and my
purpose is to ful
fi
ll my dreams. I value my family
, also my principles is to graduate and get a
good job for my industry. Passions that I have is
obtain my main goals, and goals are to become
a Sports Broadcaster.
IDENTITY

3. PROFESSION
Potential Job Titles
:
• Sports Journalist
s
• Sports Video Editin
g
BRAND ARCHETYPE - When I
come to work I’ll be prepared and
come ready to work. Also, I would
be a very friendly worker and a very
everyday person.
[Sportscaster] for [Sports/ media]
• Broadcast Announcers

4. [Hiring Managers]
TARGET AUDIENCE
Amy Riley
Outreach Plan
:
• Make sure have my resume and set up a time to
have a meeting
.
• I would start out with E-mai
l
• We would follow up with a call in a week.
[Sr.] at [ESPN]
Andrew Hassiepen
Outreach Plan
:
• I would get in touch with him to set up an interview
.
• Use the LinkedIn app to connect with him
.
• I would then set up all with him in two weeks time.
[HR] at [NCAA]
Allison Lessmiller Outreach Plan
:
• E-mail my resume to her
.
• Have a call with her about my resume
.
• In a week we will have face-time interview.
[Director ofHR] at [Tennessee
Titans]

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Get an internship job to get experience.
• I want to accomplish this goal by this February 28th,
2025.
Mid Term: (YEAR)
• I want to get my first official Sportscasting Job.
‣ I want to get that done by March 31st 2030.
Long Term: (YEAR)
• I want to be established with major Sports
Broadcasting Network.
‣ I want to get this done April 30th, 2045.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Speaking
SOFT
HARD
Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Time Management Novice / Adept / Expert
Active Learning Novice / Adept / Expert
Writing
SOFT
HARD
Novice / Adept / Expert
Complex Problem solving Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
Service Orientation Novice / Adept / Expert

7. I help hiring managers for Sports
Broadcasting do my best to learn and grow
by taking the tools from college to help me.
PROMISE

8. CREDENTIALS
Work Experience
:
I used to to be the only senior on the
starting offensive line for my High School
Football team.
• Finished with a 3.0 GPA.
Education:
• Sportscasting Bachelor of Science
• Sports Broadcasting, B.S., Full Sail University (Exp. 2024)
Volunteer Work:
• I volunteer with my dad’s Fire Department
with events.

9. COMPETITION
Victor Marrero
Industry Experience
:
• Studying Sportscasting 2021-
Education
:
Full Sail University, Bacherlor’s degree.
Leadership Experience
:
In the U.S. Army leads and trains soldiers
.
Skills and Pro
fi
ciencies
:
• Skill 1 Excellent problem -solving skills - In the U.S.
Arm
y
• Skill 2 Great with a team - Can speak Spanis
h
• Skill 3 Multitasking - Completed the Adobe Color
Essential Training.
Alex Fancher
Overall Online Presence
:
• 2.6 million, No,No, Pretty detailed, No, Yes,Ye
s
• Grade: NA
HEADSHOT
Industry Experience
:
• Have been taking the course for 7
months.
Education
:
• Graduated from Community High Schooling the class of
21.
Leadership Experience
:
• No leadership experience
•
Skills and Pro
fi
ciencies
:
• Skill 1 Time Management- 3.0 GP
A
• Skill 2 Service Orientation - Invitation from National
Scholars.
• Skill 3 Active Learning - Community Service
Overall Online Presence
:
• 251,000, No, Yes,Not really detailed,Kind of active on
social media, No, N
o
• Grade: Superior

10. COMPETITION
Dan Hellie
Noteworthy Experience
:
• On air announcer with Tennesse Titans on Preseason
tv
.
• Host of the UFC weigh in.
Alex Fancher
Industry Experience
:
• 2016-
Education
:
• University of Tennessee 1993-1997
Skills and Pro
fi
ciencies
:
• Skill 1 Communications- Graduating from the University
of Tennesse
e
• Skill 2 Multitask- Having a well-known podcast called
the Helliepad
.
• Skill 3 Has good TV and off-air personality - Broadcasts
for Fox sports.
Overall Online Presence
:
• 216,000, Yes, Yes, Pretty Detailed, No, Yes,Ye
s
• Grade: NA
Industry Experience
:
• Have been taking the course for 7
months.
Education
:
• Graduated from Community High Schooling the class of
21.
Leadership Experience
:
• No Leadership experience.
Skills and Pro
fi
ciencies
:
• Skill 1 Time Management - 3.0 GP
A
• Skill 2 Service Orientation - Invitation from the National
Scholars
• Skill 3 Active Learning - Community Service
Overall Online Presence
:
• 251,000, No, Yes,Not really detailed,Kind of active on
social media, No, N
o
• Grade: Superio
r

11. BRAND POSITION
For Sportscasting hiring managers who is new
and a friendly face, I provide MAYBE SOME NEW
SKILLS COMING OUT OF COLLEGE because I
CAN BE A GREAT NEW ASSET BY MY GREAT
LEARNING SKILLS.
“GAGE”

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• Name of event or professional organization
‣ Tennessee Titans in February 28th, 202
4
• Name of event or professional organization
‣ Memphis Grizzilies in June 31st, 202
4
• Name of event or professional organizatio
n
‣ Nashville Predators in August 30th, 2024
Digital Marketing
• Primary Content: The type of content I will create online is
new breaking local stories to post articles online. It would
coincide with me connecting with my audience
.
• Primary Tools: Networks I can use is Microsoft Word to the
Adobe apps with posting everyday into article and highlights
format
.
• Website: I will post my school project into digital portfolio.

13. Professional Development
Formal Education
• Sports Broadcasting March 3rd, 2024
Technical Skills
• Communication Skills- Fundamentals of Public
Relations- September 2022
• Complex Problem-Solving- Strategic Proposals-
February 2024
• Active Listening- Project and Portfolio II: Market
Research- August 2022
Soft Skills
• Active Learning- Project and Portfolio IV:
Sports marketing and Media- November
2023
• Reading Comprehension- English
Composition I- December 2021
• Service Orientation- Social Media Methods-
October 2023
Mentor
The type of coach I need to help me professionally is
to help me have more communication and Problem-
Solving skills

14. Alex Fancher
You know the attention spans for Sports
Broadcasting? Well, what I do is Bring excitement to the games. In
fact, Viewers are not connected with the broadcasting as much as it was.
“

15. REFERENCES
O*NET OnLine (2022). 27-3011.00 - Broadcast Announcers
and Radio Disc Jockeys. https://www.onetonline.org/link/
summary/27-3011.0
0
IPV (2020). Five Problems Facing the Broadcast Industry (&
What to do About Them). https://blog.ipv.com/broadcast-
problems-and-what-to-d
o
Marrero (2015).LinkedIn. https://www.linkedin.com/
Hellie (2022). Dan Hellie - Podcast Host - Helliepod | LinkedIn.
https://www.linkedin.com/in/dan-hellie-5885b97
ESPN(2022). Working at ESPN - Glassdoor. https://
www.glassdoor.com/Overview/Working-at-ESPN-
EI_IE13401.11,15.htm