The document outlines Alex Fancher's personal brand exploration and career aspirations in sports broadcasting. It details his background, goals, outreach plans to potential employers, and skills acquired through education and experience, including active participation in events and volunteer work. Fancher emphasizes his commitment to achieving his career objectives, gaining hands-on experience, and building his professional network.

1. PERSONAL BRAND EXPLORATION
Alex Fancher
Project & Portfolio I: Week 1
04/7/22

2. So, what makes me; me is that I pride myself of
accomplishing my goals no matter how big or
small they are. I come from a hardworking
home where we live paycheck to paycheck and
you don’t take anything for granted. My vision
for my career is to do what I want and my
purpose is to ful
fi
ll my dreams. I value my family
, also my principles is to graduate and get a
good job for my industry. Passions that I have is
obtain my main goals, and goals are to become
a Sports Broadcaster.
IDENTITY

3. PROFESSION
Potential Job Titles
:
• Sports Journalist
s
• Sports Video Editin
g
BRAND ARCHETYPE - When I
come to work I’ll be prepared and
come ready to work. Also, I would
be a very friendly worker and a very
everyday person.
[Sportscaster] for [Sports/ media]
• Broadcast Announcers

4. [Hiring Managers]
TARGET AUDIENCE
Amy Riley
Outreach Plan
:
• Make sure have my resume and set up a time to
have a meeting
.
• I would start out with E-mai
l
• We would follow up with a call in a week.
[Sr.] at [ESPN]
Andrew Hassiepen
Outreach Plan
:
• I would get in touch with him to set up an interview
.
• Use the LinkedIn app to connect with him
.
• I would then set up all with him in two weeks time.
[HR] at [NCAA]
Allison Lessmiller Outreach Plan
:
• E-mail my resume to her
.
• Have a call with her about my resume
.
• In a week we will have face-time interview.
[Director ofHR] at [Tennessee
Titans]

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Get an internship job to get experience.
• I want to accomplish this goal by this February 28th,
2025.
Mid Term: (YEAR)
• I want to get my first official Sportscasting Job.
‣ I want to get that done by March 31st 2030.
Long Term: (YEAR)
• I want to be established with major Sports
Broadcasting Network.
‣ I want to get this done April 30th, 2045.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Speaking
SOFT
HARD
Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Time Management Novice / Adept / Expert
Active Learning Novice / Adept / Expert
Writing
SOFT
HARD
Novice / Adept / Expert
Complex Problem solving Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
Service Orientation Novice / Adept / Expert

7. I help hiring managers for Sports
Broadcasting do my best to learn and grow
by taking the tools from college to help me.
PROMISE

8. CREDENTIALS
Work Experience
:
I used to to be the only senior on the
starting offensive line for my High School
Football team.
• Finished with a 3.0 GPA.
Education:
• Sportscasting Bachelor of Science
• Sports Broadcasting, B.S., Full Sail University (Exp. 2024)
Volunteer Work:
• I volunteer with my dad’s Fire Department
with events.

9. COMPETITION
Victor Marrero
Industry Experience
:
• Studying Sportscasting 2021-
Education
:
Full Sail University, Bacherlor’s degree.
Leadership Experience
:
In the U.S. Army leads and trains soldiers
.
Skills and Pro
fi
ciencies
:
• Skill 1 Excellent problem -solving skills - In the U.S.
Arm
y
• Skill 2 Great with a team - Can speak Spanis
h
• Skill 3 Multitasking - Completed the Adobe Color
Essential Training.
Alex Fancher
Overall Online Presence
:
• 2.6 million, No,No, Pretty detailed, No, Yes,Ye
s
• Grade: NA
HEADSHOT
Industry Experience
:
• Have been taking the course for 7
months.
Education
:
• Graduated from Community High Schooling the class of
21.
Leadership Experience
:
• No leadership experience
•
Skills and Pro
fi
ciencies
:
• Skill 1 Time Management- 3.0 GP
A
• Skill 2 Service Orientation - Invitation from National
Scholars.
• Skill 3 Active Learning - Community Service
Overall Online Presence
:
• 251,000, No, Yes,Not really detailed,Kind of active on
social media, No, N
o
• Grade: Superior

10. COMPETITION
Dan Hellie
Noteworthy Experience
:
• On air announcer with Tennesse Titans on Preseason
tv
.
• Host of the UFC weigh in.
Alex Fancher
Industry Experience
:
• 2016-
Education
:
• University of Tennessee 1993-1997
Skills and Pro
fi
ciencies
:
• Skill 1 Communications- Graduating from the University
of Tennesse
e
• Skill 2 Multitask- Having a well-known podcast called
the Helliepad
.
• Skill 3 Has good TV and off-air personality - Broadcasts
for Fox sports.
Overall Online Presence
:
• 216,000, Yes, Yes, Pretty Detailed, No, Yes,Ye
s
• Grade: NA
Industry Experience
:
• Have been taking the course for 7
months.
Education
:
• Graduated from Community High Schooling the class of
21.
Leadership Experience
:
• No Leadership experience.
Skills and Pro
fi
ciencies
:
• Skill 1 Time Management - 3.0 GP
A
• Skill 2 Service Orientation - Invitation from the National
Scholars
• Skill 3 Active Learning - Community Service
Overall Online Presence
:
• 251,000, No, Yes,Not really detailed,Kind of active on
social media, No, N
o
• Grade: Superio
r

11. BRAND POSITION
For Sportscasting hiring managers who is new
and a friendly face, I provide MAYBE SOME NEW
SKILLS COMING OUT OF COLLEGE because I
CAN BE A GREAT NEW ASSET BY MY GREAT
LEARNING SKILLS.
“GAGE”

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• Name of event or professional organization
‣ Tennessee Titans in February 28th, 202
4
• Name of event or professional organization
‣ Memphis Grizzilies in June 31st, 202
4
• Name of event or professional organizatio
n
‣ Nashville Predators in August 30th, 2024
Digital Marketing
• Primary Content: The type of content I will create online is
new breaking local stories to post articles online. It would
coincide with me connecting with my audience
.
• Primary Tools: Networks I can use is Microsoft Word to the
Adobe apps with posting everyday into article and highlights
format
.
• Website: I will post my school project into digital portfolio.

13. Professional Development
Formal Education
• Sports Broadcasting March 3rd, 2024
Technical Skills
• Communication Skills- Fundamentals of Public
Relations- September 2022
• Complex Problem-Solving- Strategic Proposals-
February 2024
• Active Listening- Project and Portfolio II: Market
Research- August 2022
Soft Skills
• Active Learning- Project and Portfolio IV:
Sports marketing and Media- November
2023
• Reading Comprehension- English
Composition I- December 2021
• Service Orientation- Social Media Methods-
October 2023
Mentor
The type of coach I need to help me professionally is
to help me have more communication and Problem-
Solving skills

14. Alex Fancher
You know the attention spans for Sports
Broadcasting? Well, what I do is Bring excitement to the games. In
fact, Viewers are not connected with the broadcasting as much as it was.
“

15. REFERENCES
O*NET OnLine (2022). 27-3011.00 - Broadcast Announcers
and Radio Disc Jockeys. https://www.onetonline.org/link/
summary/27-3011.0
0
IPV (2020). Five Problems Facing the Broadcast Industry (&
What to do About Them). https://blog.ipv.com/broadcast-
problems-and-what-to-d
o
Marrero (2015).LinkedIn. https://www.linkedin.com/
Hellie (2022). Dan Hellie - Podcast Host - Helliepod | LinkedIn.
https://www.linkedin.com/in/dan-hellie-5885b97
ESPN(2022). Working at ESPN - Glassdoor. https://
www.glassdoor.com/Overview/Working-at-ESPN-
EI_IE13401.11,15.htm