Elijah Loyola Liranza is exploring personal branding for a career in sports broadcasting. He is currently a student at Full Sail University studying sports broadcasting. His goals are to gain experience in entry-level positions, continue observing other roles, and eventually have his own podcast calling games and giving opinions. He outlines his skills, potential job titles, target employers to contact, and plans to develop his online presence and network in the industry.

1. PERSONAL BRAND EXPLORATION
Elijah Loyola Liranza
Project & Portfolio I: Week 1
February 2, 2023

2. My name is Elijah Loyola Liranza. I am from
Tampa, FL. I am a person that wants to be part
of an encouraging community and workspace. I
am helpful and determined with a focused
mindset on completing the job at hand. I enjoy
working with others around me so that I can
interact and discuss any topic with ease.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Sports Analysis
• News Anchor
• Radio Announcer
The Guy Next Door- For the way I
work, I want to complete what set to
accomplish but I help others for
whatever they need. I make others
feel like that they belong here and
feel welcomed.
Broadcast Announcer for Professional Sports

4. Sport Broadcasters/Recruiters
TARGET AUDIENCE
Jake Fedida
Outreach Plan:
• I would look up his profile and learn what he has done
for ESPN before becoming a recruiter.
• I will contact Jake on LinkedIn and see when he is
available to talk.
• I would like to be able to discuss with him on the
weekends and see how he has done in the past that I
can learn from.
Recruiter for ESPN
FIRST LAST NAME
Outreach Plan:
• I would look on her LinkedIn profile and see what see
has done over the years.
• I would send her a message on LinkedIn to see when
she would be available.
• I would like to see if she will be available during the
weekdays and ask what preparations were needed to
seek out the talent..
Talent Acquisition for ESPN
Dan Lucas
Outreach Plan:
• As someone who has watched him on TV, I would
research what he has done and ask questions on how
to prepare for the show.
• I will follow him on social media and establish how to
get his number to talk over the phone.
• I would set up a time during the weekdays before the
gameday for any Tampa Bay sports happens.
Sportscaster at WFLA-TV

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Specific goal you want to achieve in short term.
‣ By the time I graduate, I would like to have at
least 30 connections made on LinkedIn
between Full Sail students, instructors, and
sporting companies.
Mid Term: (2030)
• Specific goal you want to achieve in mid term.
‣ By this year, I would have at least 3 years
under my belt for an entry-level position and
will continue to observe other positions.
Long Term: (2060)
• Specific goal you want to achieve in long term.
‣ Based on the experience I have gained over
the years, I would continue to call games, give
my opinion on topics, and have my own
podcast.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Research
SOFT
HARD
Novice / Adept / Expert
Cooking Novice / Adept / Expert
Video Production/Editing Novice / Adept / Expert
Cameraman Novice / Adept / Expert
Broadcast Writing
SOFT
HARD
Novice / Adept / Expert
Vocal training Novice / Adept / Expert
Show Production Novice / Adept / Expert
Active Listening Novice / Adept / Expert

7. I help NFL fans make the more exciting for
them by adding a fan perspective of the
game from how people would see it as if
they were watching from the stands.
PROMISE

8. CREDENTIALS
Work Experience:
• Equipment Manager at HS for Football
team
Education:
• Wiregrass Ranch High School
• Sports Broadcasting, B.S., Full Sail University (Exp. 2024)
Volunteer Work:
• Church Sound booth
• Equip. Manager

9. COMPETITION
Owen Lapp
Industry Experience:
• Called Boys/Girls HS basketball
games
• Produced a podcast for 3+ years
Education:
• Full Sail University (2022-2024)
• Hempfield Senior High School (2018-2022)
Noteworthy Experience:
• Inventory Control Manager (1 year 3 months)
Skills and Proficiencies:
• Social Media - 0 endorsements
• Graphic Design - 0 endorsements
• Video Production - 0 endorsements
Elijah Loyola
Overall Online Presence:
• Owen has 10 connections, his headshot looks
professional as shows that he will be prepared for
anything, the profile looks like it has connections only
so far, and is active on social media with
• Grade: Poor, 30 out of 100
Industry Experience:
• None
Education:
• Full Sail University (2022-2024)
• Wiregrass Ranch High School (2018-2022)
Leadership Experience:
• Worked as equipment manager for HS football team
Skills and Proficiencies:
• Research - 0 endorsements
• Video Editing - 0 endorsements
• Video Production - 0 endorsements
Overall Online Presence:
• I have 8 connections so far on LinkedIn, my headshot is
when I am doing a segment for a show, my profile is
just connections and people I follow, and I do not have
any social media.
• Grade: Poor, 26 out of 100

10. COMPETITION
Connor Dixon
Leadership Experience:
• OMNI team lead at Kohls’s (1 year)
• Trained new associate at Kohl’s (1 year)
Elijah Loyola
Industry Experience:
• None
Education:
• High School Diploma – Arizona Virtual Academy
• Full Sail University (2022-2024)
Skills and Proficiencies:
• Social media - 0 endorsements
• Research- 0 endorsements
• Video editing- 0 endorsements
Overall Online Presence:
• Connor has 7 connection on his LinkedIn profile, the
banner image seems fine, headshot looks professional,
doesn’t have any articles, and active social media is
Instagram.
• Grade: Poor, 31 out of 100
Industry Experience:
• None
Education:
• Full Sail University (2022-2024)
• Wiregrass Ranch High School (2018-2022)
Leadership Experience:
• Worked as equipment manager for HS football team
Skills and Proficiencies:
• Research - 0 endorsements
• Video Editing - 0 endorsements
• Video Production - 0 endorsements
Overall Online Presence:
• I have 8 connections so far on LinkedIn, my headshot is
when I am doing a segment for a show, my profile is
just connections and people I follow, and I do not have
any social media.
• Grade: Poor, 26 out of 100

11. BRAND POSITION
For sportscasters and recruiters who want
multiple ways to learn about the sport, I provide a
different aspect, such as fan perspective, of the
game because I want to make others feel like that
they are at the game with everyone else and will
come back to see the game more.
“COMMUNITY”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Baseball Play-by-Play Seminar
‣ Feb 2 | FS2-101T
• Previewing the 2023 Sports Calendar
‣ Feb 3 | FS3C-105
• Take Me out to the Ballgame
‣ Feb 10 | FS3C-105
Digital Marketing
• Primary Content: The type of content I will create will be on a
podcast in which I would have guests on the show and let
them tell their opinions about any sport. I want to make them
feel welcome and that they belong in a great community of
people.
• Primary Tools: I would use LinkedIn to let others know what I
have done and what I am doing know. I would also use
Instagram to send posts out for people across the country top
see
• Website: I will use my digital portfolio to showcase what I
have planned for the future, take my brand, and expand it to
show others how well I am in what I do.

13. PROFESSIONAL DEVELOPMENT
Mentor
• The mentor I would seek is someone who is a
broadcaster whether that person is on live TV or on
radio. I met someone in Tampa who has his own show
and has been running it for a long time. May 2024
Formal Education
• Full Sail University, Dan Patrick School of Broadcasting.
Technical Skills
• Adobe Creative Cloud, October 2022 – I will continue to
look up videos on how to improve my work with Adobe.
• Camera Work, December 2022 – I will continue to do
studio hours on how to do the camera work.
• Teleprompter, January 2023 - I will continue to do
studio hours on how to do the teleprompter.
Soft Skills
• Networking, March 2023 – I will continue to look up
people on social networks and build connections.
• Negotiation, June 2023 – I need to work with other son
how to handle situations with careers.
• Teamwork, August 2023 – I will be with my friends and
classmates to see how we can improve as a group.

14. Elijah Emmanuel
Loyola Liranza
You know how most networks leave out important questions that have yet to
be answered? Well, what I do is to answer those kinds of questions that
sports fans want answered while voicing my opinion of either a show or
podcast. In fact, I am planning to start one with my fellow classmates to start
off with our opinions and answering the questions that people have.
“

15. REFERENCES
Lapp, O. (2023). Owen Lapp Student at Full Sail University
Retrieved from https://www.linkedin.com/in/owen-lapp-
60b7b124a/ on February 3rd, 2023
Dixon, C. (2023). Connor Dixon Student at Full Sail University
Retrieved from https://www.linkedin.com/in/connor-dixon-
27b7b1264/ on February 3rd, 2023
Fedida, J. (2023). Jake Fedida Recruiter at ESPN
Retrieved from https://www.linkedin.com/in/jake-fedida-msml-
53b50041/ on February 3rd, 2023
Monti, T. (2023). Taylor Monti Talent Acquisition at ESPN
Retrieved from https://www.linkedin.com/in/taylormonti/ on
February 3rd, 2023
Lucas D. (2023) Dan Lucas Sports Broadcaster for WFLA-TV
Retrieved from https://www.wfla.com/author/dan-lucas/ on
February 3rd, 2023
https://www.onetonline.org/link/summary/27-3011.00
https://www.linkedin.com/feed/