CRM Process involves determining the methods to implement a project economically and competitively. It includes gathering customer data from various sources, aggregating and analyzing the data to create customer profiles, and executing targeted marketing strategies. An effective CRM process must continually refine its approach based on customers, competition, markets, growth opportunities, and technological innovation. It also involves selecting major and minor technological processes and determining the optimal flow of components through the system.

1. CRM Process

2. Def-CRM Process is defined as any group of action that is instrumental in the achievement of the output of an operation system in accordance with a specified measure of effectiveness.

3. Benefits of CRM Ability to retain loyal and profitable customers and channels for rapid growth of the business project. Acquiring the right customers based on known characteristics which drives growth and increased profit margins Increasing individual customer margins, while offering right products at the right time

4. A Closed Loop CRM Process Gathering information -About customers and data comes from both external and internal sources Perform Data aggregation -Here the data is merged and compressed into a complete view of the customer. A large customer data depository is produced. Create exploration warehouses- These are the extracts of customer data needed to support specific analysis. Such as customer profitability and predictive modelling.

5. Execution of strategies-Execute these strategies by developing and launching marketing campaigns across targeted segments of customers. Campaign execution inevitably results in an interaction with customers.

6. Necessities for an effective process planning CRM Process is the systematic determination of the methods by which a project is to be implemented, economically and competitively. Process planning is the intermediate stage between project kick off and implementation.

7. Creatively translate business innovation, structural transformation and value measures into CRM investment priorities Continually refine iteration approach based on the following five major areas. a) Customer b) Competition c) Market d )Growth e)Technonolgy innovation

8. Process selection Procedure Major technological changes Minor technological changes Specific component choice Process flow choice

9. Major technological changes Does technology exist or not ? Are there competing technologies between which we should choose? Should technology be developed in the country itself Should innovations be licensed from foreign countries.

10. Minor Technological Changes Once the major technological choice is made there may be a number of minor technological process available Director should be involved in evaluating costs and for consistency of the desired product Deciding the best combination of process in terms of costs and the operation process.

11. Specific component choice What type of hardware is to be used? How effectively the technology is to be used Process flow choice- The final process selection step determines how the CRM product will move through the system