The document provides an introduction to the field of retailing and retail management. It defines retailing as the activities involved in selling goods and services to final consumers. Examples of major retailers are provided. The document then discusses how retailers add value by breaking bulk, holding inventory, providing assortment, and offering services. It also examines the manufacturer's perspective and considers retailers as a business like manufacturers. Key decision variables and the economic significance of retailing are outlined. The changing nature of the retail industry and its high-tech aspects are briefly explored.