This document discusses product mix and product lines. It defines a product mix as the set of all products offered for sale and explains how analyzing product mix dimensions can help businesses expand. It also discusses how product line analysis can help companies develop platforms to meet customer needs while lowering production costs. Key aspects of product line analysis are product length lines, which are influenced by company objectives, and product mix pricing, which involves finding a price mix that maximizes total profits.

1. Product Mix and
Product Lines
For product strategy
Submitted to
Professor Sameer Mathur

2. Product Mix
A product mix is the set of all products and
items that are offered for sale.

5. These product mix dimensions
helps business to expand.

6. Product Line Analysis
• It is analyzing relationships between
product items and their attributes eg.
Sales or profit or quality etc.
• Product Line Analysis help companies to
develop a basic platform to meet different
customers requirements and Lower
production costs.

7. For example
analyzing by the graph we
observe

8. Product Line analysis provides
information for two key decision
areas:
• Product Length Line
• Product Mix Pricing

9. Product Length Line
Company objectives influence product
length line
For example:
Companies seeking high market share and
market growth will carry longer product
lines.
Companies that emphasize high profitability
will carry shorter lines consisting of
carefully chosen products.

10. Product Line Length

11. Product Mix Pricing
In product mix pricing,
the firm searches for a set
of prices that maximizes profits
on the total mix.

13. Created by
Aditi Jain ,LSR ,New Delhi
During marketing internship
under Professor Sameer Mathur
Thank You