This document discusses the selection and management of marketing intermediaries. It defines intermediaries as individuals or businesses that facilitate the transfer of products from manufacturers to end users. The four main types of intermediaries are agents, wholesalers, distributors, and retailers. When selecting intermediaries, companies should consider their market knowledge, financial resources, skills and experience, reputation, and interview them. Intermediaries affect businesses by reducing distribution costs, promoting products through marketing channels to build brand loyalty, and increasing sales and revenue. Companies can advertise to intermediaries through trade publications, trade shows, and direct advertising. Intermediaries should be regularly evaluated based on metrics like stock levels, sales targets, delivery timelines, and customer feedback.