2. The personal selling process
The steps that the sales person follows while selling
a product.
It is a complete cycle which starts from identifying
the customer to closing the deal with them.
3.
4. Prospecting & qualifying
Prospecting is finding and qualifying potential
customers.
Qualifying is the process of determining whether a
potential customer has a need or want that the
company can fulfill, and whether the potential
client can afford the product.
5. Pre- approach
The step in the selling process in which the
salesperson learns as much as possible about a
potential customer before making sales call.
During the pre-approach the salesperson may also
plan and practice their sales presentation.
6. Approach
The approach refers to the initial contact between
the salesperson and the prospective customer.
It is the face-to-face interaction with the potential
customer.
The goal of the approach is to determine the
specific needs and wants of the individual
customer.
7. Presentation & demonstration
In this step the salesperson presenting the products
& services, describing its qualities.
Salesperson possibly demonstrate product features
and how the product/ services can meet the need &
wants of buyers.
8. Handling objections
The selling process in which the salesperson seek
out, clarifies and overcomes customer objections to
buying.
Closing:
In this step the salesperson convincing the
customers to buy the product and asks for an order.
9. Follow-up
The salesperson follow-up after the sale to ensure
the customer satisfaction and repeat business.
Follow-up is building a long-term relationship with
your customer for purposes of repeat sales.