This document provides an overview of promotion mix strategies. It defines promotion as communicating with customers to inform them about a product and persuade them to purchase it. The document then discusses various promotion techniques including advertising, sales promotion, personal selling, publicity, direct marketing, and public relations. It provides details on each technique, such as the objectives and examples. The factors that influence a company's promotion mix are also reviewed.
This Presentation describes the fourth P of Marketing. The presentation discuss Promotion Definition, Integrated Marketing Communication Process, Promotion Mix, Marketing Communication, Marketing Communication Process, Objectives of Promotion, Advertising, Sales Promotion, Public Relation and Direct Marketing
A tool in Marketing Communication that manifest immediate purchase with the help of impulsive buying decision. learn about various methods of sales promotion and key techniques.
The marketing environment represents a mix between the internal and external forces which surround an organization and have an impact upon it, especially their ability to build and maintain successful relationships with target customers.
The marketing environment consists of the micro and macro environment.
Macro environmental factors include social, economic, political and legal influences, together with demography and technological forces. These are sometimes referred to as the PESTLE factors and are discussed in more detail in PESTLE analysis. The organization cannot control these forces, it can only prepare for changes taking place.
Micro environment refers to the forces closely influencing the company and directly affect the organization’s relationships. The factors include the company and its current employees, its suppliers, marketing intermediaries, competitors, customers and the general public. These forces can sometimes be controlled or influenced and are explained in more detail in Porter’s 5 Forces.
Porter’s 5 Forces model is an excellent tool to analyze the structure of the competitive environment. Two important forces are the bargaining power of customers and the bargaining power of suppliers.
Supplier power is represented by their ability to determine the terms and price of supply and will increase if there are fewer suppliers than buyers, if the organization is not a key customer for the supplier, or if their industry is not attractive for suppliers.
Buyer power refers to the pressure that customers exert on companies to obtain high quality products and services at lower prices. Buyer power increases when there are few buyers and many sellers in the field, or when products are not significantly differentiated and can be easily substituted. For the seller, buyers’ demands represent costs. This means that the stronger the buyer is, the less profit available for the seller, which is why many companies try to develop strategies that reduce the power of buyers.
The PESTLE Analysis is a framework used to scan the organization’s external macro environment. The letters stand for Political, Economic Socio-cultural, Technological, Legal and Environmental.
Marketing Mix terdiri dari 4 elemen, salah satunya adalah PROMOTION. Di slide ini menerangkan apa itu marketing, marketing management, marketing mix dan aspek promotion.
This Presentation describes the fourth P of Marketing. The presentation discuss Promotion Definition, Integrated Marketing Communication Process, Promotion Mix, Marketing Communication, Marketing Communication Process, Objectives of Promotion, Advertising, Sales Promotion, Public Relation and Direct Marketing
A tool in Marketing Communication that manifest immediate purchase with the help of impulsive buying decision. learn about various methods of sales promotion and key techniques.
The marketing environment represents a mix between the internal and external forces which surround an organization and have an impact upon it, especially their ability to build and maintain successful relationships with target customers.
The marketing environment consists of the micro and macro environment.
Macro environmental factors include social, economic, political and legal influences, together with demography and technological forces. These are sometimes referred to as the PESTLE factors and are discussed in more detail in PESTLE analysis. The organization cannot control these forces, it can only prepare for changes taking place.
Micro environment refers to the forces closely influencing the company and directly affect the organization’s relationships. The factors include the company and its current employees, its suppliers, marketing intermediaries, competitors, customers and the general public. These forces can sometimes be controlled or influenced and are explained in more detail in Porter’s 5 Forces.
Porter’s 5 Forces model is an excellent tool to analyze the structure of the competitive environment. Two important forces are the bargaining power of customers and the bargaining power of suppliers.
Supplier power is represented by their ability to determine the terms and price of supply and will increase if there are fewer suppliers than buyers, if the organization is not a key customer for the supplier, or if their industry is not attractive for suppliers.
Buyer power refers to the pressure that customers exert on companies to obtain high quality products and services at lower prices. Buyer power increases when there are few buyers and many sellers in the field, or when products are not significantly differentiated and can be easily substituted. For the seller, buyers’ demands represent costs. This means that the stronger the buyer is, the less profit available for the seller, which is why many companies try to develop strategies that reduce the power of buyers.
The PESTLE Analysis is a framework used to scan the organization’s external macro environment. The letters stand for Political, Economic Socio-cultural, Technological, Legal and Environmental.
Marketing Mix terdiri dari 4 elemen, salah satunya adalah PROMOTION. Di slide ini menerangkan apa itu marketing, marketing management, marketing mix dan aspek promotion.
What is Pricing Strategy and what are the objectives and factors affecting the Pricing Strategy.
There are Certain types of Pricing Strategies as well. Each and every strategy has its own affect on the product and services offered by an organization.
Company reputation is built over years but it just
takes seconds to lose it because of unethical
promotions or inability to deliver to your customers. Therefore creating an effective marketing
communication mix through a well-researched strategy
will not only help your reach out to your customers but
also help you adapt to the ever-changing marketing
environment.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Cambridge International AS A Level Biology Coursebook - EBook (MaryFosbery J...
Promotion mix
1. PRESENTATION
ON
PROMOTION
MIX SUBMITTED TO:- SUBMITTED BY :-
Ms. GUNJAN MALIK PRANSHU BAJPAI (5307)
MOHIT KHATRII (5308)
MHM 3RD SEM
2. What is Promotion?
It refers to the use of
communication with
the twin objectives of
informing potential
customers about a
product and
persuading them to buy
it
3. Promotion involves disseminating information
about the product, product line, brand, or company.
It is one of the four keys aspects of the marketing
mix.
(the other three elements are product marketing,
pricing and distribution.)
To generate sales and profits, the benefits of
product have to be communicated to customers. In
marketing this is commonly known as
“promotions”.
4. OBJECTIVES OF PROMOTION
BUILD AWARENESS
CREATE INTEREST
PROVIDE INFORMATION
STIMULATE DEMAND
REINFORCE THE BRAND
5. Promotion techniques
Promoting your business can take many different forms. We can
promote it online and offline. Promotion is a very important part of
every business imaginable. If we don’t promote it, how are the
customers supposed to know about it? Here are some very effective
ways to promote your product or service.
•BUSINESS CARD
•PRESS RELEASE
•ORGANIZATIONS
•NEWS LETTERS
•FREE STUFF
•WEBSITE
6. PROMOTION MIX
Specific combination of promotional methods such
as print or broadcast advertising, direct marketing,
personal selling, point of sale display,
merchandising, etc, used for one product or a
family of products.
8. The factors that guide a marketer’s decision in selecting a
promotion mix are :-
Nature of the product market.
Overall marketing strategy.
Buyer readiness stage.
Product life cycle stage.
9. ADVERTISING
This means of providing the most persuasive possible
selling message to the right prospects at the lowest
possible cost.
Kotler and Armstrong provide an alternative definition :-
Advertising is any paid form of non-personal
presentation and promotion of ideas, goods and services
through mass media such as Newspapers, Magazines,
Television or Radio identified sponsor.
10. It is impersonal form of
promotion – In advertising
there is no personal
connection between the firm
and the public who reads or
sees the advertisement.
It is the most visible form
of promotional tools – The
advertising of a particular
product can be done through
putting up posters, banners,
television ads, radio or so
on the internet.
11. Medium used are radio, T.V,
internet, newspaper for
advertising – The most
effective method of advertising
is through media. It can be done
through television ads, internet
links, radio and newspaper.
Identifies sponsor – It is
undertaken by some identified
individuals or company who
makes the advertising efforts
and also bears the cost of it.
12.
13. SALES PROMOTION
It refers to the short term incentives, which are designed
to encourage the buyers to make immediate purchase of a
product or service.
It may include an advertising campaign, increased PR
activity, a free sample campaign, offering free gifts or
trading stamps, arranging demonstrations or exhibitions,
setting up competitions with attractive prizes, temporary
price reductions, door-to-door calling, telemarketing,
personal letters on other methods.
14. Short term incentives offered to encourage sales – Giving
the customer to try or test your product (especially if it’s
a consumable product). The customer will use the
product and if liked by them, would go to buy that
particular product.
Gains intentions and has immediate effects.
Example: Rebate, refunds, discounts, gifts, product
quantity, lucky draws stc.
15.
16. PERSONAL SELLING
It involves oral presentation of message in the form of
conversation with one or more prospective customers for
the purpose of making sales.
Personal selling is one of the oldest forms of promotion. It
involves the use of a sale force to support a push strategy
(encouraging intermediaries to buy the product) or a pull
strategy ( where the role of the sales force may be limited
to supporting retailers and providing after-sale service).
17. •Oral face to face presentation of message with prospective
customer- Here, the firm appoints sale s persons to go from door to
door and advertise their products. This helps give a personal touch as
the sales person explains to the customer.
•It is flexible and has immediate effect – if a customer wants to
inquire in detail about a particular product they can do so. They can
clear all quires regarding the product and be satisfied.
•Development of relationship – direct contact helps develop personal
relationship with the prospective customers which may important in
making sales.
•Example: Door to door demonstrations, explanation and display by
salesman.
18.
19. PUBLICITY
It is non personal and non paid form of a communication.
It includes promoting the product through media.
It usually comes in the form of news story, editorial, or
announcements about an organization and/or its product
and services.
Techniques used to gain publicity include news releases,
press conferences, feature articles, photographs, films and
videotapes.
20. It is unpaid – Does not involve any direct expenditure by
the marketing firm.
No identified sponsor – As the message goes as news item,
the sponsor is not identified.
Done through press conference, speeches, annual reports,
events, publications, donations and sponsorship.
21.
22. DIRECT MARKETING
It is concerned with establishing an individual relationship
between the business offering a product or service and the
final customer.
Direct marketing has been defined by the institute of
direct marketing as:
“the planned recording, analysis and tracking of customer
behavior to develop a relational marketing strategies.”
23. The process of direct marketing covers a wide range of
promotional activities, these include:
24.
25. PUBLIC RELATIONS
Building good relationship with the company’s various
publics (stakeholders) building up a good corporate
image.
The major tools are press releases, sponsorships, special
events, web pages. To enhance the positive aspects and
minimize negative factors related to products and
organizations.