The document discusses best practices for Instagram captions. It notes that captions on Instagram have a character limit of 2,200 characters and recommends including 5-10 hashtags with less than 25 characters each. The document advises placing mentions at the end of captions to maximize visibility above the fold. It also provides tips for crafting engaging captions such as providing context, maintaining a consistent voice and style, including useful information, emojis, hashtags, questions to involve viewers, and calls to action to drive traffic.

1. Instagram
Captions

2. 2021 © Copyright Troy Tarpley 2
Define the
characteristic of
an Instagram
post.
Choose links to
include in a link
tree.
Create engaging
Instagram posts
that meet your
goals/mission.

3. Characteristics of Captions
• Instagram caption character limit: 2,200 characters
• Instagram hashtag limit: 30 hashtags
• Instagram bio character limit: 150 characters
• Instagram username character limit: 30 characters

4. Truncation
• Truncation:
• Hides characters and requires the
user to click “more” to see the caption
in its entirety.
• Occurs after 125 characters.

5. Length
• Important content appears before
the 140 character mark.

6. Length Continued
• Between 138-150 characters,
excluding hashtags.

7. Hashtags
• Use 5-10 hashtags
• Use hashtags with less than 25 characters per hashtag.

8. Mentions
• Place them at the end to maximize your “above the fold” real-estate.

9. Things to
Consider
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10. Provide Context
• Not all of your posts will be self-explanatory.
• You can use this to draw in your audience.

11. Voice and Style
• Always strive for a consistent voice and style.

12. Provide useful Information
• PSAs
• Updates
• Timely information
• Sales
• Etc.

13. Acronyms and Emojis
• Help the visibility of your post
• Include relevant hashtags
• If people aren’t using a certain
hashtag, changes are they aren’t
searching for it.

14. Ask Questions
• Great way to involve your audience
• Encourage engagement
• Gain customer insight

15. Include CTAs
• Clear directions for your audience
• Drive traffic to your other sites
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16. Link in Bio!
• Allows greater use of the bio link
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17. 2021 © Copyright Troy Tarpley 17
Define the
characteristic of
an Instagram
post.
Choose links to
include in a link
tree.
Create engaging
Instagram posts
that meet your
goals/mission.