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Social media monitoring
- 2. Monitoring • Brand mentions (with or without direct tagging, aka @mention) • Relevant hashtags • Mentions of your competitors • General trends that apply to your industry
- 3. SM Monitoring vs. Social Listening
- 4. Benefits • 59% of consumers reach out to brands on social because they had a great experience • 47% of consumers reach out to brands on social because they have a product or service question • 40% of consumers reach out to brands on social because they had a bad experience
- 5. Tools
- 7. Tweet Deck
- 8. Union Metrics • What’s the best time to post to Instagram? • What hashtags should you use to get the most engagement? • What should you post more (or less) of?
- 9. HootSuite • Posting scheduler for Facebook and Twitter • Social media monitoring
- 10. TalkWalker • Analytic Tools • Listening • Metrics
Editor's Notes
- Social media monitoring involves the tracking of online brand mentions and the subsequent responding of them. Monitoring keeps your brand on top of messages before they might become viral for the wrong reasons. They also help you maintain a positive brand image among consumers and identify potential influencers.
- Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Once you start collecting this valuable data, you can use it to look for trends and insights. More importantly, social media monitoring is not only about direct mentions or comments on your posts. It extends out to posts that mention your brand without tagging you. These kinds of posts don’t come up in your regular network notifications, which is why it’s important to set up your social monitoring tools.
- Social media monitoring is different from social listening. When you monitor, you respond accordingly. But when you practice social media listening, you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. Both can be extremely valuable to your brand in an individual way–to learn more about listening, check out our comprehensive resources for social media listening. Monitoring and listening do often partner up in a company’s social strategy. While listening is more proactive and can lead to business-wide insights, it follows a similar process as monitoring and can help uncover important conversations such as those untagged mentions. You can’t listen without monitoring. While you’re monitoring, you can tag incoming messages that will later on be used to generate listening queries and reports. The above illustrates the wide spectrum of monitoring that leads to listening. Sprout’s toolkit offers a solution at every part, which leads us to our next point of topic: how can any of this benefit you?
- The most immediate benefit of social media monitoring is that it makes your customers feel heard and supported. The Sprout Social Index: Empower & Elevate found that: 59% of consumers reach out to brands on social because they had a great experience 47% of consumers reach out to brands on social because they have a product or service question 40% of consumers reach out to brands on social because they had a bad experience Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. Because of listening tools, United Airline was able to quickly respond to a customer’s tweets that didn’t directly mention them.
- Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user's search term.
- TweetDeck is a social media dashboard application for management of Twitter accounts. Originally an independent app, TweetDeck was subsequently acquired by Twitter Inc. and integrated into Twitter's interface.
- Get free Instagram analytics from Union Metrics! We borrowed a few clever algorithms from our paid Instagram analytics to provide a free Instagram account checkup that will put you on your way to Instagram health.
- Stay on top of conversations on key topics, track the performance of your posts and brand mentions, and monitor competitor activities. All from one dashboard. Set up custom streams to zero in on essential topics, trends, and social profiles, and see what’s going on at a glance. Easily respond in-stream whenever opportunity arises.
- Talkwalker is your extra set of eyes and ears. Its AI powered analysis provides real time insights into what's happening on all social channels and online media, across 187 languages. This enables you to quickly identify issues and complaints before a crisis hits.