SlideShare a Scribd company logo
Stop the Green Light
Panic: Reducing Your
SEO Anxiety
The Page of Doom
Meta Descriptions
• Absolutely necessary
• 150-160 characters (w/spaces)
• Don’t just use your first sentence, write
something unique.
• Primary keyword is best, but don’t angst
over not getting it in proper.
The Page of Doom
Images
• Very beneficial, but only when they are
relevant.
• Make sure you are using alt tags that are
descriptive of the image.
• DO NOT USE ALT TAGS AS KEYWORD
STUFFING OPPORTUNITIES
• Ideally the image is related to your
keyword and therefore it will be natural to
have it in the alt
The Page of Doom
Flesch Reading Ease
• The Flesch readability score uses the
sentence length (number of words per
sentence) and the number of syllables per
word in an equation to calculate the
reading ease.
• Lower is better, but consider the education
level of your target audience.
• Adjust based on readership and the content
you are presenting, not this metric.
The Page of Doom
Keyword in URL
• Very important
• Use WordPress’ automatic slug generator
and editing tools to your advantage.
The Page of Doom
Outbound Links
• Beneficial, but not critical for all sites.
• Outbound links basically give your site more
credit as a reputable source.
• If your page doesn’t lend itself naturally to
outbound links, don’t force it.
• If you use outbound links, make sure the
destination is reputable (i.e. no
malware/spam sites, .edu or .gov are best)
The Page of Doom
Keyword in Sub-heads
• Very beneficial
• H2s are your friend, use them!
• Not all sub-heads need the keyword/phrase
if it doesn’t make sense or is too repetitive.
The Page of Doom
Keyword Density
• 5x keyword in 314 words is overkill.
• Shoot for at least once in the sub-heads
and 1-2 times in copy this short.
• Try variations of your focus keyword rather
than repetition:
Focus: best 90s songs
Variations: best songs of the 90s, best songs
from the 90s, top 90s songs
The Page of Doom
Page Title Length
• Listen to Yoast
The Page of Doom
Keyword Use in Title
• Listen to Yoast
• Try to get it in the front, but if it doesn’t
read properly, forget this “rule”
The Page of Doom
Content Length
• 300 words is the barest minimum.
• Short content can be appropriate for things
like short lead-ins to on-page video.
• A ‘short’ blog should be 500-600 words.
The Page of Doom
Unique Focus Keyword
• Good for sites with a little content, but
when you start building up a big blog roll,
you’ll need to reuse some keywords.
• Duplicate keywords when they are ones you
really want to focus on and speak to your
core site purpose.
The Page of Doom
First Paragraph
• Absolutely necessary
• If you’re not putting your focus keyword in
your first paragraph – your first sentence
even – why is it your focus?
What are your SEO frustrations?
Lisa Melegari
Calico Content
www.calicocontent.com
@calicowebcont

More Related Content

What's hot

Common mistakes in english while writing essay
Common mistakes in english while writing essayCommon mistakes in english while writing essay
Common mistakes in english while writing essay
AmyHamilton05
 
Seo 101
Seo 101Seo 101
Grammarly: An overview
Grammarly: An overviewGrammarly: An overview
Grammarly: An overview
Rohit Jangra
 
SmartGroup Blogging Presentation - Andre Jensen
SmartGroup Blogging Presentation - Andre JensenSmartGroup Blogging Presentation - Andre Jensen
SmartGroup Blogging Presentation - Andre Jensen
Mark Knowles
 
14 2 Paraphrasing Power Point
14 2 Paraphrasing Power Point14 2 Paraphrasing Power Point
14 2 Paraphrasing Power Point
Bulldog4
 
Basic WordPress SEO
Basic WordPress SEOBasic WordPress SEO
Basic WordPress SEO
Christopher Smith
 
[BOOK] Four-Stroke Performance Tuning PDF - KINDLE - EPUB - MOBI
[BOOK] Four-Stroke Performance Tuning PDF - KINDLE - EPUB - MOBI[BOOK] Four-Stroke Performance Tuning PDF - KINDLE - EPUB - MOBI
[BOOK] Four-Stroke Performance Tuning PDF - KINDLE - EPUB - MOBI
SannahAppleton
 
WordPress SEO - The Absolute Basics
WordPress SEO - The Absolute BasicsWordPress SEO - The Absolute Basics
WordPress SEO - The Absolute Basics
Christopher Smith
 
Hands-on with Wordpress
Hands-on with WordpressHands-on with Wordpress
Hands-on with Wordpress
FossilDesigns
 

What's hot (9)

Common mistakes in english while writing essay
Common mistakes in english while writing essayCommon mistakes in english while writing essay
Common mistakes in english while writing essay
 
Seo 101
Seo 101Seo 101
Seo 101
 
Grammarly: An overview
Grammarly: An overviewGrammarly: An overview
Grammarly: An overview
 
SmartGroup Blogging Presentation - Andre Jensen
SmartGroup Blogging Presentation - Andre JensenSmartGroup Blogging Presentation - Andre Jensen
SmartGroup Blogging Presentation - Andre Jensen
 
14 2 Paraphrasing Power Point
14 2 Paraphrasing Power Point14 2 Paraphrasing Power Point
14 2 Paraphrasing Power Point
 
Basic WordPress SEO
Basic WordPress SEOBasic WordPress SEO
Basic WordPress SEO
 
[BOOK] Four-Stroke Performance Tuning PDF - KINDLE - EPUB - MOBI
[BOOK] Four-Stroke Performance Tuning PDF - KINDLE - EPUB - MOBI[BOOK] Four-Stroke Performance Tuning PDF - KINDLE - EPUB - MOBI
[BOOK] Four-Stroke Performance Tuning PDF - KINDLE - EPUB - MOBI
 
WordPress SEO - The Absolute Basics
WordPress SEO - The Absolute BasicsWordPress SEO - The Absolute Basics
WordPress SEO - The Absolute Basics
 
Hands-on with Wordpress
Hands-on with WordpressHands-on with Wordpress
Hands-on with Wordpress
 

Similar to Stop the Green Light Panic - Lisa Melegari

On-Page SEO Tactics
On-Page SEO TacticsOn-Page SEO Tactics
On-Page SEO Tactics
Rebecca Gill
 
Blogging as Marketing Tool by Bhautik Sheth
Blogging as Marketing Tool by Bhautik ShethBlogging as Marketing Tool by Bhautik Sheth
Blogging as Marketing Tool by Bhautik Sheth
Bhautik Sheth
 
SEO cheatsheet
SEO cheatsheetSEO cheatsheet
SEO cheatsheet
Kevin Naruse
 
On Page Optimization
On Page OptimizationOn Page Optimization
On Page Optimization
Daffodil International University
 
On-Page Optimization | SEO On page
On-Page Optimization | SEO On pageOn-Page Optimization | SEO On page
On-Page Optimization | SEO On page
Md Faruk Khan
 
Week 4 - Style Guide Presentation
Week 4 - Style Guide PresentationWeek 4 - Style Guide Presentation
Week 4 - Style Guide Presentation
Jeanne Winfree
 
seoChecklist
seoChecklistseoChecklist
seoChecklist
Minh Phạm
 
Tips for Writing Content
Tips for Writing ContentTips for Writing Content
Tips for Writing Content
Nandini_srv
 
On Page Optimization
On Page Optimization On Page Optimization
On Page Optimization
Bala Abirami
 
How to Write Awesome SEO-Friendly Articles
How to Write Awesome SEO-Friendly ArticlesHow to Write Awesome SEO-Friendly Articles
How to Write Awesome SEO-Friendly Articles
Akash Srivastava
 
WordCamp Reno 2013 - Anatomy of a Blog Post (How to Make Readers & Search Eng...
WordCamp Reno 2013 - Anatomy of a Blog Post (How to Make Readers & Search Eng...WordCamp Reno 2013 - Anatomy of a Blog Post (How to Make Readers & Search Eng...
WordCamp Reno 2013 - Anatomy of a Blog Post (How to Make Readers & Search Eng...
BillieHillier
 
Guide to SEO for Blog Posts
Guide to SEO for Blog PostsGuide to SEO for Blog Posts
Guide to SEO for Blog Posts
envisionit
 
Write seo friendly website content
Write seo friendly website content Write seo friendly website content
Write seo friendly website content
writopedia
 
Vote.org - Netroots 2018 SEO Training
Vote.org - Netroots 2018 SEO TrainingVote.org - Netroots 2018 SEO Training
Vote.org - Netroots 2018 SEO Training
Vote.org
 
"Mastering On-Page SEO Optimization for PDFs: A Comprehensive Guide" .pptx
"Mastering On-Page SEO Optimization for PDFs: A Comprehensive Guide" .pptx"Mastering On-Page SEO Optimization for PDFs: A Comprehensive Guide" .pptx
"Mastering On-Page SEO Optimization for PDFs: A Comprehensive Guide" .pptx
Praveen Kurup
 
Basics of effective content writing
Basics of effective content writingBasics of effective content writing
Basics of effective content writing
INDIAN SEO COMPANY
 
seo - on page - part ii - meta & url structure - snippet management
seo - on page - part ii - meta & url structure - snippet managementseo - on page - part ii - meta & url structure - snippet management
seo - on page - part ii - meta & url structure - snippet management
Digipro India
 
Aman Writer TRAINING MODULE
Aman Writer TRAINING MODULEAman Writer TRAINING MODULE
Aman Writer TRAINING MODULE
Freelance Writer
 
Presentation guide 2
Presentation guide 2Presentation guide 2
Presentation guide 2
Elizabeth Downs
 
Presentation best practices
Presentation best practicesPresentation best practices
Presentation best practices
Burke Mamlin
 

Similar to Stop the Green Light Panic - Lisa Melegari (20)

On-Page SEO Tactics
On-Page SEO TacticsOn-Page SEO Tactics
On-Page SEO Tactics
 
Blogging as Marketing Tool by Bhautik Sheth
Blogging as Marketing Tool by Bhautik ShethBlogging as Marketing Tool by Bhautik Sheth
Blogging as Marketing Tool by Bhautik Sheth
 
SEO cheatsheet
SEO cheatsheetSEO cheatsheet
SEO cheatsheet
 
On Page Optimization
On Page OptimizationOn Page Optimization
On Page Optimization
 
On-Page Optimization | SEO On page
On-Page Optimization | SEO On pageOn-Page Optimization | SEO On page
On-Page Optimization | SEO On page
 
Week 4 - Style Guide Presentation
Week 4 - Style Guide PresentationWeek 4 - Style Guide Presentation
Week 4 - Style Guide Presentation
 
seoChecklist
seoChecklistseoChecklist
seoChecklist
 
Tips for Writing Content
Tips for Writing ContentTips for Writing Content
Tips for Writing Content
 
On Page Optimization
On Page Optimization On Page Optimization
On Page Optimization
 
How to Write Awesome SEO-Friendly Articles
How to Write Awesome SEO-Friendly ArticlesHow to Write Awesome SEO-Friendly Articles
How to Write Awesome SEO-Friendly Articles
 
WordCamp Reno 2013 - Anatomy of a Blog Post (How to Make Readers & Search Eng...
WordCamp Reno 2013 - Anatomy of a Blog Post (How to Make Readers & Search Eng...WordCamp Reno 2013 - Anatomy of a Blog Post (How to Make Readers & Search Eng...
WordCamp Reno 2013 - Anatomy of a Blog Post (How to Make Readers & Search Eng...
 
Guide to SEO for Blog Posts
Guide to SEO for Blog PostsGuide to SEO for Blog Posts
Guide to SEO for Blog Posts
 
Write seo friendly website content
Write seo friendly website content Write seo friendly website content
Write seo friendly website content
 
Vote.org - Netroots 2018 SEO Training
Vote.org - Netroots 2018 SEO TrainingVote.org - Netroots 2018 SEO Training
Vote.org - Netroots 2018 SEO Training
 
"Mastering On-Page SEO Optimization for PDFs: A Comprehensive Guide" .pptx
"Mastering On-Page SEO Optimization for PDFs: A Comprehensive Guide" .pptx"Mastering On-Page SEO Optimization for PDFs: A Comprehensive Guide" .pptx
"Mastering On-Page SEO Optimization for PDFs: A Comprehensive Guide" .pptx
 
Basics of effective content writing
Basics of effective content writingBasics of effective content writing
Basics of effective content writing
 
seo - on page - part ii - meta & url structure - snippet management
seo - on page - part ii - meta & url structure - snippet managementseo - on page - part ii - meta & url structure - snippet management
seo - on page - part ii - meta & url structure - snippet management
 
Aman Writer TRAINING MODULE
Aman Writer TRAINING MODULEAman Writer TRAINING MODULE
Aman Writer TRAINING MODULE
 
Presentation guide 2
Presentation guide 2Presentation guide 2
Presentation guide 2
 
Presentation best practices
Presentation best practicesPresentation best practices
Presentation best practices
 

More from David Wolfpaw

Running Your Service Business on WordPress
Running Your Service Business on WordPressRunning Your Service Business on WordPress
Running Your Service Business on WordPress
David Wolfpaw
 
php[world] Hooks, Actions and Filters Oh My!
php[world] Hooks, Actions and Filters Oh My!php[world] Hooks, Actions and Filters Oh My!
php[world] Hooks, Actions and Filters Oh My!
David Wolfpaw
 
Hooks, Actions, and Filters Oh My!
Hooks, Actions, and Filters Oh My!Hooks, Actions, and Filters Oh My!
Hooks, Actions, and Filters Oh My!
David Wolfpaw
 
DIG1108C Lesson 7 Fall 2014
DIG1108C Lesson 7 Fall 2014DIG1108C Lesson 7 Fall 2014
DIG1108C Lesson 7 Fall 2014
David Wolfpaw
 
DIG1108C Lesson 6 - Fall 2014
DIG1108C Lesson 6 - Fall 2014DIG1108C Lesson 6 - Fall 2014
DIG1108C Lesson 6 - Fall 2014
David Wolfpaw
 
WordPress as a Minimum Viable Product - WordCamp Tampa 2014
WordPress as a Minimum Viable Product - WordCamp Tampa 2014WordPress as a Minimum Viable Product - WordCamp Tampa 2014
WordPress as a Minimum Viable Product - WordCamp Tampa 2014
David Wolfpaw
 
DIG1108C Lesson 5 Fall 2014
DIG1108C Lesson 5 Fall 2014DIG1108C Lesson 5 Fall 2014
DIG1108C Lesson 5 Fall 2014
David Wolfpaw
 
DIG1108C Lesson 4 Fall 2014
DIG1108C Lesson 4 Fall 2014DIG1108C Lesson 4 Fall 2014
DIG1108C Lesson 4 Fall 2014
David Wolfpaw
 
DIG1108C Lesson3 Fall 2014
DIG1108C Lesson3 Fall 2014DIG1108C Lesson3 Fall 2014
DIG1108C Lesson3 Fall 2014
David Wolfpaw
 
DIG1108C Lesson 2 Fall 2014
DIG1108C Lesson 2 Fall 2014DIG1108C Lesson 2 Fall 2014
DIG1108C Lesson 2 Fall 2014
David Wolfpaw
 
Dig1108C Lesson 1 Fall 2014
Dig1108C Lesson 1 Fall 2014Dig1108C Lesson 1 Fall 2014
Dig1108C Lesson 1 Fall 2014
David Wolfpaw
 
Spring Cleaning on Your Site
Spring Cleaning on Your SiteSpring Cleaning on Your Site
Spring Cleaning on Your Site
David Wolfpaw
 
Becoming a Respected WordPress Developer
Becoming a Respected WordPress DeveloperBecoming a Respected WordPress Developer
Becoming a Respected WordPress Developer
David Wolfpaw
 
Beginner Workshop WCMIA
Beginner Workshop WCMIABeginner Workshop WCMIA
Beginner Workshop WCMIA
David Wolfpaw
 
Basic word press development
Basic word press developmentBasic word press development
Basic word press development
David Wolfpaw
 
Geekaboo presentation 2013 - Brett Napoli
Geekaboo presentation 2013 - Brett NapoliGeekaboo presentation 2013 - Brett Napoli
Geekaboo presentation 2013 - Brett Napoli
David Wolfpaw
 
Organization methods in word press
Organization methods in word pressOrganization methods in word press
Organization methods in word press
David Wolfpaw
 
WordPress tools and plugins
WordPress tools and pluginsWordPress tools and plugins
WordPress tools and plugins
David Wolfpaw
 

More from David Wolfpaw (18)

Running Your Service Business on WordPress
Running Your Service Business on WordPressRunning Your Service Business on WordPress
Running Your Service Business on WordPress
 
php[world] Hooks, Actions and Filters Oh My!
php[world] Hooks, Actions and Filters Oh My!php[world] Hooks, Actions and Filters Oh My!
php[world] Hooks, Actions and Filters Oh My!
 
Hooks, Actions, and Filters Oh My!
Hooks, Actions, and Filters Oh My!Hooks, Actions, and Filters Oh My!
Hooks, Actions, and Filters Oh My!
 
DIG1108C Lesson 7 Fall 2014
DIG1108C Lesson 7 Fall 2014DIG1108C Lesson 7 Fall 2014
DIG1108C Lesson 7 Fall 2014
 
DIG1108C Lesson 6 - Fall 2014
DIG1108C Lesson 6 - Fall 2014DIG1108C Lesson 6 - Fall 2014
DIG1108C Lesson 6 - Fall 2014
 
WordPress as a Minimum Viable Product - WordCamp Tampa 2014
WordPress as a Minimum Viable Product - WordCamp Tampa 2014WordPress as a Minimum Viable Product - WordCamp Tampa 2014
WordPress as a Minimum Viable Product - WordCamp Tampa 2014
 
DIG1108C Lesson 5 Fall 2014
DIG1108C Lesson 5 Fall 2014DIG1108C Lesson 5 Fall 2014
DIG1108C Lesson 5 Fall 2014
 
DIG1108C Lesson 4 Fall 2014
DIG1108C Lesson 4 Fall 2014DIG1108C Lesson 4 Fall 2014
DIG1108C Lesson 4 Fall 2014
 
DIG1108C Lesson3 Fall 2014
DIG1108C Lesson3 Fall 2014DIG1108C Lesson3 Fall 2014
DIG1108C Lesson3 Fall 2014
 
DIG1108C Lesson 2 Fall 2014
DIG1108C Lesson 2 Fall 2014DIG1108C Lesson 2 Fall 2014
DIG1108C Lesson 2 Fall 2014
 
Dig1108C Lesson 1 Fall 2014
Dig1108C Lesson 1 Fall 2014Dig1108C Lesson 1 Fall 2014
Dig1108C Lesson 1 Fall 2014
 
Spring Cleaning on Your Site
Spring Cleaning on Your SiteSpring Cleaning on Your Site
Spring Cleaning on Your Site
 
Becoming a Respected WordPress Developer
Becoming a Respected WordPress DeveloperBecoming a Respected WordPress Developer
Becoming a Respected WordPress Developer
 
Beginner Workshop WCMIA
Beginner Workshop WCMIABeginner Workshop WCMIA
Beginner Workshop WCMIA
 
Basic word press development
Basic word press developmentBasic word press development
Basic word press development
 
Geekaboo presentation 2013 - Brett Napoli
Geekaboo presentation 2013 - Brett NapoliGeekaboo presentation 2013 - Brett Napoli
Geekaboo presentation 2013 - Brett Napoli
 
Organization methods in word press
Organization methods in word pressOrganization methods in word press
Organization methods in word press
 
WordPress tools and plugins
WordPress tools and pluginsWordPress tools and plugins
WordPress tools and plugins
 

Recently uploaded

DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
elizabethella096
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
5ys5mvlp
 
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
Amanda Farrell
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
InstBlast Marketing
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
Ed Shimp
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
klaudiadgmkt
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
william charnock
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
complete knowledge
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Giorgio Chiesa
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
HighViz PR
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
 
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 

Stop the Green Light Panic - Lisa Melegari

  • 1. Stop the Green Light Panic: Reducing Your SEO Anxiety
  • 2. The Page of Doom
  • 3. Meta Descriptions • Absolutely necessary • 150-160 characters (w/spaces) • Don’t just use your first sentence, write something unique. • Primary keyword is best, but don’t angst over not getting it in proper.
  • 4. The Page of Doom
  • 5. Images • Very beneficial, but only when they are relevant. • Make sure you are using alt tags that are descriptive of the image. • DO NOT USE ALT TAGS AS KEYWORD STUFFING OPPORTUNITIES • Ideally the image is related to your keyword and therefore it will be natural to have it in the alt
  • 6. The Page of Doom
  • 7. Flesch Reading Ease • The Flesch readability score uses the sentence length (number of words per sentence) and the number of syllables per word in an equation to calculate the reading ease. • Lower is better, but consider the education level of your target audience. • Adjust based on readership and the content you are presenting, not this metric.
  • 8. The Page of Doom
  • 9. Keyword in URL • Very important • Use WordPress’ automatic slug generator and editing tools to your advantage.
  • 10. The Page of Doom
  • 11. Outbound Links • Beneficial, but not critical for all sites. • Outbound links basically give your site more credit as a reputable source. • If your page doesn’t lend itself naturally to outbound links, don’t force it. • If you use outbound links, make sure the destination is reputable (i.e. no malware/spam sites, .edu or .gov are best)
  • 12. The Page of Doom
  • 13. Keyword in Sub-heads • Very beneficial • H2s are your friend, use them! • Not all sub-heads need the keyword/phrase if it doesn’t make sense or is too repetitive.
  • 14. The Page of Doom
  • 15. Keyword Density • 5x keyword in 314 words is overkill. • Shoot for at least once in the sub-heads and 1-2 times in copy this short. • Try variations of your focus keyword rather than repetition: Focus: best 90s songs Variations: best songs of the 90s, best songs from the 90s, top 90s songs
  • 16. The Page of Doom
  • 17. Page Title Length • Listen to Yoast
  • 18. The Page of Doom
  • 19. Keyword Use in Title • Listen to Yoast • Try to get it in the front, but if it doesn’t read properly, forget this “rule”
  • 20. The Page of Doom
  • 21. Content Length • 300 words is the barest minimum. • Short content can be appropriate for things like short lead-ins to on-page video. • A ‘short’ blog should be 500-600 words.
  • 22. The Page of Doom
  • 23. Unique Focus Keyword • Good for sites with a little content, but when you start building up a big blog roll, you’ll need to reuse some keywords. • Duplicate keywords when they are ones you really want to focus on and speak to your core site purpose.
  • 24. The Page of Doom
  • 25. First Paragraph • Absolutely necessary • If you’re not putting your focus keyword in your first paragraph – your first sentence even – why is it your focus?
  • 26. What are your SEO frustrations? Lisa Melegari Calico Content www.calicocontent.com @calicowebcont