The document provides tips for reducing anxiety around SEO best practices. It recommends including meta descriptions of 150-160 characters that are unique beyond the first sentence. Images should be relevant and have descriptive alt text rather than keyword stuffed text. Flesch Reading Ease scores should be lower but consider audience education level. Keywords in URLs, subheadings, and 5 times in 314 words are recommended but variations are okay. Content length of 300+ words is best for SEO.
An overview of online writing best practices. Topics include conciseness, active voice, finding your voice, scannable text, calls to action, and design.
An overview of online writing best practices. Topics include conciseness, active voice, finding your voice, scannable text, calls to action, and design.
Blogging as Marketing Tool by Bhautik ShethBhautik Sheth
If you are a blogger then you must know how to use it for marketing too! Bhautik Sheth, founder of iVIPANAN and Digital Marketing trainer and expert explains here how to use blog for marketing.
On-page optimization is the pillar of Search Engine Optimization. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on-page optimization.
Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
This powerpoint presentation helps in knowing ways to write content. Content deals with data, audio and video. Here, tips are shown to follow while writing script for both products as well as blogs. This will definitely help you writing better and quicker.
WordCamp Reno 2013 - Anatomy of a Blog Post (How to Make Readers & Search Eng...BillieHillier
Some write for their readers and some struggle to write for search engines. Why not do both? Our presentation shows you how to optimize your posts without disrupting the reader enjoyment.
Effective search engine optimization is a crucial part of any digital marketing effort. Our Agency Lead for Organic Search, Laura Grace, shares her recommendations on how to best optimize your blog posts so that your target audience can find them. These are important practices whether you’re an individual posting on your personal blog or deploying content marketing initiatives on your company website.
Blogging as Marketing Tool by Bhautik ShethBhautik Sheth
If you are a blogger then you must know how to use it for marketing too! Bhautik Sheth, founder of iVIPANAN and Digital Marketing trainer and expert explains here how to use blog for marketing.
On-page optimization is the pillar of Search Engine Optimization. As the Search Engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. There are many factors that contribute to showing up well in search engine rankings, one of the most important of them is the on-page optimization.
Here I’ll tell you the latest On-page optimization rules in 2016 that you should follow in your website.
This powerpoint presentation helps in knowing ways to write content. Content deals with data, audio and video. Here, tips are shown to follow while writing script for both products as well as blogs. This will definitely help you writing better and quicker.
WordCamp Reno 2013 - Anatomy of a Blog Post (How to Make Readers & Search Eng...BillieHillier
Some write for their readers and some struggle to write for search engines. Why not do both? Our presentation shows you how to optimize your posts without disrupting the reader enjoyment.
Effective search engine optimization is a crucial part of any digital marketing effort. Our Agency Lead for Organic Search, Laura Grace, shares her recommendations on how to best optimize your blog posts so that your target audience can find them. These are important practices whether you’re an individual posting on your personal blog or deploying content marketing initiatives on your company website.
"Mastering On-Page SEO Optimization for PDFs: A Comprehensive Guide" .pptxPraveen Kurup
"Unlock the potential of on-page SEO optimization for PDFs with our comprehensive guide. Learn how to optimize your PDF documents for search engines, improve visibility, and enhance user experience. Discover proven techniques to incorporate relevant keywords, meta data, internal links, and accessibility features, ensuring your PDF content ranks higher and engages a wider audience. Elevate your digital marketing strategy with the power of on-page SEO"
php[world] Hooks, Actions and Filters Oh My!David Wolfpaw
A basic primer for WordPress Hooks, Actions, and Filters. If you are getting started with WordPress and have basic PHP knowledge, these examples are a quick demonstration of how to extend and expand upon WordPress for your sites and your clients.
A basic primer for WordPress Hooks, Actions, and Filters. If you are getting started with WordPress and have basic PHP knowledge, these examples are a quick demonstration of how to extend and expand upon WordPress for your sites and your clients.
WordPress as a Minimum Viable Product - WordCamp Tampa 2014David Wolfpaw
WordPress Empowerment: Moving from Idea to MVP
WordPress is an easy way to get started building your minimum viable product. We’re going to discuss a few examples and ideas of using WordPress to quickly create a new project. We’ll then cover a few ways that you could get started, even with little to no PHP knowledge.
Becoming a Respected WordPress DeveloperDavid Wolfpaw
A few thoughts on becoming a respected developer for WordPress. This includes the basics of the loop, template hierarchies, custom post types, determining a workflow and helping others among other things.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
3. Meta Descriptions
• Absolutely necessary
• 150-160 characters (w/spaces)
• Don’t just use your first sentence, write
something unique.
• Primary keyword is best, but don’t angst
over not getting it in proper.
5. Images
• Very beneficial, but only when they are
relevant.
• Make sure you are using alt tags that are
descriptive of the image.
• DO NOT USE ALT TAGS AS KEYWORD
STUFFING OPPORTUNITIES
• Ideally the image is related to your
keyword and therefore it will be natural to
have it in the alt
7. Flesch Reading Ease
• The Flesch readability score uses the
sentence length (number of words per
sentence) and the number of syllables per
word in an equation to calculate the
reading ease.
• Lower is better, but consider the education
level of your target audience.
• Adjust based on readership and the content
you are presenting, not this metric.
11. Outbound Links
• Beneficial, but not critical for all sites.
• Outbound links basically give your site more
credit as a reputable source.
• If your page doesn’t lend itself naturally to
outbound links, don’t force it.
• If you use outbound links, make sure the
destination is reputable (i.e. no
malware/spam sites, .edu or .gov are best)
13. Keyword in Sub-heads
• Very beneficial
• H2s are your friend, use them!
• Not all sub-heads need the keyword/phrase
if it doesn’t make sense or is too repetitive.
15. Keyword Density
• 5x keyword in 314 words is overkill.
• Shoot for at least once in the sub-heads
and 1-2 times in copy this short.
• Try variations of your focus keyword rather
than repetition:
Focus: best 90s songs
Variations: best songs of the 90s, best songs
from the 90s, top 90s songs
21. Content Length
• 300 words is the barest minimum.
• Short content can be appropriate for things
like short lead-ins to on-page video.
• A ‘short’ blog should be 500-600 words.
23. Unique Focus Keyword
• Good for sites with a little content, but
when you start building up a big blog roll,
you’ll need to reuse some keywords.
• Duplicate keywords when they are ones you
really want to focus on and speak to your
core site purpose.
25. First Paragraph
• Absolutely necessary
• If you’re not putting your focus keyword in
your first paragraph – your first sentence
even – why is it your focus?
26. What are your SEO frustrations?
Lisa Melegari
Calico Content
www.calicocontent.com
@calicowebcont