Twitter is a social media platform that allows users to send and receive short 140-character messages called tweets. Key aspects of Twitter include hashtags to designate topics, following other users to see their tweets, and retweeting to share others' tweets. The 140-character limit originated from Twitter's reliance on SMS in its early days. Users can craft engaging tweets by including relevant hashtags and images, tweeting regularly, and avoiding all capital letters.
This is a presentation that I use when I offer Twitter Training for Beginners. We go from slide to slide and at the same time go on the Web to see how it works in real life. Twitter is a wonderful tool to discover. The beauty is in the information that you can find and the wide array of Twitter applications that help you find conversations and friends.
A bare-bones, basic look at Twitter and how students can begin to use it effectively in their transition from professional students to professional public relations practitioners... advertisers... news reporters... photographers...
This is a presentation that I use when I offer Twitter Training for Beginners. We go from slide to slide and at the same time go on the Web to see how it works in real life. Twitter is a wonderful tool to discover. The beauty is in the information that you can find and the wide array of Twitter applications that help you find conversations and friends.
A bare-bones, basic look at Twitter and how students can begin to use it effectively in their transition from professional students to professional public relations practitioners... advertisers... news reporters... photographers...
Trudy Ritsema and Jane Askew of IT Courses Dorchester ran this hands-on workshop and shared their tips on getting started on Twitter AND got everyone tweeting on the day! Download these PDFs so that you can share their tips and start tweeting too.
Joyce Sullivan is founder and CEO of SocMediaFin, a boutique social media consulting firm specializing in social media leadership training for nonprofit organizations, creative arts, specialty firms and regulated industries. She currently teaches social media communications at Baruch College, School of Public Affairs. Joyce Sullivan joined the faculty creating and leading the social media strategy program for the The New York Community Trust Leadership Fellows program. This program was created in partnership with the Baruch College School of Public Affairs, its Center for Nonprofit Strategy and Management, and its Office of Executive Programs. The program aims to ensure tomorrow’s nonprofits have the leadership to flourish as they help New Yorkers. The New York Community Trust Leadership Fellows are trained and mentored to fill a leadership void left by retiring executives of nonprofits. That gap is especially severe in the New York metropolitan area, which has more than 40,000 nonprofit groups that are vital to the economy.
This is the slidedeck that goes with the April 13th webinar on Twitter 101. In this webinar, we covered the basics of Twitter, how to setup and account, and the various kinds of functions available on Twitter.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
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Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
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KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
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KEYWORDS :Safety compliance, safety participation, safety performance, SME
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Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
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EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
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Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
2. @Cosmic_UK #CosmicUK
What is Twitter?
• Real time information social network
• Send and receive 140 character messages called ‘Tweets’
• YOU choose what YOU want to see by following people that
interest you
• Other users can follow you if you are of interest to them
3. @Cosmic_UK #CosmicUK
Twitter Vocabulary
• Tweets – Messages containing up to 140 characters
• # - A way of designating a key word or topic
• @ - A way to refer to or mention other Twitter users
• Follower – People that follow your Tweets
• Following – Profiles that you are following
• Trending – When lots of people are talking about a specific
hashtag
• RT – Retweet is to forward someone else’s Tweet to your own
followers
• Favourite – A way of telling a user that you like their tweet or a
way of looking at someone’s profile at what they like
• Reply – A direct response to a Tweet
• DM – Direct message is a private message of up to 140
characters
4. @Cosmic_UK #CosmicUK
Why 140?
• Twitter originally relied heavily on mobile and SMS (which are
limited to 160 characters per text message) to send and receive
tweets.
• Limiting tweets to 140 characters meant anyone receiving a
tweet via SMS was getting the whole tweet in a single text
message (allowing 20 characters for the username)
• This avoided the issue of peoples phones receiving 3 or 4
staggered, delayed or even partially missing messages.
The 140 character limit is one thing that many newcomers to Twitter
struggle to grasp.
In most cases you will want to stick to 140 characters.
Condense your ideas, shorten your words, and make the key
information stand out
5. @Cosmic_UK #CosmicUK
What if I want more than 140?
Technically it isn’t possible to go over the 140 character limit, but
If you have an idea that simply must be expressed in more than
140 characters then:
•Write two Tweets
•Link your Tweet to external content
•Use visual content
6. @Cosmic_UK #CosmicUK
Your @username
Your Twitter username is very important. It is what other Twitter
users will use to identify you. It is also unique to you. So the things
to do are:
•Make it meaningful to you or your business
•Try to keep it short as Tweets are only 140 characters long
•Use a username that is safe and clean
•Where possible, try to avoid using random number or letter
sequence
•Do your best to make it stand out compared to others
8. @Cosmic_UK #CosmicUK
#Hashtags
• Hashtags
• Searchable
• Hyperlinks to all other tweets using that hashtag
• Users add # to words in their Tweets to categorise them
• Think of hashtags as the theme of your Tweet
• The more you use Twitter the more you learn what hashtags
are used in your areas of interest.
• e.g. “Social Enterprise” is usually discussed on Twitter using #socent
• TV programs often start with a hashtag in order for you to find people
discussing the program on Twitter e.g. #masterchef
9. @Cosmic_UK #CosmicUK
Twitter is instant
News and information spreads on Twitter very quickly.
Whitney Houston’s death was announced on Twitter 27 minutes
before the press.
News of Hudson River plane crash in 2009 went viral on Twitter
with in minutes of it happening
18. @Cosmic_UK #CosmicUK
Crafting an engaging Tweet
•Research topics that are relevant to you or your business and
source hashtags that are trending in your sector
•Use hashtags, but don’t overload your Tweet with them
•Avoid ‘text message jargon’ such as ‘gr8’, ‘c u L8r’, etc.
•Save valuable characters where possible. E.g. Replace ‘and’ with
‘&’
•Try to Tweet regularly. Top performing brands average 1-5 Tweets
per day
•Read the Tweet out loud before posting it to make sure it reads
correctly
•Send Tweets that include images. On average these engage twice
as many people as plain text Tweets
•Avoid capitalising words as it can create a negative impression of
shouting
19. @Cosmic_UK #CosmicUK
How do I get followers?
• Add "Follow Me on Twitter" on your blog, website, email
signature and business cards
• Tweet interesting info and retweet (RT) other peoples tweets
that you find interesting
• When talking to people at networking events, make it known
that you have a presence on Twitter
• Make sure you Tweet interesting info on hashtags that are
trending in your sector
20. @Cosmic_UK #CosmicUK
Be a follower
You don’t have to Tweet to enjoy Twitter. Just listen and absorb
the information by following others
Morning everyone, my name is Jack and I am from Cosmic. I am here today to give you a 15 minute talk on the ins and outs of Twitter
Twitter is a real time information social network
Allows you to send and receive messages called Tweets that are made up of 140 character.
You choose what you want to see by following people that interest you
Other users can follow you if you are of interest to them
Tweet
A message consisting of 140 characters posted to your audience that can contain text, hashtags, links, photos and video
#
A hashtag is any word or phrase immediately preceded by the # symbol. When you click on a hashtag you will see other tweets containing the same keyword or topic
@
The @ symbol is used to call out usernames in Tweets. “Hello @twitter!” People will use your @username to mention you in Tweets, send you a message or link to your profile
Follower
A follower is someone who has connected to your Twitter account. It means that the person connecting to your Twitter account will see future Tweets that you post, essentially becoming an addition to your audience.
Following
Following is when you have connected to someone else’s Twitter account. You will see future Tweets that they post, meaning you have become an addition to their audience.
RT
RT or Retweet is a Tweet that has been posted by someone else, but you have forwarded it on to your own group of followers. Often used to pass along news and valuable information. They always retain original attribution
Favourite
A way of indicating that you like a specific Tweet. The profile that posted the Tweet will receive a notification of this. You can also find all of your favourite Tweets by clicking on the favourite’s link on your profile page
Reply
A direct response to a Tweet that begins with the @username of the person that you are replying to.
DM
DM or Direct Message is a way of having a private conversation with someone that you follow on Twitter. Similar to a Tweet, Direct Messages also have a 140 character limit and can contain, text, hashtags, links, photos and video.
Twitter originally relied heavily on mobile and SMS which are limited to 160 chracters per text message to send and receive tweets.
Limiting tweets to 140 characters meant anyone receiving a tweet via text message was getting the whole tweet in a single message (allowing 20 characters for the username)
This avoided the issues of peoples phones receiving 3 or 4 staggered, delayed or event partially missing messages.
The 140 character limit is one thing that many newcomers struggle to grasp as they find it difficult to squeeze the amount of information that they wish to share into such a small space.
In most cases you will want to stick to 140 characters. Condense your ideas, shorten your words and make the key information stand out
What if I want more than 140?
Technically, it isn’t possible to go over the 140 character limit, but if you have an idea that simply must be expressed in more than 140 characters of text then there are ways of doing this
Write two tweets, this is the easiest way of writing more characters on Twitter, but keep in mind that even if your Tweets are only 30 seconds apart, they mat appear 5 – 10 tweets apart in someone's timeline
Link your Tweet to external content, for example write a blog post on a topic that you feel strongly about and include this in your Tweet
Include images and videos in your Tweets. You can gather a lot of information from pictures and even more from videos.
Your Twitter username is very important. It is what other Twitter users will use to identify you. It is also unique to you. So the things to do are:
Make it meaningful to you or your business
Try to keep it short as Tweets are only 140 characters long. Twitter limits username lengths to just 15 characters as standard
Use a username that is safe and clean, and not one that other people may question as being rude or potentially immature
Where possible try to avoid using random number or letter sequences
Do your best to make it stand out compared to others.
As we discussed your Username is very important, but there are other factors to take into account when creating a Twitter profile.
Your business name should be your exact business name, as this is what other Twitter user can also search to find you
You will also want your business to look professional, so make sure that images that you use on your profile look professional and of a high quality.
Location is important as a business as you will want people to know where you are based.
If your business has a website then show this on your Twitter profile. A lot of traffic through to websites comes from Social media accounts
Include a short description about your company and what you do in the Bio section, as this will explain to other Twitters exactly what you do, especially if your Twitter name does not show this.
Hashtags are at the heart of Twitter and are used to categorise specific words or phrases. Adding a hashtag to a Tweet links it to all other Tweets on Twitter that contain that same hashtag.
Think of a hashtag as the theme of your Tweet. You need to research which hashtags are used within your sector or interest and find out which of these are trending more than others.
For example, you may have noticed if you watch popular programs on Tele that they include a hashtag throughout the program to encourage Twitter users to discuss it online.
News and information is spread on Twitter very quickly, due to it being far more open network. Any body can follow anyone else You don’t have to request a connection like you do on Facebook.
For example in 2012 Whitney Houston’s death was announced on Twitter 27 minutes before the mainstream media broke the news.
Also, I am sure many of you remember hearing about the plane that crash landed in the Hudson River in New York.
A man called Janis Krums took picture whilst on a passing ferry and posted straight to Twitter and within minutes of doing this his tweet went viral.
British supermarket giant Sainsbury’s maintains a very, very active Twitter presence. They often pepper in plenty of silly jokes and, sometimes they’ll just blow everyone else out of the water with a brilliant stream of puns to entertain the internet.
Smart Car ran a campaign called #SmartWrapMe, which urged followers to tweet in selfies which they then playfully mocked with their own product.
Smart Car ran a campaign called #SmartWrapMe, which urged followers to tweet in selfies which they then playfully mocked with their own product.
Ellaborate on selfies
This was posted by American Rifleman the day after the mass shooting that happened in Colorado in 2012. Reason this happened was because the Tweet had been scheduled to go out before the incident occured
In 2013 British Gas asked the twitter community what they think of the company the same day they hiked energy prices by 9.2%
And these were the replies
In 2013 British Gas asked the twitter community what they think of the company the same day they hiked energy prices by 9.2%
And this was one persons reply
I’m sure we all heard of Tescos misfortune of finding horse meat in their burgers. But it got worse after this unfortunate and unintended pun. Again caused by a forgotten scheduled Tweet.
One tweet can reach thousands if not millions of people across the world.
But how do you craft a Tweet that is engaging?
Research topics that are relevant to you or your business and source hashtags that are trending in your sector
Use hashtags but don’t overload your Tweet with them. Using too many in one tweet looks unprofessional and puts people off.
Avoid text message jargon such as g r 8 for great or c u l8r as see you later. You want your Tweets to be short and snappy, but in a manner that is still easy to read and looks professional.
Save easily wasteable characters where possible. For example replace the word and with the symbol instead
Try to tweet regularly. Top performing brands average 1-5 tweets per day.
Read the Tweet out loud before sending it to make sure that it reads correctly. You dont want it to sound negative or incohrerent.
Send tweets that include images. On average, Tweets that include an image engage twice as many people as plain text Tweets.
Avoid capatalising words as it can create the impression that you are shouting your message to your followers
One of the things people struggle with is getting other Twitter users to follow them. But after some practice and perseverance people do find what works for them to gain followers.
Some of the ideas that will help you to gain followers are to
Add ‘Follow me on Twitter’ on your blog, website, email signature, business cards, etc.
Make sure that you are tweeting and retweeting information that is interesting to other people as well as your self and make them want to follow you
When talking to people at networking events, make it know that you have a presence on Twitter
Make sure you Tweet interesting info on hashtags that are trending in your sector
Be a follower. There is no rule that says you have to post content if you are on Twitter. If you don’t feel that you are ready to start posting your own content out to others then that is fine. Just listen into Tweets that users are posting out within your sector that are interesting to you and absorb and use the information that is provided by them for your benefit.