The document provides eight essential on-page optimization tips for SEO best practices, emphasizing the importance of keyword usage and placement. Key steps include using short bullet lists, optimizing anchor text and images, assigning a primary keyword, and incorporating long tail keywords. The checklist aims to enhance web page visibility and user engagement by implementing relevant and strategically placed keywords.

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8
Powerful
On-­‐page
Optimization
Tips
SEO
Best
Practice
Checklist
Step
4:
Use
short
bullet
lists
80%
of
internet
users
are
skimmers
and
add
a
few
keyword
phrases
here
where
applicable.
Your
primary
keyword
phrase
should
be
at
a
saturation
rate
of
3-­‐7%.
That’s
12-­‐20
times
for
500
word
article.
Step
8:
Optimize
anchor
text
If
you
include
links
to
internal
pages
make
sure
the
anchor
text
is
the
primary
keyword
or
keyword
phrase
assigned
to
that
page.
Don’t
put
too
many
links
in
your
content
because
this
can
be
distracting.
Step
6:
Optimize
images
Include
at
least
one
image
per
page
and
assign
alt
text
with
the
primary
keyword
phrase
in
it.
Search
engines
not
only
crawl
the
text
in
content,
but
they
also
search
for
keywords
within
your
image
file
names.
Step
1:
Assign
a
primary
keyword
phrase
for
page
Use
the
Google
Keyword
Research
tool
to
verify
whether
it's
likely
to
be
searched
for.
Modify
the
keyword
to
suit
phrases
which
have
high
search
probability
and
low
competition.
Step
3:
Put
the
primary
keyword
phrase
in
the
URL
“www.yourcompanyname.com/primarykeywordphrase or
“www.primarykeywordphrase.com”.
Step
2:
Add
keyword
to
content
Once
you've
researched
and
validated
the
primary
keyword
or
keyword
phrase
make
sure
it
appears
in
the
title
as
well
as
in
the
first
and
last
sentence
of
the
article.
Step
5:
Optimize
keywords
in
content
Bold
your
primary
keyword
or
keyword
phrase
at
least
one
time
in
your
content.
Ensure
the
primary
keyword
is
in
the
URL,
Page
Title,
Alt
Text,
Meta
Data,
Header
Tags
and
sub
headings
if
applicable.
Step
7:
Use
long
tail
keywords
Use
more
long
tail
keywords
(of
4
or
more
words)
as
opposed
to
short
phrases
of
two
words
or
less.