This document provides tips for local search engine optimization (SEO), including how to optimize various on-page elements like page names, titles, meta descriptions, headings, images, and internal/external links. It recommends using primary keywords in page names and titles. Meta descriptions should summarize the page in 165-200 characters using primary, secondary and tertiary keywords. Images should be optimized with keyword-focused names and alt text. Keywords should be analyzed based on search volume, competition and relevance to themes. High-converting long-tail keywords are preferable to short head keywords.

1. Rules of Web Page SEO
We do normally two types SEO, one is LOCAL and other one is GLOBAL.
How to do Local SEO?
Content page has 10 parts or we can say “element of content writing”
1. Page Name: Use Primary Key wordas page name. All Characters should be in lower
case. Spaces should be replaced with dashes.
2. Title of the Page : <[primarykeyword | Secondary Keyword| 3rd Keyword |
companyname.com] > Title character length must be within 65 - 100Characters.
Make sure in the title those K.W which have varietyof words. Use Upper-Initial case
except stop-words. Don't use these word in title (& , / ; " )
3. Domain-Name: [Brand base or Key word base]
What is Brand base Domain Name? Those keywords have
no searches and no competition that keywords call Brand
Base Domain Name.
What is Keywords base Domain Name? Those keywords have no
searches and no competition that keywords call Brand Base Domain Name.
If a Domain Name has company Name which exactly
matching Keyword then it will called Exact Match
Domain (EMD)
4. Meta DescriptionTag: Meta mean Summary- Summary of the page 165-200
characters.
● In the 1st line use <company Name> and primary
key words
● 2nd line, use 2ndry.
● in the 3rd row use 3rd high key word.

2. if 200 characters are not reached and then use any other
Two keywords.
Always put space after Full-stop.(put 10 key words and
make a paragraph or summary with the help of these
key words. Use Adjective from you pool k.words i.
black, red, rich, old etc. )
5. Meta Keywords:How to Meta Key Words?
Put 10 main optimized key words in ordered separated by
comma (Primary Keyword, Secondary K.W, next to
2ndry key word, net to ........ till 10 kw.
6. Heading <h1>.... <h6> :
Put primary key word in the <h1> tag as main heading
which is mandatory .
Heading Tones................? For Example, like Dawn News
Main Heading.
7. Essay (Text Optimized):
Essay Writing with Headings.
<h1> Main Heading (Primary Key word) </h1>
___ _____________________
Conten to essay with one image.
<h2>Sub heading which is optional
(2ndry key word)</h2>
______________________________
Conten to essay

3. a). Length of Characters Recommended(900 char require
low back links, 500 char. require more back links require, 200 char.
req. more back links)
b). Don't copy content from other's site.
How to start writing an Essay ?
● Take start to telling back-ground of <H1> Primary Key</h1> Main Heading.
● Tell problems related to this heading.
● in third/fourth paragraph, tell about solution with example.
● In essay, at least one heading must.
● After essay writing, inject key words in it more than 10 keywords.
How to check plagiarism ?
To check whether content are original or not, just copy any line from the text
from the paragraph of the essay, and past in google search bar with double quotes
i.e. google.com > "Pakistani bridal in red lehenga "
Searches will come out where this line has been used.
Supporting Websites for writing an essayas following:
● Get idea from website ezinearticles.com
● spinbot.com
How to Spin up a paragraph?
Go google.com > plagiarism checker
Searches com i.e. grammarly.com , copyscap, Turninit etc.
8. Images <optimizing>: use one image in essay
● Name of the image should be on a key word base i.e
kw.jpg
● In Alt tag, use any other key word.
● Bold Text: 3/4 words must be bold.
9. Internal-links = should be one-----------?
External-Links = ------------------------------?
Broken = 0

4. 10. Off-page= require Low back-Links
11. On-Page = require High back-links
12 . Optimized image (Recommended image size = 18 – 25k)

5. How to do Key Word Analysis
Three types of keywords are there:
1. Head Key word contains one word. This type of word has low conversion.
2. Body : 2-3 words
3. Long-Tail Words: 60% - 70% reach, More description phrase..
In excel file (google excel sheet recommended)
Sr.
No
Key word
Source
Avg.
Monthly
Searches
Competition Avg. Month
Searches /
Competition
Key word
planner
Keyword
everywhere
Tool
Google Ad
word
planner
Google.com:
allintitle
=D2/C2
Competitor’s
web site
Avg.
Monthly
Searches
Must be
High as
compare to
Competition
Value
Competition
value must
be low than
Avg.
Monthly
Searches
Ascending
order this
column
after key
word
selection
Twist words Back link
requires
Predictive
Approach in
Key Words –
replace old
year in current
year.
5000 –
10,000
competition
can be kill
easily by
back links
Check Key
word
relevance
when

6. confused
about any key
word.
No SEO would
be Applied on
HOME and
ABOUT PAGE
Try to Pick
Long Tail Key
words instead
of short tail
There are 2
types of
K.words.
Key words
must be
RELEVANT to
the THEM.
Key words
must have
massive AVg.
Monthly
Searches
Don’t Repeat
Key words
- Use
Google
Standar
ds for
key
word
selectio
n.
- Don’t’
use

7. Stop
Words
i.e
- Have
impact
of
Singular
/ plural
key
words’
searche
s
- Twist
words
Key word selection: Select 10 Key words out of 30/35 keywords. Key words must be
conversion type.
Online character can be count = google. com
Never use &, “, %, *, in title words.
Do all keywords row in Red color for Rejection, Yellow for selected high keywords at
least 9 must be, Green colour for primary keyword selected.

8. 1 How to do Content Writing in Web Page Optimization during SEO?
File Name : contentwriting.docx (MS Word)

9. Panda – google’s update
google web master submit your site.
Online character can be count = google. com
Link Analysis : compotator's site analysis
Back Link : Put your web site address to an other's web site.
DMCRA - Digital Media Copy Right Act
-------------Advices-----------------------------
[Donkey work = Intelligent work]
[Hard work = Smart Work]