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Jennie Lane
Optimizing your
Tendenci Site for SEO
@SEMBlog // thesemblog.com
• Automatic SEO in Tendenci
• How to Customize Optimization
• SEO Tips in Tendenci
What We’ll Go Over
@ SEMBlog
What Tendenci does for you
Automatic SEO in Tendenci
flickr.com/photos/ykjc9/4419635330
SEO is “Baked In”
• Meta Description & Title Tag Automatically
Generated based on content (you can change
these)
• Alt Tag Automatically Cre...
Description & Keywords
Created Based on Content
Title Tag
Meta Description
Alt Tag Uses Image Filename
by Default
Primary Keywords = Primary Key Phrase
Feeds in Throughout the Site
• Sitemap.xml automatically updated based on
most recently updated content
• Robots.txt set up
• Redirects Module makes Re...
Sitemap.xml
Robots.txt
Redirects Module
What you can control
How to Customize your SEO
• Meta
• Categories
• Alt Tags on Images
• URL Slug
Updates you Have Control Over
@ SEMBlog
Add Keywords in Meta Tags &
Categories
Available on: CMS Pages,
Articles, Jobs, Events
• Focus on 1 to 3 keywords per page within your website
• Title
– 64 Characters (Google cuts it off if it’s too long)
– In...
Incorporate Targeted Keywords Into:
• Alt Tags on Images
• Sub headings (Heading 1, Heading 2, Heading 3)
• Cross Links
On...
For Images: Add Text to Title
Text & Alt Text Field
Use the WYSIWYG to Add Heading
2, Heading 3 Subheaders
Think Like
an Outline
Page Title automatically
coded as a Heading 1...
The Link Text Tells Search Engines
About the Linked Page
Stay away from
“Click Here”
• Fill out all fields
– Tags
– Categories
– Description/Caption (can include HTML)
– URL Slug
More on How To: Optimize on ...
Tip: Edit Photos in Set
Questions? Contact Me!
Jennie Lane
@SEMBlog
TheSEMBlog.com
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Optimizing Your Tendenci Site for SEO | SEO for CMS

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Optimizing Your Tendenci Site for SEO | SEO for CMS

  1. 1. Jennie Lane Optimizing your Tendenci Site for SEO @SEMBlog // thesemblog.com
  2. 2. • Automatic SEO in Tendenci • How to Customize Optimization • SEO Tips in Tendenci What We’ll Go Over @ SEMBlog
  3. 3. What Tendenci does for you Automatic SEO in Tendenci
  4. 4. flickr.com/photos/ykjc9/4419635330 SEO is “Baked In”
  5. 5. • Meta Description & Title Tag Automatically Generated based on content (you can change these) • Alt Tag Automatically Created based on image filename • Primary Keywords Front End @ SEMBlog
  6. 6. Description & Keywords Created Based on Content Title Tag Meta Description
  7. 7. Alt Tag Uses Image Filename by Default
  8. 8. Primary Keywords = Primary Key Phrase Feeds in Throughout the Site
  9. 9. • Sitemap.xml automatically updated based on most recently updated content • Robots.txt set up • Redirects Module makes Redirects Easy Back End @ SEMBlog
  10. 10. Sitemap.xml
  11. 11. Robots.txt
  12. 12. Redirects Module
  13. 13. What you can control How to Customize your SEO
  14. 14. • Meta • Categories • Alt Tags on Images • URL Slug Updates you Have Control Over @ SEMBlog
  15. 15. Add Keywords in Meta Tags & Categories
  16. 16. Available on: CMS Pages, Articles, Jobs, Events
  17. 17. • Focus on 1 to 3 keywords per page within your website • Title – 64 Characters (Google cuts it off if it’s too long) – Include your brand name last – Every title tag within your site should be different and relate to the content on the page • Description – 120 Characters – Include your geography • Keywords – Keep it to around 3 targeted keyword phrases – Most Search Engines Ignore, but it doesn’t hurt Meta Tips @ SEMBlog
  18. 18. Incorporate Targeted Keywords Into: • Alt Tags on Images • Sub headings (Heading 1, Heading 2, Heading 3) • Cross Links On Page Edits @ SEMBlog
  19. 19. For Images: Add Text to Title Text & Alt Text Field
  20. 20. Use the WYSIWYG to Add Heading 2, Heading 3 Subheaders Think Like an Outline Page Title automatically coded as a Heading 1 (H1), so don’t pick Heading 1 for text in the body
  21. 21. The Link Text Tells Search Engines About the Linked Page Stay away from “Click Here”
  22. 22. • Fill out all fields – Tags – Categories – Description/Caption (can include HTML) – URL Slug More on How To: Optimize on YouTube thesemblog.com/youtube Rich Media is Powerful @ SEMBlog
  23. 23. Tip: Edit Photos in Set
  24. 24. Questions? Contact Me! Jennie Lane @SEMBlog TheSEMBlog.com

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