Here is some On page optimization techniques.

1. On page optimization

2.  On page Optimization done within the website in
order to improve its position in the search engine
results.
 Web page optimization can be done in two parts,
 Head part – title tag, meta tags, meta descriptions
 Body part – Head tags, contents, images, internal
links

4. 1. Title tag

6.  Full capital letters are not allowed
 No spelling mistakes and grammatical errors.
 Unique title give for each page
 Title should not be more than 3 words.
 Impressive title.
 Snippet : Title Tag, Meta Description, Page URL

8. 2. Meta descriptions

9.  Describes and summarizes the contents of your page
 For a page, Character limitation 155-160
 For a post, Character limitation 155
 Pixel width 1024
 No spelling mistakes and grammatical errors.
 Unique meta descriptions

10.  One-time appearance of focused keyword.
 Meta robots tag
 Nofollow- Tells the search engines robots to not
follow any links on the page at all.
 Noindex- Disallow search engines from showing
this page in their results.

11. 3. Internal / External Links
 Internal links - links that point to content within the same
domain
 External links - links that point to a separate domain
 BackLinks (Inbound links)
 Links that come to our website.
 Get High page ranking websites links will Increase our page
ranking

12. 4. Head tags

13.  Highlight certain parts of your website
 H1, H2, H3, H4, H5, H6 tags
 User mainly attract to H1 tags.
 H1 - Headline of the page and H2 – Subheading
 In one page try to use one H1 tag and H2 tag

14. 5. Image optimization
 Search engine can’t read Image or flash
animation.
 Alt tag is the alternative text used to read image.
 Focusing Keyword add to improve ranking

15. 6. Content of a page
 Unique content
 Include Focusing Keyword in first paragraph
 Quality Content – help to get more backlinks
 Keyword density - keywords in content between 2-5%.

16. Thank You
Nivea Joy