The document provides guidelines for creating clear, unique, and engaging content aimed at a general audience. It emphasizes using simple language, avoiding jargon, and ensuring originality by checking for plagiarism. Additionally, it outlines specific instructions for product descriptions and blog content, including structuring, length, and the importance of visual elements.

3. • Sentences should be short and crisp
• Content should be easy for a layman to
understand.
• Content should be impactful for readers.

4. • Content must be unique. This means it
should not be copy pasted.
• Words used must be simple for people
to understand.
• Content must be engaging to readers.

5. • Get Inspired from various other
websites but DO NOT copy paste.
• To check your content log on to:
smallseotools.com/plagiarismchecker/
where content should be 90%-100% unique.

6. • Follow the word limit given
eg: 250-350
• Avoid Jargons or specific terms
eg: short forms, SMS language etc.
• Write for yourself- write to tell a story

7. CONTENT FOR PRODUCTS
When you write for products, you must make sure:
• Your content must start with a sentence that
includes the brand as well as the name of the
product.
• In the beginning of the description, you must
write about the product and its usage.

8. • Your content must include detailed information
about the product.
• You can also include 2-3 sentences about the
brand of the product.
• Content must include correct and accurate
information about product. Vague content will
not be permitted.

9. CONTENT FOR BLOG
When you write content for blogs, make sure that:
• You have a bucket list which contains a few
topics to choose from.
• Maintain drafts so that you select the best
content from.
• Read and re read till you are content with your
content.

10. • Use Images for different topic as pictures speak
louder than words.
• Paragraphs should not be too long. Sentences
should be short and meaningful.
• Every image, data, quote or article taken from
another source must be accredited.

11. • Content should be keyword rich
• Short Description of Products: 150 words
• Long Description: 100 words
• Add Features or Specifications
• Use Images and Videos with accredition