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On Page SEO
- 1. ON-PAGE SEO
- 2. On-Page SEO- It is the practice of optimizing various parts of your website and content, alongwith HTML source codes to rank higher on search engines.
- 3. THE VARIOUS ACTIVITIES IN ON-PAGE SEO INCLUDES
- 5. • Undertaking keyword research to find top keywords for content pages
- 6. GOOD CONTENT
- 7. GOOD CONTENT Good content involves drafting in-depth, informative content that is useful for the users and of high value The Content should organically get backlinks. The Content is frequently updated and is a long form content The Content has explanatory images, process diagrams and videos
- 8. • Use a friendly, conversational tone with a clear purpose — somewhere between the voice you use when talking to your buds and that you’d use if you were a robot. • Try to sound like a knowledgeable friend who understands what users want to do. • Use standard American spelling, grammar, punctuation and capitalization. • Craft clear, concise, short sentences with simple words that users will understand. • Implement effective and descriptive link text. • Use accessible words and short sentences that will translate well to other languages. • Consider numbered lists for sequences of events. • Ensure outbound links are to sites that are “high-quality, reliable and respectable.” Google’s Developer Documentation Style Guide tips for Content Creators
- 9. TITLE TAGS
- 10. TITLE TAG OPTIMIZATION • Title Tag is an HTML code tag that describes the title of your page. It defines the purpose of a web page in a concise relevant sentence.
- 12. ESSENTIALS OF TITLE TAG • The title should be within 60-65 characters. • Moz research suggests that if you keep the title under 60 characters, 90% of your titles display properly in the SERP. (https://moz.com/learn/seo/title-tag) • It is placed in the <head> section of the HTML. • Use target keyword in the title but don’t stuff them. • Avoid unnecessary stop words as space is important in the title tag. • Write unique titles for each page, clearly representing the page. • Ensure that your title accurately represents or defines the page. • Title tag tells the visitors and search engines what information they can expect from the web page • Add modifiers to your title like Best, Easy, Fast etc Avoid titles that are just list of keyword phrases and variations of the same Online fashion sale fashion accessories sale Sale of online accessories
- 14. META DESCRIPTIONS This HTML attribute summarizes the content of the web page They don’t affect search engine rankings but helps in getting clicks from SERP. ( Affects a page CTR) They can range to 155 or 160 characters, not more The meta description should create a compelling description of the webpage that searcher will like to click through. It should be written in an active voice. Keywords should be included in the meta-description
- 15. ALT-TEXT
- 16. ALT TEXT They are also known as alt tags or alt descriptions They are description of the image of the page within the HTML code It helps search engines to index an image easily Keep the alt text at around 125 characters, not more. Ensure that the alt text is accurately representing the image.Use longdesc =“” tag for images that require more description. Use keywords if possible in the alt text
- 17. URL- STRUCTURE
- 18. URL STRUCTURE URLs shouldn’t be cluttered and long Keyword rich URLs are better for SEO It helps search engines to index an image easily Keep the alt text at around 125 characters, not more. Ensure that the alt text is accurately representing the image.Use longdesc =“” tag for images that require more description. Use keywords if possible in the alt text
- 19. SOURCE:
- 21. HTTPS PROTOCOL
- 22. HTTPS INSTEAD OF HTTP HTTPS is the most secure data transfer protocol between a webpage and a browser. So, the site is marked as safe by Google for crawling by bots and navigation by users. It improves trustworthiness of your website, which is of utmost importance for the E-A-T rating of Google.
- 23. HEADER
- 24. HEADER OF THE WEBPAGE This is the top section of your website It helps to recognize your site and brand instantly It contains a main text or headline and supporting headlines in some cases. It is better to include your primary keyword in the header
- 25. H1,H2,H3
- 26. H1,H2,H3 TAGS H1 is the most important. As we go down to H5 or H6, the importance decreases Include keywords in the header tags with your main keyword ( for which you want the page to rank) in the H1 tag.
- 27. FIRST PARAGRAPH
- 28. FIRST PARAGRAPH The first paragraph of your page is most likely to be read by users. Hence, Google attaches more importance to it. Use your primary keywords mandatorily in the first paragraph The first sentence immediately after the heading of first paragraph is important. It is advisable to include your keywords here.
- 29. INTER-LINKING
- 30. INTER-LINKING Interlinking refers to connecting web-pages within your site through links. It reduces the bounce rate and increases the number of page views/per visit. It also transfers the link juice from higher PA pages to lower ones It aids crawlability of your entire website for search engines, improving your SEO. Remember you should interlink only relevant pages that naturally interlinks.
- 32. OUTBOUND AND IN-BOUND LINKS Have high quality and high quantity outbound and inbound links This shows that your content is worthy linking to reputed information hubs and helps in page rankings
- 34. FIXING BROKEN LINKS Fixing broken links helps in navigation and improved user experience that affects the user engagement with the website
- 35. SOCIAL SHARING
- 36. SOCIAL SIGNALS Include social sharing buttons on your web- page. That improves social sharing of your pages and helps in ranking of pages. Social signals are very important ranking factors
- 37. ALL DEVICE READY
- 38. RESPONSIVENESS Your website must be responsive so that it can be easily viewed on different devices and browsers. Since, most of the users are today on mobile, making your website mobile ready is of utmost importance. It includes activities like using AMP for improving mobile page loading speed, making the page responsive for mobile viewing and others.
- 39. LANGUAGE READY
- 40. HREFLANG ATTRIBUTE Use Hreflang attribute for rendering pages in different languages across different geographies
- 41. • Through all these on-page SEO activities, you can surely ace the search results and improve traffic and engagement of your website. BEST OF LUCK WITH YOUR WEBSITE SEO