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- 1. Mata Tags SEO Presentation Team Members • Hamza • Munsif • Sufian • Farhan • Zahid
- 2. Meta Tags Meta tags are HTML tags used to provide additional information about a page to search engines such as how they should display it in search results. They also tell web browsers how to display it to visitors. Every web page has meta tags, but they’re only visible in the HTML code. Important meta tags for SEO • Meta Title • Meta Description
- 3. Meta Title Optimization • A meta title, also known as a title tag (HTML element), refers to the text that is displayed on search engine result pages and browser tabs to indicate the topic of a webpage • This is the page title that Google and most other search engines show in search results.
- 4. Meta Titles
- 5. Title Tag HTML code example Code Sample: <head> <title>Example Title</title> </head>
- 6. Length & Rules of Meta title • The ideal length for the meta title is 40–60 characters. Google starts to cut off the title tag after 50-60 characters. Hence it is a good practice to keep your title tag around this length. • Keep your title brief and descriptive that is relevant to the content of your pages. • Avoid keyword stuffing, i.e., repeating the same words or phrases multiple times. • Avoid repeated titles. • Create unique titles for each page of your website.
- 7. Meta Description Optimization • The meta description summarizes the page’s content. Search engines often use it for the snippet in search results. • A meta description tag generally informs and interests users with a short, relevant summary of what a particular page is about. They are like a pitch that convince the user that the page is exactly what they're looking for.
- 9. Meta description HTML code example <head> <meta name="description" content="This is an example of a meta description. This will often show up in search results."> </head>
- 10. Length & Rules of Meta Description • Google will only show between 155 to 160 characters total. Anything longer, and Google will cut it out • Write a unique description for each page • Try to summarize content accurately • Use sentence case • Create something click-worthy, not clickbait • Include your target keyword where it makes sense
- 11. How to add and Optimize • Yoast Seo plugin • HFCM plugin • WP/File Manager • Appearance theme file editor
- 12. Yoast Seo Plugin • Left side of Wordpress CMS • Click Plugins … Add New • Search Yoast seo • Install and active • Posts/pages click • Add new / Edit click • Scroll Down Yoast Seo short window will show Add Title or Description with Preview on Mobile and Desktop you can optimize.
- 18. Header Footer Code Manager • After install HFCM plugin • Click Left side of HFCM • Add New snippets • Paste Meta tag codes in snippet/code section • Save
- 21. WP File Manager • After installed WP File Manager plugin • Click File Manager • Open File(Index/readme.html) • Right Click • Click Code Editor • Past codes in head section • Save
- 24. Them File Editor • Left side of CMS WordPress • Click Appearance • Theme file editor • Click header.php file • Paste generated codes in head section