The document provides tips for optimizing content, keywords, links, and images for search engine optimization. It recommends including research sources and statistics in content of at least 100 words. Keywords should be included in titles, URLs, headings, and body text. Outbound links should link to authoritative sites on topic, while inbound links should come from relevant pages. Images require descriptive file names, high resolution, alt text with keywords for accessibility.

1. Content is King
Do you have:
● research sources quoted impeccably for stats,
quotes, and studies conducted
● Statistical information provided?
● Content has at least 100 words in length.
● Between 2000 and 2500 generally rank highest.
● Any unnaturally sounding phrases or sentences?

2. Keyword Optimization
● Every post has at least 1 keyword.
● Stylized keywords (bolded, italicized, or
underlined) nearest to the top.
● Keyword shows in the heading at the top.
● Keyword shows in the URL.
● Keyword shows in the title.
● Title has less than 90 characters and 60 is ideal
● You have a higher chance of seeing the whole not
part of the title on an actual search.

3. Keyword Optimization
● Keyword shows in the 1st paragraph or 1st 100
words.
● Keyword shows in the last paragraph or last 100
words.
● Keyword density around 2%.
● Keywords evenly spread out.

4. Content is King
Do you have:
● Research sources impeccably quoted?
● Statistical information provided?
● Any unnaturally sounding writing?
● Google can tell the difference between keyword-
stuffy from natural writing
● Proper grammar and spelling?
● How’s the quality of writing?
● Google can determine the quality of writing

5. MVP Prose
Do you have:
● Research sources quoted impeccably for stats and
quotes.
● Statistical information provided?
● Content has at least 1000 words in length.
● Between 2000 and 2500 generally rank highest.
● Spent between 5 and 15 hours on this writing?

6. Link Optimization
Outbound
Inbound

7. Link Optimization
Outbound
● Not too many outbound links
● How about the quality of outbound links
● Do they lead to authority sites like Wiipedia?
● Does the theme of the link page match the theme
of your page?

8. Link Optimization
Inbound
● The quantity of internal links pointing to this page
suggests to Google high relevancy signal
● The quality of Inbound links
● Does the theme of the link page match the theme
of your page?

9. Image Optimization
1. Descriptive image names being used.
2. Is the image a high-resolution photo?
3. Alt tags filled with descriptive label
4. Primary keyword present in the image name
5. Primary keyword present in the alt tag

10. What’s the alt=”” tag?
1. The alt tag is found when adding an image in the
Wordpress media library.
2. It’s called “alt” because in case the image fails to
load you will see this alt instead.
Why the alt=”” tag?

11. When The Viewer
(YOU) See This
Google
Sees This

13. When You See a Video
Google see this →
<video id="sampleMovie"
alt=”the more descriptive the alt tag the better”
width="640"
height="360"
preload controls>
<source src="HTML5Sample_H264.mov" />
</video>

14. Add the ALT Tag

15. Image Optimization
1. Descriptive image names being used.
2. Is the image a high-resolution photo?
3. Alt tags filled with descriptive label
4. Primary keyword present in the image name
5. Primary keyword present in the alt tag