This document provides tips for writing effective social media content across various platforms. It discusses keeping writing concise and scannable for blogs and forums by using headlines, short paragraphs and bullet points. For Twitter, it recommends keeping tweets under 100 characters for more engagement and using hashtags judiciously. For Facebook, it advises including an image, keeping posts under 250 characters, and engaging with questions. Finally, it provides headline and recommendation writing tips for LinkedIn. The overall message is that good online writing is scannable, uses relevant hashtags and tags, and follows each platform's norms to create engaging content.

1. Writing For Social Media
(Disclaimer*)

2. Social Media Defined…

3. Social Media List
• Blogs | Forums | Wikis
• Video Sharing (YouTube, Vimeo, Vine)
• Photo Sharing (Flickr, Instagram, Snapchat)
• Microblogs (Twitter, Tumblr)
• Social Networks (Facebook, LinkedIn)

4. Blogs | Forums | Wikis
• All About Me Me Me… write for the user, and
don’t be self conscious!
• Write to be scanned – headlines, sub headers,
short paragraphs, bullets (5-7), colour…

5. Blogs

6. Blogs

7. Blogs
• Write to be skimmed: less words, short
sentences, active verbs. No multi-syllabic. No
to the passive voice!
• Tips for being “super perfect”:
– Link style
– File format/date/size
– Business writing is in the singular (just saying!)

8. Video | Photo | Link Sharing
Title Tag: 60-66 characters. Include keywords. Title Case. Emotive.
Description Tag: 170-200 characters. Write for your reader.

9. Twitter
• Be shorter than the 140 chars to allow for
RT’s (90)
• Stick the hashtag or @ in the middle

10. Twitter
• Tweets of less than 100 chars get 17% more
engagement.
If you’re adding a
link, keep your
Tweet to 120- 130
chars.

11. Go Easy On Those Twitter Hashtags
DO…
– Use for humour #firstworldproblems
– To take part in a conversation #seanadref

12. Twitter Hashtags
DON’T
• Use one to jump in on a conversation that has nothing to
do with you, eg. Habitat lampshades
• #hashtag #every #word #in #a #sentence. [It is a crime.]

13. Have You Seen This?

14. RT: The Currency Of Twitter
• Show the love and RT
stuff you like and
think is beneficial
• ‘via’ good etiquette
to not pass off as
your own
• If something’s worth
repeating, do it. If
something’s worth
repeating, do it!

15. Twitter Factoids
Men
share
links
Women
share…
(feelings,
emotions
)

16. Facebook
• Must have an image
• If no image, then link destination must have
an image
Here’s why…

17. Facebook

18. Facebook

19. Facebook - Length
Keep your posts below 250 chars to score 60%
more engagement!

20. Facebook
• Be personal, human, genuine…especially if
you’re a brand
• Engaging, ask questions…

22. LinkedIn
• Headline is your Title Tag – 110 chars. Use keywords! Title Case.
• Don’t be afraid to use adjectives “Experienced” or “Talented”
• Be careful when writing recommendations.

23. Summary
• Good online copy (me, scannable, skimmible)
• Tagging strength
PLUS
• Twitterisms
• Facebookery
EQUALS
Great Online Copy!!

24. Thank You!