The document discusses the importance and opportunities of using social media in the construction industry. It notes that social media allows for better communication, transparency, and sharing of information. It encourages construction companies to engage with social media platforms like LinkedIn and Twitter to connect with customers, learn best practices, and promote their projects and sustainability efforts. The document provides tips on how to get started with social media and highlights its benefits, including increased visibility, learning opportunities, and potential leads and business opportunities.
Role of Social Media in Sustainability: Green Build ExpoMartin Brown
The role of social media in built environment sustainability.
My social media keynote presentation for Green Build Expo in Manchester 10th May 2012
Introduces the be2camp Social Media Framework for Green Deal guide.
Role of Social Media in Sustainability: Green Build ExpoMartin Brown
The role of social media in built environment sustainability.
My social media keynote presentation for Green Build Expo in Manchester 10th May 2012
Introduces the be2camp Social Media Framework for Green Deal guide.
A practical guide to Success in Interactive Marketing. Master Inbound Marketing, Online Promotion, Social Media, Search Optimization and content creation. A great place to get started. Innovative new ideas and practical tips.
Social Business - From Stickmen and Cubicles to Whipping and a Princess CakeIBM Danmark
By Christian Carlsson, IBM Denmark, twitter.com/chris_carlsson
In lack of a better title, "From Stickmen and Cubicles to Whipping and a Princess Cake" is Christian's take on what Social Business is and what is required to become one. Originally presented at the becomesocial.dk event in Copenhagen May 24th 2012, and other events after that.
The Good, The Bad & The Ugly - The Changing World Of Content Marketing In You...Mark Masters
Social media and the digital platforms that are available are influencing our lives and positioning people as the experts in their industry.
This guide looks at the way that doing business has changed massively in a short space of time and using yesterday's tools with today's technology is a recipe for failure.
Here's how the world of social media, digital and content marketing is changing our lives and businesses.
Role of Social Media in Sustainability: Green Build ExpoMartin Brown
The role of social media in built environment sustainability.
My social media keynote presentation for Green Build Expo in Manchester 10th May 2012
Introduces the be2camp Social Media Framework for Green Deal guide.
Role of Social Media in Sustainability: Green Build ExpoMartin Brown
The role of social media in built environment sustainability.
My social media keynote presentation for Green Build Expo in Manchester 10th May 2012
Introduces the be2camp Social Media Framework for Green Deal guide.
A practical guide to Success in Interactive Marketing. Master Inbound Marketing, Online Promotion, Social Media, Search Optimization and content creation. A great place to get started. Innovative new ideas and practical tips.
Social Business - From Stickmen and Cubicles to Whipping and a Princess CakeIBM Danmark
By Christian Carlsson, IBM Denmark, twitter.com/chris_carlsson
In lack of a better title, "From Stickmen and Cubicles to Whipping and a Princess Cake" is Christian's take on what Social Business is and what is required to become one. Originally presented at the becomesocial.dk event in Copenhagen May 24th 2012, and other events after that.
The Good, The Bad & The Ugly - The Changing World Of Content Marketing In You...Mark Masters
Social media and the digital platforms that are available are influencing our lives and positioning people as the experts in their industry.
This guide looks at the way that doing business has changed massively in a short space of time and using yesterday's tools with today's technology is a recipe for failure.
Here's how the world of social media, digital and content marketing is changing our lives and businesses.
From Stickmen and Cubicles to Whipping and a Princess Cake - Social BusinessChristian Carlsson
In lack of a better title, "From Stickmen and Cubicles to Whipping and a Princess Cake" is my take on what Social Business is and what is required to become one. Presented at the www.becomesocial.dk event in Copenhagen May 24th 2012.
In 2012, Australia was the most popular travel destination on Facebook, Google+ and Instagram.
In 2013, Tourism Australia has an ambitious goal to use the power of social media to make Australia the most talked about holiday destination in the world.
There are officially just three people with ‘social media’ titles at Tourism Australia. Yet look a little more closely and in fact the content shared comes from millions of people who interact and enthusiastically help sell the country.
Welcome to the World’s Biggest Social Media Team.
Julia Hidy epresskits for your website -podcampto-feb2010Julia Hidy
Describes the content that can go onto your website to help you work with the media better. Includes one sheets, examples from well done media-friendly websites, and ways the media wants to connect with you.
Google has a real problem with Google+ engagement - especially with new users. If unchecked, Facebook will use its deeper, more distributed engagement to better understand people’s interests and threaten Google’s core business. Here are some ideas on how to address the situation.
A quick visual presentation to support my talk at Mashable Social Media Day Egypt on the rise of Digital PR.
Digital PR is no longer a secondary activity, but rather a vital part of your digital strategy. I quickly explore why we should attend more to digital PR and why PR is taking over traditional advertising, even on digital.
We’re seeing campaigns from people, activists, brands and governments to change the way we consume – live, shop, eat and engage. Technologies are maturing and governments are trying to shape the new world, with quite some friction between the two. Overall, there’s a demand that brands and tech companies behave more responsibly.
Here’s an overview of what to expect in 2015:
1. Stories about Climate Change.
2. “Eat less. Move more.” gets replaced with “Eat different.”
3. Governments ‘versus’ Innovation.
4. One-hour delivery.
5. More brands on Instagram.
6. Insurance for crowdfunding.
7. Digital releases for movies.
We’d love to hear your take on these approaches. Do share your thoughts with us at @PeoplesLab on Twitter. You can also reach out to us on Twitter @msl_group.
From Stickmen and Cubicles to Whipping and a Princess Cake - Social BusinessChristian Carlsson
In lack of a better title, "From Stickmen and Cubicles to Whipping and a Princess Cake" is my take on what Social Business is and what is required to become one. Presented at the www.becomesocial.dk event in Copenhagen May 24th 2012.
In 2012, Australia was the most popular travel destination on Facebook, Google+ and Instagram.
In 2013, Tourism Australia has an ambitious goal to use the power of social media to make Australia the most talked about holiday destination in the world.
There are officially just three people with ‘social media’ titles at Tourism Australia. Yet look a little more closely and in fact the content shared comes from millions of people who interact and enthusiastically help sell the country.
Welcome to the World’s Biggest Social Media Team.
Julia Hidy epresskits for your website -podcampto-feb2010Julia Hidy
Describes the content that can go onto your website to help you work with the media better. Includes one sheets, examples from well done media-friendly websites, and ways the media wants to connect with you.
Google has a real problem with Google+ engagement - especially with new users. If unchecked, Facebook will use its deeper, more distributed engagement to better understand people’s interests and threaten Google’s core business. Here are some ideas on how to address the situation.
A quick visual presentation to support my talk at Mashable Social Media Day Egypt on the rise of Digital PR.
Digital PR is no longer a secondary activity, but rather a vital part of your digital strategy. I quickly explore why we should attend more to digital PR and why PR is taking over traditional advertising, even on digital.
We’re seeing campaigns from people, activists, brands and governments to change the way we consume – live, shop, eat and engage. Technologies are maturing and governments are trying to shape the new world, with quite some friction between the two. Overall, there’s a demand that brands and tech companies behave more responsibly.
Here’s an overview of what to expect in 2015:
1. Stories about Climate Change.
2. “Eat less. Move more.” gets replaced with “Eat different.”
3. Governments ‘versus’ Innovation.
4. One-hour delivery.
5. More brands on Instagram.
6. Insurance for crowdfunding.
7. Digital releases for movies.
We’d love to hear your take on these approaches. Do share your thoughts with us at @PeoplesLab on Twitter. You can also reach out to us on Twitter @msl_group.
Re designing the World of PR [People Relations]MSL
The world is changing, fast, and our clients are facing huge transformations. There is a strong call for change, in the PR industry like everywhere. At a recent conference, our chief strategy officer Pascal Beucler was asked to stimulate a discussion on if the PR industry was ready for this change, the challenges we face and the power shifts we need to address, as an industry, to make it happen.
Data-driven PR – how data and digital can secure real change on a budget. PR ...CharityComms
Matt Hartley, communications manager, Money Advice Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Ending the top down mindset of PR. PR in the digital age conference, 3 Decemb...CharityComms
Ben Caspersz, founder and MD, Claremont
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
We track the trend of how social media has transformed food culture drastically over recent times and give you insights into new modes of food culture acquisition, crowdsourcing displacing mom-sourcing, digital experiences of food, different types of users and opportunities for brands.
The presentation features data and insights from Clicks & Cravings, a syndicated study between The Hartman Group and MSLGROUP
More than a decade ago, there were no such thing as 'traditional' or 'digital' PR agencies, there were only PR agencies. Now, the landscape is very different; some agencies have embraced the opportunities that digital can offer and others are being left behind.
Martin's presentation from the joint CIBSE and B&ES event at Leeds Hilton Doubletree on 19th Sept 2012 on BIM and collaboration within the construction industry.
The digital age demands that we shift our mindset from seeing ourselves as influencers of media channels—to owners of media channels. It requires, in other words, that we become digital publishers.
The inconvenient truth: we might be great at reactively adopting these new tools and “giving them a go”—but we haven’t yet necessarily mastered the art and science of using them at their highest value.
Doing that requires change and realignment of skills and resources.
Content strategy can be used as a major driving force for that realignment (i.e. digital transformation), introducing new ways of approaching, thinking about and working with digital publishing channels so that they’re contributing the level of value that they could and should be. I call it being “content-ready”.
Becoming a content-ready organisation is all about developing:
the right internal mindset and culture
the right skills and expertise
the right tools and technologies
When these elements come together, a brand can be thought of as hitting its "content sweet spot"—the intersection between technical, editorial, and strategic mastery that differentiates brands that excel online from those that don't seem to be able to get their acts together when it comes to strategically managing their digital communications.
In these slides, I break down those three elements in more detail and provide a road map for how an organisation can approach, ignite, and implement the changes it needs to become a content-ready organisation and hit its content sweet spot.
How design is shaping thinking at the heart of GovernmentAndrea Cooper
RSA Bicentenary lecture 2015 - What is the role of design thinking in Government? This talk was first given in October 2015 at the Royal Society of Art. It looks at how design approaches are being used to open up policy-making, enabling a wider group of people to shape ideas at the heart of Government.
Imagine Better: Martin Brown Specifi Keynotes 2018.Martin Brown
Keynote presentation to Specifi events in 2018. (This is an bridged core version of my keynote. Each showing in the different Specifi cities is crafted around this core, illustrating local regenerative sustainability buildings and demonstrators )
Presentation for REGENERATION Edition 2, Italy and updated for SEDA Green Drinks in Ayr, April 2016. The Green Drinks event coincided with John Muir birthday (21/4) and Earth Day (22/4) Sharing from FutuREstorative book and Cuerdon Valley Park project (1st UK LBC registered project).
The Design for DeConstruction principles and thinking are essential in enabling a circular economy in construction. An updated Presentation for GVis2016, Feb 2016
Towards Net-Positive Healthy FacilitiesMartin Brown
Presentation for Leeds Sustainability Institute Green Vision programme on thoughts for progressing towards net-positive healthy facilities. Based on 'salutogenesis' thinking of focusing on factors that improve health, and the Living Building Challenge Health and Happiness imperatives of doing more good, not just incrementally less bad.
Sustainability through Diversity: pecha kucha presentation to Be2Camp Oxon for Ada Lovelace Day
What if Ada Lovelace was looking for a career in Sustainability and BIM - SustainaBIMity
Pecha Kucha presentation to Think BIM April 2014. A thought journey of where BIM, Building Information Management ,can go - towards responsible BIM - from Flatland to Wonderland (with credit to Petra Kunkel for collective leadership concept)
Why use social media in construction?
This slide from my social media support workshop is a few years old now - is it still relevant? What would you add?
Healing the Future: Discussion points from sustainability lectureMartin Brown
Healing the Future: Discussion points from MSc sustainability lecture for Construction Management, exploring the future of sustainability in the sector, and the need to turn around the negative impact into a positive impact.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
4. BRUNDTLAND
DEFINITION 1987
"Sustainable
development meets
the needs of the
present without
compromising the
ability of future
generations to meet
their own needs."
5. how did we get to 2012
and still be talking
about the same
sustainability issues?
“We can’t solve today’s problems
by using the same kind of thinking
we used when we created them.”
14. Who Cares Wins
Why good business is better business
David Jones writes that only the businesses that behave
responsibly will survive the 'Age of Damage'
and cites social media as the driver for the biggest
transformation to business in a generation.
martin brown e: fairsnape@gmail.com t: @fairsnape
15. The world is Eco-Refitting
And seeking Living Buildings ...
16. And Next?
Social Value Act
Construction Influence
on Social Wealth is
just being understood.
17. "Social Media should be used
to create social wealth, not sell
products and services"
Umair Haque
Guardian Sustainable Business
#Sustainability24
18. Star Gazing
Innovative
Solid and Reliable
Grounded
19. social media and web2.0 as
enabler for sustainability
green the boardroom with social media
open transparent communications
start real conversations
learn and share
collaborate
sustainability manifesto
20. Social Media and Green Deal
Launched at Green Build Expo
be2greendeal.wikispaces.com
be2camp@gmail.com
21. Social Media and Green Deal
1. Keep informed on Green Deal development
2. Stay Visible and Engage as Green Deal 'player'
3. Its where your current customers, competitors and staff are!
4. Easier and Quicker response to client issues
5. Green Deal delivery opportunities
6. It’s Free
7. Increases Transparency
8. Green Deal BIM
22.
23. "Currently few better ways of
learning, sharing and
advancing construction
sustainability, than through
social media"
Martin Brown
Why Construction should engage with social media
Guardian Sustainable Business, Built Environment Hub
26. social
what?
martin brown e: fairsnape@gmail.com t: @fairsnape
27. Why social media?
Its where you will find your customers,
clients, staff, suppliers, contractors, friends
…. people
Its not a new thing
but a new way of doing old things,
…. like talking and communicating
and having conversations again …
something emails killed?
martin brown e: fairsnape@gmail.com t: @fairsnape
30. to see and be seen
be innovative
visibility punch above weight
martin brown e: fairsnape@gmail.com t: @fairsnape
31. leads
technology
client + competitor
intelligence
martin brown e: fairsnape@gmail.com t: @fairsnape
32. staff + clients + people
conversations
communicate projects
martin brown e: fairsnape@gmail.com t: @fairsnape
33. sustainability
best practice
learn + share good news
martin brown e: fairsnape@gmail.com t: @fairsnape
34. Construction
unlocking
the potential of social media
martin brown e: fairsnape@gmail.com t: @fairsnape
35. There go my people I must find out
“
where they are
going so I can lead them.”
French politician Alexandre Ledru-Rollin
36. “We are encouraging use of social media as a method for
continuing the conversations with our clients,”
“The risks of using the media are the same risks that you
have with any employee representing the company.
“If you teach your staff how to talk
about the company and how to interact
with the public regarding the company,
then these platforms are not an issue.”
martin brown e: fairsnape@gmail.com t: @fairsnape
38. “If we don’t get this
right Gen X and Gen Y
won’t want to work for
us but they will want to
work for someone else”
“you cant hide
anything from us … we
are to social media
savvy”
39. BIM collaboration needs...
being comfortable with being comfortable with
paperless projects, sharing and engaging
with sharing digitally across social media
40. There’s an app …
martin brown e: fairsnape@gmail.com t: @fairsnape
41. Blogs
new look project diaries?
“The value of what
we know is
sharing it”
Learning from clients
martin brown e: fairsnape@gmail.com t: @fairsnape
43. Web Project Sheets
Links to
Building / Facilities website
Innovative solutions
Client website
Contractor website
Supply Chain links
Project Blogs + Images
Google Maps
QR Code
(for accessing online info from printed version)
Allow
Feedback
RSS
Make project sheets come alive again
Sharing onwards
martin brown e: fairsnape@gmail.com t: @fairsnape
44. li ty
Rea
d
R
n te
A me
P g
L IP Au
B h
t it
ou w
ck de s
e o
C h C
Q R
Source:
SMPR @katiebrowntweet
45. Start with your Board
Understand your digital footprint
Have a strategy/policy/guidelines
Engage with Linkedin
Engage with twitter (top 20?)
Switch on Social Media