SlideShare a Scribd company logo
more than just an
 I N F O R M AT I O N
       MODEL 


                                  
                       martin brown
               fairsnape@gmail.com
                         @fairsnape
more than just an
     I N F O R M AT I O N
           MODEL 

            Martin Brown 
               Fairsnape

                  +
        Constructing Excellence
    Collaborative Working Champion
                   +
       Chair Lancs Construction 
          Best Practice Club
                   +
            Co-Founder BE2
                        
                                        martin brown
                                         
                                fairsnape@gmail.com
                                           @fairsnape
“the total, collaborative and
virtual modelling of all
aspects of a facility prior to
construction, during
construction and in use.”
                    Martin Brown
"BIM use requires skills and
a mindset that allow us to
work productively and
effectively         in     a
collaborative setting"
                   Randy Deutsch
Empire State Building
Ropemaker Place
Source: Rafael Sacks
Factors:
Increased building and component complexity


New (unnecessary?) complex building systems


Increased process complexity


Increased organisation complexity


Complex production systems
Ineffective production systems
            … cause Waste: (MUDA)
                        
• Waiting - information, materials, etc.
• Reworking
• Moving
• Work in progress
• Over-production
• Unnecessary processing
• Transfer of materials (double-handling)
• Products that do not meet requirement
Typical Project Efficiency Footprint




                          Martin Brown
BIM: a continuation of our
collaborative working journey
Understand Value
        Relationships
        Integrated Working
        Collaborative Costing 
        Continuous Improvement
        People


Building Down Barriers
BUILT
ENVIRONMENT
IMPROVEMENT                                          

                                    SUSTAINABILITY


    COLLABORATIVE
    WORKING

                                          VALUE


martin brown     e: fairsnape@gmail.com           t: @fairsnape
BUILT
ENVIRONMENT
IMPROVEMENT                                          

                                    SUSTAINABILITY


    COLLABORATIVE
    WORKING

                                          VALUE


martin brown     e: fairsnape@gmail.com           t: @fairsnape
BUILT
ENVIRONMENT
IMPROVEMENT                                          

                                    SUSTAINABILITY


    COLLABORATIVE
    WORKING

                                          VALUE


martin brown     e: fairsnape@gmail.com           t: @fairsnape
BUILT
ENVIRONMENT
IMPROVEMENT                                          

                                    SUSTAINABILITY


    COLLABORATIVE
    WORKING

                                          VALUE


martin brown     e: fairsnape@gmail.com           t: @fairsnape
Martin Brown - BIM 19/9/12
Poor
communications at
   the root of most
     construction
         problems?
Martin Brown - BIM 19/9/12
... Better communication
How can BIM enable
collaboration with everyone?
Comfortable with paperless
projects, with sharing digitally
Comfortable with sharing and
engaging across social media?
Project Process Control?
Integrating BIM into
existing process
“getting fed up
hearing about
BIM, BIM, BIM,
when no one
                  another industry fad, 
                  a brief encounter?




r e a l l y
understands it"
Do you +ZAP energy

                     




Do you -SAP energy
Responses to BIM?




  Architect?
       Builders?
  Providers?
       Facilities Management? 
  Advocates?
       Services?
  Government?
There go my people I must find out
“                                                     
where they are 
  going so I can lead them.”
                       French politician Alexandre Ledru-Rollin
HONDA "everything we do
goes into everything we do"
Virtual Worlds, Games, Second Life 
    "a social dimension to BIM?"
BIM beyond Boundaries

The majority of BIM-related literature and events
have been focused on technology, not on people
who use it. People issues and attitudes are the
main impediment to the collaborative work
processes enabled by the technology. 

http://www.di.net/articles/bim_beyond_boundaries/

Randy Deutsch
BIM beyond Boundaries

Human issues, issues of communication and
collaboration, firm culture, motivation, and workflow
— all exacerbated by the advent of BIM into the
workplace — are an even greater challenge than
the admittedly considerable software application
and technical problems associated with BIM’s use.

http://www.di.net/articles/bim_beyond_boundaries/

Randy Deutsch
BIM Constraints

   1. Collaborative Mindset
       

   2. Technical Capabilities
   
   3. Maturity of the client
   

   4. Procurement route
   
   5. Programme v model detail
BIM Benefits
1. Enhanced collaboration

2. Improved project understanding

    
3. More accurate and efficient cost management

4. Virtual design and construction

5. Client engagement and relationships

6. Elimination of MUDA (waste and non-value
adding activities)
BIM Benefits
1. Enhanced collaboration

2. Improved project understanding

    
3. More accurate and efficient cost management

4. Virtual design and construction

5. Client engagement and relationships

6. Elimination of MUDA (waste and non-value
adding activities)
more than just an
 I N F O R M AT I O N
       MODEL 


                                  
                       martin brown
               fairsnape@gmail.com
                         @fairsnape
THINK BIM       www.thinkbim.org


 Design and PreConstruction

 Evening events 10th Oct and 7th Nov

 Conference: 5th Dec 1pm

 #TBim Tweetchat: 26 Nov 8pm

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Martin Brown - BIM 19/9/12

  • 1. more than just an I N F O R M AT I O N MODEL martin brown fairsnape@gmail.com @fairsnape
  • 2. more than just an I N F O R M AT I O N MODEL Martin Brown Fairsnape + Constructing Excellence Collaborative Working Champion + Chair Lancs Construction Best Practice Club + Co-Founder BE2 martin brown fairsnape@gmail.com @fairsnape
  • 3. “the total, collaborative and virtual modelling of all aspects of a facility prior to construction, during construction and in use.” Martin Brown
  • 4. "BIM use requires skills and a mindset that allow us to work productively and effectively in a collaborative setting" Randy Deutsch
  • 8. Factors: Increased building and component complexity New (unnecessary?) complex building systems Increased process complexity Increased organisation complexity Complex production systems
  • 9. Ineffective production systems … cause Waste: (MUDA) • Waiting - information, materials, etc. • Reworking • Moving • Work in progress • Over-production • Unnecessary processing • Transfer of materials (double-handling) • Products that do not meet requirement
  • 10. Typical Project Efficiency Footprint Martin Brown
  • 11. BIM: a continuation of our collaborative working journey
  • 12. Understand Value Relationships Integrated Working Collaborative Costing Continuous Improvement People Building Down Barriers
  • 13. BUILT ENVIRONMENT IMPROVEMENT SUSTAINABILITY COLLABORATIVE WORKING VALUE martin brown e: fairsnape@gmail.com t: @fairsnape
  • 14. BUILT ENVIRONMENT IMPROVEMENT SUSTAINABILITY COLLABORATIVE WORKING VALUE martin brown e: fairsnape@gmail.com t: @fairsnape
  • 15. BUILT ENVIRONMENT IMPROVEMENT SUSTAINABILITY COLLABORATIVE WORKING VALUE martin brown e: fairsnape@gmail.com t: @fairsnape
  • 16. BUILT ENVIRONMENT IMPROVEMENT SUSTAINABILITY COLLABORATIVE WORKING VALUE martin brown e: fairsnape@gmail.com t: @fairsnape
  • 18. Poor communications at the root of most construction problems?
  • 21. How can BIM enable collaboration with everyone?
  • 22. Comfortable with paperless projects, with sharing digitally
  • 23. Comfortable with sharing and engaging across social media?
  • 26. “getting fed up hearing about BIM, BIM, BIM, when no one another industry fad, a brief encounter? r e a l l y understands it"
  • 27. Do you +ZAP energy Do you -SAP energy
  • 28. Responses to BIM? Architect? Builders? Providers? Facilities Management? Advocates? Services? Government?
  • 29. There go my people I must find out “ where they are going so I can lead them.” French politician Alexandre Ledru-Rollin
  • 30. HONDA "everything we do goes into everything we do"
  • 31. Virtual Worlds, Games, Second Life "a social dimension to BIM?"
  • 32. BIM beyond Boundaries The majority of BIM-related literature and events have been focused on technology, not on people who use it. People issues and attitudes are the main impediment to the collaborative work processes enabled by the technology. http://www.di.net/articles/bim_beyond_boundaries/ Randy Deutsch
  • 33. BIM beyond Boundaries Human issues, issues of communication and collaboration, firm culture, motivation, and workflow — all exacerbated by the advent of BIM into the workplace — are an even greater challenge than the admittedly considerable software application and technical problems associated with BIM’s use. http://www.di.net/articles/bim_beyond_boundaries/ Randy Deutsch
  • 34. BIM Constraints 1. Collaborative Mindset 2. Technical Capabilities 3. Maturity of the client 4. Procurement route 5. Programme v model detail
  • 35. BIM Benefits 1. Enhanced collaboration 2. Improved project understanding 3. More accurate and efficient cost management 4. Virtual design and construction 5. Client engagement and relationships 6. Elimination of MUDA (waste and non-value adding activities)
  • 36. BIM Benefits 1. Enhanced collaboration 2. Improved project understanding 3. More accurate and efficient cost management 4. Virtual design and construction 5. Client engagement and relationships 6. Elimination of MUDA (waste and non-value adding activities)
  • 37. more than just an I N F O R M AT I O N MODEL martin brown fairsnape@gmail.com @fairsnape
  • 38. THINK BIM www.thinkbim.org Design and PreConstruction Evening events 10th Oct and 7th Nov Conference: 5th Dec 1pm #TBim Tweetchat: 26 Nov 8pm