Infographic based on PR Week's Survey of the Top 50 PR Agencies that are embracing Digital Communications and Social Media.

1. LONDON’S RACE TO DIGITAL
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UK PUBLIC RELATIONS AGENCIES RANKED BY DIGITAL FEES IN 2010/2011
Fees from
Digital and Engine Insights:
Social Media
6M
Grayling
39%
Portion of revenue
from digital needed
Hotwire
Four to be in the top ten
Edelman
2M
We Are Social
Communications
Nelson Lexis
Bostock
27%
Average portion of
Management
Exposure revenue from digital
Bite
100,000
Shine Brands 2 Life
Splendid Kazoo Camargue
Consolidated
Mischief Virgo
Focus Revenue per staff
Wolfstar Kindred Tonic Life
500K Wyatt
Pinnacle Pegasus Octopus member needed to
Johnson Brazen Freshwater be in the top ten
Reptile King Citypress Waggener
Rostrum Amaze Richmond
87,000
Bottle Towers Edstrom Lansons Citigate Dewe
TVC Rogerson
MC2 Whiteoaks
Munro Smarts 3 Monkeys
Forster Average revenue per
Size= Wriglesworth Colman PHA Red Door Total staff member
Staff Getty Revenue
200K
500K 3M 12M Created by Peter Thomson
Source: PR Week’s Digital Top 50 UK based PR
Agencies ranked for the year ending 2010/2011.
33% Salary 8 =
Scales: Axes on graph have been condensed to
better compare agency fees as a group together. Smallest
Data: Some revenue averages are estimated using = 298
other Public Relations industry data sources.
53% Overheads
Credit: All data credits to PR Week. This graphic is
Largest
copyright 2011 by Peter Thomson. To comment on
this graphic visit www.slideshare.net/peterjthomson 14% Profit Staff