Ending the top down mindset of PR. PR in the digital age conference, 3 December 2015

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Ben Caspersz, founder and MD, Claremont Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

CharityComms: PR in the Digital Age 30th November 2015

• Data-driven PR
• Responding to emergency situations in the
social age
• Social media crisis management
• Crowdfunding: more than just money
• Dog emojis!
New skills, new opportunities
Pr in the digital age?

• Measurement
• Working with TV
• Storytelling
• Tackling stigma
• Trust, reputation management
• Campaigning for change
Core pr skills relevant as ever
Pr in the digital age?

Public Trust
Gap
Charity pr
under pressure?

Public Trust
Gap
Charity pr
under pressure?
Digital Disruption

Public Trust
Gap
Charity pr
under pressure?
Digital
Disruption Shifting Media
Landscape

Source: Deloitte Media Consumer Survey 2015

Public Trust
Gap
Charity pr
under pressure?
Digital
Skills
Shifting Media
Landscape
Digital
Disruption

Outsourced high-end
video company
Freelance budget
director/producer +
animatics
In-house mobile video

‘Open source’
campaigns
Next gen
video for web
‘Agile’
digital PR

Next gen
video for web
‘Open source’
campaigning
‘Agile’
digital PR

Pr in the digital age?
moving fast!
more relevant than ever

Thank you
T +44 20 7061 6252
M +44 7738195 625
ben@claremontcomms.com
www.claremontcomms.com

Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we
do:
www.charitycomms.org.uk

PR in the
digital age
Conference
3 December 2015
London
#charityPR
Sponsored by

Your reputation is owned by others through social media where offenses spread quickly. To manage reputation digitally, organizations must proactively campaign for their reputation through transparency, authenticity, and responsiveness on social media. An effective campaign involves understanding audiences, landscape monitoring, progressive social media policies, and addressing issues before they escalate. Remaining human in interactions online is also important to reputation management in the digital age.

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