Cbre Social Media Final2

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1) Social media has dramatically changed how people interact online through many-to-many conversations rather than one-to-one broadcasts, with people now producing as well as consuming content. 2) If most people used social media more than email and commercial brokers were already seeing success with social media, it could create a major marketing shift by becoming the most successful way for businesses to promote themselves. 3) While social media is still in its early stages and perfect approaches have yet to be determined, it has proven valuable for some companies in generating revenue, recruiting talent, and transforming marketing when used strategically within a comprehensive marketing mix.

Technology Business

What if Social Media Dramatically Changes Everything…Today? “How Social Media Impacts CBRE" Wednesday, October 14, 2009 by Stephen Nold PresidentAdvon Technologies Prepared For CBRE Fall Manhattan Sales Meeting

Social Media An umbrella term Media tools designed for social interaction, created using highly accessible and scalable publishing techniques Transforms one to many broadcasts into many to many conversations Changes people from content consumers into content producers Is a shiny new toy

It is zillions of conversations that people are having…online…24/7…right now!

Social Media is NOT A single solution The message or content A media Inbound marketing Really that new anymore

Three Parts But, are CBRE Yes - ing? listen- I Great! think is they Content/Conversation Communities Media/Tools

Comprehensive Marketing Mix Traditional Marketing + New Media Marketing

Sir Martin Sorrell WSJ: WPP Chief Tempers Hopes for Ad Upturn Sept. 22, 2009 WPP PLC, world's largest communications company Profit for the first half of 2009 plunge by almost 50% “We describe the recession as L-shaped, which implies that it will never go back to where it was before...I doubt free-to-air television or, in particular, newspapers and magazines, will ever be the same again.”

What Would You Do If? …most people started using social media? …Social Media was used more than email? …commercial brokers were already seeing success with Social Media? …most people started using social media? 3 out of 4 Americans use social technology Forrester: Growth of Social Technology, 2008 2/3 of the Global Internet population visits social networks Nielson: Global Faces and Networked Places, 2009 …Social Media was used more than email? Social Media is the #1 activity on the Web Huffington Post: Social Networking Sites Overtake Porn As Internet's #1 Search, 10/2008 …commercial brokers were already seeing success with Social Media?

Ben Friedland Mr. CBRE Social Media Use social networking successfully Connected with law firm 8 years ago: LinkedIn friend introduction Warm referral: met principal Advocate of LinkedIn as part of canvassing Always looking for new tools Started LinkedIn = 8 years ago, Facebook 2 years ago 30% of day looking for new business 75% is through social media

What IF? …Social Media was creating a great marketing shift …becoming the most successful way to promote your business …dramatically changing the way commercial brokers get business?

CBRE Social Media Efficiency Twitter Followers 404 Followers Facebook Page 556 fans LinkedIn Group Members: 1,282 In 7 days: 25 new members 4 new discussions 100 new news articles

LinkedIn Groups Finance Club39,590 Financial services members e-LEGAL11,192 Legal services members Society for Marketing Professional Services1,513 Professional Services members Media Professionals Worldwide54,949 Media members

Dell Computers: 1 million followers on twitter

LinkedIn Recruitment of Suppliers and Attendees,[object Object]

Learn what about the buzz called social media and why meeting professionals are shifting from traditional marketing to new marketing strategies. Understand the three key elements of Learn, Listen and Launch for every successful social media campaign. * Defining the social media tool suite * Building relationships through viral marketing * Traditional marketing versus new media marketing * Using social media to recruit attendees and sponsors

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The document discusses social media and its relevance for the print industry. It defines social media as online tools that allow individuals to express themselves. It outlines different social media tools like blogs, microblogs, photo sharing, online video, communities and social networks. It notes that while print production may decline, the print industry can survive by embracing social media to complement their services, engage in direct marketing, and evolve into cross-media providers. The presentation encourages the print industry to start using social media now to stay relevant in a changing landscape.

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Eric Schwartzman

Understand the fundamentals of the use of social media for retail sales, marketing and customer service in this briefing on the different functions, features and benefits of digital communications for business. Attendees will learn: • How other grocery chains are using social media • Formulas for improving existing business processes • Crisis prevention and risk management strategies • Role of keyword and search engine optimization Join us for this fast-paced session and learn why social media has become a mainstream communications channel for Millennials and Boomers.

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Eric Schwartzman

Join top-rated emerging technologies instructor Eric Schwartzman for this two-day interactive session, and receive the latest tip and tricks to help you raise your social media management skills to the next level. Bring along your laptop, and prepare to update your digital communications and improve your social marketing engagement rates. You’ll also learn how to: Sell the value of social media to anyone. Improve the search visibility of your content. Perform applied social marketing tasks autonomously. Use free and premium social monitoring platforms. Prevent a social media crisis. Publish on Wordpress, iTunes and SoundCloud. Share via mobile on Instagram, Vine and Ustream. This is an advanced-skills course designed for management-level practitioners who oversee their organization’s social media communications, as well as individuals who are responsible for implementing social media communications.

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Eric Schwartzman

This document discusses social media usage in Latin America and how small and medium enterprises (SMEs) and financial institutions in the region are using social media. It finds that platforms like Facebook, Twitter, and LinkedIn are widely used across Latin America. Specific SMEs and financial institutions are analyzed for their social media presence and strategies. The document makes a business case for using social media to generate leads, drive customer engagement, increase efficiency and lower costs, and establish thought leadership. It provides strategic recommendations, opportunities, and risks to consider for social media usage.

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Presentation: Presence and Personality Presented by: Sheerah Singer, Director of Marketing & Communications, Empire Wealth Strategies Just to be online isn’t enough anymore. The whole purpose of social media is to have a more immediate interaction between people, to build those lasting relationships. If you are going to be online you want to make sure that your profile is robust and your prepared to be responsive to your audience. Another major element of being online is personality. You are competing with hundreds if not thousands of other professionals using social media platforms as yellow pages and you need to stand out. Adding personal elements goes a long way to bridging the gap of online interactions for creating personal relationships. Presentation will include real life personal and business success stories illustrating these points.

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Todd Van Hoosear of Fresh Ground, Inc. presented on trends in content management and social media at the 2011 Percussion User Summit. He discussed how companies should measure social media using metrics tied to business objectives. Van Hoosear also covered trends in content curation, hyper-channel marketing, social CRM, mobile, and the cloud. He emphasized the importance of building communities through transparency, time, and trust online.

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(CLICK THE "MORE" LINK TO SEE THE FULL SPEAKER NOTES) AUDIENCE: Advertising professionals VENUE: Seattle Ad Club November 2008 luncheon SYNOPSIS: Last year we gave an intro into social tools. This year we're showing how brand communications can use these tools to be part of the consumers' solution rather than an obstacle in their paths. SPEAKER NOTES: (For the sake of this presentation, I will use "consumers" as a generic term that would include B2B "customers.") SLIDE 1: Last year, Publicis' Laura Porto Stockwell and I presented to you. Those of you who attended remember that we discussed demographics, trends in culture leading to the emergence of social media as a powerful communication/community channel, and walked through numerous social tools such as Twitter and Facebook. A lot has happened in the past year. We're assuming most of you are using social tools and our discussion today will be more about where we go from here. SLIDE 2: Since our last presentation, one in four of you has a new employer. Bloggers are regularly cited both on broadcast news as well as in the traditional press. Facebook has shot past long-time social network champ MySpace to become the largest social site. In fact, if Facebook were a country, it'd be the 11th largest, between Japan and Mexico. Many brands have taken to social sites and engaged in social marketing programs. Starbucks, Dove, AllState, and many more have embraced these tools in fantastic ways. Also, the Obama campaign has proven the true power of this medium. SLIDE 3: Forrester Research created their Technographic model to categorize the various levels of participation in the social space. (for more about Technographics, go to http://www.slideshare.net/jbernoff/social-technographics-explained) SLIDE 4: This year, Forrester updated their data and we can see several trends over the last 12 months. First, the number of people creating content has only grown marginally. But a large percent of the Inactives have become Spectators and Joiners. Critics and collectors are up as well, indicating significant numbers of Inactives are moving into the social space and participating, meaning the notion that social media might be a "fad" is clearly a falsehood. Once consumers have discovered the utility of collecting or joining, once they've found value in being able to express themselves or consume information, they will NOT relinquish that. SLIDE 7: Last year I showed a Google search on the word "Comcast". Comcast's official sites showed up at the top, along with this hilarious and very critical video, at position #7, made by a disgruntled Comcast customer. The video, showing a Comcast technician sleeping on the customer's sofa, had garnered 1.2MM views. [ LINK: http://video.google.com/videoplay?docid=-6958342899875420422&hl=en ] SLIDE 8: This year, Comcast has moved from target to participant, and is using Twitter to service customers. As people encounter problems with their service, they can interact directly with Comcast's Frank Eliason and get their problems resolved. SLIDE 9: Last year, Starbucks often appeared to sit on the sidelines of the social space. Many were perplexed by their seeming avoidance of social tools. This Twitter user is clearly curious as to why Starbucks is not active on Twitter. SLIDE 10: This year, Starbucks took to the social space in a huge way, opening up MyStarbucksIdea to solicit operating ideas... SLIDE 11: ...as well as creating an online community centered around doing good and volunteerism. They clearly are a social wallflower no more. SLIDE 12: So....should you be advertising on social sites? Not exactly. Here's why. SLIDE 13: Advertisers initially approached social sites like grazers at a buffet table. Each site looked like a juicy morsel of captive audience. 120-million actives! High disposable income! High literacy demo! Insane growth rates! These appeared to be perfect venues in

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IBM’s Point of View on Social Business

IBM Social Business

IBM’s Point of View on Social Business. What we have observed… Knowledge is being created and shared at unprecedented rates. But many organizations aren't activating this collective knowledge. What we have learned… Social Business starts when you put people at the center. To connect. To unlock insights from social interactions. To evolve to a customer-centric organization. 20,000 engagements later Here’s what we believe about Social Business Start with any of these 6 entry points to help you put Social at the heart of the modern enterprise. 1. Create open and authentic engagement between customers, employees and communities. 2. Create exceptional customer experiences through personalized and rewarding interactions based on customer insights 3. Create a collaborative workplace culture to engage talent and increase productivity. 4. Tap into analytics to measure, understand and drive business decisions to innovate faster. 5. Design and implement social strategies to transform organizational processes and best practices. 6. Manage a secure social platform that enables engagement while reducing risk and protecting intellectual capital. Evolve your social business by putting people at the center. Amplify the value of human connections.

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Edward Erasmus gave a lecture on online marketing and social media. He defined social media as online platforms where users can interact and share information. He explained that social media marketing is promoting businesses through social media channels. The key reasons to consider social media marketing are the engagement and word-of-mouth it facilitates from user interactions, and that the emerging Generation Y is tech-savvy and influenced by peers online. He outlined how to get started with social media marketing through defining objectives, audiences, strategies and choosing appropriate channels.

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